Diamond Hotels Management

What Diamond Hotels Management does

Diamond Hotels Management Inc. is a privately held hospitality management company headquartered in Kingston, Ontario, Canada. The company owns and operates a portfolio of six hotel properties and one restaurant across Kingston and Sault Ste. Marie, Ontario, under franchise agreements with three major global hotel brands: Marriott (Delta Hotels by Marriott Kingston Waterfront), IHG (Holiday Inn Express & Suites Kingston Central and Holiday Inn Express Sault Ste. Marie), and Choice Hotels (Quality Inn & Conference Centre Kingston Central and Comfort Suites Kingston Central — Canada's first dual-branded Choice Hotels property). The portfolio spans upscale (Delta) to mid-scale (Holiday Inn Express, Quality Inn) to select-service (Comfort Suites) segments, offering meeting and event spaces, indoor pools, fitness centres, and complimentary breakfast. The flagship Delta Kingston Waterfront property also houses AquaTerra, an award-winning waterfront restaurant holding Feast ON and Ocean Wise certifications, with associated offerings including the AquaTerra takeout service and private dining events.

The company's revenue model is anchored in hotel room revenue across its branded portfolio, supplemented by food and beverage operations (AquaTerra restaurant, on-site Denny's at two properties), meeting and event space rentals, and catering services. The company sells through brand booking platforms and loyalty programs (Marriott Bonvoy, IHG Rewards Club, Choice Privileges), corporate sales teams, restaurant reservation systems (OpenTable), and direct phone/online channels. Its customer base spans business travelers, leisure tourists, meeting and event planners, wedding parties, and local dining patrons. The company emphasizes sustainability certifications, community involvement across 20+ local charities, and culinary excellence as differentiators.

Diamond Hotels Management is led by President Michael Springer, Chief Operating Officer Scott Follwell, and Chief Financial Officer Perry Luyt, with property-level General Managers and a centralized sales organization headed by Regional Director of Sales Brian Hope. The company completed a major renovation of its Kingston properties in 2017 and executed a significant brand repositioning in 2021, converting from the Ramada brand to a dual-branded Choice Hotels property. No external investors, parent company, or public listing are evidenced in the source data.

Name

Diamond Hotels Management

Legal name

Diamond Hotels Management Inc.

Website

https://diamondhotels.ca

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Diamond Hotels Management Inc. is a privately held Kingston, Ontario-based hospitality management company that owns and operates six hotel properties under Marriott, IHG, and Choice Hotels franchises, plus AquaTerra waterfront restaurant, serving business travelers, leisure tourists, meeting planners, and diners across Kingston and Sault Ste. Marie, Ontario.

Ownership category

akta.pro rank

Product category

Hotel Management Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Hospitality (Hotel) Property Management (BPAJAGAG), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hotel management services
• Hospitality operations
• Franchise hotel operations
• Meeting and event venues
• Waterfront dining restaurants

Headquarters

HQ city

Kingston

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Hotel Room Revenue: The primary revenue stream comes from hotel room rentals across six properties: Delta Hotels by Marriott Kingston Waterfront (upscale waterfront hotel), Holiday Inn Express & Suites Kingston Central, Holiday Inn Express Sault Ste. Marie, Quality Inn & Conference Centre Kingston Central, and Comfort Suites Kingston Central. Rooms are offered at various price points based on brand positioning, room type, and seasonal demand.
2. Food and Beverage - AquaTerra Restaurant: AquaTerra restaurant generates revenue from dine-in service across multiple meal periods (breakfast, lunch, dinner, brunch), bar and lounge service, private dining events, and takeaway/delivery orders. The restaurant features locally-sourced seasonal menus and an extensive wine list.
3. Meeting and Event Spaces: Revenue from renting meeting rooms, conference facilities, and event spaces (including wedding venues) to corporate clients, associations, and individuals. Properties offer various meeting spaces with catering capabilities.
4. On-site Denny's Restaurant: Quality Inn & Conference Centre and Comfort Suites Kingston Central feature an on-site Denny's restaurant, generating additional food and beverage revenue from hotel guests and walk-in customers.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Diamond Hotels Management owns and operates a multi-brand portfolio of six hotels and one waterfront restaurant in Kingston and Sault Ste. Marie, Ontario, under franchise agreements with Marriott (Delta Hotels), IHG (Holiday Inn Express), and Choice Hotels (Quality Inn, Comfort Suites). The company provides hotel accommodations, meeting and conference facilities, wedding venues, and the AquaTerra waterfront dining restaurant, with franchise-based access to global brand loyalty programs.

Product overview

Diamond Hotels Management Inc. is a hospitality management company operating a portfolio of six hotel properties and one restaurant. The company manages branded hotels under Marriott, IHG (InterContinental Hotels Group), and Choice Hotels franchises, including: Delta Hotels by Marriott Kingston Waterfront (4-star upscale property), Holiday Inn Express & Suites Kingston Central, Quality Inn & Conference Centre Kingston Central, Comfort Suites Kingston Central (Canada's first dual-branded Choice Hotels property), and Holiday Inn Express Sault Ste. Marie. The portfolio is complemented by AquaTerra Restaurant, an award-winning waterfront dining establishment at the Delta Kingston property. The hotels offer a range of accommodations from standard rooms to suites, along with meeting/conference facilities, recreation amenities (pools, fitness centres), and dining options.

Differentiator

Problem solved

Functional benefit

Products and services

• Delta Hotels by Marriott Kingston Waterfront Kingston's 4-star waterfront hotel in the heart of downtown with water views from each guest room. Features award-winning AquaTerra restaurant, meeting/conference spaces, state-of-the-art recreational facilities, and was named Delta Hotels' Franchise of the Year.
• Holiday Inn Express & Suites Kingston Central
• Quality Inn & Conference Centre Kingston Central Hotel with convenient access to Highway 401 and downtown Kingston. Features appointed rooms, indoor heated pool, on-site Denny's Restaurant, and versatile meeting/conference spaces for business events and weddings.
• Comfort Suites Kingston Central Hotel located off Highway 401 featuring spacious, recently renovated guest rooms with added amenities including an indoor heated pool, fitness centre, and complimentary breakfast. Operates as part of Canada's first dual-branded Choice Hotels property with Quality Inn.
• Holiday Inn Express Sault Ste. Marie
• AquaTerra Restaurant

Quantifiable outcome

• Delta Hotels' Franchise of the Year winner
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Marriott International (Delta Hotels)coreChannel Partner/ Reseller/ DistributorDiamond Hotels Management operates as a franchisee under the Delta Hotels by Marriott brand for the Kingston Waterfront property. The partnership provides access to Marriott's global distribution system, Marriott Bonvoy loyalty program (80+ million members), brand standards, training resources, and central reservations systems.
• IHG (Holiday Inn Express)coreChannel Partner/ Reseller/ DistributorDiamond Hotels operates Holiday Inn Express & Suites Kingston Central and Holiday Inn Express Sault Ste. Marie under IHG franchise agreements. Partnership provides access to IHG Rewards Club loyalty program, global brand marketing, central booking systems, and operational support.
• Choice Hotels (Quality Inn, Comfort Suites)coreChannel Partner/ Reseller/ DistributorDiamond Hotels operates Canada's first dual-branded Choice Hotels property with Quality Inn & Conference Centre Kingston Central and Comfort Suites Kingston Central. Partnership includes Choice Privileges rewards program, Choice Hotels' global distribution network, and brand support services.
• Ontario Culinary Tourism Alliance (Feast ON)minorStrategic or Co-development PartnerAquaTerra restaurant holds Feast ON certification from the Ontario Culinary Tourism Alliance, indicating commitment to sourcing locally-grown and produced Ontario ingredients. This partnership supports the restaurant's sustainability and local sourcing messaging.
• Ocean Wise SeafoodminorStrategic or Co-development PartnerAquaTerra is Ocean Wise Recommended, indicating sustainable seafood sourcing practices certified by Ocean Wise Seafood program. This partnership validates the restaurant's commitment to environmentally responsible dining.
• Denny's RestaurantminorChannel Partner/ Reseller/ DistributorOn-site Denny's restaurant operates at Quality Inn & Conference Centre Kingston Central and Comfort Suites Kingston Central properties, providing additional food and beverage revenue and dining options for hotel guests.
• Local Suppliers and FarmersminorStrategic or Co-development PartnerLong-standing relationships with local farmers, producers, and wineries allow access to fresh seasonal ingredients for AquaTerra restaurant menus, supporting the local economy and sustainable sourcing practices.

Scale indicators5 records

Recent moves9 records

Expansion highlights4 records

Regional players

• Coast Hotels: Canadian hotel brand with properties across Western Canada. Comparable as a domestic hotel operator competing for similar business and leisure travelers in Canadian markets.
• Groupe Germain Hotels: Canadian-owned boutique and lifestyle hotel operator with properties across multiple provinces. Comparable as a Canadian hospitality operator with strong F&B and design-led differentiation.
• Sandman Hotels, Inns & Suites: Canadian-owned hotel chain with multiple branded tiers (Sandman, Sandman Signature, Days Inn franchises). Comparable multi-brand Canadian operator serving similar business and leisure segments.

Direct peers

• SilverBirch Hotels & Resorts: Canadian hotel management and investment firm operating branded and independent hotels across multiple provinces. Comparable as a domestic multi-property hotel operator with franchised brand exposure.
• Atlific Hotels: Canadian hotel management company operating a portfolio of branded hotels across multiple provinces under franchise agreements. Directly comparable as a multi-property Canadian operator working with major international hotel brands.
• Westmont Hospitality Group: Multi-brand hotel franchisee and operator with a large portfolio across North America. Comparable to Diamond as a franchisee operating hotels under multiple major brand families.
• InnVest Hotels: One of Canada's largest hotel owners and operators with a portfolio of franchised and managed properties across the country. Comparable as a multi-brand Canadian hospitality operator with similar franchise-driven distribution.

Broad incumbents

• Marriott International: Global hotel franchisor and operator. Relevant because Diamond operates Delta Hotels under a Marriott franchise, making Marriott both a partner and the broader incumbent whose brand standards shape Diamond's flagship property.
• Choice Hotels International: Global hotel franchisor for Quality Inn and Comfort Suites. Relevant as Diamond's franchisor for the dual-branded Kingston Central property and as a broad incumbent shaping mid-scale distribution.
• InterContinental Hotels Group (IHG): Global hotel franchisor for Holiday Inn and Holiday Inn Express. Relevant as Diamond's franchisor for two properties and as the incumbent whose loyalty and distribution systems underpin those bookings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/diamondhotelsmgmt
• LinkedInlinkedin.com/company/diamond-hotels-inc
• Instagraminstagram.com/lifeatdiamondhotels
• Xx.com/DiamondHotels

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diamond Hotels Management