Aida Real Estate

What Aida Real Estate does

Aida Real Estate, operating under the legal entity Casalina Realty Inc, is a single-agent residential real estate brokerage founded in 2019 and headquartered in Florida. The company serves individual home buyers and sellers in the Florida market, with a physical office at 500 South Australian Ave, West Palm Beach, FL 33401, and coverage spanning areas including West Palm Beach and surrounding communities. Its two core service offerings are Buyer's Representative Services (property search, market analysis, contract and closing guidance) and Seller's Representative Services (valuation, comparable market analysis, financing guidance, and negotiation), with a secondary offering for commercial property transactions.

The business operates with 1-10 employees, primarily through principal agent Jorge Castro, who personally handles client acquisition, property showings, negotiations, and transaction management. The proprietary technology is limited to a website-based client management and property listing display platform with a contact form for lead capture; there are no patents, no proprietary AI or ML systems, no integrations, and no app. Lead generation is driven by direct phone/email outreach, a professional referral network of mortgage brokers, attorneys, inspectors, and home stagers, and published client testimonials.

Revenue is generated exclusively through traditional real estate agent commissions calculated as a percentage of the property sale price, realized upon transaction closing. Pricing is not publicly disclosed and is negotiated per transaction. The company is privately held and owner-operated, with no external investors, parent company, partnerships, or funding rounds disclosed.

Name

Aida Real Estate

Legal name

Casalina Realty Inc

Website

https://aida.realestate

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Aida Real Estate (Casalina Realty Inc) is a single-agent Florida residential brokerage founded in 2019, providing buyer and seller representation services to individual home buyers and sellers through principal agent Jorge Castro across the West Palm Beach and surrounding Florida markets.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Buyer representation services
• Seller representation services
• Property transaction services
• Local market expertise

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate agent commissions earned on completed property transactions. The agent serves as buyer's representative and seller's representative, earning transaction-based fees typically calculated as a percentage of the property sale price. Revenue is realized upon closing of real estate transactions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Aida Real Estate is a single-agent residential real estate brokerage that assists individual home buyers and sellers in Florida. The firm provides buyer's representative services (property search, market knowledge, contract/inspection/closing guidance) and seller's representative services (financing guidance, comparable market analysis, and negotiation support), earning commissions on completed transactions.

Product overview

Aida Real Estate (operated as Casalina Realty Inc) is a single-agent real estate brokerage offering residential real estate services in Florida. The company provides two primary service offerings: Buyer's Representative Services and Seller's Representative Services. Both services are delivered by agent Jorge Castro and focus on providing personalized market expertise, negotiation support, and guidance through the home buying and selling process.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer's Representative Services Assists buyers throughout the home purchasing process by providing market knowledge, identifying properties matching preferences and budget, and guiding clients through contracts, inspections, and closing procedures. Targeted at individual consumers looking to purchase residential property in Florida.
• Seller's Representative Services Helps sellers with financing guidance, local neighborhood information, budget determination, property feature prioritization, comparable market analysis, and negotiation on behalf of the seller. Targeted at individual property owners looking to sell their homes in Florida.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Berkshire Hathaway HomeServices: National residential brokerage network affiliated with the Berkshire Hathaway brand. Directly comparable service offering (buyer/seller agent representation) but with national scale, brand prestige, and marketing reach that Aida does not possess.
• Coldwell Banker: Established national residential real estate franchise providing buyer and seller representation with strong brand recognition. Overlaps with Aida's service mix but operates as a broad incumbent with significant marketing and technology resources.
• Keller Williams Realty: Largest residential real estate franchise network by agent count in the U.S. Offers the same buyer/seller agent services as Aida but as part of a much broader franchise system with training, technology, and referral infrastructure that Aida lacks.

Others

• HomeLight: Technology platform that matches consumers with top-performing real estate agents and facilitates referrals. Comparable to Aida because it taps into the same agent-referral dynamic Aida relies on for client acquisition, and operates in the same Florida residential market.

Direct peers

• Redfin: Tech-enabled residential brokerage providing buyer and seller representation, often with reduced commission models. Directly comparable to Aida's buyer/seller representative services and a key structural threat given its technology-led cost positioning.
• eXp Realty: Cloud-based residential brokerage operating on a low-overhead, agent-centric model. Comparable to Aida in that it enables independent-style agents to operate under a national brand with reduced fixed costs, directly competing for the same residential buyer/seller relationships.
• Compass: National residential real estate brokerage offering buyer and seller agent services across major U.S. markets. Directly comparable to Aida Real Estate in core service offering (transaction-based agent representation), though at vastly greater scale and with proprietary technology.

Emerging players

• Offerpad: iBuyer providing direct cash offers and instant liquidity solutions to home sellers. Relevant peer because it competes with Aida's seller representation services through an alternative transaction model, particularly active in Florida markets.
• Opendoor: iBuyer that makes direct cash offers to homeowners, bypassing traditional listing agents. Comparable to Aida because it directly competes for seller representation in residential transactions, but operates via a fundamentally different technology-driven business model.

Regional players

• Howard Hanna Real Estate: Large regional residential brokerage concentrated in the Northeast and Midwest U.S. Provides comparable buyer and seller representation services but in a different geographic footprint than Aida's Florida focus, limiting direct head-to-head competition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Aida-Real-Estate-100063493496565

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aida Real Estate