DURAL

What DURAL does

DURAL GmbH is a privately held German manufacturer founded in 1981 and headquartered in Ruppach-Goldhausen, Germany. The company designs and produces tile-installation profiles, mat systems for decoupling, drainage, waterproofing and insulation, barrier-free shower systems, outdoor solutions for terraces and balconies, and tactile orientation systems. Its product portfolio is organized across five core categories — Profiles (countertop, floor covering, expansion joint, decorative, edge protection, tile, LED, stair, baseboard, and wall/floor connection profiles), Mat Systems (waterproofing, reinforcement, insulation, drainage, and decoupling mats), Bath & Shower (level-access showers, shower channels, slope wedges, storage systems), Terrace & Balcony (balcony angle profiles, drainage channels, support pedestals), and Tactile Systems (DIN and French-standard compliant orientation aids) — supplemented by the DURABASE CI-H decoupling mat for electric underfloor heating and the DURA-PLAN online terrace configurator.

The core technology is precision manufacturing of metal and composite profiles and engineered mat systems, with proprietary features focused on ease-of-installation, integration with adjacent building systems, accessibility/safety compliance (DIN and French standards), and underfloor heating compatibility. DURAL holds dedicated sub-brands for each major line (DURABASE, DURA-PLAN, DURALAB) and provides training programs (DURALAB), sampling and VKF approval services (BEMUSTERUNG & VKF), and a PARTNER+ program for channel partners.

The business model is one-time product sales of building components, priced per unit via annual price lists (the 2026 price list is valid from 01.01.2026). Revenue is generated exclusively through specialist trade (Fachhandel) distribution across 12+ markets in Western Europe and North America (Germany, UK/Ireland, France, Spain, Netherlands, Italy, Belgium, Switzerland, Austria, Ireland, USA, Canada). The company employs 120+ people, presents itself as a medium-sized enterprise with international orientation, and operates with no disclosed parent company, private equity backing, or institutional investors, suggesting founder or family ownership.

Name

DURAL

Legal name

DURAL GmbH

Website

https://www.dural.de

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Short description

DURAL GmbH, a German manufacturer founded in 1981, produces tile-installation profiles, mat systems for decoupling and waterproofing, barrier-free shower systems, and tactile orientation aids, sold globally through specialist trade partners across more than 12 countries in Europe and North America.

Ownership category

akta.pro rank

Product category

Tile Installation Systems

NAICS

Plastics Packaging Film and Sheet (including Laminated) Manufacturing (326112)

SIC

Adhesives & Sealants (2891), Unsupported Plastics Film & Sheet (3081)

akta.pro primary industry

Tile Setting Materials (Mortars, Mastics & Grouts) (IMADAOAG)

akta.pro secondary industry

Floor Coating, Sealing & Protective Finishes (Polyurethane/Epoxy/Urethane) (HSAGAFAN)

Keywords

• Tile edge profiles
• Shower drainage systems
• Decoupling mat systems
• Balcony drainage profiles
• Tactile orientation systems

Headquarters

HQ city

Ruppach-goldhausen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales: DURAL generates revenue through the sale of profiles, mat systems, barrier-free shower solutions, and tactile systems. Products are sold through specialist trade partners (Fachhandel) and directly via the company website. The company publishes annual price lists (2026 price list available).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

DURAL GmbH manufactures and sells tile installation profiles, mat systems (waterproofing/sealing, decoupling, drainage and insulation), barrier-free/linear shower systems, terrace and balcony systems (edge profiles, drainage channels, pedestal supports), and tactile orientation systems for accessible public spaces. Products are sold through specialist trade (Fachhandel) partners worldwide for use by professional tilers, planners, architects and bathroom renovators in residential and commercial construction projects.

Product overview

DURAL is a manufacturer and specialist offering modern profiles, barrier-free shower systems, and mat solutions for decoupling, drainage, waterproofing, insulation, and tactile orientation. The product portfolio is organized into five main categories: (1) Profiles including countertop profiles, floor covering profiles, expansion joint profiles, decorative profiles, edge protection angles, tile profiles, LED profiles with accessories, stair profiles, baseboards, and wall/floor connection profiles; (2) Mat systems encompassing waterproofing mats, reinforcement mats, insulation mats, drainage mats, and decoupling mats; (3) Bath and shower solutions featuring level-access showers, shower channels, slope wedges, and storage systems; (4) Terrace and balcony systems including balcony angle profiles, drainage channels, and support pedestals; and (5) Tactile systems for accessibility with foot mat systems and orientation aids compliant with DIN and French standards. The company also offers the DURABASE CI-H decoupling mat for underfloor heating cable installation and the DURA-PLAN interactive online terrace configurator as digital tools.

Differentiator

Problem solved

Functional benefit

Brands

• DURABASE: Decoupling mat system for heating cable installation
• DURAPLAN
• DURALAB

Products and services

• Profile Systems Range of tile edge, corner and movement profiles used by professional tilers and bathroom renovators to finish and protect tiled surfaces on floors, walls and stairs. Sold through specialist tile trade wholesalers worldwide.
• Mat Systems Substrate-preparation mats for tiled installations, including waterproofing/sealing mats, decoupling mats, drainage mats and insulation mats. Used by professional tilers and bathroom renovators to prepare substrates before laying tiles.
• Bath and Shower Systems (Level-Access Linear Drainage) Barrier-free shower systems including shower channels, linear drains, slope wedges and associated components for level-access wet rooms. Targeted at professional tilers, bathroom renovators, planners and architects designing accessible bathrooms.
• Terrace and Balcony Systems Terrace and balcony finishing systems including edge profiles, drainage channels and pedestal supports for elevated/loose-laid terrace builds. Used by professional installers and planners of outdoor tiled surfaces.
• Tactile Orientation Systems Tactile flooring systems (foot mats and orientation aids) for accessible public buildings, produced to DIN and French (NF) standards. Targeted at architects, planners and specifiers of public/commercial accessibility projects.
• DURABASE CI-H Decoupling Mat for Underfloor Heating Named decoupling mat variant engineered for use beneath thin-bed underfloor heating cable installations in tiled floors. Targeted at professional installers of heated tiled floors.

Quantifiable outcome

• Barrier-free shower installation with integrated drainage

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• German Tile National Team (Fliesennationalmannschaft)minorStrategic or Co-development PartnerDURAL supports the German Tile National Team as part of its commitment to promoting the tiling trade (Fliesenlegerhandwerk). The partnership includes support for initiatives that advance the craft and professional development of tilers.
• Local Craft Chambers (Handwerkskammern)minorStrategic or Co-development PartnerDURAL supports local craft chambers in their efforts to promote training and professional development in the skilled trades, contributing to the sustainability and growth of the craft sector.
• Berge & MeerminorGTM or Marketing PartnerDURAL has partnered with travel company Berge & Meer for a 2026 sweepstakes promotion. Customers purchasing DURAL products can enter to win a 1000 Euro travel voucher for a trip of their choice.
• PARTNER+ Program MemberscoreChannel Partner/ Reseller/ DistributorDURAL operates a PARTNER+ program for channel partners, providing training, sampling services, and VKF approval support to strengthen relationships with specialist trade partners.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Gutjahr Systemtechnik GmbH: Specialist in balcony, terrace, and outdoor drainage/waterproofing systems. Directly comparable to DURAL's terrace and balcony product line and overlapping on drainage mat technology.
• Blanke Systems GmbH & Co. KG: German specialist in tile profiles, decoupling mats, and shower-channel systems. Highly comparable to DURAL in product mix, customer base (professional tilers), and Fachhandel go-to-market.
• wedi GmbH: German manufacturer of barrier-free shower systems, waterproofing panels, and tile substrates. Comparable to DURAL's Bad und Dusche category with similar pro-installer channel and barrier-free shower focus.
• Schlüter-Systems KG: German-based manufacturer of tile profiles, waterproofing membranes (KERDI), and shower systems - the closest direct competitor to DURAL across profiles, mat systems, and barrier-free showers, with comparable Fachhandel distribution.

Broad incumbents

• Mapei S.p.A. Global construction chemicals incumbent producing tile adhesives, grouts, waterproofing, and profiles. Overlaps with DURAL in sealing/waterproofing and tile installation but operates at much larger scale across a broader portfolio.
• PCI Augsburg GmbH: German construction chemicals subsidiary of BASF offering tile adhesives, waterproofing, and surface systems. Competes with DURAL in waterproofing and sealing adjacent to tile installation but as part of a much wider portfolio.
• Ceresit (Henkel AG): Henkel's construction chemicals brand offering tile adhesives, grouts, sealants, and waterproofing systems. Competes with DURAL in tile installation and waterproofing categories as part of a global diversified portfolio.
• ARDEX GmbH: German-based global manufacturer of tile and stone installation products, including waterproofing and profiles. Adjacent competitor serving the same professional installer base through specialist trade channels.

Regional players

• Custom Building Products: North American manufacturer of surface preparation, tile setting, and waterproofing products. Comparable in category to DURAL but with primary focus on the US/Canadian market rather than Europe.
• LATICRETE International: US-based manufacturer of tile and stone installation systems including waterproofing membranes and shower systems. Comparable product set to DURAL but primarily serving North American markets where DURAL has only nascent presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@DURALGroup
• Facebookfacebook.com/DURAL.DE
• LinkedInlinkedin.com/company/dural-gmbh
• Instagraminstagram.com/dural_de
• Xx.com/Dural_DE

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DURAL