Antonelli San Marco
Family-owned Italian winery and estate in Montefalco, Umbria, producing certified organic Sagrantino DOCG and other Umbrian wines, olive oil, grappa, and agritourism experiences directly to consumers since 1883.
- Company typePrivate
- Founded1883
- HeadquartersMontefalco, Italy
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Antonelli San Marco does
Antonelli San Marco (Antonelli San Marco S.S. Società Agricola) is a privately held, family-owned Italian winery headquartered in a single 190-hectare estate at Località San Marco 60, Montefalco (Perugia), within the Montefalco DOCG appellation of Umbria. Owned by the Antonelli family since 1883 when Francesco Antonelli purchased the property, the company produces a portfolio of 12 wines built around the indigenous Sagrantino grape alongside Grechetto, Trebbiano Spoletino, and Sangiovese, including DOC, DOCG, and IGT tiers and two single-vineyard Sagrantino crus (Chiusa di Pannone and Molino dell'Attone). The estate also produces certified organic extra virgin olive oil from Moraiolo, Frantoio, and Leccino varieties, free-range-pig charcuterie, Sagrantino grappa (distilled by Nannoni in Tuscany), Sagrantino grape jam, and legumes including chickpeas and emmer wheat. Headcount is reported at 11-50, with no outside investors and no parent company. Filippo Antonelli has been estate manager since 1986 and serves as President of the Consorzio Tutela Vini Montefalco.
Production relies on traditional Umbrian oenology rather than on automation or novel process technology: a cellar built underground beneath the historical villa enables gravity-flow vinification to protect the polyphenol-rich skins of Sagrantino; certified organic viticulture was completed in 2009 with official certification from the 2012 harvest under EU Regulation CE 203/2012; the Vigna Tonda Trebbiano Spoletino is fermented spontaneously in ceramic and terracotta amphorae; and the Passito is produced by drying Sagrantino grapes on graticci for approximately two months before vinification. Roughly 60 hectares are planted to vineyard at an average of 350 m elevation on south- and west-facing slopes, with 10-13 hectares of olive groves at 400 m on southern exposure, plus 40 hectares of private woodland (Il Macchione) used for free-range pig husbandry and truffle hunting.
The commercial model is a direct-to-consumer stack concentrated on the estate itself: on-site wine sales and guided tastings (priced publicly at €15-€100 per person/group), winery tours, multi-course vineyard dinners, truffle hunts and cooking classes via the Cucina in Cantina project, weddings and private events at the historical villa, and accommodation at the Casale Satriano agriturismo that is being redeveloped for a 2026 reopening. A Shopify-powered online shop (shop.antonellisanmarco.it), a multilingual (IT/EN) WordPress site, a newsletter, and active Facebook, Instagram, and YouTube profiles extend this direct channel internationally with no intermediary distributors referenced. Pricing for wines is set through the online shop and on-site retail; hospitality pricing is publicly disclosed. The estate markets its sustainability credentials prominently and was nominated 'Most Sustainable Winery in Italy' by Gambero Rosso in 2026.
Antonelli San Marco firmographics
Firmographics- Name
- Antonelli San Marco
- Legal name
- ANTONELLI SAN MARCO S.S. SOCIETA' AGRICOLA
- Website
- https://antonellisanmarco.it
- Company type
- Private
- Founded year
- 1883
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Family-owned Italian winery and estate in Montefalco, Umbria, producing certified organic Sagrantino DOCG and other Umbrian wines, olive oil, grappa, and agritourism experiences directly to consumers since 1883.
- Ownership category
- akta.pro rank
Antonelli San Marco industry classification
Industry- Product category
- Organic Wines
- NAICS
- Wineries (312130), Grape Vineyards (111332)
- SIC
- Food And Kindred Products (2000), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Organic Vineyard & Wine Grape Farming (AFAGAKAI), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Gastronomy & Wine-Focused Boutique Hotels (THAGADAG)
Keywords
Where Antonelli San Marco is headquartered
LocationHeadquarters
- HQ city
- Montefalco
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Antonelli San Marco business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Wine production and direct sales: The primary revenue stream: production and direct sale of certified organic wines including Montefalco Sagrantino DOCG, Montefalco Rosso DOC, Trebbiano Spoletino wines, and grappa. Sales occur through the on-site shop, online e-commerce (shop.antonellisanmarco.it), and hospitality experiences. All wines are produced exclusively from estate-grown grapes.
- Hospitality and experiences: Revenue from agriturismo accommodation, guided tastings, winery tours, cooking classes, truffle hunts, and lunch/dinner experiences in the villa and vineyards. Experiences range from guided tastings (€15–25/person) to multi-course dinners and truffle hunting packages.
- Agricultural products (olive oil, charcuterie, legumes, grappa): Sale of extra virgin olive oil (Moraiolo, Frantoio, Leccino varieties), artisanal charcuterie from free-range pigs, chickpeas, farro, Sagrantino grape jam, and grappa distilled from estate Sagrantino marc. All certified organic.
- Wedding and event hosting: Revenue from hosting weddings and private events at the historical villa, cellar, and vineyards, including catering, wine pairings, and guest accommodation through the agriturismo.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | San Marco tasting — 3 representative wines with bruschetta |
| Unit Pricing | Pay-as-you-go | 1883 tasting — 6 wines |
| Unit Pricing | Pay-as-you-go | Sagrantino a Ritroso — vertical tasting of 4 vintages |
| Unit Pricing | Pay-as-you-go | Guided winery tour |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Antonelli San Marco product offering
Product offeringCore offering
Antonelli San Marco is a historic family-owned winery that produces and sells a portfolio of certified organic wines from indigenous Umbrian grape varieties (primarily Sagrantino, Sangiovese, Grechetto, and Trebbiano Spoletino) grown on a 190-hectare single estate in Montefalco. The estate complements its wine production with organic extra virgin olive oil, artisanal charcuterie, grappa, and legumes, and offers on-site hospitality services including guided tastings, vineyard tours, cooking classes, truffle hunts, vineyard dinners, agriturismo accommodation, and wedding hosting.
Product overview
Antonelli San Marco is a historic family-owned winery operating since 1883, producing a portfolio of 12 distinct wines centered on the indigenous Sagrantino grape variety along with other Umbrian varietals including Grechetto, Trebbiano Spoletino, Sangiovese, and Montepulciano. The wine portfolio includes entry-level wines (Baiocco Sangiovese, Contrario), DOC-classified wines (Montefalco Rosso, Montefalco Grechetto), reserve wines (Montefalco Rosso Riserva), premium single-vineyard crus (Chiusa di Pannone, Molino dell'Attone), and specialty wines (Montefalco Sagrantino Passito, Trebbiano Spoletino Spumante Metodo Classico). Beyond wines, the estate produces certified organic extra virgin olive oil, free-range pork cold cuts, Grappa di Sagrantino, grape jam, and legumes/emmer wheat products. The company also operates hospitality services including tastings, vineyard tours, accommodation, and wedding venues.
Differentiator
Problem solved
Functional benefit
Brands
- Casale Antonelli: Agriturismo immersed in vineyards and olive groves with rooms overlooking the vineyards, infinity pool, and breakfast with their products
Products and services
- Montefalco Rosso DOC Classic Montefalco Rosso red wine blend with Sangiovese as the primary grape variety, offering a structured and elegant palate for individual consumers and food travelers.
- Montefalco Rosso Riserva DOC Reserve version of Montefalco Rosso DOC, produced only in the best vintages with extended aging in large oak barrels for over 18 months, designed for premium wine consumers.
Quantifiable outcome
- Montefalco Sagrantino DOCG ages 10–15+ years to full maturity and can evolve 30+ years in bottle
- +2 more outcomes
Companies that use Antonelli San Marco
Customer profileSegments2 records
Ideal customer profiles2 records
Antonelli San Marco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Antonelli San Marco partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Distretto Biologico Umbro (Dibium)coreAntonelli San Marco is a founding member of Dibium, the Umbrian Organic District, a collaborative initiative uniting organic producers across Umbria. The district promotes organic agriculture, territorial identity, and sustainable food systems in the region, strengthening Antonelli's positioning in the organic wine and food segment.
- Regione Umbria — PSR per l'Umbria 2014/2020minorEuropean Union and regional government co-funded investment program supporting agricultural improvement and rural development in Umbria. Antonelli San Marco received PSR funding for tractor and equipment acquisition, new olive grove establishment, and construction of processing facilities for legumes, cereals, and pork products with direct-sale capabilities.
- Framelines PhotographyminorDocumented wedding photography partner for Antonelli San Marco's wedding events, credited for event photography displayed on the estate's wedding marketing materials.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
Antonelli San Marco competitors and assessment
Company assessmentDirect peers
- Tenuta Castelbuono (Lungarotti): Lungarotti's Montefalco estate producing Sagrantino DOCG alongside the broader Lungarotti Umbria portfolio. Direct overlap on Sagrantino DOCG and Montefalco appellation hospitality.
- Arnaldo Caprai: Leading Montefalco Sagrantino specialist located in the same DOCG as Antonelli San Marco. Competes head-to-head in Sagrantino DOCG, Rosso DOC, and hospitality experiences, with similar DTC and export ambitions.
- Perticaia: Montefalco-based winery producing Sagrantino DOCG and Rosso DOC wines from estate vineyards. Overlapping customer base and distribution channels in Italian and international fine wine markets.
- Tabarrini: Family-owned Montefalco winery focused on Sagrantino and traditional Umbrian varietals. Directly comparable in scale, philosophy, and product mix, including single-vineyard Sagrantino expressions.
Regional players
- Planeta: Sicilian family-owned wine estate combining indigenous varietals, organic farming, hospitality, and culinary experiences. Operates in a different Italian region but follows a similar integrated winery-plus-hospitality DTC playbook.
- Tasca d'Almerita: Historic Sicilian family estate with multi-regional holdings, hospitality experiences, and a strong focus on indigenous varietals and sustainability. Comparable in family ownership longevity, integrated hospitality, and Italian premium DTC positioning.
- Roccafiore: Umbrian winery producing organic wines from indigenous varietals including Grechetto and Sagrantino. Comparable in organic certification emphasis and hospitality integration, though positioned more broadly across Umbria.
Broad incumbents
- Lungarotti: Historic Umbrian wine group headquartered in Torgiano with a broader portfolio spanning Umbria, including a Montefalco project. Larger scale and more diversified than Antonelli San Marco but overlapping on regional varietals and tourism-driven DTC.
- Marchesi Antinori: One of Italy's largest and most established wine families with estates across multiple regions including Umbria. Overlaps with Antonelli San Marco on premium Italian wine, single-vineyard expressions, and hospitality-led DTC.
Emerging players
- Castello di Volpaia: Chianti Classico estate combining organic viticulture, agriturismo accommodation, and on-site culinary experiences. Similar integrated DTC and hospitality model, though in Tuscany rather than Umbria.
Market position
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Customer concentration
Antonelli San Marco social profiles
Digital presenceAntonelli San Marco compliance and trust
Trust signalCompliance2 records
Antonelli San Marco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Antonelli San Marco leadership team
Management profileNumber of profiles
Profiles6 records
Antonelli San Marco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Antonelli San Marco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Antonelli San Marco
What does Antonelli San Marco do?
Antonelli San Marco is a historic family-owned winery that produces and sells a portfolio of certified organic wines from indigenous Umbrian grape varieties (primarily Sagrantino, Sangiovese, Grechetto, and Trebbiano Spoletino) grown on a 190-hectare single estate in Montefalco. The estate complements its wine production with organic extra virgin olive oil, artisanal charcuterie, grappa, and legumes, and offers on-site hospitality services including guided tastings, vineyard tours, cooking classes, truffle hunts, vineyard dinners, agriturismo accommodation, and wedding hosting.
Is Antonelli San Marco a public or private company?
Antonelli San Marco is a private company. It is classified as family owned and is currently operating.
When was Antonelli San Marco founded?
Antonelli San Marco was founded in 1883. It employs 11 to 50 people.
Where is Antonelli San Marco based?
Antonelli San Marco is headquartered in Montefalco, Italy, in the Europe region.
How does Antonelli San Marco make money?
Four revenue lines are on record. Wine production and direct sales are the primary driver. The others are hospitality and experiences, agricultural products (olive oil, charcuterie, legumes, grappa) and wedding and event hosting.
Who are Antonelli San Marco's main competitors?
Direct peers on record are Tenuta Castelbuono (Lungarotti), Arnaldo Caprai, Perticaia and Tabarrini. Regional players are Planeta, Tasca d'Almerita and Roccafiore. Broad incumbents are Lungarotti and Marchesi Antinori. Castello di Volpaia is listed as an emerging player.
Does Antonelli San Marco have an API?
No public API is recorded for Antonelli San Marco.
What industry is Antonelli San Marco in?
Antonelli San Marco's product category is Organic Wines. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of AFAGAJAJ, Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets). Its NAICS code is 312130 and its SIC code is 2000.