Dance Elements

What Dance Elements does

Dance Elements is a privately held, single-location dance studio founded in 2007 by owner and artistic director Jerri in Pflugerville, Texas (Austin metropolitan area). The studio provides dance instruction for ages 18 months through adulthood, with a structured curriculum spanning parent-tot classes (Tiny Tots & Tunes), preschool and early-elementary combo classes (Tap/Ballet/Tumble, Tap/Ballet, Ballet/Jazz, Acro/Hip Hop), and standalone technique classes for grades 2-12 in Acrobatics, Ballet, Jazz, Tap, Contemporary, Hip Hop, Leaps & Turns, and Pointe. Instruction follows the Acrobatic Arts certified curriculum, and the studio operates a Spotlight Performance Company competitive team directed by Jerri.

The studio's technology stack is composed entirely of third-party SaaS rather than proprietary systems: GoStudioPro / DanceStudio-Pro handles online registration and account management; the ChildrenView App provides Dance Cam live and recorded video for parent observation; Square powers e-gift card sales; Discount Dance Supply is integrated for online dancewear ordering (studio ID 71145); and Google Forms supports summer camp and audition registration. No proprietary software, app, or AI/ML capability is disclosed.

Revenue is generated primarily through a subscription-style tuition model in which season tuition is divided into 9.5 monthly payments due on the 5th of each month, with per-class-per-week tiers ranging from $82 (1 class/week) to $420.66 (9 classes/week). Supplementary revenue streams include an annual registration fee ($35 single dancer, $55 family), recital costume fees of $75-$95+ per student per class, expanded Summer 2026 programming (camps, workshops, mini sessions, drop-in classes), and gift card and dancewear referral revenue. Customers are SMB / individual consumer families acquired through the studio website, monthly newsletters, community events, free trial classes, and word-of-mouth referrals. Headcount is reported at 11-50 employees, and there is no evidence of external funding, institutional ownership, or multi-site operations.

Name

Dance Elements

Legal name

Dance Elements

Website

https://danceelements.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Dance Elements is a privately held, single-location dance studio in Pflugerville, Texas, founded in 2007, offering in-person dance instruction for ages 18 months through adult across ballet, tap, jazz, hip hop, contemporary, acrobatics, and competitive performance, served through a monthly tuition subscription model and seasonal programming.

Ownership category

akta.pro rank

Product category

Dance Studio Services

NAICS

Fine Arts Schools (61161)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industry

Youth/Student & Community Dance Recitals (MPAGADAI)

Keywords

• Dance instruction
• Dance studio classes
• Youth dance programs
• Dance education
• Competitive dance team

Headquarters

HQ city

Pflugerville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Tuition Payments: Monthly tuition fees based on number of classes per week. Tuition is divided into 9.5 monthly payments and due on the 5th of each month. Same price regardless of month length (3, 4, or 5 weeks).
2. Registration Fees: Annual registration fee charged at enrollment: $35 for one dancer, $55 for two or more dancers from the same family.
3. Recital Costumes: Recital costume fees of $75-$95+ per student per class enrolled.
4. Dancewear & Retail: Sale of dancewear and dance shoes through Discount Dance Supply integration. Gift cards sold for classes, private lessons, and merchandise.
5. Gift Cards: E-gift cards redeemable for classes, private lessons, and in-studio retail merchandise. Sold through Square gift card system.
6. Summer Programs: Summer camps, workshops, mini sessions, and drop-in classes offered at additional program pricing during summer break.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Dance Elements is a single-location dance studio in Pflugerville, Texas that delivers in-person group dance instruction for students ages 18 months through adult. Offerings include combo classes (Tap/Ballet/Tumble, Tap/Ballet, Ballet/Jazz, Acro/Hip Hop) for younger dancers, standalone technique classes (Acrobatics, Ballet, Jazz, Tap, Contemporary, Hip Hop, Leaps & Turns, Pointe) for grades 2–12, a parent-tot Tiny Tots & Tunes program, the audition-based Spotlight Performance Company competitive team, trial classes, and summer programming (camps, workshops, mini sessions, drop-in classes). Revenue is generated primarily through monthly subscription tuition, an annual registration fee, recital costume fees, and ancillary sales of dancewear and gift cards.

Product overview

Dance Elements is a dance studio offering a comprehensive portfolio of dance instruction services for ages 18 months through adult. The core offering consists of combo classes for young dancers (Tap/Ballet/Tumble, Tap/Ballet, Ballet/Jazz, Acro/Hip Hop) and standalone technique classes for older students (Acrobatics, Ballet, Jazz, Tap, Contemporary, Hip Hop, Leaps & Turns, Pointe). Seasonal programming includes Summer Dance Camps (Princess Powers camp for ages 3-5, plus themed camps for grades K-12), Summer Workshops, Mini Sessions, and Wednesday Drop-in Classes. Additional services include trial classes for prospective students, the Spotlight Performance Company competitive team, dancewear sales via Discount Dance Supply integration, and e-gift cards. The studio provides a structured progression from parent-tot classes through advanced technique, serving recreational and competitive dancers.

Differentiator

Problem solved

Functional benefit

Brands

• Spotlight Performance Company: A competitive performance company at Dance Elements for dancers who want additional performance opportunities. Jerri serves as Director and has won multiple choreography awards.

Products and services

• Tiny Tots & Tunes Parent/guardian plus dancer class for toddlers ages 18 months to 2.5 years, featuring music, movement, creative dance, and playful learning in a nurturing environment.
• Preschool Tap/Ballet/Tumble Combo Combo class for preschoolers ages 3-5 combining tap, ballet, and tumbling to build coordination, rhythm, balance, and flexibility through imaginative movement and play.
• Kindergarten-1st Grade Combo Classes Combo classes for Kindergarten through 1st grade introducing dancers to tap and ballet foundations, ballet technique with jazz energy, and acrobatics with hip hop choreography.
• Technique Classes (Grades 2-12) Standalone technique classes in Acrobatics, Ballet, Jazz, Tap, Contemporary, Hip Hop, Leaps & Turns, and Pointe for students in grades 2 through 12, following the Acrobatic Arts curriculum for acrobatics and covering strength, flexibility, technique, and choreography.
• Trial Class Single dance class opportunity for prospective students to discover dance, meet instructors, and preview the curriculum; offered during summer season for June and July with a $20 fee that applies toward tuition upon enrollment.
• Spotlight Performance Company Audition-based competitive performance company for advanced dancers seeking additional performance and competition opportunities beyond recreational classes, directed by owner Jerri.
• Summer Dance Camps Age-specific themed summer camps with half and full day options covering ballet, tap, jazz, acro, contemporary, and hip hop, including Princess Powers Dance Camp for ages 3-5 and themed camps for grades K-1, 2-3, 4-5, 6-7, and 8-12.
• Summer Workshops Three-hour workshops spanning three days that focus on a single dance style during the summer season.
• Summer Mini Sessions Four-week sessions of afternoon dance classes offered during summer break, scheduled June 2-25 and July 7-30.
• Wednesday Drop-in Classes Weekly drop-in dance classes offered on Wednesdays throughout summer, with dance styles changing each week.
• Dancewear & Dance Shoes Dancewear and dance shoes available through an online ordering integration with Discount Dance Supply using studio ID 71145, with in-studio sizing offered for proper fit.
• E-Gift Cards Digital gift cards sold through the Square platform, redeemable for dance classes, private lessons, and in-studio retail merchandise.

Quantifiable outcome

• Small class sizes
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Just For Kix: National youth dance studio chain offering recreational and competitive dance classes across multiple U.S. markets; comparable to Dance Elements as a youth-focused dance instruction business with similarly tiered recreational-to-competitive programming.
• Centre of Performing Arts (Pflugerville/Austin): Regional performing arts school in the Pflugerville/Austin market offering dance, voice, and acting classes for children; closely comparable as a single-market, multi-discipline performing arts education competitor.
• Alisa's Dance Academy: Austin-area independent dance studio where founder Jerri previously taught before opening Dance Elements; directly comparable as a local recreational/competitive dance school serving the same Pflugerville/Austin family demographic.
• Tutu School: Franchised children's dance school offering ballet, tap, and creative movement for ages 18 months and up; comparable to Dance Elements in early-childhood dance education focus, monthly subscription-style tuition, and community-recital model.

Emerging players

• Barre3: Franchised dance-inspired barre fitness concept with broad adult demographic; partial overlap only via adult fitness programming, but relevant as a comparable subscription-class franchise model and adult-dance counterpart to the same family audience.
• The Little Gym: International franchised children's motor-skill enrichment program for ages 4 months through 12 years; adjacent rather than direct, but comparable as a parent-paid, subscription-style youth activity franchise serving the same suburban family customer.
• Goldfish Swim School: Franchised youth enrichment franchise targeting the same suburban family demographic with structured, multi-skill progressive classes and recurring tuition; comparable business model rather than product, relevant as a benchmark for franchising Dance Elements' concept.

Broad incumbents

• Pacific Northwest Ballet School: Established professional ballet school attached to a major ballet company, offering graded curriculum and performance opportunities; comparable in instructional depth for advanced Pointe/ballet but operating at a much larger scale and prestige tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubechildrenview.app/web/login
• Xx.com/danceelements
• Facebookfacebook.com/100063706863424
• LinkedInlinkedin.com/company/dance-elements-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dance Elements