What Webformat does

Webformat is an Italian digital commerce system integrator founded in 1998 in Spilimbergo (Pordenone), with operational headquarters in Milan and a third office in Porto Sant'Elpidio. The firm designs, develops, and operates enterprise eCommerce and content platforms, built primarily on two open-source technologies: Magento (Adobe Commerce Cloud) for commerce, and TYPO3 for enterprise content management. Its signature capability is an integrated Magento-TYPO3 architecture that supports multi-brand, multi-country, multi-language deployments with shared catalog and customer data and independent branding per site. The company also implements supporting layers including Akeneo PIM, ElasticSearch/Solr, ERP integrations (SAP, Microsoft Dynamics, AS/400), marketplace connectors (Amazon, eBay), AWS cloud infrastructure, and personalization/recommendation engines (Adobe Sensei, Early Birds, Target2Sell).

The company serves large enterprise customers across retail (Vitec Group, Stroili Oro, AW-LAB, Terranova, Auchan, Calligaris, Quellogiusto), publishing (Panini, Giunti), fragrance (Dr. Vranjes), telecommunications (Wind Italia), and government (Republic and Canton of Ticino). Documented technical benchmarks include managing 74 multi-country sites for Vitec Group, catalogs exceeding 1 million products for Quellogiusto, 30,000 pages for a cantonal portal, and 30,000 orders/day volumes in sizing references.

Webformat operates as a project-based, quote-driven professional services business with ongoing 24/7 managed support and training as recurring revenue streams. Pricing is custom and not publicly disclosed. Sales is consultative and direct (phone, email, website), supported by thought leadership via the firm's role as Italian proponent of Meet Magento and recurring conference speaking. CEO Diego Semenzato leads the company, which was acquired by Impresoft Group (controlled by Clessidra Private Equity SGR) at the end of 2023, becoming the group's dedicated eCommerce pole. Webformat holds the deepest Magento certification coverage in Italy and is the first Italian TYPO3 Certified Integrator.

Name

Webformat

Legal name

WEBFORMAT srl

Website

https://webformat.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Webformat is an Italian digital commerce system integrator that designs, develops, and operates enterprise Magento/Adobe Commerce and TYPO3 platforms for large retailers, publishers, and public-sector clients across multi-brand, multi-country deployments.

Ownership category

akta.pro rank

Product category

E-commerce Consulting & System Integration

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)

akta.pro secondary industry

Infrastructure, Networking & Systems Administration Training (BPAEANAJ)

Keywords

• E-commerce consulting
• Magento implementation services
• TYPO3 portal development
• Adobe Commerce integration
• Enterprise digital commerce

Headquarters

HQ city

Spilimbergo

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. eCommerce Platform Implementation: Project-based professional services for designing, developing, and deploying Magento/Adobe Commerce eCommerce platforms for enterprise clients. Engagements include consulting, UX design, development, integration with ERP/CRM/PIM systems, migration, and deployment. Pricing is project-based and quote-driven.
2. Enterprise Portal Development: TYPO3-based enterprise portal development including CMS implementation, migration from legacy systems, custom extension development, and content architecture. Project-based engagement model.
3. Technical Support and Maintenance: Ongoing technical assistance and maintenance services for deployed platforms, with customizable SLAs including 24/7 support options. Recurring revenue stream from existing client base.
4. Training Services: Instructor-led training courses on Magento and TYPO3 platforms, offered as classroom and on-the-job training. Course durations range from 1 to 3 days across multiple curricula.
5. Digital Consulting: Strategic and technical consulting including competitor benchmarking, feasibility studies, functional analysis, information architecture, and project management services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Webformat is an Italian e-commerce system integrator that designs, develops, and manages enterprise B2B and B2C eCommerce ecosystems. The company implements platforms on Magento/Adobe Commerce for commerce functionality and TYPO3 for enterprise content management, integrating the two in a unified multi-site, multi-country, multi-language architecture. Service offerings span consulting, custom theme and module development, migration, ERP/CRM/PIM integration, deployment, 24/7 technical support under SLAs, and certified training programs.

Product overview

Webformat is an e-commerce system integrator offering a portfolio of interconnected solutions built on open-source platforms. The core offering centers on Magento e-commerce implementation complemented by TYPO3 CMS for enterprise portals. These are delivered as an integrated Magento-TYPO3 platform enabling centralized multi-site, multi-language management. Supporting solutions include Akeneo PIM for product information management, mobile commerce apps, and in-store kiosk applications. Professional services include consulting, technical assistance with 24/7 support, and training courses. All solutions leverage open-source technology with no proprietary lock-in.

Differentiator

Problem solved

Functional benefit

Products and services

• Magento E-commerce Implementation Enterprise e-commerce platform implementation using Magento (Community and Enterprise/Adobe Commerce editions) for B2B and B2C online stores with full omnichannel capabilities. Includes consulting, custom theme and module development, migration, ERP/CRM/PIM integration, multi-store management, and performance optimization.
• Enterprise Portal Development (TYPO3) Customized enterprise portal development with TYPO3 CMS enabling maximum autonomy in content management, workflow automation, versioning, workspaces, multi-language support, FAL asset management, and multi-site administration. Includes custom extension development using Extbase and Fluid.
• Magento-TYPO3 Integrated Platform Integrated platform combining Magento e-commerce functionality with TYPO3 CMS content management for centralized management of multi-site, multi-language, and multi-channel e-commerce operations. Enables independent branding per site while sharing catalog and customer data.
• PIM Akeneo Implementation Product Information Management solution using Akeneo for digital catalog transformation and related business process digitization. Supports enterprise digital catalog management as part of Webformat's broader commerce stack.
• Mobile Commerce Apps Smartphone and tablet applications fully integrated with e-commerce for unified shopping experiences across all channels.
• App B2C / Sales Assistant / In-Store Kiosk B2C sales assistant applications and in-store kiosk solutions for enhanced customer engagement and seamless online-offline integration in physical retail environments.
• Digital Consulting Strategic consulting services including competitor benchmarking, feasibility studies, functional analysis, information architecture, and project management (Waterfall and Agile) for e-commerce and enterprise projects, plus performance and security audits.
• Technical Assistance & 24/7 Support Certified technical support services for Magento and TYPO3 environments including corrective and preventive maintenance, security audits, performance monitoring and optimization, and 24/7 support with customizable SLAs.
• Training Courses (Magento / TYPO3) Technical training programs for Magento and TYPO3 platforms covering store management, frontend/backend development, extension development, and security optimization. Offered as classroom and on-the-job training with course durations ranging from 1 to 3 days.

Quantifiable outcome

• Migrated catalog from 20,000 to over 1 million products on Magento
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration31 records

AI capability4 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Adobe (Magento)coreTechnology or IntegrationWebformat is a Magento Silver Solution Partner and the first Italian company to achieve all Magento 1 and 2 certifications. They have been implementing Magento/Adobe Commerce platforms since the early versions and serve as a Trained Solution Partner. Multiple flagship case studies (Vitec Group, Panini, Stroili Oro, Calligaris, etc.) are built on Adobe Commerce Cloud.
• TYPO3 AssociationcoreTechnology or IntegrationWebformat is the first company in Italy to achieve TYPO3 Certified Integrator status and regularly participates as speakers at international TYPO3 conferences. TYPO3 is integrated with Magento in their standard platform architecture.
• Meet Magento AssociationcoreStrategic or Co-development PartnerWebformat is the Italian proponent and organizer of Meet Magento events, the leading Magento conference series in Europe. This partnership positions Webformat as the primary Magento thought leader and community hub in Italy.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Bitbull: Italian Magento/Adobe Commerce and TYPO3 implementation agency of comparable size, headquartered in Italy. Bitbull is the closest direct peer in the Italian market given its overlapping Magento enterprise e-commerce focus and Italian footprint.
• Mageside: Magento/Adobe Commerce implementation partner with a similar enterprise e-commerce focus, custom development, and integration services. Comparable mid-sized agency profile with overlap in European retail e-commerce engagements.
• Wagento: Adobe Commerce solution partner offering enterprise e-commerce implementation, migration, custom development, and managed services. Direct comparable on the Adobe Commerce side of Webformat's portfolio.
• Onilab: Magento/Adobe Commerce development agency providing platform implementation, custom module development, and integration services. Comparable mid-sized agency with similar service portfolio focused on Magento enterprise deployments.
• Elogic Commerce: Magento/Adobe Commerce and Shopify Plus agency with similar enterprise e-commerce implementation focus. Comparable size and service range including platform migration, custom development, and ongoing support.
• Atwix: Magento development and integration agency providing e-commerce implementation, custom development, extension development, and support services. Direct comparable on the Adobe Commerce platform integration and managed services side.
• Amedick & Sommer: German TYPO3 specialist agency and TYPO3 Certified Integrator with strong credentials in enterprise CMS implementation. Directly comparable on the TYPO3 CMS and enterprise portal development side of Webformat's offering.
• dkd Internet Service GmbH: German TYPO3 agency with deep TYPO3 expertise and CMS implementation focus. Comparable on the TYPO3 enterprise portal side of Webformat's portfolio, serving large content-driven enterprise customers.
• Pluswerk: German digital agency with strong TYPO3 and enterprise CMS capabilities, comparable to Webformat on the TYPO3 portal side of the business with overlap in enterprise CMS implementation for large organizations.

Regional players

• Absolut-e: French Magento/Adobe Commerce agency with similar enterprise e-commerce focus but operating primarily in France rather than Italy. Comparable in service portfolio but in a different European geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/webformat
• Facebookfacebook.com/webformatsrl
• LinkedInlinkedin.com/company/838599

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webformat