ARI Network Services
ARI Network Services is a vertical SaaS provider that delivers dealer websites, OEM parts eCatalogs (PartSmart, DataSmart, AccessorySmart), data authoring tools, and digital marketing services to equipment dealers, distributors, and OEMs across powersports, marine, outdoor power, HME, tire and wheel, and automotive aftermarket verticals globally.
- Company typePrivate
- Founded1981
- HeadquartersMilwaukee, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What ARI Network Services does
ARI Network Services, founded in 1981 and headquartered in Duluth, Minnesota (with additional US offices in Cypress, Tamarac, and Cookeville plus operations in Den Haag, Netherlands and Gurgaon, India), operates a vertical SaaS platform serving equipment dealers, distributors, and OEMs across eight markets: powersports, marine, outdoor power equipment, home medical equipment, tire & wheel, automotive aftermarket, automotive dealers, and OEM/distributors. The platform is built around a proprietary data repository of more than 17 million active SKUs and 750,000 equipment models spanning OEM and aftermarket content, which powers a family of eCatalog products (PartSmart, PartStream, DataSmart, AccessorySmart), the ARI Responsive dealer-website platform, data authoring tools for OEMs (Data Manager RT, PartSmart Web), and a full suite of digital marketing services (SEO, SEM, automated email marketing, targeted digital advertising, inventory syndication). Integrations with 90+ Dealer Business Management Systems, 195 distributors, 120+ OEMs, and 1,400+ aftermarket manufacturers anchor the platform's role in dealership workflow.
The company operates a primarily subscription-based SaaS model supplemented by professional services, targeting SMB and mid-market dealers through direct phone and inside-sales motions with vertical-specific landing experiences. Customer scale is substantial, with claims of 23,500+ equipment dealers leveraging the platform (plus 26,000+ in another source metric) and 9,000+ registered Auction123 users. ARI has executed a serial roll-up strategy, acquiring TCS Technologies (2014, tire/wheel POS), DCi (2015, automotive aftermarket data), and Auction123 (2016, inventory and online marketing), and was taken private by TA Associates in March 2019. The business has since consolidated under the Dealer Spike parent brand while preserving product-brand equity (PartSmart, AccessorySmart, etc.). Pricing is quote-based and not publicly disclosed, reflecting enterprise/SMB sales motion rather than self-service. AI usage is limited to marketing-automation surfaces (SEM bid optimization, behavioral targeting, automated email triggers) with no disclosed proprietary model development.
ARI Network Services firmographics
Firmographics- Name
- ARI Network Services
- Legal name
- ARI Network Services, Inc.
- Website
- https://arinet.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- ARI Network Services is a vertical SaaS provider that delivers dealer websites, OEM parts eCatalogs (PartSmart, DataSmart, AccessorySmart), data authoring tools, and digital marketing services to equipment dealers, distributors, and OEMs across powersports, marine, outdoor power, HME, tire and wheel, and automotive aftermarket verticals globally.
- Ownership category
- akta.pro rank
ARI Network Services industry classification
Industry- Product category
- Dealer Management Software and eCatalog Services
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
- akta.pro secondary industry
- Channel/Partner Sales Support (Reseller Enablement, Deal Reg) (BPAAADAH)
Keywords
Where ARI Network Services is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
ARI Network Services business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS/Software Subscriptions: Subscription-based SaaS and software tools including dealer websites, eCatalog solutions (PartSmart, PartStream, DataSmart, AccessorySmart), and data publishing tools. Revenue generated through recurring monthly/annual subscription fees
- Digital Marketing Services: Marketing services including SEO, SEM, targeted digital advertising, automated email marketing, and inventory syndication. Professional services component for implementation and ongoing management
- Data Publishing & eCatalog Services: Data authoring and publishing services for OEMs including DataManager RT, PartSmart Web portal access, and data feeds. Subscription model with Data-as-a-Service (DaaS) offerings
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Quote-based enterprise pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
ARI Network Services product offering
Product offeringCore offering
ARI Network Services builds and sells SaaS-based dealer websites, electronic parts catalogs (PartSmart, PartStream, DataSmart, AccessorySmart), and digital marketing services (SEO, SEM, automated email, targeted digital advertising, inventory syndication) to equipment dealers, distributors, and OEMs. For OEMs and distributors it additionally offers data authoring and publishing tools (Data Manager RT, PartSmart Web) on top of a proprietary repository of more than 17 million active part and accessory SKUs and 750,000 equipment models.
Product overview
ARI Network Services offers an award-winning suite of SaaS and software tools for equipment dealers, manufacturers and distributors across selected vertical markets. The core platform consists of Dealer Websites (ARI Responsive) integrated with eCatalog solutions (PartSmart, PartStream, DataSmart, AccessorySmart) and Digital Marketing Services (SEO, SEM, Automated Email Marketing, Targeted Digital Advertising, Inventory Syndication). For OEMs, ARI provides Data Authoring & Publishing tools including Data Manager RT and PartSmart Web. The company has expanded through acquisitions including DCi (automotive aftermarket data), TCS (tire and wheel software), and Auction123 (inventory management). The platform is powered by a proprietary data repository spanning more than 17 million active part and accessory SKUs and 750,000 equipment models, serving over 23,500 equipment dealers, 195 distributors, and 3,360 brands worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- PartSmart: Industry's premier OEM replacement parts lookup eCatalog solution
- PartStream
- DataSmart
- AccessorySmart
- DataManager RT
- DCi
- TCS
- Auction123
Products and services
- Dealer Websites (ARI Responsive)
Quantifiable outcome
- One dealer saw a 74% increase in direct sales leads after migrating to ARI Dealer Website platform
- +8 more outcomes
Companies that use ARI Network Services
Customer profileNamed customers7 records
Segments9 records
Ideal customer profiles2 records
ARI Network Services technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability9 records
Feature7 records
ARI Network Services partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and strategic.
- McKessoncoreMajor HME (Home Medical Equipment) brand partner whose dealers use ARI's online solutions. McKesson is one of the leading HME brands whose dealer network is connected to ARI's platform
- Drive MedicalcoreLeading HME manufacturer whose dealer network leverages ARI's dealer website and digital marketing solutions
- Essential MedicalcoreHME brand whose dealer network trusts ARI for online solutions
- Tucker RockycoreLeading aftermarket distributor providing PG&A product data for AccessorySmart and DataSmart solutions. Part of ARI's network of 195 distributors
- Parts UnlimitedcoreMajor aftermarket distributor partner contributing product data for ARI's PG&A lookup solutions
- Western Power SportscoreLeading aftermarket distributor providing parts data for AccessorySmart and DataSmart content feeds
- Arctic CatmajorOEM partner providing content for AccessorySmart and DataSmart PG&A database
- KawasakimajorOEM partner providing product content for ARI's parts lookup and PG&A solutions
- PolarismajorMajor OEM partner whose dealers use ARI's website platform with Polaris co-op program integration
- BrunswickmajorMajor marine manufacturer with dealer network using ARI solutions
- MRAA (Marine Retailers Association of America)strategicMRAA Partner Member - Marine industry association partnership for industry standards and dealer support
Scale indicators8 records
Recent moves8 records
Expansion highlights5 records
ARI Network Services competitors and assessment
Company assessmentMarket position
Strengths5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
ARI Network Services social profiles
Digital presenceARI Network Services compliance and trust
Trust signalCompliance1 record
ARI Network Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
ARI Network Services leadership team
Management profileNumber of profiles
Profiles6 records
ARI Network Services subsidiaries and ownership
Company hierarchySubsidiaries3 records
ARI Network Services funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ARI Network Services M&A and investment
M&A and investmentM&A14 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ARI Network Services
What does ARI Network Services do?
ARI Network Services builds and sells SaaS-based dealer websites, electronic parts catalogs (PartSmart, PartStream, DataSmart, AccessorySmart), and digital marketing services (SEO, SEM, automated email, targeted digital advertising, inventory syndication) to equipment dealers, distributors, and OEMs. For OEMs and distributors it additionally offers data authoring and publishing tools (Data Manager RT, PartSmart Web) on top of a proprietary repository of more than 17 million active part and accessory SKUs and 750,000 equipment models.
Is ARI Network Services a public or private company?
ARI Network Services is a private company. It is classified as private equity controlled and is currently operating.
When was ARI Network Services founded?
ARI Network Services was founded in 1981. It employs 251 to 500 people.
Where is ARI Network Services based?
ARI Network Services is headquartered in Milwaukee, United States, in the North America region.
How does ARI Network Services make money?
Three revenue lines are on record. SaaS/Software Subscriptions are the primary driver. The others are digital Marketing Services and data Publishing & eCatalog Services.
Does ARI Network Services have an API?
Yes. DataSmart API feed provides access to fully optimized OEM catalog data including assembly drawings, associated parts lists, pricing supersessions, normalized fitment, part numbers, SKU descriptions, images, product organization and more. PG&A data feed also available via API. The API is available as part of a subscription service for premier dealers building custom eCommerce websites.
What industry is ARI Network Services in?
ARI Network Services's product category is Dealer Management Software and eCatalog Services. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer), with a secondary code of BPAAADAH, Channel/Partner Sales Support (Reseller Enablement, Deal Reg). Its NAICS code is 42343 and its SIC code is 5045.