FLAMANT
FLAMANT (Flamant Design NV) is a Belgian home furnishings brand founded in 1978 that designs and retails furniture, décor, paint, and lifestyle products via e-commerce, five showrooms in Belgium and France, and a B2B portal, serving consumers and trade professionals across nine EU markets.
- Company typePrivate
- Founded-
- HeadquartersGeraardsbergen, Belgium
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What FLAMANT does
FLAMANT (legal entity Flamant Design NV) is a Belgian home furnishings brand founded in 1978 and headquartered in Geraardsbergen, Belgium, with 155 employees. The company designs, sources, and retails furniture, decorative accessories, lighting, textiles, tableware, and wall décor, and has extended into adjacent product lines including FLAMANT Paint (a 128-color interior paint collection with Air Care technology), FLAMANT Custom Made (bespoke sofas, beds, chairs, and ottomans with custom dimensions and European fabrics), and FLAMANT at Home (in-person interior consulting). Sub-brands such as FLAMANT BAG (jute bags) and JARED (lifestyle accessories) extend the assortment into lifestyle and gifting categories, while a designer collaboration with Charles Kaisin produces exclusive tableware.
The company operates a hybrid distribution model combining direct-to-consumer e-commerce at flamant.com (available in English, Dutch, French, and German) with five physical retail showrooms across Belgium (Brussels, Sint-Martens-Latem, Sint-Genesius-Rode) and France (Paris, Aix-en-Provence), supported by a dedicated B2B Partners Portal for trade professionals. Pricing is unit-based in euros including VAT; shipping is free above €199 in Belgium and most EU markets, with a premium White Glove delivery service (€199–€350 standard) that is free above €5,000. Seasonal collections such as the Spring-Summer 2026 range anchor merchandising cadence, and product pricing spans from approximately €7.95 (small accessories) to over €3,395 (furniture such as garden tables).
FLAMANT ships to nine EU member states (Belgium, Netherlands, Germany, France, Luxembourg, Italy, Austria, Portugal, Spain) and serves a primary consumer/homeowner segment alongside a secondary B2B trade professional segment. Back-office integrations are limited to standard commerce plumbing — Mollie and Ingenico for payment processing, Google Analytics for web analytics, and bpost for delivery — with no proprietary technology platform, no disclosed AI/ML capability, and no patents, certifications, or awards in the source data. Revenue is not publicly disclosed; the company is privately held with no parent company, no funding history, no M&A activity, and no public ticker.
FLAMANT firmographics
Firmographics- Name
- FLAMANT
- Legal name
- Flamant Design NV
- Website
- https://flamant.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- FLAMANT (Flamant Design NV) is a Belgian home furnishings brand founded in 1978 that designs and retails furniture, décor, paint, and lifestyle products via e-commerce, five showrooms in Belgium and France, and a B2B portal, serving consumers and trade professionals across nine EU markets.
- Ownership category
- akta.pro rank
FLAMANT industry classification
Industry- Product category
- Home Furnishings and Décor
- NAICS
- Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912), Paint and Wallpaper Retailers (44412)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)
- akta.pro secondary industry
- Lamps Retail (Table, Floor, Desk) (CRAIAHAE)
Keywords
Where FLAMANT is headquartered
LocationHeadquarters
- HQ city
- Geraardsbergen
- HQ country
- Belgium
- HQ region
- Europe
Offices6 records
Markets served
FLAMANT business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Furniture and accessories sales: One-time product sales of furniture, décor accessories, lighting, textiles, and home goods through e-commerce and retail stores.
- Custom-made furniture: Bespoke furniture sales through FLAMANT Custom Made program where customers can personalize sofas, beds, chairs, and ottomans with custom dimensions, fabrics, and finishes.
- FLAMANT Paint: Paint and wallcovering products including 128 color options with Air Care technology, sold per liter with various finishes (Wall Matt, Lack Matt, Satin Wall & Wood, Wall Primer).
- Gift cards: Digital gift cards available for purchase as gifts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
FLAMANT product offering
Product offeringCore offering
FLAMANT designs, sources, and sells furniture, home décor accessories, lighting, textiles, and tableware to European consumers through its own e-commerce platform and a network of physical retail stores. The assortment is complemented by FLAMANT Paint (a proprietary 128-color paint line with Air Care® technology), Arte wallcoverings, FLAMANT Custom Made bespoke furniture, gift cards, and the FLAMANT at Home interior consulting service, with a separate B2B Partners Portal serving trade professionals.
Product overview
FLAMANT is a furniture and home décor company operating an e-commerce platform alongside physical retail stores. The core product offering consists of Furniture (dining, living, outdoor, bedroom, and home office categories) and Accessories (candles/textiles, deco objects, tableware, wall decoration). The portfolio extends to FLAMANT Custom Made (bespoke furniture), FLAMANT Paint (128-color premium paint with Air Care® technology), Arte Wallcovering, Gifts (digital cards, gift boxes), and FLAMANT at Home (interior consulting). Sub-brands include FLAMANT BAG (jute shopping bags) and JARED (lifestyle accessories). The company is headquartered in Belgium and serves customers across EU countries.
Differentiator
Problem solved
Functional benefit
Brands
- FLAMANT Paint: Premium paint collection with 128 refined shades and Air Care technology
- FLAMANT Custom Made
- FLAMANT at Home
- FLAMANT BAG
- Arte Wallcovering
Products and services
- Furniture Full range of furniture covering tables (dining, coffee, side, consoles), cupboards, wardrobes, chests of drawers, chairs, couches/sofas, armchairs, ottomans, benches, beds, and garden furniture, targeted at European residential consumers and interior design projects.
- Accessories Décor and functional accessories including candles and mood lighting, textiles (tablecloths, placemats, cushions, plaids, rugs), deco objects (photo frames, statues, vases, bowls, baskets), tableware, wall decoration, and office and bathroom decorations.
- FLAMANT Paint Premium interior paint collection offering 128 refined shades with Air Care® technology, available in WALL MATT, LACK MATT, WALL PRIMER, and SATIN WALL & WOOD finishes, sold per liter for residential wall and wood applications.
- Arte Wallcovering Premium wallcovering collection offered in partnership with Arte for decorative wall treatments, sold alongside FLAMANT Paint to provide complete wall solutions.
- FLAMANT Custom Made Bespoke furniture service allowing customers to personalize sofas, beds, chairs, and ottomans with custom dimensions, premium European fabrics, and finishes.
- Gifts and Digital Gift Cards Digital gift cards and gift boxes available for purchase as gifts for home furnishings and décor products.
- FLAMANT at Home (Interior Consulting) Interior consulting service providing personalized tips on window dressing, furniture, lighting, paint, and wallpaper, including complete room proposals, brought to customers' homes.
- FLAMANT BAG Jute shopping bags available in multiple sizes and colors (black, natural, black/red), suitable for beach and city use.
Companies that use FLAMANT
Customer profileSegments2 records
Ideal customer profiles2 records
FLAMANT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
FLAMANT partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- MolliecorePayment processing partner providing secure online payment solutions. FLAMANT uses Mollie for payment processing across their e-commerce platform supporting multiple payment methods including iDEAL, MasterCard, Visa, Maestro, Bancontact, and various country-specific options.
- IngenicocoreOnline payment solution provider ensuring secure credit card transactions. All bank card information is stored exclusively in Ingenico's databases; FLAMANT does not store payment information.
- Charles KaisinminorCollaborative designer collection 'Flamant x Charles Kaisin' featuring exclusive tableware designs as part of the accessories line.
- bpostminorBelgian postal service used for delivery of smaller items ordered through the e-commerce platform.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
FLAMANT competitors and assessment
Company assessmentDirect peers
- Zara Home: Inditex's home concept targets a similar contemporary, design-forward consumer across furniture, textiles, lighting, and tableware. Overlaps with FLAMANT on aesthetic, price tier, and multi-country European (and global) e-commerce reach.
- Maisons du Monde: French-headquartered specialty home furnishings and décor retailer with a comparable curated, lifestyle-driven assortment across furniture, lighting, textiles, and accessories. Operates both e-commerce and an extensive European store network, making it the closest direct peer to FLAMANT's positioning and category mix.
- Riviera Maison: Dutch lifestyle home brand with a French-country-inspired aesthetic, multi-channel European presence, and bespoke custom furniture programs. Highly comparable to FLAMANT in brand positioning, country aesthetic, and bespoke offering.
- Butlers: German lifestyle home accessories and furniture retailer with a curated, design-led assortment across lighting, décor, and small furniture. Comparable on European specialty retail positioning and lifestyle-led merchandising approach.
- H&M Home: Mass-premium home concept within the H&M group, selling furniture-adjacent décor, textiles, and lighting. Comparable on broad-assortment, trend-rotating, mid-premium positioning across European markets.
- Anthropologie Home: Curated, lifestyle-led home assortment with a similar bohemian-refined aesthetic to FLAMANT. Comparable on category mix (furniture, lighting, textiles, accessories) and on premium-but-accessible positioning, though concentrated in North America.
- Caravane: French home furnishings and textiles brand with a curated, artisan aesthetic and a small boutique store network. Closely mirrors FLAMANT's French-inspired design language and premium-but-boutique positioning.
- AM.PM: La Redoute's premium home concept offers a comparable contemporary European home assortment including furniture, lighting, and textiles. Comparable on mid-premium positioning and French aesthetic, with a wider parent company distribution network.
Broad incumbents
- West Elm: Williams-Sonoma's modern home brand competes with FLAMANT on design-forward furniture and décor, but operates at much larger scale with a US-centric footprint and broader e-commerce presence. Comparable in aesthetic and category, but a larger incumbent.
Regional players
- Pomax: Belgian home accessories and lifestyle brand with a similar product mix in decorative accessories, lighting, and textiles. Comparable on Belgian origin and decorative accessories category focus, though more limited assortment than FLAMANT.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
FLAMANT social profiles
Digital presenceFLAMANT financial estimates
Financial estimateRevenue estimate
Valuation estimate
FLAMANT leadership team
Management profileNumber of profiles
FLAMANT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FLAMANT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FLAMANT
What does FLAMANT do?
FLAMANT designs, sources, and sells furniture, home décor accessories, lighting, textiles, and tableware to European consumers through its own e-commerce platform and a network of physical retail stores. The assortment is complemented by FLAMANT Paint (a proprietary 128-color paint line with Air Care® technology), Arte wallcoverings, FLAMANT Custom Made bespoke furniture, gift cards, and the FLAMANT at Home interior consulting service, with a separate B2B Partners Portal serving trade professionals.
Is FLAMANT a public or private company?
FLAMANT is a private company. It is classified as unknown and is currently operating.
When was FLAMANT founded?
FLAMANT was founded in -1. It employs 101 to 250 people.
Where is FLAMANT based?
FLAMANT is headquartered in Geraardsbergen, Belgium, in the Europe region.
How does FLAMANT make money?
Four revenue lines are on record. Furniture and accessories sales are the primary driver. The others are custom-made furniture, FLAMANT Paint and gift cards.
Who are FLAMANT's main competitors?
Direct peers on record are Zara Home, Maisons du Monde, Riviera Maison, Butlers, H&M Home, Anthropologie Home, Caravane and AM.PM. West Elm is listed as a broad incumbent. Pomax is listed as a regional player.
Does FLAMANT have an API?
No public API is recorded for FLAMANT.
What industry is FLAMANT in?
FLAMANT's product category is Home Furnishings and Décor. Its primary akta.pro industry code is CRAIACAB, Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays), with a secondary code of CRAIAHAE, Lamps Retail (Table, Floor, Desk). Its NAICS code is 4491 and its SIC code is 5700.