Radio Television of Republika Srpska

What Radio Television of Republika Srpska does

Radio Television of Republika Srpska (RTRS) is the public service broadcaster of Republika Srpska, one of two entities comprising Bosnia and Herzegovina. Founded in 1992 and headquartered in Banja Luka, RTRS operates three primary channels — TV RTRS (main television), Radio RTRS (radio service), and RTRS PLUS (secondary television) — alongside a wholly-owned music production subsidiary, MP RTRS (Muzička Produkcija RTRS). The broadcaster produces daily news bulletins (Dnevnik 2), a morning program (Jutarnji program), sports coverage, cultural programming, and event-based special broadcasts in Serbian language. Distribution is multi-channel: over-the-air TV and radio throughout Republika Srpska, global web streaming via rtrs.tv, an Android mobile app on Google Play, and news syndication through TANJUG and SRNA agencies. The platform supports bilingual Latin/Cyrillic script interfaces and maintains active profiles on Facebook, Instagram, Twitter, YouTube, and Viber.

The underlying technology stack consists of conventional broadcasting infrastructure for TV and radio transmission, a web streaming platform with video on demand, audio archives, teletext, and a photo gallery. There is no evidence of AI/ML, proprietary APIs, or advanced automation systems. RTRS is government-owned by the entity government of Republika Srpska and operates under a managing board (Upravni odbor), program council (Programski savjet), and general director.

RTRS's revenue model combines mandatory public broadcasting fees (RTV taksa) collected from citizens, advertising revenue from television placements, and direct government budget allocations. Specific fee amounts and revenue figures are not publicly disclosed. The broadcaster serves the general public of Republika Srpska as its primary audience, with a secondary audience of the Serbian diaspora accessing content globally through the web portal. The entity-level public broadcasting mandate grants RTRS a protected market position within Republika Srpska's Serbian-speaking population of roughly 1.2 million, while a coordination role exists alongside BHRT and FTV within the broader Bosnia and Herzegovina public broadcasting system.

Name

Radio Television of Republika Srpska

Legal name

Radio Televizija Republike Srpske

Website

https://rtrs.tv

Company type

Public

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Radio Television of Republika Srpska (RTRS) is the state-owned public service broadcaster of Republika Srpska in Bosnia and Herzegovina, operating TV, radio, and digital channels delivering Serbian-language news, sports, and cultural programming to local citizens and the diaspora.

Ownership category

akta.pro rank

Product category

Public Broadcasting

NAICS

Radio and Television Broadcasting Stations (5161), Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611), Television Broadcasting Stations (516120), Television Broadcasting Stations (51612)

SIC

Radio Broadcasting Stations (4832), Television Broadcasting Stations (4833)

akta.pro primary industry

Talk/News/Sports Radio Networks & Syndication (MPAIAEAG)

akta.pro secondary industries

Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF), News Talk Radio & Current Affairs Stations (MPABAIAI)

Keywords

• Public broadcasting services
• Television news programming
• Radio broadcasting
• Serbian media content
• Cultural programming

Headquarters

HQ city

Banja Luka

HQ country

Bosnia & Herzegovina

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Public Broadcasting Fee (RTV taksa): Public broadcaster funded through mandatory TV/radio fees paid by citizens
2. Advertising Revenue: Television advertising and marketing placements during programming breaks

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Radio Television of Republika Srpska operates the public television channels TV RTRS and RTRS PLUS, the radio service Radio RTRS, the music production unit MP RTRS, and a comprehensive Serbian-language news portal with live streaming, on-demand video and audio archives, and a mobile application. Its output covers regional, national, and international news, sports, cultural heritage, and entertainment programming aimed at citizens of Republika Srpska and the Serbian diaspora.

Product overview

Radio Television of Republika Srpska operates as a unified broadcasting platform consisting of three main channels: TV RTRS (primary television channel), Radio RTRS (radio service), and RTRS PLUS (secondary television channel). The organization also maintains a dedicated music production unit (MP RTRS), a comprehensive news portal, and mobile applications. The product ecosystem includes video and audio streaming services, teletext, and photo galleries. Content spans news, sports, culture, entertainment, documentaries, and music programming. The platform offers live streaming capabilities for both TV and radio channels, along with on-demand video archives organized by program categories.

Differentiator

Problem solved

Functional benefit

Brands

• RTRS PLUS: Secondary television channel offering additional programming
• Radio RTRS
• MP RTRS (Muzička Produkcija)

Products and services

• TV RTRS Main television channel of RTRS broadcasting news, sports, culture, and entertainment programming including live streams to audiences in Republika Srpska and the diaspora.
• Radio RTRS Radio broadcasting service providing news, music, and entertainment programming via live streaming and audio archives for listeners in Republika Srpska and the diaspora.
• RTRS PLUS Secondary television channel of RTRS offering alternative programming with sports, music, and entertainment content.
• MP RTRS (Muzička Produkcija RTRS) Music production division of RTRS producing original music content, recordings, and music publications for the broadcaster.
• RTRS News Portal Comprehensive Serbian-language news website serving as the primary digital destination for news articles, live streaming, and on-demand video content across multiple categories.
• RTRS Android Mobile Application Official Android mobile application providing live TV and radio streaming plus on-demand access to news, sports, and cultural content for users on mobile devices.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• BHRT (Bosnia and Herzegovina Radio Television)coreOthersRTRS is part of the Bosnia and Herzegovina public broadcasting system alongside BHRT and FTV (Federalna Televizija). BHRT serves as the national public broadcaster coordinating entity-level broadcasters including RTRS from Republika Srpska and FTV from the Federation entity.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• HRT (Croatian Radiotelevision): National public broadcaster of Croatia with multi-channel TV and radio operations funded by RTV tax. Comparable as a state-funded Balkan public broadcaster with multi-platform distribution, though operating in a different language market.
• RTS (Radio Television of Serbia): National public broadcaster of Serbia, the largest Serbian-language broadcaster in the region. Competes for Serbian-speaking audiences in Republika Srpska and diaspora, offering substantially larger programming library and production capacity.
• RTV Slovenija: Slovenian national public broadcaster with multi-channel TV, radio, and digital operations funded by RTV tax. Comparable public funding model and public service mandate, though serving a larger and more developed market.
• RTCG (Radio and Television of Montenegro): Public broadcaster of Montenegro operating national TV and radio channels under a public service mandate. Comparable scale and structure to RTRS as a small-state Balkans public broadcaster with multi-channel operations.
• RTV Novi Pazar: Regional public broadcaster in the Sandžak region of Serbia serving Bosniak and Serbian audiences. Comparable as a smaller-scale multi-channel regional broadcaster with public service obligations in the Western Balkans.

Direct peers

• BHRT (Bosnia and Herzegovina Radio Television): National-level public broadcaster of Bosnia and Herzegovina, coordinating RTRS and FTV within the three-part BiH public broadcasting system. Operates state-level TV and radio services with similar funding model (RTV tax) and programming mandate.
• FTV (Federalna Televizija): Public broadcaster of the Federation of Bosnia and Herzegovina entity. Operates parallel to RTRS in the other BiH entity, with comparable multi-channel structure, public funding model, and bilingual programming requirements.

Broad incumbents

• Deutsche Welle: German international public broadcaster with extensive Balkan and Serbian-language programming. Comparable as a publicly funded broadcaster delivering news to regional and diaspora audiences, though operating at significantly larger scale.
• Voice of America (Serbian Service): U.S. government-funded international broadcaster with a Serbian-language service targeting regional audiences. Comparable as a publicly funded broadcaster competing for Serbian-speaking news audiences in the region.

Emerging players

• N1 (Adriatic region): Regional cable/streaming news channel operating in Bosnia and Herzegovina, Serbia, and Croatia. Competes directly with RTRS for news audiences in BiH, with a 24-hour news format and digital-first distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RTRSvijesti
• YouTubeyoutube.com/user/RTRSvijesti
• Facebookfacebook.com/rtrs.vijesti
• Instagraminstagram.com/rtrsvijesti
• LinkedInlinkedin.com/company/rtrs

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radio Television of Republika Srpska