Gayafores

What Gayafores does

Gayafores (legal entity Hijos de Francisco Gaya Fores, S.L.) is a family-owned Spanish porcelain stoneware tile manufacturer founded in 1897, headquartered in Onda, Castellón, within Spain's principal ceramic manufacturing cluster. The company produces 100% Made in Spain porcelain tiles organized across six style categories — Urban (cement), Stone, Marble, Wood, Cotto (rustic), and Deco (decorative) — with technical capabilities including large-format production, decorative relief patterns simulating traditional small-format tiles (Multiliston, Multibrick, Multizellige), reactive glaze application, and advanced digital ink dosing for surface effects. Specialized sub-lines include anti-slip Pool Solutions for exterior aquatic use and contract-grade tiles for hospitality and commercial installations.

Gayafores operates a B2B go-to-market model, selling through domestic Spanish distributors and an international export network (with a dedicated export sales line) rather than direct to consumers. The customer base is segmented horizontally into distributors/retailers, architects/designers, and contract/hospitality buyers. The company maintains a private client portal (areaclientesgayafores.es) for registered accounts and pursues brand visibility via major industry exhibitions (Cevisama in Valencia, Coverings in Miami) and design-vertical collaborations with fashion designer Pablo Erroz at Mercedes-Benz Fashion Week Madrid. Marketing channels include a multi-language website, organic social presence, email newsletters, mobile tile visualization apps (Lavik, Canyon, Deco), and a virtual showroom tour.

The company has no disclosed institutional capital and is funded operationally alongside a stream of regional and EU grants — Generalitat Valenciana internationalization support (€34,980.50 in 2024, €29,109.82 in 2025), Kit Digital (€29,000 in February 2025), INPYME 2025 for production modernization, and Certificación Internacional 2025 for non-EU market entry. The grants collectively fund production technology upgrades, digitalization, and export market development. Operations span Spain, broader Europe, and North America; the company is privately held with 51-100 employees and no public listing.

Name

Gayafores

Legal name

Hijos de Francisco Gaya Fores, S.L.

Website

https://gayafores.es

Company type

Private

Founded year

1897

Operating status

Operating

Headcount range

51–100 employees

Short description

Gayafores is a family-owned Spanish porcelain stoneware tile manufacturer (founded 1897, Onda, Castellón) producing 100% Made in Spain tiles across Urban, Stone, Marble, Wood, Cotto, and Deco collections for B2B distributors, architects, and contract/hospitality projects in Europe and North America.

Ownership category

akta.pro rank

Product category

Ceramic Floor and Wall Tiles

NAICS

Clay Building Material and Refractories Manufacturing (327120)

SIC

Structural Clay Products (3250)

akta.pro primary industry

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)

Keywords

• Porcelain stoneware tiles
• Ceramic floor tiles
• Decorative wall tiles
• Pool ceramic solutions
• Made in spain tiles

Headquarters

HQ city

Castellón

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Porcelain/Ceramic Tile Sales: Gayafores manufactures and sells porcelain stoneware tiles under the Gayafores brand. The company produces tiles in various styles including Urban (cement), Stone, Marble, Wood, Cotto, and Deco collections. Products are sold through distributor networks for applications in residential (bathroom, kitchen, bedroom, living room) and commercial (contract, exterior, pools) spaces.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Gayafores manufactures and sells 100% Made in Spain porcelain stoneware (gres porcelánico) floor and wall tiles in six style categories: Urban (cement effect), Stone, Marble, Wood, Cotto (rustic), and Deco (decorative). Products are organized by application room (bathroom, kitchen, bedroom, living room, exterior, contract) and include specialized anti-slip pool solutions and decorative relief tiles in 32x62.5 cm format that simulate traditional small-format installations.

Product overview

Gayafores is a Spanish porcelain stoneware tile manufacturer (Hijos de Francisco Gaya Fores, S.L.) producing 100% Made in Spain products. The core offering consists of porcelain tiles in six main style categories: Urban (cement effect), Stone, Marble, Wood, Cotto (rustic), and Deco (decorative), spanning room-specific solutions for Bathroom, Kitchen, Bedroom, Living Room, Exterior, and Contract applications. The Deco sub-brand includes six collections (Lingot, Allure, Artis, Pottery, Biscuit, Amaris) in 32×62.5 cm format with artisanal reliefs. Specialized Pool Solutions provide anti-slip ceramics for exterior aquatic spaces. Digital tools include mobile apps (Lavik, Canyon, Deco) and a Virtual Tour experience for product visualization. The company operates from Onda, Castellón, Spain.

Differentiator

Problem solved

Functional benefit

Brands

• Deco Amaris: Decorative porcelain tile collection inspired by traditional glazed ceramics, featuring 18 squares in 32x62.5cm format that evoke traditional tiles with contemporary aesthetics.
• Deco Biscuit
• Deco Pottery

Products and services

• Porcelain Stoneware Tiles 100% Made in Spain porcelain stoneware tiles produced in six style categories (Urban/cement, Stone, Marble, Wood, Cotto, Deco) for residential and commercial floor and wall applications. Manufactured in large format with frost resistance (Class W) and reactive glazes.
• Deco Collections Decorative porcelain tile collections in 32x62.5 cm format featuring artisanal aesthetics with relief patterns (Multiliston 60 units, Multibrick 24-26 units, Multizellige 18 units) that simulate traditional small-format tile installations with modern large-format efficiency.
• Pool Solutions Ceramic solutions for pool areas including anti-slip pavements, special pieces such as steps and grates, with some collections available in both exterior and interior versions for visual continuity across residential and commercial aquatic spaces.
• Room-Specific Tile Solutions Tile collections organized by application room: Bathroom, Kitchen, Bedroom, Living Room, Exterior, and Contract (commercial spaces), addressing specific functional and aesthetic requirements of each environment.

Quantifiable outcome

• Reduced real joints between tiles due to large format (32x62.5cm) and simulated decorative patterns, improving installation efficiency and post-installation cleaning.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Generalitat Valenciana - Consellería de Innovación, Industria, Comercio y TurismocoreStrategic or Co-development Partner · 1 December 2024Gayafores received 34,980.50 EUR in 2024 and 29,109.82 EUR in 2025 in internationalization aid from the Generalitat Valenciana program for export-oriented SMEs. The program aims to boost internationalization, promote products in external markets, and support promotional actions to increase and consolidate presence in international markets.
• Cámara Oficial de Comercio, Industria, Servicios y Navegación de EspañacoreStrategic or Co-development PartnerGayafores is a beneficiary of the 'Certificación Internacional 2025' aid program managed by the Cámara Oficial de Comercio for international certification processes. This is framed within the Plan de Recuperación, Transformación y Resiliencia (PRTR) to support expansion and presence in strategic non-EU markets.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Keraben Grupo: Keraben is another Castellón-based Spanish porcelain tile manufacturer with overlapping design aesthetics (stone, marble, wood effects) and similar international distributor-led GTM. Direct competitor in mid-to-upper residential tile.
• Tau Cerámica: Tau is a Spanish porcelain tile manufacturer serving residential and contract segments through international dealer networks. Comparable product portfolio (stone, wood, cement effects) and customer overlap with Gayafores.
• Porcelanosa: Porcelanosa is a leading Spanish manufacturer of porcelain tiles, ceramic surfaces, and bath/kitchen products. It is directly comparable as a Castellon-based competitor selling through international dealer networks with design-led collections.
• Cifre Cerámica: Cifre is a Spanish ceramic tile manufacturer with porcelain stoneware ranges marketed to international distributors. Similar scale, product mix, and channels make it a direct comp for Gayafores in export markets.
• Pamesa Cerámica (STN Ceramica Group): Pamesa/STN is one of Spain's largest porcelain tile manufacturers, also based in Castellón. It competes head-to-head with Gayafores in residential and commercial porcelain tile lines sold through distributors and at trade shows like Cevisama and Coverings.
• Ibero Porcelánico: Ibero is a Spanish porcelain tile maker targeting design-conscious residential and contract segments. Highly comparable to Gayafores on product range, manufacturing approach, and B2B distribution.
• Vives Ceramica: Vives is a Spanish porcelain and ceramic tile producer with a comparable product portfolio (floor, wall, decorative) and similar B2B distribution model. Closely matched on size, style categories, and target customer base.
• Emil Ceramica: Emil Ceramica is an Italian porcelain tile producer with strong presence at Coverings and Cevisama. Comparable in design-forward collections and B2B international distribution, though based in Italy rather than Spain.

Broad incumbents

• Roca (Roca Sanitario): Roca is a Spanish bathroom and ceramic surfaces giant with international brand recognition. While broader in scope (sanitaryware plus surfaces), its tile business competes in similar commercial and residential segments via global distribution.
• Marazzi Group: Marazzi is a major global ceramic and porcelain tile manufacturer owned by Mohawk Industries. It competes with Gayafores across residential and commercial tile segments but at significantly larger scale and broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCNs8n1ZUuWn9iCXRicoxjvQ
• Xx.com/gayafores
• Facebookfacebook.com/GayaForesTiles
• LinkedInlinkedin.com/company/gayafores

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gayafores