Mint State Gold

What Mint State Gold does

Mint State Gold, operating legally as Stuppler & Company Inc., is a US-based online retailer and wholesaler of precious metals and rare coins, founded in 1960 by Barry Stuppler. The company sells PCGS- and NGC-certified gold, silver, platinum, and palladium coins as well as modern bullion products, vintage US coinage (Morgan and Peace Dollars, Walking Liberty halves, Saint Gaudens, Indian Head, Liberty issues), and international coins (Canadian Maple Leafs, French Gold Roosters, Chinese Pandas, Mexican and Australian issues). Inventory spans uncirculated bullion to premium MS70 and proof-graded specimens, with single-coin prices ranging from under $100 for bullion Silver Eagles to over $40,000 for top-grade rarities.

The business is conducted through a direct e-commerce storefront at mintstategold.com, supplemented by phone-based sales support and a parallel eBay storefront with 10,000+ feedback ratings. The website updates prices every 30 seconds against live spot prices and offers proprietary tools (Coinfolio for portfolio tracking, CoinStats for investment analysis, and PQ Approved for quality certification) that extend the customer relationship beyond one-off transactions. A dedicated buyback program positions the firm as a market maker for both retail sellers and large estate transactions valued over $10 million.

Revenue is generated transactionally through premiums over spot on bullion and higher percentage markups on certified rare coins; the firm does not disclose revenue and is privately held. Customer segments include precious-metals investors (primary), serious coin collectors (primary), and estate or high-value sellers (secondary), with shipping offered globally to addresses in North America, Europe, Asia, Africa, and Oceania. Operations are lean, with 1-10 employees and a single Woodland Hills, California base, supporting a founder-led, relationship-driven model rather than a scaled technology platform.

Name

Mint State Gold

Legal name

Stuppler & Company Inc.

Website

https://mintstategold.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Mint State Gold is a US-based online retailer, founded in 1960, selling PCGS- and NGC-certified gold, silver, platinum, and palladium coins and bullion to individual investors, serious coin collectors, and high-value estate sellers worldwide.

Ownership category

akta.pro rank

Product category

Precious Metals and Rare Coins

akta.pro primary industry

Precious Metals Bullion & Concentrates Trading (Gold, Silver, PGM) (IMAKAJAD)

Keywords

• Precious metals dealer
• Rare coin sales
• Numismatic supplies
• Gold bullion
• Silver coins

Headquarters

HQ city

Woodland Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Bullion Coin Sales: Sale of modern bullion coins (Gold Eagles, Gold Buffalos, Silver Eagles, Maple Leafs, etc.) priced based on daily market rates with premiums over spot price. Core transaction-based revenue stream.
2. Numismatic/Rare Coin Sales: Sale of certified rare and collectible coins including PCGS and NGC graded specimens, vintage Morgan Dollars, Peace Dollars, and other historical coin series. These command significant premiums based on rarity, grade, and numismatic value.
3. Coin Buyback: Purchase of coins, bars, and other items from customers at current daily market rates for bullion items. Company acts as a market maker, having purchased over $1 billion worth of coins throughout their history.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mint State Gold is a direct-to-consumer online retailer of precious metals coins and rare/numismatic collectible coins. The company sells gold, silver, platinum, and palladium bullion coins (American Eagles, Buffalos, Maple Leafs) and PCGS/NGC certified rare coins to individual investors and collectors, with prices updated every 30 seconds based on market spot rates. The company also buys back coins from customers at current market rates, acting as a market maker for estate and high-value transactions.

Product overview

Mint State Gold is an online precious metals coin dealer offering a comprehensive portfolio of PCGS and NGC certified gold, silver, platinum, and palladium coins for investment and collection. The company sells individual coins and sets including American Gold Eagles, American Gold Buffalos, American Silver Eagles, Morgan Silver Dollars, Peace Silver Dollars, and international coins such as Canadian Maple Leafs and French Gold Roosters. Products range from bullion-grade uncertified coins to highly graded MS70 and proof coins. The company also offers a free Coinfolio portfolio management tool, sells to customers (buyback services), and provides investor education resources including market reports and coin guides.

Differentiator

Problem solved

Functional benefit

Products and services

• American Gold Eagles Official U.S. Mint gold bullion coins featuring the classic Lady Liberty design, available in various denominations and grades including MS70 and proof varieties. Sold to investors and collectors.
• American Gold Buffalos Official U.S. Mint 24-karat gold bullion coins featuring the Native American Buffalo Nickel design, available in various grades including MS70 and proof versions. Sold to investors and collectors.
• American Silver Eagles Official U.S. Mint 1oz silver bullion coins featuring the Walking Liberty design, available in BU, proof, and burnished conditions with various grade and label options. Sold to investors and collectors.
• Morgan Silver Dollars Historic U.S. silver dollars minted from 1878-1904 and 1921, popular collectible coins available in various circulated and uncirculated conditions, including PCGS and NGC certified grades. Sold to collectors.
• Peace Silver Dollars U.S. silver dollars minted 1921-1935 to commemorate peace after WWI, available in various grades from circulated to MS67. Sold to collectors.
• Gold Maple Leafs Royal Canadian Mint 24k gold bullion coins featuring the maple leaf design, among the purest gold coins available (.9999 fine). Sold to investors.
• Silver Maple Leafs Royal Canadian Mint 1oz silver bullion coins (.9999 fine purity) featuring the maple leaf design, available individually or in bulk monster boxes of 500oz with volume tier pricing. Sold to investors.
• American Platinum Eagles Official U.S. Mint platinum bullion coins available in proof grades including PR70DCAM with various label options. Sold to investors and collectors.
• French Gold 20 Franc Roosters Classic European pre-1933 gold bullion coins featuring the rooster design, known for privacy and potential tax benefits. Volume pricing available with quantity-based tiers. Sold to investors.
• Gold Bars and Rounds Various gold bars and rounds from recognized mints for investment purposes. Sold to investors.
• Silver Rounds, Trade Units and Bars Various silver bars, rounds, and trade units for silver investment portfolios. Sold to investors.
• 90% Silver Bags Bags containing 90% silver coins (pre-1965 US coins) for silver investment. Sold to investors.
• 40% Silver Bags Bags containing 40% silver coins for silver investment. Sold to investors.
• Walking Liberty Half Dollars Historic US silver half dollars minted 1916-1947 featuring the Walking Liberty design, available in PCGS and NGC certified grades. Sold to collectors.
• Coin Buyback Service Market-making service where the company purchases coins, bars, and other precious metals from customers at current daily market rates for bullion items. Handles estate sales and large transactions valued over $10,000,000, having purchased over $1 billion worth of coins throughout company history.
• Coinfolio Portfolio Management Tool Free coin portfolio management tool that allows customers to monitor and track the value of their coin collections with convenient, fast tracking. Provided as a value-add for Mint State Gold customers.

Quantifiable outcome

• Over $1 billion worth of coins purchased throughout company history
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and major.

• PCGS (Professional Coin Grading Service)coreTechnology or IntegrationPCGS is the primary coin grading service used by Mint State Gold for certification of collectible coins. Products graded by PCGS include Morgan Dollars, Peace Dollars, Gold Eagles, and other numismatic specimens at various grade levels (MS64 through MS70). PCGS sonically seals coins in NumisCap holders with certification labels.
• NGC (Numismatic Guaranty Corporation)coreTechnology or IntegrationNGC is an alternative coin grading service used by Mint State Gold for certification. Products graded include Silver Eagles, Gold Buffalos, and various numismatic coins at grades from MS66 through MS70. NGC uses plastic core holders for encapsulation.
• CAC (Certified Acceptance Corporation)majorTechnology or IntegrationCAC provides additional certification endorsement for coins that meet exceptional quality standards beyond the base grade. CAC-certified coins command higher premiums and prices are untethered from lesser quality counterparts. CAC stickers indicate coins with bright luster and incredible detail.
• PQ ApprovedmajorTechnology or IntegrationPQ Approved is a quality certification awarded to exceptional coins that pass strict grading standards. Ensures buyers receive highest quality coins which historically have proven better appreciation and liquidity vs. non-PQ coins. Part of the CoinStats ecosystem.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• BullionVault: Online platform for buying, storing, and selling allocated physical bullion. Adjacent competitor targeting the same investment-oriented precious-metals buyer, but with vaulted/allocated storage as a differentiator.
• GoldSilver (by Mike Maloney): Online precious-metals retailer with strong educational content marketing. Competes for the same first-time and intermediate bullion investors but emphasizes educational content over rare numismatics.

Direct peers

• GreatCollections: Online auction house specializing in certified U.S. coins, competing for the same collector/investor audience purchasing PCGS- and NGC-graded inventory.
• JM Bullion: Major U.S. online retailer of gold and silver bullion coins and bars with a similar DTC, price-updated-every-few-seconds model. Competes head-to-head on bullion SKUs.
• Heritage Auctions: Major auction house for rare and certified U.S. coins; overlaps with Mint State Gold's high-end numismatic and estate-coin business.
• Provident Metals: Online gold, silver, platinum, and palladium dealer selling bullion and numismatic products via e-commerce. Closely comparable channel strategy and customer base.
• APMEX (APMEX Precious Metals): One of the largest U.S. online precious-metals dealers offering gold, silver, platinum, and palladium bullion and numismatic coins. Directly comparable e-commerce model, customer base, and product mix.
• SD Bullion: Online precious-metals dealer focused on low-premium bullion and silver. Comparable product mix and direct-to-consumer e-commerce approach.
• SilverTowne: Long-established U.S. precious-metals dealer offering bullion and rare coins through online and retail channels. Similar heritage positioning and product breadth.

Broad incumbents

• Kitco: Established precious-metals retailer and market-data provider. Overlaps on bullion sales and market-reporting content but is broader (news, charts, refining) than Mint State Gold's specialty.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mintstategold
• Facebookfacebook.com/mintstategold
• LinkedInlinkedin.com/company/stuppler-and-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mint State Gold