What Andrew Peller does

Andrew Peller Limited is a publicly traded Canadian beverage company (TSX: ADW.A) and the country's largest premium wine producer, founded by Hungarian immigrant Andrew Peller in the 1960s and now operating nine award-winning wineries across British Columbia's Okanagan Valley and Ontario's Niagara region. The company produces, markets, and sells a diversified portfolio spanning premium VQA wines (Peller Estates, Trius, Wayne Gretzky Estates, Thirty Bench, Gray Monk, Sandhill, Black Hills, Tinhorn Creek, Red Rooster), popularly priced varietal brands (Peller Family Vineyards, Black Cellar, Copper Moon, XOXO, Vivo, Honest Lot), craft cider (No Boats On Sunday), spirits, and premium home winemaking kits (Winexpert, VineCo). Its distribution combines 100+ proprietary The Wine Shop retail locations in Ontario, sales to all English-Canadian provincial liquor monopolies (excluding Quebec), private retail and on-premise channels, the Andrew Peller Import Agency for international brands, and direct-to-consumer wine club and e-commerce channels.

The business model is a vertically integrated beverage platform with revenue generated through production and sale of branded alcoholic beverages plus transaction fees across wholesale, retail, and DTC channels; Andrew Peller also earns subscription-style recurring revenue from its wine club and ancillary revenue from wine tourism and hospitality at its estate properties. Customer segments span premium wine consumers, value-oriented buyers, wine tourists, home winemaking hobbyists, and the emerging NoLo beverage consumer. In June 2026, the company entered a definitive agreement to be acquired by Fairfax Financial Holdings for an enterprise value of C$579 million, with Class A shareholders receiving C$8.00/share and Class B shareholders C$12.00/share, ending three generations of family control and resulting in delisting from the TSX upon close in Q3 2026.

Name

Andrew Peller

Legal name

Andrew Peller Limited

Website

https://andrewpeller.com

Company type

Public

Founded year

1966

Operating status

Acquired

Headcount range

501–1,000 employees

Short description

Andrew Peller Limited is Canada's largest premium wine producer, operating nine wineries in British Columbia and Ontario, 100+ The Wine Shop retail stores, and a diversified portfolio of wines, spirits, ciders, and home winemaking brands serving Canadian consumers and provincial liquor monopolies.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (312130), Distilleries (312140), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (44532)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Beverages (2080)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industry

Fine Wine & Luxury Spirits Retail (CRANABAE)

Keywords

• Premium wine production
• Wine and spirits
• Home winemaking kits
• Craft cider production
• Estate winery hospitality

Headquarters

HQ city

Grimsby

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Wine and Spirits Sales: Production and sale of branded wines, spirits, craft beer, ciders, and seltzers through provincial liquor monopolies, private retailers, and The Wine Shop retail locations
2. Import Agency: Andrew Peller Import Agency imports, warehouses and markets premium wines and spirits from international producers, selling to provincial monopolies and private retailers across Canada excluding Quebec
3. Retail Operations: Operation of 100+ The Wine Shop retail stores in Ontario, including locations within grocery stores, offering both premium VQA wines and popular varietal brands
4. Wine Club and E-commerce: Direct-to-consumer wine club sales and online purchasing through estate properties and brand websites
5. Home Winemaking Products: Production and international distribution of home winemaking kit brands including Winexpert and VineCo
6. Tourism and Hospitality: Estate properties hosting thousands of guests annually for wine experiences, fine dining, and hospitality services at wineries in Okanagan (BC) and Niagara-on-the-Lake (Ontario)

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Andrew Peller Limited produces, markets and sells premium and popularly priced wines, craft spirits, ciders, seltzers and craft beer through nine estate wineries in British Columbia and Ontario and via the Andrew Peller Import Agency. It operates 100+ The Wine Shop retail locations in Ontario, a direct-to-consumer wine club and e-commerce channel, and sells home winemaking kits (Winexpert and VineCo) internationally. The company's estate properties host wine tourism and hospitality experiences including tastings, fine dining, and events.

Product overview

Andrew Peller Limited is a diversified beverage company operating as Canada's largest premium wine producer, organized into distinct business units: (1) A portfolio of premium and ultra-premium VQA wine brands including Peller Estates, Trius, Wayne Gretzky Estates, Thirty Bench, Gray Monk, Sandhill, Black Hills, Tinhorn Creek, and Red Rooster; (2) popularly priced sub-brands including Peller Family Vineyards, Black Cellar, Copper Moon, XOXO, VIVO, and Honest Lot; (3) craft beverages including No Boats On Sunday cider; (4) The Wine Shop retail chain with 100 stores in Ontario plus Wine Country Vintners locations; (5) home winemaking brands Winexpert and VineCo; and (6) the Andrew Peller Import Agency division importing and distributing international wines and spirits across English Canada.

Differentiator

Problem solved

Functional benefit

Brands

• Peller Estates: Premium VQA wines with award-winning Niagara-on-the-Lake winery experiences
• Trius Winery
• Wayne Gretzky Estates
• Thirty Bench Wine Makers
• Gray Monk
• Sandhill
• Black Hills Estate Winery
• Tinhorn Creek Vineyards
• Red Rooster Winery
• Peller Family Vineyards
• Black Cellar
• Copper Moon
• XOXO
• Vivo
• Honest Lot
• No Boats On Sunday
• The Wine Shop
• Wine Country Vintners
• VineCo
• Winexpert
• Andrew Peller Import Agency

Products and services

• Peller Estates Flagship premium VQA wine brand with over 60 years of winemaking heritage, offering Andrew Peller Signature Series, Private Reserve, Family Reserve and Family Vineyards collections along with immersive wine and culinary experiences at the Niagara-on-the-Lake winery.
• Trius Winery Iconic Canadian wine brand recognized internationally for winemaking excellence. The 1991 Trius Red was the first Canadian wine vintage named Best Red Wine in the World. Includes wine, food and arts experiences at the Niagara-on-the-Lake winery.
• Wayne Gretzky Estates Combined winery and distillery estate in Niagara-on-the-Lake with a 23,000 square-foot facility producing premium wines and spirits, featuring a whisky bar and wine garden.
• Thirty Bench Wine Makers Small lot boutique winery on the Niagara Escarpment's Beamsville Bench producing premium red and white wines exclusively from estate-grown grapes.
• Gray Monk Leading producer of VQA Pinot Gris and cool-climate wines from heritage vines in British Columbia's Okanagan Valley, pioneering cool-climate vinifera grape growing in BC.
• Sandhill Single vineyard wine brand sourcing grapes from six unique BC vineyards including Sandhill Estate, King Family, Phantom Creek, Osprey Ridge, Hidden Terrace and Vanessa Vineyard, using gentle non-interventionist winemaking techniques.
• Black Hills Estate Winery Premium wine estate on the Black Sage Bench in BC's Okanagan Valley, led by Master of Wine Ross Wise, producing the signature Bordeaux-style red blend Nota Bene along with Rhone and Bordeaux inspired wines using sustainable and organic farming practices.
• Tinhorn Creek Vineyards Estate winery in the South Okanagan's Golden Mile region since 1993, sourcing fruit from 150 acres of prime vineyards including Diamondback Vineyard on Black Sage Bench, featuring the Miradoro Restaurant and commitment to land stewardship.
• Red Rooster Winery BC Okanagan Valley winery founded in 1990, producing award-winning wines from vineyards influenced by desert, lakes and mountains, with warm days and cool nights creating unique fruit character.
• Peller Family Vineyards Popularly priced wine brand crafting quality wines for Canadians for over 60 years, representing four generations of the Peller family's commitment to winemaking.
• Black Cellar Premium brand featuring master winemaker-crafted blends aged in the cellar to create exceptional wines with depth and character.
• Copper Moon Unique wine brand made from grapes harvested under moonlit sky, capturing the magic of night and the possibilities in each bottle.
• XOXO Wines Social wines designed to spark meaningful connections at the table between friends, offering Pinot Grigio Chardonnay, Pinot Grigio Light, and Sangria varieties.
• Honest Lot Zero sugar wine brand, naturally crafted with zero grams of sugar per serving, full bodied and flavoured, targeting NoLo beverage consumers.
• No Boats On Sunday Cider brand made with 100% freshly pressed Canadian apples, crafted with a perfectly balanced not too sweet, not too dry profile.
• The Wine Shop Portfolio of 100 proprietary retail stores in Ontario, many located within grocery stores, carrying premium VQA wines alongside Canadian favourites and cider options.
• Winexpert Premium craft winemaking kits allowing enthusiasts to craft high quality wines at home, sourcing the finest grape juices and concentrates from world-class wine regions with proprietary processes.
• VineCo Craft wine kit brand offering delicious and rewarding experiences for consumers to craft their own premium quality wines using ingredients from the world's best wine growing regions.
• Andrew Peller Import Agency Canadian importer, warehouser and marketing agent servicing English Canada excluding Quebec, specializing in premium wines and spirits from around the world, selling to provincial liquor monopolies, private retailers, restaurants, hotels and clubs.
• Wine Country Vintners Retail extension of Niagara VQA wineries with two locations in Niagara-on-the-Lake and at the Outlet Collection at Niagara, offering full wine experiences and tourism assistance.
• Wine Club and E-commerce Direct-to-consumer wine club subscriptions and online purchasing through estate properties and brand websites, offering curated wine shipments and exclusive experiences to wine enthusiasts.

Quantifiable outcome

• Net earnings more than doubled to $27.1 million from $11.1 million in prior year
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators8 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• E. & J. Gallo Winery: World's largest family-owned wine company and a major exporter of premium and popular-priced wine brands into Canada. Competes head-to-head in the same off-premise grocery and provincial board channels, particularly in the value and premium varietal segments where Peller Family Vineyards and Copper Moon compete.
• Pernod Ricard: Global wine and spirits giant (Jameson, Chivas Regal, Jacob's Creek, Brancott Estate) with a Canadian distribution arm. Directly comparable to Andrew Peller's combined wine-and-spirits-plus-import-agency model and competes in the same Canadian on-premise and off-premise channels.
• Treasury Wine Estates: Global premium wine producer (Penfolds, Wolf Blass, Beringer, 19 Crimes) with a Canadian sales presence. Comparable in that it sells premium wine brands through the same provincial liquor boards, but operates at vastly greater scale and as a publicly traded global incumbent.
• Constellation Brands: Large-cap global beverage alcohol company with wine (Robert Mondavi, Kim Crawford) and beer/f spirits (Corona, Modelo, High West) portfolios. Sells through the same Canadian provincial monopolies and competes in the import/distribution space that Andrew Peller's Import Agency serves.

Direct peers

• Arterra Wines Canada: Canada's largest wine company (formerly Constellation Brands Canada) and the principal domestic competitor to Andrew Peller. Operates Jackson-Triggs, Inniskillin, and Mission Hill Family Estate across the same BC/Ontario geographies with parallel provincial liquor board and grocery retail distribution. Direct head-to-head competitor for VQA shelf space and on-premise listings.
• Mark Anthony Group: Canadian-owned beverage alcohol company operating as both a producer (Mike's Hard Lemonade, White Claw in Canada) and a major import/distribution agency. Closely parallels Andrew Peller's combined producer-plus-import-agency model and competes in the same provincial liquor board channels.

Others

• Diageo Canada: World's largest spirits company (Johnnie Walker, Smirnoff, Crown Royal) with a substantial Canadian operation. Comparable as a spirits producer/distributor operating in the same provincial channels and on-premise accounts, though not a direct wine competitor.
• Beam Suntory: Major global spirits producer (Jim Beam, Maker's Mark, Canadian Club) with a Canadian distribution presence. Adjacent peer given the spirits overlap with Wayne Gretzky Estates and shared provincial liquor board customer relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pellerestates.winery
• LinkedInlinkedin.com/company/andrew-peller-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Andrew Peller