Custom Care
Custom Care is a multi-state home healthcare provider offering private duty nursing, personal care, veterans care, respite care, and I/DD support services to seniors, children with complex medical needs, and individuals with disabilities, operating within a broader network spanning 120+ locations across six states.
- Company typePrivate
- Founded-
- HeadquartersMinneapolis, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Custom Care does
Custom Care is a home healthcare services provider delivering personalized in-person care to individuals of all ages and abilities, including seniors, veterans, children with complex medical needs, and individuals with intellectual and developmental disabilities (I/DD). Its core service lines span Home Care (personal care/homemaker, respite and companion care, private duty nursing, veterans care) and I/DD Support (home and community-based services, waiver and funding services, day supports, host home placements). The underlying 'technology' is a labor-intensive in-home care delivery model executed by a trained caregiver workforce; the company holds CARF and CHAP sector accreditations and participates in state-supported Medicaid programs such as Georgia's Pediatric Program (GAPP) to fund pediatric private duty nursing for medically complex children.
The business model is fee-for-service home care delivery, paid primarily through a mix of family/private pay, Medicaid waivers (I/DD, GAPP), and likely veterans' benefits — pricing is not publicly disclosed. Custom Care appears to operate within a larger care network (Amivie) that operates 120+ locations across six states, supported by 6,000+ caregivers delivering 5 million care hours annually under a 'locally managed, nationally backed' structure. Headcount is reported at 101–250 employees. Geographic footprint evidence is mixed in the source data — firmographics list Minneapolis while operating-geography data ties the pediatric business to Atlanta/Georgia — suggesting Custom Care may be a single branch, regional cluster, or sub-brand within the broader network.
The core go-to-market combines local branch management with national network support, capturing referrals from hospitals, case managers, and state Medicaid programs. The company has no disclosed AI/ML capabilities, software products, APIs, or proprietary technology beyond its care delivery model — competitive differentiation rests on accreditations, caregiver workforce, multi-state distribution, and state-program participation rather than technology.
Custom Care firmographics
Firmographics- Name
- Custom Care
- Legal name
- Custom Living Care
- Website
- https://customcarellc.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Custom Care is a multi-state home healthcare provider offering private duty nursing, personal care, veterans care, respite care, and I/DD support services to seniors, children with complex medical needs, and individuals with disabilities, operating within a broader network spanning 120+ locations across six states.
- Ownership category
- akta.pro rank
Custom Care industry classification
Industry- Product category
- Home Healthcare Services
- NAICS
- Home Health Care Services (62161), Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Pediatric Home Health & Pediatric Private Duty Nursing (HLAFAEAJ)
- akta.pro secondary industries
- Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB), Specialty Caregiver Placement (Dementia, Parkinson’s, Post-Op) (HSABAMAG)
Keywords
Where Custom Care is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Markets served
Custom Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Custom Care product offering
Product offeringCore offering
Custom Care is a home healthcare services provider delivering personalized in-home care across two primary service lines: Home Care (personal care, respite/companion care, private duty nursing, and veterans care) and I/DD Support Services (home and community-based services, day supports, host home placements, and waiver/funding assistance). The company additionally provides specialized Pediatric Private Duty Nursing for children with complex medical needs, accessible through state-supported programs such as Georgia's Pediatric Program (GAPP).
Product overview
Custom Care operates as a home healthcare services provider offering two primary service lines: Home Care Services (including veterans care, respite/companion care, private duty nursing, and personal care/homemaker services) and I/DD Support Services (including home & community based services, day supports, and host home placements). The company provides personalized in-home care tailored to meet the unique needs of individuals across all ages and abilities, with services designed to maintain independence and quality of life in home settings. For pediatric care, specialized private duty nursing is offered for children with complex medical needs through state-supported programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Care Services Personalized in-home care services including personal care, companionship, and specialized private duty care designed to help individuals maintain independence and quality of life at home.
- Veterans Care Specialized home care services tailored for veterans to support their unique healthcare and daily living needs.
- Respite/Companion Care Short-term respite care and companionship services providing relief for primary caregivers and social engagement for clients.
- Private Duty Specialized private duty nursing and care services for individuals requiring more intensive in-home medical or personal support.
- Personal Care/Homemaker Services Daily assistance with personal care tasks and household activities to support independent living.
- I/DD Support Services Support services for individuals with intellectual and developmental disabilities, empowering them to live fulfilling lives within their communities.
- Home & Community Based Services Services helping individuals with IDD meet their unique goals through home and community-based support.
- Waiver & Funding Services Assistance with waiver programs and funding options for IDD support services.
- Day Supports Day program services providing structured support and activities for individuals with IDD.
- Host Home Host home placement services connecting individuals with IDD to supportive family-style living arrangements.
- Pediatric Private Duty Nursing Personalized in-home medical care for children with complex healthcare needs, provided by skilled nurses in a home setting.
Companies that use Custom Care
Customer profileSegments1 record
Ideal customer profiles4 records
Custom Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Custom Care partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights2 records
Custom Care competitors and assessment
Company assessmentDirect peers
- Aveanna Healthcare: One of the largest US providers of pediatric private duty nursing and adult home health, with a similar mix of medically complex pediatric cases, Medicaid waiver exposure, and multi-state operations. Highly comparable on service model and payer mix.
- Thrive Skilled Pediatric Care: Nationwide pediatric-only home health agency focused on medically complex children, with operating model built around PDN and PDN-adjacent services. Highly comparable in pediatric focus and skilled-nurse staffing model.
- BrightSpring Health Services: Public home and community-based health provider spanning home health, hospice, pharmacy, and I/DD services. Direct overlap with Custom Care's combined home care and IDD support lines, plus pediatric complex-care exposure.
- Sevita Health (formerly The MENTOR Network): Large national provider of I/DD and behavioral health home and community-based services, including host home and day programs. Direct overlap with Custom Care's I/DD Support Services line.
- BAYADA Home Health Care: National nonprofit home health operator with a flagship Pediatric Private Duty Nursing practice alongside adult home care. Closely comparable on pediatric PDN specialization, accredited quality posture, and multi-state service model.
- Pediatric Home Service (PHS): Specialized pediatric home care provider delivering private duty nursing, respiratory therapy, and home medical equipment to medically complex children. Direct competitor in pediatric PDN with comparable patient acuity and referral sources.
Broad incumbents
- Amedisys: Large publicly traded home health and hospice provider with significant personal care and private duty exposure. Broader adult-skewing portfolio but comparable home-health operating model and payer mix.
- Addus HomeCare: Personal care and hospice provider concentrated in Medicaid-funded home care programs. Closely aligned to Custom Care's personal care, homemaker, and IDD waiver service lines.
- Help at Home: Largest US personal care services provider, primarily serving Medicaid waiver populations including elderly and individuals with disabilities. Comparable on payer mix (Medicaid) and caregiver-driven delivery model.
Regional players
- RHA Health Services: Multi-state provider of behavioral health and I/DD home and community-based services across the Southeast and Mid-Atlantic. Comparable on IDD waiver programs and host home/day support delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Custom Care social profiles
Digital presenceCustom Care compliance and trust
Trust signalCompliance2 records
Custom Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Custom Care leadership team
Management profileNumber of profiles
Custom Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Custom Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Custom Care
What does Custom Care do?
Custom Care is a home healthcare services provider delivering personalized in-home care across two primary service lines: Home Care (personal care, respite/companion care, private duty nursing, and veterans care) and I/DD Support Services (home and community-based services, day supports, host home placements, and waiver/funding assistance). The company additionally provides specialized Pediatric Private Duty Nursing for children with complex medical needs, accessible through state-supported programs such as Georgia's Pediatric Program (GAPP).
Is Custom Care a public or private company?
Custom Care is a private company. It is classified as unknown and is currently operating.
When was Custom Care founded?
Custom Care was founded in -1. It employs 11 to 50 people.
Where is Custom Care based?
Custom Care is headquartered in Minneapolis, United States, in the North America region.
Who are Custom Care's main competitors?
Direct peers on record are Aveanna Healthcare, Thrive Skilled Pediatric Care, BrightSpring Health Services, Sevita Health (formerly The MENTOR Network), BAYADA Home Health Care and Pediatric Home Service (PHS). Broad incumbents are Amedisys, Addus HomeCare and Help at Home. RHA Health Services is listed as a regional player.
Does Custom Care have an API?
No public API is recorded for Custom Care.
What industry is Custom Care in?
Custom Care's product category is Home Healthcare Services. Its primary akta.pro industry code is HLAFAEAJ, Pediatric Home Health & Pediatric Private Duty Nursing, with a secondary code of HLAFAEAB, Personal Care / Non-Medical Home Care (Private Duty). Its NAICS code is 62161 and its SIC code is 8082.