Datacom

What Datacom does

Datacom is an Italian web agency and software house founded in 1999 and headquartered in Venturina Terme, in the province of Livorno, Tuscany. The company provides an integrated offering spanning web design and development, e-commerce, digital marketing (SEO, SMM, brand identity, photography), ERP and BPM software implementation, and custom software development. It serves more than 200 brands across Italy, with named clients including Longino & Cardenal, Tonino Lamborghini, MotoAbbigliamento, Eurofluid, Label Rose, Magigas, Tenuta Poggio Rosso, and Tosoni Selleria.

The company's core software products are built on or resold from third-party platforms: SAM ERP2 (developed by Centro Software, for which Datacom holds GOLD partner status) and Touring PMS (a hospitality PMS based on the Welcome PMS brand). Datacom adds value through deep customization — including industry-specific ERP modules for food, mechanical, electrical/electronic, and pharmaceutical/cosmetic sectors — and proprietary e-commerce connectors linking SAM ERP2 to Magento (including Magento Enterprise / Cloud), Shopify, PrestaShop, WooCommerce, and Zencart. Other proprietary tools include a BPM process modeler for workflow automation and a Channel Manager integration covering 120+ booking portals for hospitality clients. The technology stack is conventional (PHP-based web development, open-source e-commerce frameworks) augmented by certified partnership-level customization of partner platforms.

Datacom generates revenue through four primary streams: project-based web design and e-commerce development (professional services), recurring digital marketing retainers, SAM ERP2/BPM implementation and customization (recurring subscription and project work), and ongoing software maintenance and support. GTM is consultative and sales-led, primarily direct (website contact form with 1-business-day response commitment, toll-free number, on-site consultation at Venturina Terme). The customer base is predominantly SMBs in Tuscany and across Italy, with a smaller set of mid-market and enterprise clients in food distribution, luxury, motorcycle apparel, and manufacturing verticals. Pricing is quote-based and project-specific with no public tier structure. The company is privately held, founder-led, and bootstrapped with no disclosed external funding.

Name

Datacom

Legal name

Datacom

Website

https://datacomdigital.it

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Datacom is a Tuscan web agency and software house (founded 1999, ~8-person team) serving 200+ Italian SMBs and select enterprises with web design, e-commerce, digital marketing, SAM ERP2 implementation, BPM, and the Touring PMS hospitality platform, operating from Venturina Terme with national reach.

Ownership category

akta.pro rank

Product category

Digital Agency and Software Services

NAICS

Custom Computer Programming Services (541511), Advertising Agencies (541810), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374), Services-Advertising Agencies (7311)

akta.pro primary industry

Enterprise Application Data Migration & Master Data Management Services (BPAEAGAJ)

akta.pro secondary industry

Database Build, Migration & Master Data Management (MDM) Support (BPAAAKAJ)

Keywords

• Web development services
• Digital marketing services
• ERP software implementation
• E-commerce development
• Business process management

Headquarters

HQ city

Venturina

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Web Development & Design Services: Project-based services including website creation, e-commerce development, brand identity, and photography. Revenue generated through one-time project fees for web design and development work.
2. Digital Marketing Services: Ongoing marketing services including SEO, social media marketing, web marketing, and data-driven marketing strategies. Can include retainer or project-based arrangements.
3. ERP & BPM Software Implementation: Implementation and customization of SAM ERP2 enterprise software and BPM solutions for business process management. Revenue from software implementation, configuration, and ongoing support.
4. Software Maintenance & Support: Technical support services provided daily, including remote assistance via AnyDesk and Supremo tools, ticket system for ongoing client support.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Datacom is a web agency and software house that designs and builds websites, e-commerce stores, and digital marketing campaigns, and implements the SAM ERP2 enterprise platform, BPM business process management tools, and the Touring PMS hotel management system for businesses across Italy. It bundles consulting, design, photography, custom software, and ongoing technical support under a single Tuscan-based provider serving SMB and mid-market clients.

Differentiator

Problem solved

Functional benefit

Brands

• Touring PMS: Hotel and hospitality property management system (PMS) with integrated channel manager. A brand of the Datacom group, offered as an official Welcome reseller.

Products and services

• SAM ERP2 Enterprise ERP software for complete business process management aligned with Industry 4.0 objectives. Configurable, scalable, web-enabled, and includes AI tools for predictive analytics plus BPM/Work Flow automation across sales, logistics, quality control, marketing, project management and administration. Datacom implements it for Italian SMB and mid-market clients across multiple industry modules (food, mechanical, electrical/electronics, pharmaceutical/cosmetic).
• BPM Business Process Management Business Process Management software enabling visual mapping, automation and optimization of workflows including order approvals, invoice processing, warehouse replenishment, employee onboarding and claims management. Targets Italian SMBs and mid-market firms seeking operational efficiency.
• Touring PMS / Welcome PMS Cloud-based property management system for hotels, agriturismos, B&Bs, campsites, residences and tourist villages. Includes integrated channel manager connecting to 120+ booking portals (Booking.com, Expedia and others), a booking engine, front office, back office, housekeeping, accounting, invoicing and reporting. Datacom resells it as Touring PMS.
• Website Design and Development Custom website design and development service for Italian SMBs, professionals and mid-market firms, including responsive site builds, UX/UI design and project-based delivery. Projects include B2B site redesigns (e.g., Eurofluid) and tourism sites (e.g., Glamping l'Olivo, Il Ghiaccio).
• E-commerce Development End-to-end e-commerce development service on Magento (including Magento Cloud Enterprise), Shopify, PrestaShop, WooCommerce and Zencart, with custom integrations to shipping carriers (Bartolini, GLS) and ERP. Past projects include Magigas on Shopify and Longino & Cardenal on Magento Enterprise connected to SAM ERP2.
• Digital Marketing Services Digital marketing services including SEO, social media marketing (SMM), web marketing and data-driven marketing strategies, available as retainers or project-based engagements for Italian businesses.
• Custom Software Development Bespoke software, app and connector development including mobile apps, ERP-to-e-commerce connectors and custom integrations (e.g., Bartolini and GLS shipping label generators for Label Rose). Targets Italian SMB and mid-market clients needing tailored solutions.
• Software Maintenance and Technical Support Ongoing technical support and maintenance service delivered every day of the week via remote tools (AnyDesk, Supremo) and a dedicated ticket system, available to Datacom's installed base of web, ERP, BPM and PMS customers.

Quantifiable outcome

• Tenuta Poggio Rosso achieved +200% revenue increase from e-commerce after platform migration
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability5 records

Feature4 records

Partnerships

Four partnerships are on record, tiered major, flagship and core.

• Longino S.p.A.majorStrategic or Co-development Partner · 1 July 2021Project partner for connecting Magento Cloud (Enterprise) to SAM ERP2 system with high automation of operational flows including inventory management and order import. Developed custom logistics management for the food distribution company.
• Tonino Lamborghini SpaflagshipStrategic or Co-development Partner · 1 January 2021E-commerce Head Partner for connecting company ERP with B2B marketplace platform. Collaboration with the platform's development team to create a headless commerce solution linking enterprise software with online sales.
• Centro Software (SAM ERP2)coreTechnology or IntegrationGOLD partner of Centro Software for SAM ERP2 implementation and customization. SAM ERP2 is a second-generation ERP system aligned with Industry 4.0 objectives, enabling complete business process management. Datacom develops high customization projects and e-commerce connectors as a certified GOLD partner.
• Welcome (Touring PMS)coreTechnology or IntegrationOfficial reseller of Welcome PMS brand - property management system for hotels and hospitality. Touring PMS integrates channel manager connected to 120+ booking portals including Booking.com and Expedia. Partnership enables Datacom to provide complete hospitality management solutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Magento (Adobe Commerce): Enterprise e-commerce platform that Datacom implements and integrates to SAM ERP2 — relevant as a technology ecosystem dependency and channel partner rather than a competitor.
• Welcome Travel (Touring PMS parent): Italian hospitality software provider whose PMS product Datacom resells as Touring PMS — ecosystem partner that defines part of Datacom's hospitality offering.

Broad incumbents

• Zucchetti Group: Largest Italian software and ERP vendor with a deep partner/implementation network — competes with Datacom for the same Italian ERP customer base but at vastly greater scale.
• Alkemy SpA: Listed Italian digital transformation company covering strategy, technology, and marketing for mid-market and enterprise — broader portfolio but materially overlapping with Datacom's web, e-commerce, and ERP-enabled transformation work.
• Teamsystem SpA: Major Italian ERP, CRM, and business software provider with a partner channel — adjacent competitive set to Datacom's SAM ERP2 implementation and business management software practice.

Direct peers

• Conversion Srl: Italian digital agency specializing in Magento, Shopify, and custom e-commerce development with ERP integration capabilities — directly comparable to Datacom's Magento Enterprise and SAM ERP2 connector work.
• Webformat: Italian digital agency providing web design, e-commerce (Magento/Shopify), SEO, and digital marketing services — closely overlaps with Datacom's web and e-commerce practice.
• TSW (The Story Will): Italian digital agency offering web design, e-commerce development, digital marketing, and software services to SMBs and mid-market — comparable service mix, customer size, and go-to-market to Datacom.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/datacom
• LinkedInlinkedin.com/company/datacom-snc
• Instagraminstagram.com/datacomweb

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Datacom