What Black Prince Winery does

Black Prince Winery is a privately held, family-operated winery established in 2001 in Picton, Prince Edward County, Ontario, Canada, and is the region's longest continuously owned and operated winery. The company operates from a 50-acre estate that combines vineyard production, a restored century barn used for events, a barrel house with live demonstrations, a tasting center, the Barrel House Wood-Fired Pizza Bistro (founded 2018), and an 18-hole disc golf course. Its core technology centers on barrel aging in locally-sourced Prince Edward County white oak—a practice the company pioneered and remains the only winery to execute—and solera tradition blending for its vinegar line, with select products aged up to 19 years in oak including 100- to 120-year-old Spanish Sherry casks sourced from Gonzalez Byass Bodega.

The product portfolio spans locally-grown wines (Chardonnay, Pinot Noir, Cabernet Franc Reserve, Merlot, Riesling, Pinot Gris, Hemp Wine CBD, and Solera's Cask Local Apera sherry), a barrel-aged vinegar line produced through the Canadian Vinegar Cellars partnership with Pete Bradford, and ancillary services including home winemaking supplies, professional laboratory services via PECLab (used by over 50 Canadian wineries), and private event hosting for up to 75 guests. Pricing is consistent across most wines and vinegars at $29.95 CAD per bottle, with the flagship Maple Balsamic at $35 for 200ml and tasting flights at $15.95.

The go-to-market is direct-to-consumer across both physical (on-site tasting bar, pizza bistro, retail store) and digital (online ordering with free shipping on 6+ bottles across Canada) channels, supplemented by a network of local tour partners (Bike The County, Tina's Wine Tours, Sandbanks Vacations, B&B PEC). Marketing relies on Instagram, Facebook, email, and the company website. Key personnel include Geoff Webb (events contact), Oliver Webb (founder of Barrel House Pizza and vinegar apprentice), and Pete Bradford (vinegar maker and Canadian Vinegar Cellars partner). The company has received the Ontario Premier's Award for Agri-Food Innovation Excellence and multiple international bronze medals for its Chardonnay.

Name

Black Prince Winery

Legal name

Black Prince Winery

Website

https://blackprincewine.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Black Prince Winery is a privately held Prince Edward County (Ontario) winery operating from a 50-acre estate since 2001, producing locally-oak-aged wines, barrel-aged vinegars via its Canadian Vinegar Cellars partnership, wood-fired pizza, events, and recreational disc golf for DTC consumers and tourists.

Ownership category

akta.pro rank

Product category

Wines & Spirits

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (44532), Drinking Places (Alcoholic Beverages) (7224)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Shops (Off-Premise) (CRANAAAB)

Keywords

• Estate winery
• Barrel-aged wines
• Wood-fired pizza
• Gourmet vinegars
• Disc golf course

Headquarters

HQ city

Picton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Direct sales of wines including Chardonnay, Pinot Noir, Cabernet Franc Reserve, Merlot, Riesling, Pinot Gris, Hemp Wine CBD, and Solera's Cask Local Apera (Sherry). Sold by bottle online and at the winery.
2. Vinegar Sales: Sales of barrel-aged fruit and balsamic vinegars including Acid Trip, Solera Pinot, Mighty Caesar, Pear Vinegar, Cranberry Vinegar, Raspberry Vinegar, Peach Vinegar, Black Currant Vinegar, Holy Jumpin', and Maple Balsamic Vinegar.
3. Food Service (Barrel House Pizza): Wood-fired pizza bistro serving authentic pizzas including Canadiano, Amatriciana, Margherita, Vegetarian, Aloha, and Meatlovers. Also offers salads and artisanal ice cream. Founded in 2018 by Oliver Webb.
4. Events and Private Bookings: Hosting private events including birthday parties, intimate weddings, rehearsal dinners, and corporate events. Up to 75 guests capacity. Rustic barn venue with live music, barrel firings, and tutored wine tastings available.
5. Disc Golf: 18-hole disc golf course (Ace Run, 800 meters, 9 par-3 holes) with optional maintenance donation of $10. Disc rentals available for $5/person.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Black Prince Winery produces and sells estate wines (Chardonnay, Pinot Noir, Cabernet Franc Reserve, Merlot, Riesling, Pinot Gris, Hemp Wine CBD, Solera's Cask Local Apera Sherry), barrel-aged fruit and balsamic vinegars (via the Canadian Vinegar Cellars partnership), and operates an on-site wood-fired pizza bistro (Barrel House Pizza). It also offers wine tastings, private event hosting for up to 75 guests, an 18-hole disc golf course, home winemaking supplies, and laboratory services for other wineries.

Product overview

Black Prince Winery is a diversified food and beverage operation established in 2001 in Prince Edward County, Ontario, operating as a multi-product platform. The core offering centers on locally-produced wines (including Chardonnay, Pinot Noir, Cabernet Franc Reserve, Merlot, Riesling, Pinot Gris, and specialty varieties like Hemp Wine CBD and Solera's Cask Sherry) alongside a complementary line of barrel-aged gourmet vinegars produced under the Canadian Vinegar Cellars brand (featuring Pinot Noir vinegars aged up to 19 years, fruit vinegars, and Maple Balsamic). The business extends into hospitality with Barrel House Pizza (wood-fired pizzas, salads, and ice cream founded 2018) and recreational activities including County Disc Golf (an 18-hole course). Additional services encompass wine tastings, event hosting for up to 75 guests, home winemaking supplies via The Wine Barrel, and professional laboratory services (PECLab) serving regional wineries. The portfolio is unified around the Prince Edward County terroir theme, emphasizing local oak barrel aging and regional agricultural products.

Differentiator

Problem solved

Functional benefit

Brands

• Barrel House Pizza: Authentic wood-fired pizza bistro founded in 2018 by Oliver Webb, serving pizzas, salads, and artisanal ice cream using locally sourced ingredients
• Canadian Vinegar Cellars
• County Disc Golf

Products and services

• Estate Wines Estate-grown wines including Chardonnay, Pinot Noir, Cabernet Franc Reserve, Merlot, Riesling, Pinot Gris, Hemp Wine CBD, and Solera's Cask Local Apera Sherry, all produced from local grapes in Prince Edward County and sold by the bottle online and at the winery tasting bar.
• Barrel-Aged Gourmet Vinegars (Canadian Vinegar Cellars) Gourmet fruit and balsamic vinegars barrel-aged in local oak including Acid Trip, Solera Pinot, Mighty Caesar (Sherry Balsamic), Pear, Cranberry, Raspberry, Peach, Black Currant, Holy Jumpin', Maple Balsamic, and Chili Peach. Produced by Canadian Vinegar Cellars in partnership with Black Prince Winery and sold online and at the winery.
• Barrel House Pizza On-site wood-fired pizza bistro serving 12-inch pizzas (Canadiano, Amatriciana, Margherita, Vegetarian, Aloha, Meatlovers), Caesar salads, and artisanal ice cream, with wine by the glass, local beer, and cider; open daily 12pm-7pm with indoor and outdoor seating.
• Wine Tastings Curated tasting flights of four wine selections paired with gourmet balsamic and fruit vinegar samples and culinary discussion, available daily 11am-6pm at the winery tasting bar for $15.95 per person.
• Private Event Hosting Private event hosting including birthday parties, intimate weddings, rehearsal dinners, and corporate events in a rustic restored century barn accommodating up to 75 guests, with optional wood-fired pizza, live music, barrel firings, and tutored wine tastings; booked via [email protected].
• County Disc Golf Prince Edward County's only disc golf course: an 18-hole Ace Run course spanning 800 meters with 9 par-3 holes located on winery grounds, accessible via the Millennium Trail; disc rentals available for $5/person with an optional $10 maintenance donation.
• The Wine Barrel Home Winemaking Supply Full-service home winemaking supply facility located in the winery cellar offering premium and budget wine kits, fresh juices in season, and home winemaking supplies for hobby winemakers in Prince Edward County.
• PECLab Laboratory Services Professional state-of-the-art laboratory services for wineries, breweries, and cideries including spectroscopic analysis of juice, must, and wine, reverse osmosis services, VA reduction for quality enhancement, and VQA/LCBO compliance testing; equipment has been used in over 50 wineries across Canada.

Quantifiable outcome

• Only 100 cases produced of premium Chardonnay and Pinot Noir aged in local oak
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Bed & Breakfast PECminorChannel Partner/ Reseller/ DistributorThe Bed & Breakfasts of Prince Edward County offer unique, elegant, and diverse accommodations for visitors to the region. Black Prince Winery works with them to provide safe travels and accommodations for tourists visiting and touring in Prince Edward County.
• Bike The CountyminorChannel Partner/ Reseller/ DistributorCycle Through Wine Country with friendly local guides offering winery bike tours, brewery bike tours, town bike tours, and bike rentals for self-guided tours. Accessible via the Millennium Trail near Black Prince Winery.
• Sandbanks VacationsminorChannel Partner/ Reseller/ DistributorVacation planning service offering ideal accommodations and memorable wine tours in Prince Edward County. Helps visitors plan their winery experiences.
• Tina's Wine ToursminorChannel Partner/ Reseller/ DistributorWine tour operator providing tours for groups of 2 to 6 seven days a week, with private tours available. Your County Connection to Wine Tours and more.
• Canadian Vinegar CellarscoreStrategic or Co-development PartnerPartnership between Pete Bradford and Black Prince Winery to craft gourmet vinegars in Prince Edward County. Oliver Webb is the apprentice producing vinegars using only the finest wines, barrel aged in local oak.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Inniskillin: Iconic Canadian winery famous for icewine with a multi-region Ontario portfolio. Larger incumbent offering comparable DTC tasting experiences and an overlapping premium Canadian wine brand portfolio.
• Andrew Peller Limited: Public Canadian wine producer operating multiple winery brands including estates in Ontario. Broad incumbent with overlapping DTC retail operations and premium Canadian wine brand positioning, though far larger in scale and distribution.
• Pillitteri Estates Winery: Large Niagara estate winery specializing in icewine and premium VQA varietals, with on-site retail and tasting. Broader portfolio incumbent serving similar wine tourist and gift-buying customers at larger scale.

Direct peers

• Long Dog Vineyards: Small-batch PEC winery focused on premium estate varietals. Comparable boutique production scale, DTC tasting model, and price tier within the County's touring route.
• Sandbanks Estate Winery: Prince Edward County winery producing estate-grown varietals with an on-site tasting bar. Similar regional DTC producer competing for wine tourists visiting the County.
• Rosehall Run Vineyards: Boutique PEC winery focused on estate Chardonnay, Pinot Noir and Pinot Gris with a tasting room. Equivalent boutique DTC production scale and price tier ($25-40 CAD range) within the regional competitive set.
• Closson Chase Vineyards: Premier Pinot Noir and Chardonnay estate in Prince Edward County with on-site tastings and DTC focus. Closely comparable small-batch, terroir-driven PEC winery serving the same tourist and wine-club customer base.
• Huff Estates Winery: Neighbouring PEC winery pairing estate-grown wines with an on-site restaurant and inn. Compares directly on the multi-revenue destination model: wine + hospitality + accommodation on a single estate.
• The Old Third Vineyard: Small PEC estate winery producing premium Pinot Noir and Chardonnay. Comparable boutique production scale and terroir-driven positioning in the same PEC tasting circuit.
• Ravine Vineyard: Niagara estate combining vineyard, restaurant and on-site hospitality. Comparable multi-product destination model (wine + food + events on one estate) with similar scale to Black Prince's Picton footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/blackprincewinery
• Instagraminstagram.com/blackprincewinery
• Xx.com/blackprincewine
• LinkedInlinkedin.com/company/black-prince-winery

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Black Prince Winery