Classidur

What Classidur does

Classidur Jallut is a Swiss architectural paint manufacturer, headquartered at Route Sous-Riette 15, 1023 Crissier (Bussigny), Switzerland, and operating as a branded subsidiary of the Cromology Group. The firm produces and distributes building paints, facade coatings, wood finishes, metal paints, primers, and fine arts supplies, organized around multiple proprietary coating technologies — Sol-Silicate, Siloxane, Aqua-Cationic, Hybrid Cationic, and Spheroxane — each registered as a Classidur trademark. Its most recognized product, Golden Hydro, traces its lineage to 1955 and has been re-launched in a water-based formulation in 2025.

The company sells through a combination of company-operated physical retail stores (magasins), a digital catalogue and store-locator tool, and affiliated distribution points across Switzerland, France, Germany, Italy, Belgium, Austria, the Netherlands, and the United Kingdom, with localized websites in French, German, Italian, and English. Customer segments are horizontal: professional painters and building contractors (primary, served with technical documentation and pro-grade finishing systems), individual consumers and DIY purchasers (served via retail and tools like the Simulateur de Couleurs), and fine arts professionals (served through dedicated Beaux-Arts store sections and sub-brands including VIERO).

Revenue mechanics are predominantly one-time product sales across architectural coatings and fine arts categories, supplemented by the BONUS Paint loyalty program and gift card products. Marketing is content-led, with advice sections, technical data sheets, a color simulator, newsletter, and targeted new product launches (HydroLATEX PU 5 & 20, allergen-free paints, water-based wood stains, mineral paints) executed in 2025. Note: firmographics lists the founding year as 1887, while the company history indicates 1955 as the establishment date of Classidur's Swiss white-paint franchise; the discrepancy is preserved as reported.

Name

Classidur

Legal name

Classidur Jallut

Website

https://classidur.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

51–100 employees

Short description

Classidur Jallut is a Swiss architectural and fine arts paint manufacturer, operating as a brand within the Cromology Group, that produces proprietary coating technologies and sells building paints, facade systems, wood finishes, and fine arts supplies to professional painters, DIY consumers, and artists across eight Western European countries via retail stores and a digital catalogue.

Ownership category

akta.pro rank

Product category

Architectural Paints and Coatings

NAICS

Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Pens, Pencils & Other Artists' Materials (3950)

akta.pro primary industry

Architectural & Decorative Paints (IMAEAHAA)

akta.pro secondary industries

Architectural & Decorative Paints (IMADAKAA), Art & Drafting Supplies Retail (CRALABAG)

Keywords

• Architectural paints
• Building coatings
• Facade paints
• Wood finishes
• Fine arts paints

Headquarters

HQ city

Bussigny

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Paint and coating product sales: Classidur generates revenue through the sale of architectural paints, facade coatings, wood stains, metal paints, and related preparation products for both professional contractors and individual consumers. Products are sold through owned retail stores and potentially through distributor networks across Switzerland and neighboring countries.
2. Fine arts and hobby paints: Sales of fine arts paints and supplies through dedicated Beaux-Arts stores and department sections.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Classidur manufactures and sells architectural paints, facade coatings, wood stains, metal paints, primers, and fine arts supplies for the building and construction market as well as for individual consumers. The portfolio is built around proprietary paint technologies (Sol-Silicate, Siloxane, Aqua-Cationic, Hybrid Cationic, Spheroxane) and recent launches such as HydroLATEX PU 5 & 20, Golden Hydro, water-based wood stains, allergen-free paints, and the VIERO mineral paint range. Products are sold through Classidur's own retail stores (including Beaux-Arts outlets), an online catalogue, and affiliated retailers across Switzerland and Western Europe.

Product overview

Classidur is a Swiss paint manufacturer under the Claessens group (part of Cromology) offering a comprehensive portfolio of building paints and decorative coatings. The product range includes specialized paint technologies such as Sol-Silicate, Siloxane, Aqua-Cationic Technology™, Hybrid Cationic Technology™, and Spheroxane Technology. Recent product launches include HydroLATEX PU 5 & 20 (high-durability paint), Golden Hydro (premium water-based matte paint), water-based wood stains, allergen-free paints, and the VIERO mineral paint range. The company also operates a loyalty program called BONUS Paint and provides a color simulator tool for customer visualization. Classidur serves both building/construction and fine arts markets through its network of stores in Switzerland.

Differentiator

Problem solved

Functional benefit

Brands

• BONUS Paint: A loyalty program where customers accumulate points with each purchase and redeem them for rewards.
• HydroLATEX PU
• Golden Hydro
• VIERO

Products and services

• HydroLATEX PU 5 & 20 High-durability water-based latex paint with polyurethane, designed to provide exceptional resistance and an impeccable finish under heavy use. Targeted at professional painters and demanding residential applications.
• Golden Hydro Premium white matte paint in a water-based formulation. Successor to Classidur's traditional white matte paint introduced in 1955, repositioned as an aqueous-phase product for interior and professional decorative use.
• Lasures et saturateurs à l'eau (Water-based wood stains and saturators) Water-based wood stains and saturators for protecting and decorating interior and exterior wooden surfaces. Sold to professional painters, contractors, and DIY consumers for wood finishing projects.
• Peintures sans allergène (Allergen-free paints) Paint line formulated without allergens, intended for sensitive environments such as homes with allergy sufferers, healthcare settings, and nurseries. Targeted at consumers and professionals seeking reduced-allergen coatings.
• Gamme minérale VIERO (VIERO Mineral Paint Range) Mineral-based paint range sold under the VIERO brand. Marketed for eco-conscious consumers seeking mineral formulations for building interiors and facades.
• Building paints and decorative coatings catalog (comprehensive range) Comprehensive architectural and decorative paint catalog covering interior wall and ceiling paints, enamels, exterior facade paints, wood paints and varnishes, metal paints, and preparation products (impregnations, primers). Available for professional painters, contractors, and consumers via retail stores and the online catalogue.
• Fine arts paints and supplies (Beaux-Arts range) Fine arts paints and related artistic supplies marketed to professional artists, art students, and art enthusiasts. Distributed through dedicated Beaux-Arts retail sections of Classidur stores and the Beaux-Arts product section of the website.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• CromologycoreOthersClassidur Jallut operates as a brand under the Cromology Group, a European paint manufacturer. The company displays the Cromology logo indicating its affiliation with this parent organization. Cromology is a major player in the European paint industry with operations across multiple countries.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Keim Farben: German manufacturer of mineral silicate paints (sol-silicate technology) for facades and interiors. Directly comparable to Classidur in silicate-based coating chemistry, target market (architects, professional painters, eco-conscious consumers), and European specialty positioning.
• Farrow & Ball: UK-based premium decorative paint and wallpaper manufacturer. Comparable in premium positioning, distinctive proprietary formulations, color expertise tools, and design-conscious consumer targeting across European markets.
• Tollens: French decorative paint brand also under the Cromology Group. Sister brand to Classidur Jallut with comparable architectural/decorative paint portfolio, retail store footprint, and customer base in Switzerland and France.
• Little Greene: UK premium paint and wallpaper maker focused on heritage colors and environmentally responsible formulations. Comparable in premium decorative positioning, color expertise heritage, and environmentally oriented specialty offerings.
• Beissier: European specialty manufacturer of fillers, primers, and decorative coatings. Comparable in product breadth across preparation and finishing categories, professional painter customer base, and European distribution.

Emerging players

• Zinsser (Rust-Oleum): Specialty coatings brand (primers, sealers, problem-solving paints) under Rust-Oleum. Comparable in specialty paint positioning addressing specific professional needs (priming, sealing, surface preparation) that overlap with Classidur's preparation and specialty product lines.
• Flamant: Belgian premium decorative paint and home furnishings brand. Comparable in premium decorative positioning, focus on color collections, and European specialty retail footprint, though smaller and more design-led than Classidur.

Broad incumbents

• PPG Architectural Coatings: Global paint manufacturer (Sigma, Seigneurie, Johnstone's brands) operating across decorative, architectural, and industrial coatings. Comparable as a much larger incumbent competitor across Switzerland and broader European architectural paint markets.
• Jotun Paints: Norway-based global coatings manufacturer with decorative paints in Europe and Middle East. Comparable as a broad incumbent competing in architectural/decorative coatings, with Norway-headquartered Nordic quality positioning similar to Classidur's Swiss quality heritage.
• AkzoNobel Decorative Paints: Owner of Dulux, Sikkens, and other major decorative paint brands. Largest architectural coatings competitor in Europe and globally, with comparable product breadth and distribution to Classidur's Swiss market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vernis.claessens
• LinkedInlinkedin.com/company/vernis-claessens-sa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Classidur