Alipearl Hair

What Alipearl Hair does

Alipearl Hair, operated under Hong Kong-registered LONGYIHK IMP EXP CO., LIMITED, is a direct-to-consumer e-commerce retailer of human hair wigs, hair bundles, and extensions founded in 2014 with manufacturing operations based in Xuchang, China. The company sells a catalog of 333+ SKUs spanning lace front wigs, closure wigs, glueless/ready-to-wear wigs, HD lace wigs, bob wigs, colored wigs, drawstring wigs, and hair extension bundles across multiple textures (body wave, straight, deep wave, curly, water wave, Burmese curly, kinky straight), lengths (14-40 inches), densities (180%-300%), and lace sizes (5x5 through 13x6). The core technical differentiators are proprietary HD Lace and LY Transparent Lace technologies — the latter claimed at >90% transparency with 25% longer lifespan than standard HD lace — along with the M Hairline design (Lagos Hairline, Widow's Peak), PreMax cap construction, and a Raw By Nature™ sub-brand for unprocessed premium hair.

The business operates on a primarily transactional revenue model with one-time product purchases at AOVs ranging from approximately $92 to $600+, supplemented by a $17.9 VIP Plus paid membership, a points-based loyalty program, and an emerging wholesale/dropshipping/ODM B2B channel. Go-to-market is multi-channel: direct e-commerce through alipearlhair.com with global shipping to the US, Canada, UK, EU, Australia, and South Africa (multi-currency: USD/AUD/GBP/CAD/EUR/ZAR); company-owned physical retail stores in Dallas and New York with on-site installation, makeup, and photoshoot services; iOS and Android mobile apps with a $20 app-download incentive; and an affiliate/influencer program. Payment integrations include PayPal, Afterpay, Klarna, and Apple Pay, with Google and Facebook social login. Marketing spans organic social (Instagram, Facebook, Pinterest), email/SMS, content/blog, loyalty programs, and affiliate partners. No external funding, institutional investors, or public listing are disclosed; the company appears founder-controlled and self-funded, with no disclosed revenue or headcount data.

Name

Alipearl Hair

Legal name

LONGYIHK IMP EXP CO.,LIMITED

Website

https://alipearlhair.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Alipearl Hair is a China-based direct-to-consumer e-commerce retailer selling 333+ human hair wig SKUs globally, serving individual women consumers plus a wholesale/B2B segment with proprietary HD lace and glueless technologies across its website, physical retail stores, and mobile apps.

Ownership category

akta.pro rank

Product category

Human Hair Wigs and Extensions

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Hair Extensions, Wigs & Hairpieces (CRABABAH)

akta.pro secondary industry

Hair Accessories (Clips, Bands, Headbands) (CRABAKAH)

Keywords

• Human hair wigs
• Lace front wigs
• Hair extensions bundles
• Glueless wigs
• Hair bundles closure

Headquarters

HQ city

Xuchang

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct-to-consumer sales of human hair wigs and bundles through the company's website. Products are sold at one-time purchase prices with no subscription requirement. The company offers products ranging from approximately $92 to $600+ depending on length, density, lace type, and customization options.
2. Wholesale and B2B: Wholesale program offering quality-guaranteed products at factory prices with fast shipping and customization capabilities. Drop shipping and ODM services available for business partners.
3. VIP Membership: VIP Plus membership program charging $17.9 providing exclusive perks for members including early access to sales and special discounts.
4. Reward Points Program: Points-based loyalty system where customers earn 1 point per dollar spent, plus bonus points for registration (200 points), subscribing (100 points), daily sign-in (10 points), product reviews (50 points), and friend referrals (200 points). Points can be redeemed for gift cards.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Alipearl Hair designs, manufactures, and sells 100% human hair wigs and hair extension bundles through a direct-to-consumer e-commerce platform with global shipping. The company focuses on HD lace wigs, glueless ready-to-wear wigs, lace front and closure wigs, hair bundles, and extensions across multiple textures, lengths (14-40 inches), densities (180%-300%), and lace sizes. It also operates a wholesale program offering factory pricing, drop shipping, and ODM services for business customers.

Product overview

Alipearl Hair operates an e-commerce platform specializing in human hair wigs and extensions. The product portfolio centers on HD Lace Wigs and Glueless Wigs as core offerings, supplemented by Lace Front Wigs, Closure Wigs, Bob Wigs, and Colored Wigs across various textures (Body Wave, Straight, Deep Wave, Curly, Water Wave, Burmese Curly, Kinky Straight). The company differentiates through Ready To Go Wigs with pre-cut/pre-plucked features, proprietary sub-brands like Raw By Nature™ and M Hairline Wigs, and Drawstring Wigs for easy application. Hair Bundles with Closure and Hair Extensions serve customers seeking customization. Products are positioned as 100% human hair with various lace types (HD Lace, LY Transparent Lace) and density options (180%-300%).

Differentiator

Problem solved

Functional benefit

Products and services

• HD Lace Wigs
• Glueless Wigs (Ready To Go Wigs)
• Lace Front Wigs
• Closure Wigs
• Bob Wigs
• Colored Wigs
• Hair Bundles with Closure
• Hair Extensions
• Raw By Nature™ Wigs
• M Hairline Wigs
• Drawstring Wigs
• Vietnamese Hair Wigs
• Long Hair Wigs

Quantifiable outcome

• 2 million+ customers trust Alipearl for consistent quality and reliability
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nadula Hair: Online retailer of human hair wigs, bundles, and lace frontals targeting the same global female consumer base with comparable pricing tiers and lace technologies.
• Mayvenn: US-based DTC hair extension and wig brand serving stylists and end consumers with installation services and bundles — comparable offering with a more salon-led model.
• Luvme Hair: DTC wig brand specializing in pre-cut lace, glueless, and HD lace wigs for Black and multicultural women — direct overlap in product format, target customer, and go-to-market.
• True Glory Hair: DTC wig and bundle brand with celebrity styling partnerships, overlapping Alipearl's HD lace, frontal, and ready-to-wear formats.
• UNice Hair: China-based DTC human hair wig and bundle e-commerce brand selling HD lace, glueless, and frontal wigs globally at overlapping price points — the most direct competitive comparable to Alipearl.
• Elva Hair: China-rooted human hair wig e-commerce brand selling HD lace, 13x6 frontal, and glueless wigs globally with similar pricing and category focus.
• Wow African Hair: Online retailer of human hair wigs, bundles, and frontals with multi-currency global shipping targeting the same wigs/bundles consumer category.

Broad incumbents

• Sensationnel: Large incumbent hair brand (synthetic and human blends) sold through beauty supply retail — same category, broader portfolio, and offline-dominant distribution.
• Outre: Established mass-market synthetic and human hair brand with broad distribution across beauty supply stores — overlapping consumer but at lower price points and wider portfolio.
• Bellami Hair: Premium hair extension and wig brand with salon partnerships and celebrity collaborations — comparable premium positioning but stronger US salon-channel identity.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Pinterestpinterest.com/alipearlhair
• Xx.com/alipearlhair
• LinkedInlinkedin.com/company/long-human-hair-factory-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alipearl Hair