Parts Unlimited

What Parts Unlimited does

Parts Unlimited is the brand name under which COUNTRY MAN MANAGEMENT AND BUSINESS SOLUTION PRIVATE LIMITED manufactures and distributes aftermarket spare parts for Indian two-wheelers. Founded in 2019 and headquartered in Gurugram, Haryana, the company operates a 22-category product catalogue covering brake systems (brakeshoes, disc brake pads), clutch components (clutch plates, clutch hub and center, clutch shoe, clutch repair kits), engine parts (engine valves, spark plugs, spark plug caps, filters, rollers), suspension and steering hardware (cone sets, master cylinder kits, green bush, link bush), cables, and electrical accessories such as horns, indicators, and speedometer kits. Compatible platforms span Hero, Honda, Bajaj, TVS, Yamaha, Suzuki, Royal Enfield, and KTM motorcycles and scooters.

The technology stack is a basic direct-to-consumer e-commerce storefront at partsunlimited.co.in offering a multi-brand product catalog with compatibility mapping and a dealer registration portal. Manufacturing is conducted at a Ghaziabad facility in the Morta Industrial Area, with a separate Ghaziabad warehouse handling distribution. Inputs claim OE-standard material specifications (EN52, 214-N), NABL-tested components, and ISI-marked tubes, though no independent validation is provided.

Go-to-market blends DTC e-commerce, a Register-As-Partner dealer onboarding flow, regional field sales, and event sponsorship. Pricing is per-unit, displayed in Indian Rupees inclusive of GST, with shipping calculated at checkout. Payments are processed through standard third-party gateways (Stripe, PayPal, FastSpring, Authorize.net, 2Checkout). The company does not disclose revenue, has no external funding, no named institutional investors, and operates on a privately held basis with 11-50 employees.

Name

Parts Unlimited

Legal name

COUNTRY MAN MANAGEMENT AND BUSINESS SOLUTION PRIVATE LIMITED

Website

https://partsunlimited.co.in

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Parts Unlimited, operated by COUNTRY MAN MANAGEMENT AND BUSINESS SOLUTION PRIVATE LIMITED, manufactures and distributes aftermarket motorcycle and scooter spare parts through an e-commerce storefront and dealer partner network in India.

Ownership category

akta.pro rank

Product category

Motorcycle Spare Parts

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

akta.pro secondary industry

Aftermarket Drivetrain & Powertrain Components Manufacturing (Clutches/CV Axles/Alternators/Starters) (IMACANAD)

Keywords

• Motorcycle spare parts
• Two-wheeler components
• Automotive aftermarket parts
• Brake clutch systems
• Engine replacement parts

Headquarters

HQ city

Haryana

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct sales of two-wheeler spare parts including brake shoes, clutch plates, chain kits, filters, engine valves, and more through e-commerce platform
2. Dealer/Distribution: Sales through registered dealer partners across India
3. E-commerce Transaction Fees: Payment processing fees from online transactions through the website

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Parts Unlimited manufactures and supplies aftermarket spare parts for Indian two-wheelers (motorcycles and scooters), including chain kits, brake shoes, clutch plates, cables, filters, engine valves, spark plugs, and other replacement components. The company sells through its own e-commerce website at partsunlimited.co.in and via a registered dealer network across India, with parts compatible with Hero, Honda, Bajaj, TVS, Yamaha, Suzuki, and Royal Enfield vehicles.

Product overview

Parts Unlimited is an Indian automotive spare parts company that offers a comprehensive portfolio of vehicle components for motorcycles and scooters. The product lineup includes 22 distinct product categories covering critical vehicle systems: chain kits, brake systems (brakeshoes and disc brake pads), clutch components (clutch plates, clutch hub & center, clutch shoe, clutch repair kit), engine components (engine valves, spark plugs, spark plug caps, filters, rollers), suspension and steering parts (cone sets, master cylinder kits, green bush, link bush), cables (clutch, brake, accelerator, speedometer, choke), and general accessories (tubes, drum rubber, footrest, horn, indicators, speedometer kit). The company supplies spare parts compatible with major Indian motorcycle brands including Hero, Honda, Bajaj, TVS, Yamaha, Suzuki, Royal Enfield, and KTM. Parts are available through the company's e-commerce platform at partsunlimited.co.in, with dealer partnership registration available through their partner program.

Differentiator

Problem solved

Functional benefit

Products and services

• Chain Kit Automotive chain kits for motorcycles featuring anti-resistance, anti-wear properties, power efficiency, and high tensile strength for smooth riding.
• Brake Shoes
• Clutch Plates
• Cables
• Cone Set
• Clutch Hub and Center
• Clutch Shoe
• Spark Plug
• Spark Plug Cap
• Filters
• Engine Valve
• Rollers
• Green Bush
• Link Bush
• Clutch Repair Kit
• Master Cylinder Kit
• Tubes
• Drum Rubber
• Footrest
• Horn
• Disc Brake Pad
• Indicators
• Speedometer Kit

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Drag SpecialtiescoreGTM or Marketing Partner · 1 January 2026Parts Unlimited and Drag Specialties, both under LeMans Corps. umbrella, announced joint sponsorship of two AMA Flat Track events for the 2026 season. The partnership includes naming rights for ThrottleFest at Maryland and the DuQuoin Mile in Illinois.
• AMA (American Motorcyclist Association)coreGTM or Marketing Partner · 1 January 2026AMA Flat Track events sponsorship including naming rights for ThrottleFest at Maryland and the DuQuoin Mile in Illinois for the 2026 season
• Fractured AtlasminorOthersArts PRunlimited, Inc. joined Fractured Atlas, a community fundraising platform, to support their artistic community and fundraise for the end of 2025.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Uno Minda (formerly Minda Industries): Leading Indian auto component manufacturer with significant exposure to two-wheeler aftermarket and OEM segments. Directly comparable as a multi-product, multi-brand supplier of replacement parts to Indian two-wheeler owners and dealers.
• Endurance Technologies: Indian auto component manufacturer specializing in brake systems, clutch, and suspension parts for two-wheelers and four-wheelers. Overlaps with Parts Unlimited on clutch, brake, and drivetrain components for the Indian two-wheeler market.
• Varroc Engineering: Indian auto component manufacturer supplying lighting, electrical, and aftermarket parts to two-wheeler OEMs. Comparable multi-product two-wheeler supplier with overlapping customer base of Indian OEMs and aftermarket distributors.
• Gabriel India: Indian manufacturer of suspension and ride-control products including shock absorbers for two-wheelers. Comparable as a replacement parts specialist in the Indian two-wheeler aftermarket.
• Lumax Auto Technologies: Indian automotive lighting and component manufacturer serving two-wheeler OEMs. Comparable as a parts supplier focused on the Indian two-wheeler ecosystem, with overlapping distribution and product adjacencies.
• Sundaram Brake Linings: Indian friction products manufacturer (brake linings, clutch facings) for two-wheelers and four-wheelers. Direct overlap with Parts Unlimited's brakeshoe, disc brake pad, and clutch plate product lines.

Regional players

• Steelbird Hi-Tech India: Indian two-wheeler helmets and accessories brand. Adjacent peer in the Indian two-wheeler aftermarket with overlapping dealer channels and rider-focused brand positioning.

Broad incumbents

• Bosch India: Subsidiary of the global auto components giant with broad presence in Indian two-wheeler parts (spark plugs, filters, brake components). Overlaps with Parts Unlimited on multiple product lines and competes in the same dealer network.
• TVS Sundaram Fasteners: Indian automotive fastener and component manufacturer serving OEMs and aftermarket. Adjacent product portfolio and shared Indian manufacturing footprint with Parts Unlimited.

Others

• LeMans Corporation (Parts Unlimited US / Drag Specialties): US-based powersports distributor and event sponsor affiliated with Parts Unlimited through joint AMA Flat Track sponsorships. Comparable as a powersports aftermarket brand and event-marketing peer, though operating in the US market under separate ownership.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/partsunlimited.co.in
• LinkedInlinkedin.com/company/partsunlimitedspareparts

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parts Unlimited