Kind Regards

What Kind Regards does

Freundliche Grüsse AG (Kind Regards) is an independent, founder-led Swiss creative agency headquartered at Bäckerstrasse 26, 8004 Zürich. Founded in 2014 by Pascal Deville and Samuel Textor, both Creative Directors, the firm operates as a full-service creative shop spanning social, content, and classical advertising campaigns. It is a member of Leading Swiss Agencies and positions itself as "the most creative independent agency in Switzerland," combining storytelling with "latest technologies" under a media-neutral approach. The agency is privately held, with no external funding, no parent company, and no disclosed acquisitions.

The agency serves a diverse Swiss client base across enterprise retail (Migros, Ricardo, Burger King), banking and finance (UBS, ZKB, Baloise, Rädicant), government (Stadt Zürich, BaselStadt, VBZ), NGOs (Greenpeace, Public Eye, Solidarmed, Solidar Suisse), sports (Swiss Olympic, FCZ Frauen, Adidas), media (NZZ, WOZ), insurance (Allianz), consumer goods (Rivella, Franke, Kikkoman), real estate (ImmobilienScout24), automotive (Brack, AutoScout24), healthcare (KSW), tourism (Switzerland Tourism), and other sectors. The firm has accumulated 70+ named client projects. Its revenue model is professional-services based, with pricing not publicly disclosed and engagements sourced through founder-led business development (Pascal Deville for new business, Samuel Textor for media inquiries).

The team consists of 16 members including the two founder-Creative Directors, a Managing Director (Fabian Biedermann), a Head of Consulting (Eva Brun), consultants, art directors, copywriters, a graphic designer, and a creative content producer, supplemented by freelance senior creative staff. The firm operates exclusively in the Swiss domestic market, with single headquarters, no subsidiaries, and no disclosed international expansion. Technology is described generically as "latest technologies" without identifiable proprietary systems, AI capabilities, or platform architecture.

Name

Kind Regards

Legal name

Freundliche Grüsse AG

Website

https://freundlichegruesse.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Freundliche Grüsse AG (Kind Regards) is an independent Swiss creative agency founded in 2014 in Zürich, providing social, content, and classical advertising campaigns for Swiss enterprises, NGOs, and government entities, with a 16-person founder-led team.

Ownership category

akta.pro rank

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Full-service independent creative agency providing campaign development across social, content, and traditional media channels. Revenue generated through client engagements for campaign creation, brand development, and creative strategy services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Freundliche Grüsse AG (operating as Kind Regards) is a full-service independent creative agency developing social media campaigns, content, and classical advertising for Swiss enterprises, NGOs, and government entities. The agency combines media-neutral storytelling with the latest technologies to produce innovative, unconventional creative solutions. Founded in 2014 and headquartered in Zürich, it operates without external ownership and serves as a one-stop creative partner for campaign development and brand work.

Product overview

Freundliche Grüsse AG is a single, unified creative agency offering comprehensive advertising and campaign services. The agency operates as a full-service independent creative shop (not a platform with separate modules), providing social media campaigns, content creation, and classical advertising under one umbrella. Founded in 2014 and based in Zurich, the agency is known for combining storytelling with latest technologies to develop innovative, unconventional solutions for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Freundliche Grüsse Creative Agency Services

Named customers30 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Leading Swiss AgenciescoreStrategic or Co-development PartnerMembership organization for leading independent Swiss advertising and communication agencies. Provides network, standards, and collective representation of member agencies.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Contexta AG: Bern-based independent Swiss communications agency with similar creative and content capabilities. Comparable boutique independent operating in the Swiss market with similar blue-chip enterprise clients.
• Jung von Matt: Leading German independent creative agency network with strong Swiss presence and similar 'creative-first' independent positioning. Comparable business model, similar client categories, and similar media-neutral integrated approach.
• Thjnk Group: German independent creative agency network with offices in Hamburg, Berlin, and Zürich. Comparable as a creative-independent competitor with Swiss footprint and similar client mix.
• Ruf Lanz AG: Zürich-based independent creative agency known for award-winning Swiss campaigns. Highly comparable boutique independent structure with similar client mix of Swiss brands, NGOs, and public-sector accounts.
• Spillmann/Felser/Leo Burnett: Zürich-based creative agency affiliated with Publicis network, serving major Swiss brands. Comparable as a Zürich-headquartered creative agency competing for the same blue-chip Swiss client base.
• Wirz Communications AG: Large Swiss independent creative agency with offices in Zürich and other Swiss cities, serving similar Swiss enterprise, public-sector, and FMCG clients. Directly comparable as one of the country's leading independent creative shops with a comparable service mix.
• Scholz & Friends: German independent creative agency group with international presence (including Switzerland). Comparable as an independent creative-led agency serving large European brands with integrated campaigns.
• HEIMAT (TBWA) Gruppe: Berlin-based independent creative agency within the TBWA network, known for unconventional creative work. Comparable as an independent, creative-led agency serving major brands and purpose-driven clients.

Broad incumbents

• Serviceplan Group: Largest German independent agency group with full-service capabilities across creative, media, digital, and technology. Comparable as an independent creative-led model but operates at a much larger scale across multiple European markets.
• TBWA Switzerland: Swiss arm of the global TBWA creative network, headquartered in Zürich. Comparable as a Zürich-based creative agency competing for the same Swiss enterprise and public-sector clients, but operates as part of a global holding-company network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInch.linkedin.com/company/freundlichegruesse
• Instagraminstagram.com/fgruesse
• Facebookfacebook.com/freundlichegruesse

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kind Regards