Jackson-Triggs
Jackson-Triggs is a Canadian winery producing VQA-certified wines from estates in Niagara-on-the-Lake, Ontario and Oliver, British Columbia, serving consumers across seven Canadian provinces through direct e-commerce, wine club subscriptions, estate tours and dining, and the Niagara amphitheatre Summer Concert Series.
- Company typePrivate
- Founded1993
- HeadquartersNiagara-on-the-lake, Canada
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Jackson-Triggs does
Jackson-Triggs is a Canadian winery founded in 1993, owned and operated by Arterra Wines Canada, Inc. The company produces Vintners Quality Alliance (VQA)-certified wines from two estate locations: the Niagara Estate in Niagara-on-the-Lake, Ontario, and the Okanagan Estate in Oliver, British Columbia. Its portfolio centers on the Proprietors' Selection line (Cabernet Sauvignon, Pinot Grigio, Merlot, Sauvignon Blanc, Shiraz, Chardonnay) available in 750ml, 1.5L, and 4L formats, alongside the Winemaker's Series Reserve VQA wines, the Grand Reserve tier, and newer Jackson-Triggs LIGHT (25% less alcohol) and 0% alcohol variants. Winemaking is described as traditional craft led by Niagara Winemaker Chris Holman and Okanagan Winemaker Anthony Coop.
Revenue is generated through three primary streams: direct-to-consumer wine sales via separate Ontario and British Columbia e-commerce storefronts built on Vin65, quarterly wine club subscriptions (including the Great Estates of Niagara and Great Estates of Okanagan clubs partnered with Inniskillin, See Ya Later Ranch, and Sumac Ridge), and on-premise experiences comprising tours ($35-$50/guest), tastings, the Sparkling Experience ($250 for up to four guests), Entourage Room dining, and the annual Summer Concert Series at the Niagara amphitheatre. The brand distributes across seven Canadian provinces (Ontario, British Columbia, Alberta, Saskatchewan, Manitoba, Nova Scotia, New Brunswick) with provincial restrictions on certain SKUs.
In January 2024, the Okanagan region experienced a severe winter freeze causing over 90% crop loss, and Jackson-Triggs responded by sourcing grapes from the Pacific Northwest wine region under the BC government's "Crafted in BC" program to maintain the 2024 Winemaker's Series vintage. The company holds registered trademarks for the Jackson-Triggs, Proprietors' Selection, and Grand Reserve marks under Arterra Wines Canada.
Jackson-Triggs firmographics
Firmographics- Name
- Jackson-Triggs
- Legal name
- Jackson-Triggs (brand of Arterra Wines Canada, Inc.)
- Website
- https://jacksontriggswinery.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Jackson-Triggs is a Canadian winery producing VQA-certified wines from estates in Niagara-on-the-Lake, Ontario and Oliver, British Columbia, serving consumers across seven Canadian provinces through direct e-commerce, wine club subscriptions, estate tours and dining, and the Niagara amphitheatre Summer Concert Series.
- Ownership category
- akta.pro rank
Jackson-Triggs industry classification
Industry- Product category
- Winery & Premium Wine Production
- NAICS
- Wineries (312130), Beer, Wine, and Liquor Retailers (4453)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where Jackson-Triggs is headquartered
LocationHeadquarters
- HQ city
- Niagara-on-the-lake
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Jackson-Triggs business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct Wine Sales: Jackson-Triggs generates primary revenue through direct wine sales via their e-commerce platforms (separate sites for Ontario and British Columbia markets) and at their estate wineries. Wines are sold in various formats including 750ml, 1.5L, and 4L bottles.
- Wine Club Subscriptions: Quarterly wine club memberships deliver selections of premium wines (mixed red and white) directly to members' doors. The Niagara club includes Jackson-Triggs and partner brands (Inniskillin). The Okanagan club includes four bottles per shipment with partner brands. Membership provides exclusive offers, access to members-only events, and discounts.
- Winery Experiences and Events: Revenue generated from wine tastings, tours (Estate Tour at $35/guest, Premium Estate Tour at $50/person), dining experiences in the Entourage Room, sparkling experiences ($250 for up to 4 guests), and amphitheatre concert tickets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Grand Reserve Sauvignon Blanc - $24.95/bottle |
| Unit Pricing | Pay-as-you-go | Reserve Series Shiraz - $14.99/bottle (sale price $13.99) |
| Unit Pricing | Pay-as-you-go | Estate Tour - $35/guest |
| Unit Pricing | Pay-as-you-go | Premium Estate Tour - $50/person ($200 minimum) |
| Unit Pricing | Pay-as-you-go | Sparkling Experience - $250 total (up to 4 guests) |
| Subscription | Annual | Wine Club Grand Prize - $500 CAD value |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Jackson-Triggs product offering
Product offeringCore offering
Jackson-Triggs produces and markets premium VQA-certified Canadian wines from two estate wineries in Niagara-on-the-Lake, Ontario and Oliver, British Columbia. The company sells wines through dedicated provincial e-commerce sites, operates quarterly wine club subscriptions, and offers on-site experiences including tastings, tours, dining, and an annual Summer Concert Series at the Niagara amphitheatre.
Product overview
Jackson-Triggs is an award-winning Canadian winery producing premium VQA wines from two estate locations: Niagara Estate in Niagara-on-the-Lake, Ontario and Okanagan Estate in British Columbia. The product portfolio centers on two main wine lines: Proprietors' Selection (premium varietals including Cabernet Sauvignon, Pinot Grigio, Merlot, Sauvignon Blanc, Shiraz, and Chardonnay available in multiple bottle sizes) and Winemaker's Series Reserve VQA wines. The company has expanded with specialized sub-brands including Jackson-Triggs LIGHT (25% less alcohol) and Jackson-Triggs Proprietor's Selection 0% (alcohol-free wines). Wine clubs operate in both regions offering quarterly subscriptions with exclusive member benefits. The Niagara Estate features an amphitheatre for the annual Summer Concert Series, guided winery tours, wine tasting experiences, and the Entourage Room dining venue. All memberships are processed through affiliated Great Estates Niagara and Great Estates Okanagan websites.
Differentiator
Problem solved
Functional benefit
Products and services
- Jackson-Triggs Proprietors' Selection
Quantifiable outcome
- Consumer preference: More wine drinkers in ON, BC, and AB prefer Jackson-Triggs Proprietors' Selection Sauvignon Blanc over other leading same varietal ICB wines
Companies that use Jackson-Triggs
Customer profileSegments3 records
Ideal customer profiles3 records
Jackson-Triggs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
Jackson-Triggs partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- InniskillincoreJackson-Triggs partners with Inniskillin (another premium wine brand within the Arterra portfolio) to create the Great Estates of Niagara Wine Club, offering members a selection of premium wines from both brands.
- See Ya Later RanchcoreJackson-Triggs partners with See Ya Later Ranch (a premium wine brand) to create the Great Estates of Okanagan Wine Club, offering members access to wines from both estates.
- Sumac RidgecoreJackson-Triggs partners with Sumac Ridge (a premium wine brand) to create the Great Estates of Okanagan Wine Club, expanding the selection available to wine club members.
- Pacific Northwest Wine GrowersminorDue to the January 2024 Okanagan freeze causing over 90% crop loss, Jackson-Triggs partnered with trusted growers in the Pacific Northwest wine region (continuing south from Okanagan) to source grapes for their 2024 Winemaker's Series wines under the Crafted in BC program.
- Arterra Wines CanadacoreJackson-Triggs is owned and operated by Arterra Wines Canada, Inc. Arterra manages the brand's marketing, communications, and wine club operations. The privacy policy and terms reference Arterra's ownership of the Jackson-Triggs trademark.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Jackson-Triggs competitors and assessment
Company assessmentDirect peers
- Peller Estates: Flagship premium Niagara VQA winery under Andrew Peller Limited, with comparable estate tours, dining, wine club, and ICB positioning; competes head-to-head with Jackson-Triggs in ON, BC, and AB.
- See Ya Later Ranch: Premium Okanagan winery under Arterra Wines Canada offering estate tastings and a similar DTC model; co-branded with Jackson-Triggs in the Okanagan wine club, making it a near-identical brand-architecture peer.
- Mission Hill Family Estate: Major premium Okanagan winery with estate tourism, amphitheatre programming, and restaurant (Terrace Restaurant); the most direct Jackson-Triggs competitor in BC and across Western Canada.
- Inniskillin: Sister premium VQA winery under Arterra Wines Canada with Niagara and Okanagan estates; co-branded in the Great Estates of Niagara Wine Club and shares DTC and wine club infrastructure with Jackson-Triggs, making it the most directly comparable peer.
- Pillitteri Estates Winery: Family-owned Niagara VQA winery producing premium varietals, icewines, and estate experiences; comparable in VQA positioning, DTC focus, and Niagara estate tourism model.
- Quails' Gate Estate Winery: Family-owned premium Okanagan winery with estate restaurant, tasting room, and varietal breadth (Pinot Noir, Chardonnay, Merlot); directly comparable in BC premium positioning and estate tourism.
- Sumac Ridge: Okanagan premium VQA winery also under Arterra Wines Canada; bundled with Jackson-Triggs in the Great Estates of Okanagan Wine Club and shares the same parent infrastructure.
- Trius Winery: Niagara premium VQA winery under Andrew Peller Limited offering estate tours, tasting flights, and restaurant (Trius Restaurant); directly comparable in estate experience and varietal mix to Jackson-Triggs Niagara.
Broad incumbents
- Andrew Peller Limited: Public Canadian wine company operating Peller Estates, Trius, Thirty Bench, and other premium Canadian wine brands; broader portfolio competitor with greater retail scale and shared competitive overlap in ON, BC, and AB.
- Treasury Wine Estates: Global multi-brand wine owner (Penfolds, Beringer, Sterling, 19 Crimes); competes in the same ICB and premium import segments in Canadian provincial retailers and represents the international incumbent threat Jackson-Triggs faces on shelf.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Jackson-Triggs social profiles
Digital presenceJackson-Triggs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jackson-Triggs leadership team
Management profileNumber of profiles
Profiles2 records
Jackson-Triggs subsidiaries and ownership
Company hierarchySubsidiaries3 records
Jackson-Triggs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jackson-Triggs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jackson-Triggs
What does Jackson-Triggs do?
Jackson-Triggs produces and markets premium VQA-certified Canadian wines from two estate wineries in Niagara-on-the-Lake, Ontario and Oliver, British Columbia. The company sells wines through dedicated provincial e-commerce sites, operates quarterly wine club subscriptions, and offers on-site experiences including tastings, tours, dining, and an annual Summer Concert Series at the Niagara amphitheatre.
Is Jackson-Triggs a public or private company?
Jackson-Triggs is a private company. It is classified as corporate owned and is currently operating.
When was Jackson-Triggs founded?
Jackson-Triggs was founded in 1993. It employs 1 to 10 people.
Where is Jackson-Triggs based?
Jackson-Triggs is headquartered in Niagara-on-the-lake, Canada, in the North America region.
How does Jackson-Triggs make money?
Three revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Club Subscriptions and winery Experiences and Events.
Who are Jackson-Triggs's main competitors?
Direct peers on record are Peller Estates, See Ya Later Ranch, Mission Hill Family Estate, Inniskillin, Pillitteri Estates Winery, Quails' Gate Estate Winery, Sumac Ridge and Trius Winery. Broad incumbents are Andrew Peller Limited and Treasury Wine Estates.
Does Jackson-Triggs have an API?
No public API is recorded for Jackson-Triggs.
What industry is Jackson-Triggs in?
Jackson-Triggs's product category is Winery & Premium Wine Production. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 2080.