Aubaine Restaurants

What Aubaine Restaurants does

Aubaine Restaurants trades as a modern French restaurant and bakery chain, operating as Bravespirit Limited, a UK-registered private company headquartered at 4th Floor, 243 Knightsbridge, London SW7 1DN. The group runs two physical sites in London: a Notting Hill location at 129 Bayswater Road (W2 4RJ) — an opulent venue overlooking Hyde Park with terrace seating and private dining, operating as an extension of Hilton Hyde Park — and a Marylebone location offering a loyalty card programme. Operational support is handled from Unit 1 Heron Trading Estate, Alliance Road, London, W3 0RA. Both sites serve all-day dining from 8am–10pm across breakfast, brunch, lunch and dinner, supported by an extensive wine list, cocktail menu, and a bakery offer.

The core product is the dine-in French-cuisine experience, supplemented by private events and party bookings (meetings, birthdays, intimate weddings, christenings, corporate gatherings) handled via a dedicated events inbox. Off-premise reach is delivered through a Deliveroo partnership under the listing name aubaine-hyde-park, and customer engagement is managed through a Fishbowl-processed email newsletter and an active social presence (Facebook, Instagram, X, Pinterest, YouTube). Bookings are taken through the aubaine.co.uk website (groups of 1–10), with larger party enquiries directed to [email protected]. Pricing is unit-based à la carte across menus, with promotional set menus (e.g., Valentine's £49 three-course including Whispering Angel Rosé, 9th–15th February) and a Marylebone subscription-style loyalty card delivering 10% year-round and 20% in August, capped at 8 diners and excluding key commercial holidays.

The go-to-market is direct-to-consumer, with no third-party brand licensing or franchise model disclosed. The customer base is individual diners and small private groups (tourists, local residents, hotel guests from Hilton Hyde Park, and gift/celebration diners), as evidenced by review-style testimonials covering honeymoon-style visits, family breakfasts, and wine selection. The company is privately held with no parent, subsidiaries, funding rounds, M&A, or restructuring events disclosed in the input data; revenue figures are not publicly available.

Name

Aubaine Restaurants

Legal name

Bravespirit Limited

Website

https://aubaine.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

251–500 employees

Short description

Aubaine Restaurants is a privately held modern French restaurant and bakery chain operating two London sites — Notting Hill (overlooking Hyde Park, integrated with Hilton Hyde Park) and Marylebone — offering all-day dining, private events, Deliveroo delivery and a Marylebone loyalty card for individual diners and small private groups.

Ownership category

akta.pro rank

Product category

French Restaurant

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industries

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG), Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• Modern french cuisine
• Restaurant dining services
• Private dining events
• Bakery and patisserie
• Food delivery service

Headquarters

HQ city

London

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Restaurant Dining: Revenue from food and beverage sales across restaurant locations, including breakfast, brunch, lunch, and dinner service. All-day dining offered with menu categories including breakfast, brunch, dinner, dessert, and drinks.
2. Loyalty Programme: Marylebone loyalty card offering exclusive card-holder discounts including 10% discount year-round and 20% discount in August.
3. Events and Private Dining: Revenue from hosting events including meetings, birthday celebrations, intimate weddings, christenings, and children's parties in private dining spaces.
4. Delivery: Food delivery service via Deliveroo partnership for customers who prefer dining at home.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Aubaine Restaurants operates two modern French restaurant and bakery locations in London (Notting Hill and Marylebone), offering all-day dining including breakfast, brunch, lunch, and dinner. The company provides French-inspired cuisine with menus spanning multiple categories, complemented by private dining and event hosting, a Marylebone loyalty card programme offering year-round discounts, and home delivery via the Deliveroo platform.

Product overview

Aubaine is a modern French restaurant chain operating two locations in London (Notting Hill and Marylebone). The core product is the restaurant and bakery experience offering all-day dining menus including breakfast, brunch, lunch, and dinner with modern French cuisine. The restaurant provides additional services including delivery via Deliveroo, private dining and event hire, and a loyalty card program at the Marylebone location. The Notting Hill venue is an extension of the Hilton Hyde Park with terrace seating overlooking Hyde Park.

Differentiator

Problem solved

Functional benefit

Products and services

• Aubaine Notting Hill Restaurant & Bakery Modern French restaurant at 129 Bayswater Road, London W2 4RJ, overlooking Hyde Park. Serves all-day dining (8am-10pm) including breakfast, brunch, lunch, and dinner, with terrace seating. Functions as an extension of the Hilton Hyde Park and supports private dining, group bookings, and special-occasion dining for individuals, couples, families, hotel guests, and tourists.
• Aubaine Marylebone Restaurant & Bakery Modern French restaurant and bakery in Marylebone, London, offering all-day dining (breakfast through dinner) with the same modern-French menu philosophy as Notting Hill. Includes the Marylebone loyalty card programme for repeat customers, and serves local residents and visitors seeking quality French dining.
• Private Dining & Events Event space hire service offering secluded, tucked-away private nooks for meetings, birthday celebrations, intimate weddings, christenings, children's parties, and corporate gatherings. Inquiries handled through a dedicated events email channel at [email protected].
• Aubaine Marylebone Loyalty Card Subscription-based loyalty card offered to repeat diners at the Marylebone location, providing 10% discount year-round and a special 20% discount during August. Card is valid for up to 8 people per visit and excludes use on Bank Holidays, Valentine's Day, Mother's Day, Father's Day, Christmas Day, and New Year's Eve, and cannot be combined with other discounts or set menus.
• Delivery Service via Deliveroo Home delivery of Aubaine's modern French cuisine (Notting Hill) to customers in the surrounding London area through a delivery partnership with the Deliveroo third-party platform, enabling dine-at-home consumption.

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Hilton Hyde ParkcoreStrategic or Co-development PartnerNotting Hill location operates as an extension of the Hilton Hyde Park restaurant, providing seamless integration for hotel guests and visitors. This partnership provides prime location access and shared foot traffic from hotel guests.
• DeliveroominorChannel Partner/ Reseller/ DistributorDelivery partnership allowing customers to order Aubaine's French cuisine for home delivery. Restaurant is listed on Deliveroo platform as aubaine-hyde-park.
• FishbowlcoreTechnology or IntegrationEmail marketing partner and customer data processor. Fishbowl handles email communications on behalf of Aubaine and manages customer data in accordance with their privacy policy.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• D&D London: Large premium London restaurant group (Le Pont de la Tour, Blueprint Café, Skylon and others) operating destination dining venues. Comparable on premium London full-service dining positioning and event/private dining offerings, though at significantly larger scale and broader cuisine portfolio.
• Caprice Holdings: London restaurant group operating The Ivy, Scott's, J Sheekey and other premium dining venues with strong brand equity and central London real estate. Comparable on upscale central-London dining positioning and event/private dining business, though portfolio spans multiple cuisine types.

Direct peers

• Paul (UK): French bakery-café chain operating across London with locations combining bakery retail, casual French dining, and all-day service. Directly comparable on the "Restaurant & Bakery" positioning that Aubaine also adopts, and on French culinary heritage.
• Brasserie Blanc: Raymond Blanc's UK-wide French brasserie chain operating multiple full-service French restaurants across cities. Comparable as a multi-site French casual dining operator targeting similar customer occasions and price points.
• Granger & Co: Bill Granger's London-based all-day dining group operating multiple sites across affluent neighbourhoods with breakfast-through-dinner service. Closely comparable business model: modern cuisine, all-day service, premium London positioning, multi-location scaling strategy.
• Bill's Restaurants: UK chain of all-day casual dining restaurants offering breakfast through dinner with European-influenced menus. Comparable on the multi-site all-day casual dining model and broad-occasion customer targeting across the UK.
• Le Pain Quotidien: Belgian-origin bakery-restaurant concept operating multiple London sites with all-day French/European menu and bakery-led identity. Directly comparable on the combined bakery + sit-down French dining format.
• The Wolseley: Iconic grand café-restaurant in Piccadilly offering all-day European (including French-inspired) dining from breakfast through late evening. Comparable on the all-day dining model, premium London positioning, and broad menu approach.

Emerging players

• Gail's Bakery: Fast-growing London bakery-café chain with neighbourhood sites combining artisan baked goods, breakfast and light all-day dining. Overlaps on the bakery + all-day-service model in affluent London neighbourhoods, though lighter food offering than Aubaine.

Regional players

• Cojean: French-origin fast-casual chain focused on healthy French cuisine, primarily Paris-based with London presence. Comparable on modern French cuisine positioning and daytime/breakfast-lunch service orientation, though faster-service model than Aubaine's full-service format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AubaineUK
• YouTubeyoutube.com/aubaine
• Facebookfacebook.com/aubaine-restaurants-119084764835081
• LinkedInlinkedin.com/company/aubaine-restaurants
• Instagraminstagram.com/aubaine
• Pinterestpinterest.com/aubaine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aubaine Restaurants