Hair Factory
Hair Factory is a privately held, direct-to-consumer e-commerce retailer founded in 1985 that sells premium 100% human hair extensions, weaves, wigs, closures, and frontals to individual women and professional salons across five main weaving-hair collections including the acquired Wagman brand.
- Company typePrivate
- Founded1985
- HeadquartersNewton Upper Falls, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hair Factory does
Hair Factory is a privately held, direct-to-consumer e-commerce retailer of premium 100% human hair extensions, weaves, wigs, closures, and frontals, founded in 1985 in New York and now headquartered in Newton Upper Falls, Massachusetts. The company sells through its hairfactory.com storefront (built on BigCommerce and maintained by implementation partner 253media) and a phone-support channel operating 9:00 AM to 6:00 PM EST weekdays, supplementing self-serve browsing with custom color and texture matching on request.
The product portfolio is organized around five weaving-hair collections — Pure Remi Collection (flagship Virgin Indian Remi hair, eight textures), New York Select Collection (tropical Indian hair, six textures), International Style Collection (processed European Remi, special order), the original Hair Factory Collection (entry-level ready-to-wear), and the Wagman Collection acquired in July 2019 (single-donor Virgin Remy Indian hair in Perfection and Naturals sub-lines, traceable to a 1912 brand heritage). Adjacent categories include braiding hair (bulk and bundle SKUs), closures and frontals (hand-crafted, breathable bases with predefined parts), and wigs (lace front and monotop constructions). The company differentiates on human-hair-only sourcing (no synthetic, no over-processing), custom-order capability, and personalized phone service rather than on proprietary manufacturing technology. A 15-day return policy, care instructions included with each order, and recurring seasonal promotions (e.g., 20% SUMMER sale) support the operating model.
Revenue is generated almost entirely through one-time direct purchases by individual women consumers at price points ranging from approximately $78 (closures) to $473 (lace front wigs). Affirm is integrated as a financing partner to make higher-ticket items affordable via monthly installments starting at $9. The company serves two primary segments — individual women seeking premium hair extensions and weaves, and professional salons/stylists procuring hair for client services — but discloses no enterprise contracts, no wholesale distribution, and no physical retail locations. Marketing is executed primarily through owned channels (website, blog content, email newsletter), with no disclosed paid acquisition, social media, or partnership marketing beyond the Affirm and 253media relationships. The Wagman acquisition in July 2019 is the only disclosed M&A activity in the company's history, followed by consolidation of the legacy Pennsylvania operations into the Massachusetts headquarters.
Hair Factory firmographics
Firmographics- Name
- Hair Factory
- Legal name
- Hair Factory
- Website
- https://hairfactory.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Short description
- Hair Factory is a privately held, direct-to-consumer e-commerce retailer founded in 1985 that sells premium 100% human hair extensions, weaves, wigs, closures, and frontals to individual women and professional salons across five main weaving-hair collections including the acquired Wagman brand.
- Ownership category
- akta.pro rank
Hair Factory industry classification
Industry- Product category
- Human Hair Extensions and Wigs
- NAICS
- Apparel Manufacturing (315)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Hair Accessories (Clips, Bands, Headbands) (CRABAKAH)
- akta.pro secondary industry
- Hair Accessories (Headbands, Clips, Scrunchies) (CRAAAJAI)
Keywords
Where Hair Factory is headquartered
LocationHeadquarters
- HQ city
- Newton Upper Falls
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hair Factory business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Human Hair Product Sales: Hair Factory generates revenue through one-time sales of human hair products including weaving hair, braiding hair, closures, frontals, wigs, and accessories. Products are sold at various price points ($78-$473+) with one-time purchase model. The company also offers bundle deals and uses Affirm financing to enable higher-value purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Weaving Hair - Entry level to premium |
| Unit Pricing | Pay-as-you-go | Braiding Hair - Bulk products |
| Unit Pricing | Pay-as-you-go | Closures & Frontals |
| Unit Pricing | Pay-as-you-go | Wigs - Lace front and monotop |
| Other | Monthly | Financing Option |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Hair Factory product offering
Product offeringCore offering
Hair Factory is a direct-to-consumer retailer of premium 100% human hair products, supplying weaving hair, braiding hair, closures, frontals, and wigs through its e-commerce website. The company offers five proprietary weaving hair collections (Pure Remi, New York Select, International Style, Hair Factory, and Wagman) along with complementary braiding hair, closures/frontals, and lace front and monotop wigs for individual consumers and beauty professionals.
Product overview
Hair Factory is a small independent company established in New York in 1985, specializing in premium 100% human hair extensions, weaves, and wigs for women. The product portfolio centers around five main weaving hair collections: Pure Remi Collection (flagship Virgin Indian Remi hair with 8 textures), New York Select Collection (hair from tropical India for medium to fine hair with 6 textures), International Style Collection (processed European Remi hair for haute couture), Hair Factory Collection (original ready-to-wear entry-level line), and the acquired Wagman Collection (ethical single-donor Indian hair with Wagman Perfection and Wagman Naturals sub-lines). Complementary product lines include Braiding Hair (for braids, twists, and protective styles), Closures & Frontals (hand-crafted virgin hair pieces), and Wigs (lace front and monotop options). All products are 100% human hair with no synthetic or overly processed hair, emphasizing quality, durability, and personalized customer service built over 30+ years.
Differentiator
Problem solved
Functional benefit
Brands
- Wagman Perfection®: Premium Indian hair extensions featuring 100% Virgin Remy Indian hair with gentle steaming processes to create patterns including Jackson Wave, Rio Curl, Body Wave, and Relaxed Straight textures.
- Wagman Naturals®
- Pure Remi Collection
- New York Select Collection
- International Style Collection
- Hair Factory Collection
Products and services
- Weaving Hair Collections Five distinct 100% human hair weaving collections covering entry-level to haute couture styles: Pure Remi (Virgin Indian Remi, 8 textures), New York Select (tropical Indian hair for medium to fine hair, 6 textures), International Style (processed European Remi hair for haute couture, special order), Hair Factory Collection (original ready-to-wear entry-level line since 1985), and Wagman (ethically single-cut Virgin Remy Indian hair with Perfection and Naturals sub-lines).
- Braiding Hair
Quantifiable outcome
- Hair products designed to last up to one year or longer with proper care (Wagman brand claims)
- +1 more outcomes
Companies that use Hair Factory
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Hair Factory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Hair Factory partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core, supporting and minor.
- WagmancoreHair Factory acquired the Wagman brand in July 2019. Wagman has been an institution in the hair industry since 1912. The acquisition consolidated operations of both brands, offering a more streamlined experience and expanded product line. Wagman provides 100% Virgin Remy Indian Hair extensions with ethical single-cut collection from temples of India.
- AffirmsupportingAffirm provides financing options for Hair Factory customers, allowing purchases to be paid in monthly installments (as low as $9-$29/month depending on product price). This enables customers to afford higher-value products like wigs and premium collections.
- 253mediaminor253media developed and maintains the Hair Factory website (hairfactory.com). Website built on BigCommerce platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Hair Factory competitors and assessment
Company assessmentDirect peers
- True Glory Hair: DTC hair brand offering 100% virgin Indian Remi extensions, wigs, and closures. Targets the same mid-to-premium buyer with overlapping product categories.
- Beauty Forever: DTC hair extensions and wig e-commerce retailer offering virgin hair bundles, lace front wigs, and closures. Targets the same premium-segment buyer as Hair Factory's Pure Remi and Wagman lines.
- Luvme Hair: International online retailer specializing in virgin hair wigs, HD lace wigs, and bundles. Comparable assortment and pricing structure to Hair Factory's premium collections.
- Alipearl Hair: Online brand selling 100% virgin human hair extensions, wigs, and closures. Comparable assortment structure and premium positioning to Hair Factory's Indian Remi lines.
- Divatress: Online wig and hair extensions retailer offering a wide assortment of human and synthetic hair. Comparable DTC positioning for the same price-conscious and texture-matching buyer.
- UNice: One of the largest online retailers of human hair extensions, wigs, and bundles. Operates as a global DTC e-commerce brand directly competing with Hair Factory for the same consumer and stylist buyers.
- Nadula: Global online hair extensions and wig retailer focused on virgin Remi hair and pre-plucked lace fronts. Direct overlap in product mix and customer base.
- Miche Beauty: Multi-texture hair extensions and wig DTC retailer offering virgin Remi and human hair products. Competes head-to-head with Hair Factory's Pure Remi and New York Select collections.
Broad incumbents
- Sally Beauty: Large multi-channel beauty products retailer carrying wigs, hair extensions, and styling tools. Functions as a broad incumbent competing for the same wigs-and-extensions customer at a much larger scale.
- Great Lengths: Established global professional hair extension brand operating primarily through certified salons. Relevant broad incumbent serving the same stylist and consumer segment with a B2B distribution model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Hair Factory social profiles
Digital presenceHair Factory financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hair Factory leadership team
Management profileNumber of profiles
Hair Factory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hair Factory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hair Factory
What does Hair Factory do?
Hair Factory is a direct-to-consumer retailer of premium 100% human hair products, supplying weaving hair, braiding hair, closures, frontals, and wigs through its e-commerce website. The company offers five proprietary weaving hair collections (Pure Remi, New York Select, International Style, Hair Factory, and Wagman) along with complementary braiding hair, closures/frontals, and lace front and monotop wigs for individual consumers and beauty professionals.
Is Hair Factory a public or private company?
Hair Factory is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hair Factory founded?
Hair Factory was founded in 1985.
Where is Hair Factory based?
Hair Factory is headquartered in Newton Upper Falls, United States, in the North America region.
How does Hair Factory make money?
One revenue line is on record: human Hair Product Sales.
Who are Hair Factory's main competitors?
Direct peers on record are True Glory Hair, Beauty Forever, Luvme Hair, Alipearl Hair, Divatress, UNice, Nadula and Miche Beauty. Broad incumbents are Sally Beauty and Great Lengths.
Does Hair Factory have an API?
No public API is recorded for Hair Factory.
What industry is Hair Factory in?
Hair Factory's product category is Human Hair Extensions and Wigs. Its primary akta.pro industry code is CRABAKAH, Hair Accessories (Clips, Bands, Headbands), with a secondary code of CRAAAJAI, Hair Accessories (Headbands, Clips, Scrunchies). Its NAICS code is 315 and its SIC code is 2300.