Broste Copenhagen
Broste Copenhagen A/S is a Danish design company, founded in 1955 and headquartered in Hvidovre, that designs and distributes Nordic-inspired tableware, home décor, lighting, textiles, furniture, and candles to consumers across Europe and Japan via DTC e-commerce and a 371+ retailer wholesale network.
- Company typePrivate
- Founded1955
- HeadquartersHvidovre, Denmark
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Broste Copenhagen does
Broste Copenhagen A/S is a Danish design company founded in 1955 and headquartered in Hvidovre, Denmark, that designs and distributes Nordic-inspired home accessories, tableware, lighting, textiles, furniture, candles, and seasonal décor. The company operates a unified product portfolio across nine storefront categories — Tableware, Kitchen, Candles, Home Décor, Textiles, Lighting, Furniture, Outdoor Living, and Seasonal Décor — supported by named product series such as Nordic Sea, Nordic Sand, Nordic Vanilla, Nordic Marsh, Nordic Rain, Limfjord, Florentina, Wind, Brook, and Eden. Approximately 95% of products are designed in-house by a handpicked design team led by Head of Design Sisse Maria Witek, with proprietary reactive-glaze stoneware techniques that yield unique variation in each piece.
The company monetizes through two channels: a direct-to-consumer e-commerce webshop (brostecopenhagen.com) selling across the EU with free shipping over EUR 150, and a B2B wholesale network comprising 371+ physical retail partners in 25+ countries (primarily Europe, including Denmark, Sweden, Norway, Finland, Germany, France, UK, Spain, Italy, and Japan). A dedicated retailer portal, professional showroom, image bank, 2D/3D files, and a B2B newsletter support trade partners. Pricing spans from candles at roughly 18.95 DKK to premium furniture such as the Wind Armchair at 7,925 DKK, with most tableware items in the 99–599 DKK range.
Broste Copenhagen is a privately held company owned by Norwegian Gunnar Hillestad and Danish Kim Larsen following a 2010 acquisition, with Kim Larsen serving as CEO. The company is small (11–50 employees) and has not raised external venture funding or pursued a public listing. Its operating model is owner-operated and design-led, with a long-term brand horizon rather than a venture-backed growth posture.
Broste Copenhagen firmographics
Firmographics- Name
- Broste Copenhagen
- Legal name
- Broste Copenhagen A/S
- Website
- https://brostecopenhagen.com
- Company type
- Private
- Founded year
- 1955
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Broste Copenhagen A/S is a Danish design company, founded in 1955 and headquartered in Hvidovre, that designs and distributes Nordic-inspired tableware, home décor, lighting, textiles, furniture, and candles to consumers across Europe and Japan via DTC e-commerce and a 371+ retailer wholesale network.
- Ownership category
- akta.pro rank
Broste Copenhagen industry classification
Industry- Product category
- Nordic Home Décor and Furnishings
- NAICS
- Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)
- akta.pro secondary industries
- Seasonal, Holiday & Party Home Décor Retail (CRAIACAD), Candles, Home Fragrance & Diffusers Retail (CRAIACAC), Table Linens Retail (Tablecloths, Napkins, Runners, Placemats) (CRAIALAE)
Keywords
Where Broste Copenhagen is headquartered
LocationHeadquarters
- HQ city
- Hvidovre
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Broste Copenhagen business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: Primary revenue stream through their own e-commerce platform selling directly to consumers across the EU and internationally. Customers purchase home décor, tableware, furniture, lighting and seasonal products with pricing in Danish Krone (DKK).
- Wholesale/B2B Sales: B2B sales to retailers and professional clients through their wholesale portal and network of 371+ retailers worldwide. They offer a professional newsletter and dedicated B2B services for retailers, restaurants and businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Free shipping threshold |
| Unit Pricing | Pay-as-you-go | Individual product pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Broste Copenhagen product offering
Product offeringCore offering
Broste Copenhagen designs and sells Nordic-inspired home accessories, tableware, kitchenware, candles, textiles, lighting, and furniture through its own e-commerce shop and a global network of retailers. The company produces cohesive seasonal collections with 95% of products designed in-house, applying reactive glaze techniques to stoneware and combining traditional craftsmanship with contemporary Scandinavian aesthetics for everyday and special-occasion use.
Product overview
Broste Copenhagen is a Danish design company founded in 1955, specializing in tableware and home décor with Nordic-inspired design that blends traditional craftsmanship with contemporary aesthetics. The company offers a unified portfolio of complementary product categories: Tableware (Nordic Sea, Nordic Sand, Nordic Vanilla, Nordic Marsh, Nordic Rain, Limfjord series featuring reactive glazed stoneware, glassware, and cutlery), Kitchen accessories (chopping boards, ovenware, storage), Candles (Rustic, Smooth, Twist, Eco, Sense, Botanical series), Home Décor (Florentina vases, mirrors, candle holders, storage), Textiles (cushions, throws, rugs), Lighting (Zep, Nori, Ciba, William pendant and table lamps), Furniture (Wind modular seating system, Brook tables, Eden outdoor furniture), Outdoor Living, and Seasonal Décor (Christmas and Easter). Their products are designed to create cohesive living spaces reflecting Nordic ethos, with 95% of products designed in-house. The company operates primarily as a B2C e-commerce platform with retailer authentication for wholesale access.
Differentiator
Problem solved
Functional benefit
Products and services
- Tableware Dinnerware, plates, bowls, mugs, glassware, cutlery, and table accessories designed with Nordic aesthetics for everyday dining and special occasions, sold to consumers and wholesale buyers.
- Kitchen Kitchen accessories, storage, ovenware, chopping boards, bread baskets, trays, and kitchen textiles including tea towels and dish cloths for home cooks.
- Candles Taper candles, pillar candles, scented candles, tealight candles, sculpture candles, and torches in series including Rustic, Smooth, Twist, Eco, Sense, Botanical, Festive, and Church for home ambience and décor.
- Home Décor Candle holders, hurricanes, lanterns, vases, flowerpots, mirrors, storage solutions, stationery, and decorative items for interior styling.
- Textiles Cushion covers, throws, bedspreads, rugs, tablecloths, cloth napkins, and door mats for home furnishing.
- Lighting Pendant lamps, table lamps, floor lamps, lamp shades, and lamp accessories in series including Zep, Nori, Ciba, William, Lolly, Skirt, Diana, and Gine for residential and hospitality interiors.
- Furniture Seating including armchairs and sofas, tables, storage and shelves, coat racks, legs, and modular furniture in series like Wind, Brook, Eden, Fiber, and Sonja for living and dining spaces.
- Outdoor Living Outdoor furniture, outdoor textiles, garden tables, outdoor planters, benches, chairs, armchairs, and outdoor-appropriate accessories for gardens and terraces.
- Seasonal Décor Christmas and Easter decorations including ornaments, baubles, tree candles, wreaths, garlands, paper napkins, and seasonal textiles for holiday styling.
- Nordic Sea Tableware Series Reactive-glazed stoneware tableware collection in soft blue tones with natural variations, including plates, bowls, mugs, dinner sets, and accessories.
- Wind Modular Seating System Modular sofa and seating system including 2-seaters, 3-seaters, armchairs, chaise longues, corner modules, and pouf modules with contemporary Nordic design.
- Eden Outdoor Furniture Collection Garden furniture collection including tables, benches, chairs, and armchairs designed for outdoor living with weather-resistant materials.
- Christmas Collection Holiday decorations including baubles, star ornaments, tree toppers, candles, wreaths, garlands, paper napkins, and gift accessories for Christmas styling.
Quantifiable outcome
- Delivers within 2-7 working days across EU
Companies that use Broste Copenhagen
Customer profileSegments2 records
Ideal customer profiles2 records
Broste Copenhagen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Broste Copenhagen partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Broste Copenhagen competitors and assessment
Company assessmentDirect peers
- Bloomingville: Danish home accessories brand with comparable Nordic-inspired aesthetic, multi-category assortment (tableware, textiles, décor, furniture), and similar wholesale-led global retail presence. One of the closest direct competitors.
- Bolia: Danish design furniture and home accessories retailer with showroom-based and e-commerce distribution. Comparable to Broste in Nordic-design furniture, tableware, and accessories sold across Europe.
- Normann Copenhagen: Danish design brand spanning furniture, lighting, textiles, and home accessories. Direct competitor to Broste Copenhagen across overlapping categories with a similar contemporary Nordic aesthetic and wholesale-first distribution.
- Hay: Danish contemporary design brand covering furniture, lighting, and home accessories with strong Scandinavian identity. Comparable to Broste in DTC + multi-retailer distribution of design-forward home goods.
- Lind DNA: Danish design brand producing functional home accessories (tablemats, trays, accessories). Direct overlap with Broste in Scandinavian home décor and table-setting categories.
- House Doctor: Danish interior design brand offering decorative accessories, furniture, lighting, and tableware. Direct competitor in the Scandinavian home décor segment with a similar multi-category portfolio and global wholesale model.
- Menu (by Menu Space Copenhagen): Danish design company producing premium home and lifestyle products including lighting, furniture, and accessories. Competes directly with Broste in Nordic design home furnishings at the premium end.
- Ferm Living: Danish design brand offering Scandinavian home accessories, tableware, textiles, lighting, and furniture. Direct competitor to Broste Copenhagen in the contemporary Nordic interior design space with similar DTC + wholesale distribution.
- Stelton: Danish design house producing homeware, tableware, and lifestyle accessories with Scandinavian design ethos. Overlaps with Broste in Nordic tableware, vases, and candle/accessory categories.
Broad incumbents
- Georg Jensen: Established Danish heritage brand with broad portfolio across silverware, homeware, jewellery, and gifts. Overlaps with Broste Copenhagen in tableware, home décor, and Scandinavian design positioning, but operates at materially larger scale and broader category breadth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Broste Copenhagen social profiles
Digital presenceBroste Copenhagen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Broste Copenhagen leadership team
Management profileNumber of profiles
Profiles3 records
Broste Copenhagen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Broste Copenhagen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Broste Copenhagen
What does Broste Copenhagen do?
Broste Copenhagen designs and sells Nordic-inspired home accessories, tableware, kitchenware, candles, textiles, lighting, and furniture through its own e-commerce shop and a global network of retailers. The company produces cohesive seasonal collections with 95% of products designed in-house, applying reactive glaze techniques to stoneware and combining traditional craftsmanship with contemporary Scandinavian aesthetics for everyday and special-occasion use.
Is Broste Copenhagen a public or private company?
Broste Copenhagen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Broste Copenhagen founded?
Broste Copenhagen was founded in 1955. It employs 11 to 50 people.
Where is Broste Copenhagen based?
Broste Copenhagen is headquartered in Hvidovre, Denmark, in the Europe region.
How does Broste Copenhagen make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale/B2B Sales.
Who are Broste Copenhagen's main competitors?
Direct peers on record are Bloomingville, Bolia, Normann Copenhagen, Hay, Lind DNA, House Doctor, Menu (by Menu Space Copenhagen), Ferm Living and Stelton. Georg Jensen is listed as a broad incumbent.
Does Broste Copenhagen have an API?
No public API is recorded for Broste Copenhagen.
What industry is Broste Copenhagen in?
Broste Copenhagen's product category is Nordic Home Décor and Furnishings. Its primary akta.pro industry code is CRAIACAB, Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays), with a secondary code of CRAIACAD, Seasonal, Holiday & Party Home Décor Retail. Its NAICS code is 44912 and its SIC code is 5700.