McDougal Funeral Home

What McDougal Funeral Home does

McDougal Funeral Home is a family-owned and operated funeral services provider headquartered at 4330 S Redwood Rd in Taylorsville, Utah, in continuous operation since 1950 under the McDougal family. The company delivers full-service traditional burial, cremation (direct, immediate, and complete with memorial options), cemetery arrangements, veteran services, and pet cremation. It also sells funeral merchandise — caskets, burial vaults, urns, headstones, markers, and floral arrangements — and rents the adjacent McDougal Gathering Hall for receptions and family gatherings of up to 140 attendees. The business emphasizes compassionate, 24/7 immediate-need service and accommodates all faiths, with personalization services such as video tributes, customized programs, and life celebrations.

The company serves families across roughly 20 cities and towns in the Salt Lake Valley — including Taylorsville, West Valley City, Salt Lake City, Midvale, Magna, Kearns, Murray, West Jordan, Sandy, Draper, Bountiful, and others — relying on local reputation, word-of-mouth, and approximately 150+ positive online reviews as primary demand drivers. GTM is sales-led and direct: walk-in consultations, in-person arrangements with licensed funeral directors, and a 24/7 phone line drive immediate-need conversions, while the website, email newsletter, SEO landing pages by city, and listings across Yelp, Pinterest, LinkedIn, Legacy.com, and numerous directories feed the top of funnel for pre-planning inquiries.

Revenue streams combine professional service fees (funeral and cremation), one-time merchandise sales, multi-year pre-paid pre-planning contracts (which function as recurring/subscription-like revenue locked in at point of sale), and event venue rental at the Gathering Hall. There is no proprietary technology platform; core operations are service-based and people-driven. Ownership remains with the McDougal family, with no parent company, private equity, or external institutional investment disclosed.

Name

McDougal Funeral Home

Legal name

McDougal Funeral Home

Website

https://mcdougalfuneralhomes.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

McDougal Funeral Home is a family-owned funeral services provider in Taylorsville, Utah, founded in 1950, offering traditional burial, cremation, pet cremation, veteran services, pre-planning, and merchandise to families across 20+ Salt Lake Valley communities.

Ownership category

akta.pro rank

Headquarters

HQ city

Taylorsville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Funeral and Cremation Services: Full-service funeral home offering traditional burial services, cremation services (complete, immediate, and direct cremation), memorial services, veteran services, and pet cremation. Revenue generated from professional service fees, facility use, transportation, and preparation of remains.
2. Funeral Merchandise: Sale of caskets, burial vaults, urns, headstones, markers, and funeral-related merchandise. Products available in various sizes, materials, colors, and features to accommodate different budgets.
3. Pre-planning and Prepayment Services: Advance funeral planning services allowing individuals to prepay and lock in prices for future services, reducing financial burden on families.
4. Event Venue Rental (Gathering Hall): Rental of the McDougal Gathering Hall for memorial services, receptions, luncheons, family dinners, wedding breakfasts, and other events. Seats up to 90 at banquet tables or 140 at memorial services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

McDougal Funeral Home is a family-owned funeral home that arranges and conducts traditional funeral services, cremation services (direct, immediate, and complete with memorial), pet cremation, and cemetery/burial services. It sells related merchandise (caskets, burial vaults, urns, headstones and markers, funeral flowers) and supports families with pre-planning/prepayment, veteran honors, personalization, family limousine transportation, grief support resources, and 24/7 immediate-need response. The adjacent McDougal Gathering Hall extends the business into rental of an event venue for memorial services, receptions, and family gatherings.

Product overview

McDougal Funeral Home is a family-owned funeral service provider offering a comprehensive suite of funeral and cremation services. The core offerings include Traditional Funeral Services, Cremation Services (with options for direct cremation, memorial ceremonies, and complete cremation), Pet Cremation, and Cemetery Services. The company also provides merchandise including Caskets, Burial Vaults, Headstones & Grave Markers, and Funeral Flowers. McDougal Gathering Hall serves as a separate event and memorial center for receptions and family gatherings. Supporting services include Pre-Planning (with prepayment options), Immediate Need Services available 24/7, Grief Support Resources (including the GriefPlan Video Program and e-booklets), Veteran Services with military honors, Personalization Services for customized celebrations of life, and Family Limousine Transportation. The company has served Utah families since 1950.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Funeral Services
• Cremation Services
• Pet Cremation
• Cemetery Services
• Pre-Planning Services
• Immediate Need Services
• Veteran Services
• McDougal Gathering Hall Venue Rental
• Caskets
• Burial Vaults
• Headstones and Grave Markers
• Flowers for Funerals

Quantifiable outcome

• Available 24/7 for immediate needs and support
• +1 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Carriage Services: Public death-care company operating funeral homes and cemeteries across multiple U.S. states. Comparable because it provides a similar mix of traditional burial, cremation, and merchandise with a focus on local-brand autonomy, mirroring McDougal's family-style operating philosophy.
• Dignity Memorial: National network of funeral homes, cemeteries, and cremation providers operated by Service Corporation International. Comparable because it offers the same bundled funeral-merchandise-service package as McDougal across many U.S. markets, including pre-planning, and competes for the same end customers.
• Foundation Partners Group: Private-equity-backed owner and operator of funeral homes and cemeteries across the U.S. Highly comparable as a roll-up acquirer of independent funeral homes like McDougal, operating a similar full-service model including pre-need and merchandise sales.
• StoneMor Partners: Public operator of funeral homes and cemeteries in the U.S. Comparable in the cemetery and cremation services categories, providing a benchmark for the death-care operating model that McDougal runs at a single location.
• Service Corporation International: Largest funeral, cremation, and cemetery services operator in North America with thousands of locations. Comparable because it operates in the exact same service categories (traditional burial, cremation, pre-planning) as McDougal, but at massive national scale, representing the dominant competitive threat and a possible roll-up acquirer.

Emerging players

• Cake: Online end-of-life planning and pre-need platform. Comparable because it addresses the same pre-planning and arrangement needs as McDougal's planning-ahead services, but via a technology-first model that could attract younger pre-planning customers away from traditional funeral homes.
• Tulip Cremation: Direct-to-consumer online cremation provider operating in multiple U.S. states. Comparable because it competes in the cremation category that McDougal serves, but with a digitally-led, lower-cost model that pressures traditional funeral homes on price and convenience for simple cremation cases.

Direct peers

• Larkin Mortuary: Long-established family-owned funeral home in the Salt Lake City, Utah market. Directly comparable because it competes head-to-head in the same geography with similar traditional burial, cremation, and pre-planning offerings.
• Goff Mortuary: Independent Utah funeral home providing traditional services, cremation, and pre-planning. Comparable as a direct regional competitor serving overlapping Salt Lake Valley communities with a similar service-oriented model.
• Starks Funeral Parlor: Family-owned funeral home serving the Salt Lake City area. Comparable because it offers the same service mix (traditional funeral, cremation, pre-planning) and competes for the same Salt Lake Valley customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mcdougal-funeral-home
• Pinterestpinterest.com/mcdougalfuneralhomeut
• Facebookfacebook.com/mcdougalfuneral

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McDougal Funeral Home