Normanby Capital

Name

Normanby Capital

Legal name

Normanby Capital

Website

https://normanbycapital.com.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Private Equity / Growth Capital Investment Management

NAICS

Portfolio Management and Investment Advice (52394)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)

akta.pro primary industry

Equity Capital Advisory (Private Equity Placements, Growth Capital) (BPAHAOAE)

akta.pro secondary industry

Corporate Finance & Capital Advisory (BPAHADAB)

Keywords

• Growth capital
• Private equity investment
• Strategic advisory
• Healthcare investments
• Education sector investing

Headquarters

HQ city

Cremorne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Growth Capital and Strategic Advisory: Normanby Capital creates and grows businesses in healthcare, education, and lifestyle services by combining management teams, capital deployment, and strategic advice. Revenue is generated through investment returns, equity appreciation, and strategic advisory fees from portfolio companies.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels1 record

Core offering

Normanby Capital is a private investment firm that creates and grows businesses in healthcare, education, and lifestyle services sectors by combining management teams, capital, and strategic advice. The firm partners with business owners and management teams to identify, capture, and realise value opportunities across multi-site service businesses, primarily in Australia and New Zealand with selective investments in North America through portfolio companies such as Removery, Edge Early Learning, The Fertility Partners, Salon Studios, and HEAL Partners.

Product overview

Normanby Capital is an investment firm that creates and grows businesses in high-growth, multi-site markets in Australia and New Zealand. Rather than a single unified product, the firm operates a portfolio of portfolio companies across healthcare, education, and lifestyle services sectors: Removery (specialist tattoo removal), Edge Early Learning (early childhood education), The Fertility Partners (fertility services), Salon Studios (beauty/wellness workspaces), and HEAL Partners (investment fund focused on HEAL sectors). The firm combines management teams, capital, and strategic advice to assist business owners and management teams identify and realise value opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• Removery: The only scaled pure-play provider of laser tattoo removal services in North America, with over 40 clinics across America and Canada.
• Edge Early Learning
• The Fertility Partners
• Salon Studios
• HEAL Partners

Products and services

• Removery Scaled pure-play provider of laser tattoo removal services in North America, with over 40 clinics across America and Canada and a combined 250,000+ treatments performed over 25 years of operating experience. Founded and controlled by Normanby Capital, targeting over 250 clinics worldwide in the next 5 years.
• Edge Early Learning High quality early education and childcare services delivered in bespoke learning environments across South East Queensland, with 19 operating centres, 8 sites in development/under contract, and a target portfolio of 50 centres over the next 4 years.
• The Fertility Partners Largest provider of fertility services in Canada, formed by bringing together 5 market leading clinics and partnering with doctors to deliver fertility services with world class back office support.
• Salon Studios Deluxe boutique studio spaces for stylists, beauty, and wellness professionals in Australia seeking to operate their own businesses, targeting 50+ locations across Australia over five to seven years.
• HEAL Partners Early/mid-stage growth acceleration investment fund focused on revenue generating growth businesses in Health, Education, and Lifestyle sectors with potential for global scale or industry disruption. Founded by Normanby Capital in partnership with Asia Principal Capital, targeting a $300 million capital raise and currently invested in Edge, Removery, The Fertility Partners, and Higher Ground.

Quantifiable outcome

• Dental Corporation grew from start-up to over 600 practices generating $1.5B revenue in under 10 years
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and advisory.

• Asia Principal CapitalcoreStrategic or Co-development Partner · 1 January 2020Normanby Capital partnered with Asia Principal Capital in 2020 to co-found HEAL Partners, an early/mid-stage growth acceleration investment vehicle focused on Health, Education and Lifestyle sectors. HEAL is targeting a $300m capital raise with ability to invest across geographies.
• HEAL PartnerscoreStrategic or Co-development PartnerNormanby Capital is a founding partner in HEAL Partners, an investment fund focusing on revenue generating growth businesses in the HEAL sectors with potential for global scale or industry disruption.
• Chris RexadvisoryOthersWell-known investor and advisor to HEAL Partners. Chris Rex is ex-Managing Director of Ramsay Healthcare.
• Rod JonesadvisoryOthersWell-known investor and advisor to HEAL Partners. Rod Jones is founder and Chairman of Navitas.
• Cathy Reid and Stuart GilesadvisoryOthersWell-known investors and advisors to HEAL Partners. Cathy Reid and Stuart Giles are founders of ICON and EPIC Pharmacies.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Anchorage Capital Partners: Australian mid-market private equity firm providing control investments in founder-led and family-owned businesses, including healthcare and services. Comparable in boutique scale, founder partnership, and sector orientation.
• Asia Principal Capital: Co-founder with Normanby Capital of HEAL Partners, also a private investment firm operating in ANZ/Asia with a focus on growth-stage businesses. Comparable in geography and stage, and effectively a strategic JV partner for HEAL Partners.
• CHAMP Private Equity: Long-established Australian private equity sponsor with a focus on mid-market growth and buyout transactions, including in healthcare and education services. Highly comparable to Normanby in geography, cheque size, and operational orientation.
• Allegro Funds: Australian mid-market private equity firm focused on management buyouts and growth investments across ANZ, with a comparable boutique operating model and direct involvement in portfolio companies. Highly relevant as a like-for-like sponsor competing for the same ANZ mid-market healthcare and services deals.
• Pemba Capital Partners: Australian growth-oriented private equity firm active in the ANZ lower mid-market. Comparable firm size and style, often partnering with founders and management teams to scale services and consumer businesses.
• Crescent Capital Partners: Australian mid-market private equity manager focused on buyouts and growth across services and healthcare. Closely comparable peer given overlapping deal size, sector focus, and operating-partner approach.
• Catalyst Investment Partners: Australian mid-market private equity manager focused on buyouts and growth capital across ANZ. Comparable boutique scale and operational approach, with overlapping interest in healthcare and consumer services.
• Adamantem Capital: Australian mid-market private equity firm with a stated focus on healthcare, education, and consumer services, employing an operating-partner model similar to Normanby's. Direct overlap on sector thesis, geography, and approach.

Broad incumbents

• Tanarra Capital: Australian private investment firm investing across private equity, credit and special situations, with a multi-sector thematic focus. Comparable as a larger, more diversified ANZ-based investment manager with overlapping capital-allocation philosophy to Normanby.

Regional players

• Mercury Capital: Australian investment manager that historically raised and managed PE fund-of-funds and multi-manager vehicles for institutional investors. Relevant OTHERS comparison given Normanby's HEAL Partners initiative is moving toward a similar multi-manager PE/capital platform model in ANZ.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Normanby Capital