Le Belvédère

What Le Belvédère does

SF Events, operating under the legal entity associated with Le Belvédère, is a privately held event organization company founded in 2009 and headquartered in Annecy-Le-Vieux, France, with commercial offices in Cran-Gevrier. The company plans and executes private parties, inaugurations, concerts, birthdays, brand activations, and full-scale festival operations for corporate clients, festival organizers, and consumer brands across the Auvergne-Rhône-Alpes region. Core services span event organization (invitations, hostesses, decoration, bar procurement, catering, artist booking, media promotion, photo/video coverage), VIP hospitality commercialization (OR/Silver loges, Openbox, Club des Savoie, Rooftop Lac), festival village and stand management, reception space management, and bespoke event design in original settings.

The business is anchored by two long-term flagship partnerships: a historic relationship with the Musilac Festival in Aix-les-Bains dating to 2002, and a core partnership with the Annecy International Animation Film Festival since 2009. Additional notable clients include Veuve Cliquot, Crédit Agricole, Sosh (Orange), and FC Annecy. The company operates with no proprietary technology platform — it is a services business whose deliverables are human-coordinated logistics, creative concepting, and on-the-ground production rather than software. Revenue is generated through five professional-services streams (event organization, hospitality, village commercialization, artist booking, reception management) sold via bespoke quote-based pricing to enterprise clients, with go-to-market driven by event portfolio showcasing, direct outreach, and referrals rather than digital marketing.

Ownership and leadership rest with editorial directors Sébastien Faraglia and Lisa Faraglia, indicating founder/family control with no external venture or institutional investment. The company is small (11-50 employees), regionally scoped, and operationally active as of the 2024 Musilac edition, with no evidence of geographic expansion beyond occasional Grenoble-area engagements, no funding history, no M&A activity, and no disclosed financial figures.

Name

Le Belvédère

Legal name

SF Events

Website

https://sf-events.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Gala Dinners & Fundraising Events (Nonprofit/CSR) (MPAGAHAE)

akta.pro secondary industry

Anniversary & Milestone Celebration Services (HSACACAD)

Keywords

• Event management
• Public relations events
• Artist booking
• VIP hospitality packages
• Festival village management

Headquarters

HQ city

Annecy-le-vieux

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Event Organization Services: Full-service event management including private soirées, inaugurations, concerts, anniversaries. Revenue generated through service fees for event planning, production, and execution.
2. Hospitality & VIP Packages: Commercialization of hospitality areas, VIP lounges, and premium access packages at festivals and events. Includes OR lounges, Silver lounges, Openbox, Club des Savoie, Rooftop Lac offerings.
3. Village & Stand Commercialization: Management and commercialization of vendor villages, food stalls, and artisan stands at festivals such as Musilac.
4. Artist Booking & Production: Booking of artists and DJs for events, including production and technical management (sound, lighting, stage setup).
5. Receptive Spaces Management: Creation and management of receptions spaces, cocktail events, and catering services for international events such as the Annecy Animation Festival.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

SF Events (Le Belvédère) is a full-service event organization company that plans and produces private parties, inaugurations, concerts, and anniversaries, and provides public relations, artist booking, reception space management, and VIP hospitality services for corporate clients and festivals in the Annecy region of France.

Product overview

SF Events is an event organization company based in Annecy, France, offering a comprehensive suite of event services. The core offering consists of event organization (organisation d'événements), public relations (relations publiques), and artist booking (booking d'artistes). These core services are supported by complementary modules including reception space management (espace réceptif), custom event design (événements sur mesure), and photo/video coverage. For the Musilac festival, the company provides specific hospitality products including VIP loges (OR, SILVER), OPENBOX, Club des Savoie, Rooftop Lac, and Bar des Coulisses, as well as commercial village management services.

Differentiator

Problem solved

Functional benefit

Products and services

• Organisation d'événements (Event Organization) Full-service event organization including private evenings, inaugurations, concerts, birthdays, and custom events. Services include invitations, giveaways, reception hostesses, decoration, bar procurement, catering, artist booking, communication plans, media promotion, and photo/video coverage.
• Relations publiques (Public Relations) Public relations services for corporate events, including hospitality offers, VIP spaces, and promotional activities.
• Booking d'artistes (Artist Booking) Artist booking services for events, including DJ performances and concert organization.
• Espace réceptif (Reception Space Management) Reception space management including cocktail areas, private buffets, and catering services.
• Événements sur mesure (Custom Events) Custom-tailored event creation for unique occasions in original settings.
• Offres Hospitalités VIP Musilac VIP hospitality packages for the Musilac festival including OR loges, SILVER loges, OPENBOX, Club des Savoie, Rooftop Lac, and Bar des Coulisses.
• Village Commerçant Musilac Village and stand management for festival commercial areas, including design, layout, and animation of restaurant and artisan stands.
• Reportage Photo et Vidéo (Photo & Video Coverage) Professional photo and video coverage of events for documentation and promotional purposes.

Quantifiable outcome

• 35,000+ attendees at single outdoor electro concert (Bob Sinclar at Annecy 2011)
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor, core, flagship and major.

• High Five Festival / SoshminorGTM or Marketing Partner · 1 January 2016SF Events participated in organizing the Sosh Big Air ski freestyle competition at the High Five Festival in Annecy, creating event-within-event activation.
• Annecy International Animation Film FestivalcoreStrategic or Co-development Partner · 1 January 2009SF Events has been a partner of the international animation festival since 2009, nominated as reference partner. Responsible for creating and managing all receptions spaces, private cocktails, official buffets, and catering services.
• Musilac FestivalflagshipStrategic or Co-development Partner · 1 January 2002SF Events is the historic partner of the Musilac Festival in Aix-les-Bains since its creation in 2002. Services include village concession management, VIP hospitality spaces, stand construction, and general event animation.
• Veuve CliquotmajorStrategic or Co-development PartnerVeuve Cliquot commissioned SF Events to organize an international brand visibility event on Lake Annecy, including boat privatization, custom branding, DJ animation, and international magazine publireportage.
• Crédit Agricole (Fédération Auvergne-Rhône-Alpes)majorGTM or Marketing PartnerOrganized artist production and tour management for the Muzik'Casting music competition sponsored by Crédit Agricole since its 2nd edition, handling venue reservations, accommodation, and logistics.
• FC AnnecyminorGTM or Marketing PartnerMarketing communication and business development partnership with FC Annecy football club.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/sfeventsprod
• Facebookfacebook.com/sfeventsfrance
• LinkedInlinkedin.com/company/sf-events

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Belvédère