Lervig
Lervig AS is an independently owned craft brewery in Stavanger, Norway, producing a broad beer portfolio (lagers, IPAs, dark, sours, barrel-aged) plus a No Worries alcohol-free series and distributing fritz-kola in Norway, sold via HORECA, Vinmonopolet retail, a B2B webshop, brewpub, bottleshop, and exports to 30+ countries.
- Company typePrivate
- Founded2010
- HeadquartersStavanger, Norway
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Lervig does
Lervig AS is an independently owned craft brewery headquartered at Vierveien 1 in Stavanger, Norway, operating from a Hillevåg facility that combines production, brewery tours, a brewpub (Lervig Local), and an on-site bottleshop (Canteen). The company brews a broad portfolio spanning easy-drinking lagers and pilsners (PILSNER, LITE, HELLES YEAH, Spezial Pilsner), hop-forward core IPAs (Lucky Jack, SUPERSONIC, TASTY JUICE, HOUSE PARTY, Perler for Svin), dark and specialty beers (3 Bean Stout, Norwegian Nitro, Julebock, NAUGHTY & NICE Doppelbock, Barley Wine), sours (SOUR SUZY, HUMAN NATURE), and a dedicated barrel-aging sub-brand called Rackhouse covering a Dark series and a Norwegian Cultures mixed-fermentation series using indigenous yeasts and bacteria in barrels and foeders. The portfolio also includes the No Worries alcohol-free series (eight+ variants), hard seltzers, gluten-free ciders (Apple LITE, Red Pear LITE), a Basque Cider, and a gin SKU.
Lervig makes money through one-time product sales across a diversified channel stack: direct HORECA field sales in Norway, Norwegian retail via the state-controlled Vinmonopolet and other stores, a B2B webshop at lervig.shop serving Norwegian business customers, on-site DTC at Lervig Local and Canteen, paid brewery tours at 500 NOK per person for groups of 10-50, and international export to more than 30 countries via local importers and distributors. A separate revenue stream comes from being the Norwegian distribution partner for fritz-kola, delivering cola, sugar-free superzero, organic spritzers, orangeade, and lemonade alongside beer on the same invoice to restaurants, bars, festivals, and hotels. Lervig carries no disclosed external investment, operates as a private Norwegian limited company (org no. 925 252 158), and is governed by a board chaired by Anders Kleinstrup.
Lervig firmographics
Firmographics- Name
- Lervig
- Legal name
- Lervig AS
- Website
- https://lervig.no
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lervig AS is an independently owned craft brewery in Stavanger, Norway, producing a broad beer portfolio (lagers, IPAs, dark, sours, barrel-aged) plus a No Worries alcohol-free series and distributing fritz-kola in Norway, sold via HORECA, Vinmonopolet retail, a B2B webshop, brewpub, bottleshop, and exports to 30+ countries.
- Ownership category
- akta.pro rank
Lervig industry classification
Industry- Product category
- Craft Beer
- NAICS
- Breweries (31212), Beer and Ale Merchant Wholesalers (424810), Beer, Wine, and Liquor Retailers (445320), Drinking Places (Alcoholic Beverages) (72241)
- SIC
- Malt Beverages (2082), Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Microbreweries & Craft Breweries (THAFALAC)
- akta.pro secondary industries
- Beer Brewing & Brands (CRADAIAA), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Craft Beer Retail & Bottle Shops (Off-Premise) (CRANAAAC), Craft & Specialty Beverage Wholesale (Local/Artisanal) (AFAIAGAH), Beer, Brewery & Craft Beverage Tastings (THAJAGAE), Craft Beer Bars & Taprooms (THAFAEAG)
Keywords
Where Lervig is headquartered
LocationHeadquarters
- HQ city
- Stavanger
- HQ country
- Norway
- HQ region
- Europe
Offices3 records
Markets served
Lervig business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Beer and Beverage Sales: Direct product sales of craft beers, ciders, alcohol-free beers, and fritz-kola beverages through multiple channels including retail, HORECA, and direct-to-consumer.
- Brewery Tours and Tasting: Production tours with tasting experiences priced at 500 NOK per person for groups of 10-20 people.
- fritz-kola Distribution: Norwegian distribution partner for fritz-kola beverages, delivering alongside beer products on same invoice.
- Export/International Sales: Export operations to over 30 countries globally, shipping core beers and specialty products internationally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Brewery Tour with Tasting |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
Lervig product offering
Product offeringCore offering
Lervig is an independently owned craft brewery headquartered in Stavanger, Norway, that manufactures and sells a wide range of beers including pilsners, pale ales, IPAs, sours, barrel-aged stouts and barley wines, alcohol-free beers, ciders, and spiked seltzers. The brewery also distributes fritz-kola beverages in Norway, operates a brewpub (Lervig Local) and bottleshop (Canteen), offers paid brewery tours and tastings, and exports products to more than 30 countries.
Product overview
Lervig is an independently owned craft brewery in Stavanger, Norway producing a wide range of beers from easy-drinking pilsners and pale ales to bold barrel-aged stouts, barley wines, and sours. The product portfolio is organized around several sub-brands and product lines: the core Lervig brand (including PILSNER, LITE, Lucky Jack, SUPERSONIC, TASTY JUICE, HOUSE PARTY, 3 BEAN STOUT, SOUR SUZY, and HELLES YEAH), the Rackhouse barrel-aging program (featuring Dark series stouts aged in bourbon/rum/maple barrels and Norwegian Cultures sour/saison series), the No Worries alcohol-free beer series (Original, Pilsner, Summer, Radler, Mango, Grapefruit, FYR OPP!, Lemon variants), fritz-kola distribution partnership (cola, superzero, organic spritzers, lemonade), ciders (Apple and Red Pear in LITE versions), spiked seltzers (Original, Mango, Grapefruit flavors), plus spirits like gin. The company also operates Lervig Local brewpub and Canteen bottleshop. Beer styles span lagers, hoppy beers (IPAs, Session IPAs), dark beers (stouts, porters), sours, and seasonal/limited releases. Products are exported to over 30 countries globally.
Differentiator
Problem solved
Functional benefit
Brands
- Rackhouse: Barrel-aging program focusing on wood influence on beers, featuring Dark series stouts and Norwegian Cultures sour/saison beers fermented or aged in barrels and foeders.
- No Worries
- fritz-kola
- Lervig Local
- Canteen
Products and services
- Lervig Core Beer Range
Companies that use Lervig
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Lervig technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Lervig partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- fritz-kolacoreLervig serves as the Norwegian partner for fritz-kola, delivering refreshing cola variants to restaurants, bars, festivals, and hotels. Offers bundled delivery of beer, cider, and fritz-kola on the same invoice.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Lervig competitors and assessment
Company assessmentDirect peers
- Haandbryggeriet: Small Norwegian craft brewery known for barrel-aged and sour styles, with export presence; mirrors Lervig's specialty and barrel-aged differentiation.
- Lindheim Ølkompani: Norwegian farm-based craft brewery emphasizing local ingredients and experimentation; comparable to Lervig in craft positioning and small-batch specialty focus.
- Nøgne Ø: Independently owned Norwegian craft brewery based in Grimstad producing a wide range of styles and exporting internationally, with comparable scale and export-led business model.
- Mikkeller: Danish craft brewery with extensive global distribution and collaboration-led model that has partnered with Lervig; comparable on craft positioning, collaborations, and export scale.
- Ægir Bryggeri: Norwegian craft brewery emphasizing barrel-aging and Norse-themed branding, exporting to multiple markets; highly comparable in craft positioning and product philosophy to Lervig.
- Verdant Brewing Co. UK craft brewery focused on hazy IPAs and barrel-aged specialties that has collaborated with Lervig; relevant comparable on hop-forward craft positioning.
- Amundsen Brewery: Norwegian craft brewery in Oslo that has collaborated with Lervig on collaboration beers; directly comparable on size, Norwegian craft focus, and export orientation.
- Põhjala: Estonian craft brewery with strong export footprint and barrel-aging program that has collaborated with Lervig; comparable as a Northern European craft exporter.
Broad incumbents
- BrewDog: Large global craft brewery with extensive international bar and distribution network; broader incumbent with overlapping product portfolio and international reach.
- Mack's Ølbryggeri: Largest Norwegian-owned brewery group with broad mainstream and craft portfolio; broader incumbent competitor in the Norwegian craft and traditional beer market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Lervig social profiles
Digital presenceLervig financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lervig leadership team
Management profileNumber of profiles
Profiles2 records
Lervig funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lervig M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lervig
What does Lervig do?
Lervig is an independently owned craft brewery headquartered in Stavanger, Norway, that manufactures and sells a wide range of beers including pilsners, pale ales, IPAs, sours, barrel-aged stouts and barley wines, alcohol-free beers, ciders, and spiked seltzers. The brewery also distributes fritz-kola beverages in Norway, operates a brewpub (Lervig Local) and bottleshop (Canteen), offers paid brewery tours and tastings, and exports products to more than 30 countries.
Is Lervig a public or private company?
Lervig is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lervig founded?
Lervig was founded in 2010. It employs 11 to 50 people.
Where is Lervig based?
Lervig is headquartered in Stavanger, Norway, in the Europe region.
How does Lervig make money?
Four revenue lines are on record. Beer and Beverage Sales are the primary driver. The others are brewery Tours and Tasting, fritz-kola Distribution and export/International Sales.
Who are Lervig's main competitors?
Direct peers on record are Haandbryggeriet, Lindheim Ølkompani, Nøgne Ø, Mikkeller, Ægir Bryggeri, Verdant Brewing Co., Amundsen Brewery and Põhjala. Broad incumbents are BrewDog and Mack's Ølbryggeri.
Does Lervig have an API?
No public API is recorded for Lervig.
What industry is Lervig in?
Lervig's product category is Craft Beer. Its primary akta.pro industry code is THAFALAC, Microbreweries & Craft Breweries, with a secondary code of CRADAIAA, Beer Brewing & Brands. Its NAICS code is 31212 and its SIC code is 2082.