124 on Queen Hotel and Spa

What 124 on Queen Hotel and Spa does

124 on Queen Hotel and Spa is a privately held luxury boutique hotel property operating since 2011 in Old Town Niagara-on-the-Lake, Ontario, Canada. The 76-room property integrates accommodations, a 12,000 sq-ft destination spa (Spa at Q), two on-site restaurants (Treadwell Cuisine since 2006 and NOTL Bar & Restaurant since 2023), a Starbucks, and event/wedding venues including the historic Gate House (capacity up to 140 guests), with offsite catering by Treadwell Cuisine to Willowbank, Reif Estate Winery, and Neil Campbell Rowing Centre. The company serves leisure travelers, couples and wedding hosts (primary segments), corporate groups, spa and wellness seekers, food and wine enthusiasts, and families, operating in Ontario, Canada with no disclosed geographic expansion beyond the single Niagara-on-the-Lake location.

The property's revenue model combines recurring nightly room charges, a mandatory $30 CAD daily resort fee bundling parking, internet, fitness, EV charging, and Zen Garden access, plus transactional revenue from spa services, food and beverage, and events. Distribution is direct-to-consumer via the Mews property management and booking platform, OpenTable for dining, SpaTime for spa appointments, and VoucherCart for gift certificates. Recent product launches include The Smithy historic luxury suite (2025), Holiday Wellness Suites (2024), the 20,000 sq-ft Zen Garden (2023), and NOTL Bar & Restaurant (2023). Marketing partnerships include Jackson-Triggs Niagara Estate (2026 concert series) and NOTL Golf Club (Stay and Play Package). Differentiating physical assets include Canada's only snow room within the Spa at Q hydrotherapy circuit and the only underground parking facility in Niagara-on-the-Lake; brand recognition is supported by the 2024 Tripadvisor Travellers' Choice Award and a 4.7/5 rating across 4,979 aggregated reviews on Trustindex. Ownership is undisclosed, with Executive Director David Jones as the named leader; no parent company, institutional investor, or funding rounds are reported.

Name

124 on Queen Hotel and Spa

Legal name

124 on Queen Hotel and Spa

Website

https://124queen.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

124 on Queen Hotel and Spa is a privately held luxury boutique hotel in Niagara-on-the-Lake, Ontario, operating 76 rooms, a 12,000 sq-ft destination spa with Canada's only snow room, two on-site restaurants, and event venues serving leisure travelers, wedding hosts, and corporate groups across Ontario, Canada.

Ownership category

akta.pro rank

Product category

Luxury Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industries

Destination Spa Resorts (THAGAMAA), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Luxury boutique hotel
• Destination spa services
• Wedding event venues
• Farm-to-table dining
• Corporate meeting retreats

Headquarters

HQ city

Niagara-on-the-lake

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Hotel Accommodations: Revenue from 76 guest rooms and suites ranging from Petite Signature Queen to Two-Bedroom Villas, with nightly rates varying by season and room type.
2. Spa Services: Revenue from 12,000 sq-ft Spa at Q offering massages, facials, body treatments, hydrotherapy circuit with Canada's only snow room, and halotherapy salt lounge.
3. Food and Beverage: Revenue from two on-site restaurants: Treadwell Cuisine (farm-to-table fine dining) and NOTL Bar & Restaurant (locally inspired menu), plus Starbucks.
4. Events and Weddings: Revenue from wedding venues including The Gate House, Willowbank, Reif Estate Winery, and Neil Campbell Rowing Centre, plus corporate meetings and social events.
5. Packages and Add-ons: Bundled packages combining accommodations, spa, and dining; add-ons including wine, champagne, chocolates, charcuterie, golf balls, and rose petals.
6. Resort Experience Fee: Mandatory daily fee of $30 CAD per room per night bundled with underground parking, internet, Nespresso coffee, fitness centre access, and other amenities.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

124 on Queen Hotel and Spa operates a luxury boutique hotel in Niagara-on-the-Lake, Ontario, offering 76 guest rooms and suites across multiple buildings, a 12,000-square-foot destination spa (Spa at Q) with a hydrotherapy circuit, two on-site restaurants (Treadwell Cuisine and NOTL Bar & Restaurant), and event venues including The Gate House for weddings and corporate meetings. The property bundles accommodations with spa, dining, and curated local experiences such as wine tours and golf packages.

Product overview

124 on Queen Hotel and Spa is an award-winning luxury boutique hotel property in Niagara-on-the-Lake, Ontario, offering an integrated hospitality experience combining accommodations, spa services, and dining. The property features 76 guest rooms across multiple buildings including the main hotel with Signature Collection rooms, villa accommodations, and The Smithy historic suite. Spa at Q provides a 12,000-square-foot destination spa with Canada's only snow room. Dining options include Treadwell Cuisine (farm-to-table restaurant) and NOTL Bar & Restaurant (opened 2023). Event capabilities include The Gate House venue for weddings and corporate events up to 140 guests. Additional amenities include a 20,000-square-foot zen garden, fitness center, underground parking, and EV charging. The property integrates with Mews for property management, OpenTable for restaurant reservations, and SpaTime for spa bookings.

Differentiator

Problem solved

Functional benefit

Brands

• Spa at Q: 12,000-square-foot destination spa featuring hydrotherapy circuit with Canada's only snow room, halotherapy salt lounge, eucalyptus steam room, Himalayan salt scrub sensory showers, and cedar sauna
• The Gate House
• Treadwell Cuisine
• NOTL Bar & Restaurant

Products and services

• 124 on Queen Hotel Accommodations Award-winning luxury boutique hotel with 76 guest rooms and suites ranging from Petite Signature Queen to Two-Bedroom Villas, located on Queen Street in Old Town Niagara-on-the-Lake. Targets leisure travelers, couples, families, and group guests seeking premium accommodations in Ontario wine country.
• Spa at Q 12,000-square-foot full-service destination spa featuring a hydrotherapy circuit with Canada’s only snow room, halotherapy salt lounge, eucalyptus steam room, Himalayan salt scrub sensory showers, cedar sauna, and a full menu of massages, facials, body treatments, and wellness therapies. Serves hotel guests and external spa visitors.
• Treadwell Cuisine Critically acclaimed farm-to-table restaurant emphasizing artisan producers from the Niagara region. Serves weekend brunch and Monday-Friday two-course luncheon, and provides catering for hotel weddings and events.
• NOTL Bar & Restaurant Niagara-on-the-Lake bar, restaurant, and lounge opened in Spring 2023 featuring a locally inspired menu, cocktail bar, indoor dining, and a 4-season covered patio. Hosts Afternoon Tea, Happy Hour, Locals Night, and Friday Date Night Special.
• The Gate House Event Venue Historic Niagara-on-the-Lake wedding and event venue featuring floor-to-ceiling windows overlooking Queen Street, with catering by Treadwell Cuisine. Can host events for up to 140 guests.
• Hydrotherapy Circuit World-class hydrotherapy wellness circuit featuring warm and cool pools, sensory showers, sauna, steam room, and Canada’s only snow room. Additional fees apply for access.
• Wellness and Wine Package Hotel package including 10% off luxury accommodations, $200 Spa at Q credit, and one bottle of Rosé wine in room. Free cancellation up to 72 hours before arrival.
• Bed and Breakfast Package Hotel package including luxury accommodations plus breakfast at Treadwell Cuisine each day. Advance booking required for breakfast between 8:00 AM and 10:00 AM; gratuities not included.
• Stay and Play Package Golf package including 15% off luxury accommodations Sunday-Thursday, 20% off tee times at NOTL Golf Club, and one 124Q Golf Ball Set.
• Welcome Winter Meeting Promotion 2026/2027 Seasonal corporate meeting and event promotion for the 2026/2027 winter season, supporting mid-week bookings at the hotel and Gate House venue.
• Afternoon Tea at NOTL Bar & Restaurant Sumptuous afternoon tea experience at NOTL Bar & Restaurant on Saturdays and Sundays 11:00 AM – 4:00 PM, featuring curated teas from Camellia Sinensis, finger sandwiches, house-made pastries, scones with Greaves jam, and a glass of 13th Street Cuvée Rosé Sparkling. Priced at $65 per adult and $25 per child under 16.
• Jackson-Triggs Concert Series Experience Intimate, award-winning summer music experience held at Jackson-Triggs Niagara Estate Amphitheatre featuring Canadian musical talent. Hotel guests attending receive 10% off accommodations with promo code PLAYANDSTAY26.
• Zen Garden 20,000-square-foot outdoor zen garden built in Summer 2023 featuring reflection pools, firepits, native pollinator gardens, and outdoor seating. Open until 11:00 PM for exclusive guest access.

Quantifiable outcome

• 76 guest rooms and suites with nightly capacities varying by season
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Jackson-Triggs Niagara EstateminorGTM or Marketing Partner · 1 January 2026Partnership for Jackson-Triggs Concert Series 2026. Hotel guests attending concerts receive 10% off accommodations with promo code PLAYANDSTAY26. Concert nights only, other restrictions may apply.
• NOTL Bar & RestaurantcoreStrategic or Co-development Partner · 1 January 2023On-site bar, restaurant, and lounge opened Spring 2023. Features locally inspired menu, cocktail bar, indoor space, and 4-season covered patio by water fountain. Hosts events including Afternoon Tea, Happy Hour, Locals Night, and Friday Date Night Special.
• NOTL Golf ClubminorGTM or Marketing Partner · 1 January 2023Golf partnership offering Stay and Play Package with 20% off tee times and complimentary 124Q Golf Ball Set. Tee times booked directly online at NOTL Golf Club, available 7 days in advance.
• Treadwell CuisinecoreStrategic or Co-development Partner · 1 May 2006On-site farm-to-table restaurant operating since May 2006 within the hotel property. Treadwell Cuisine provides all catering for weddings and events, including The Gate House and offsite venues. Offers breakfast service for hotel package guests and weekend brunch.
• Hill + Harbour WinesminorOthersLocal Niagara VQA wine supplier. Provides wine add-ons for in-room service including Cabernet Franc, Cabernet Sauvignon, Chardonnay, and Rosé vintages from 2024.
• 13 Kings CellarsminorOthersLocal wine supplier providing 13th Street Cuvée Rosé Sparkling for Afternoon Tea service at NOTL Bar & Restaurant.
• StarbucksminorChannel Partner/ Reseller/ DistributorOn-site Starbucks location at 124 on Queen property, providing coffee service for hotel guests and visitors.
• Greaves JamminorOthersLocal Niagara supplier providing jam for traditional Afternoon Tea service at NOTL Bar & Restaurant.
• Treadwell Cuisine (Offsite Catering)coreImplementation/ SI/ Consulting PartnerProvides catering services for offsite wedding venues including Willowbank, Reif Estate Winery, and Neil Campbell Rowing Centre.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Château des Charmes: Niagara winery estate offering curated hospitality and event experiences. Competes with 124 on Queen's wedding and wine-tourism guests within the same regional tourism ecosystem.

Direct peers

• Inn on the Twenty: Boutique inn and restaurant in Jordan, Ontario (Niagara region) offering luxury rooms and farm-to-table dining. Comparable in service profile and target demographic despite slightly smaller scale.
• Pillar and Post: Boutique luxury hotel in Niagara-on-the-Lake operated by Vintage Hotels. Similar in scale and offering — upscale rooms, spa, and F&B — competing for the same couple/wedding/leisure segment in the same town.
• Prince of Wales Hotel: A heritage luxury boutique hotel in Niagara-on-the-Lake operated by Vintage Hotels. Directly comparable in product category (luxury accommodations, weddings, dining) and target market (affluent leisure travelers to Niagara wine country).
• Queens Landing: Niagara-on-the-Lake waterfront hotel operated by Vintage Hotels. Direct competitor for leisure and wedding guests in the same Old Town micro-market.
• White Oaks Resort & Spa: Four-diamond resort and spa in the Niagara region combining luxury accommodations, a full-service spa, multiple restaurants, and conference facilities — a direct comparable on integrated lodging/wellness/event offerings.
• Shaw Club Hotel: Boutique hotel in Niagara-on-the-Lake's Old Town adjacent to the Shaw Festival. Closely comparable on size, location, and target market (cultural tourists and couples).

Broad incumbents

• Niagara Falls Marriott Gateway on the Falls: Large branded full-service hotel in the broader Niagara tourism market. Competes for group and leisure demand at greater scale and lower ADR, representing an incumbent option for the same inbound traveler pool.
• Embassy Suites by Hilton Niagara Falls: Branded upscale hotel in the Niagara Falls corridor. Represents broader chain competition for weddings, meetings, and leisure travelers in the wider Niagara destination.

Emerging players

• Spa Scandinave: Destination hydrotherapy/wellness spa concept with multiple Canadian locations. Relevant comparison for Spa at Q's hydrotherapy circuit and snow room differentiation within the broader Canadian spa market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/124onqueen
• LinkedInlinkedin.com/company/124-on-queen

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 124 on Queen Hotel and Spa