Advanced Medical Systems

What Advanced Medical Systems does

Advanced Medical Systems Pte Ltd (AMS) is a Singapore-headquartered, privately held healthcare technology systems and services company founded in 1988. It operates as a specialized B2B distributor and systems integrator of advanced diagnostic imaging, minimally invasive therapy, surgical navigation, and robotic surgery platforms across the Asia/Pacific region — serving as the regional channel partner for global manufacturers rather than developing proprietary core technology. The company maintains wholly-owned subsidiaries in Malaysia, Australia, and India (Bengaluru and Mumbai) and supports tertiary-care hospitals with a portfolio that includes the ZAP-X gyroscopic radiosurgery, GammaPod breast SBRT, Accuray CyberKnife, Elekta Gamma Knife, BrainLAB surgical navigation, Mazor Renaissance robotic spine system, IMS Giotto mammography, VISUS JiveX PACS, Qi Imaging/Ziosoft visualization, SurgicEye declipseSPECT, and PTW/Delta4 dosimetry systems.

AMS generates revenue through three primary streams: one-time sales and turnkey installation of high-capital medical equipment (ZAP-X, CyberKnife, Gamma Knife, MR systems, surgical robots); recurring post-warranty service contracts providing 24/7/365 phone, email, and on-site support with regionally stationed engineers and a parts logistics network; and professional services including education/training (blended classroom, peer-led, and on-site programs), consulting, and marketing support (media toolkits and business development assistance for customer centers). Pricing is quote-based and not publicly disclosed; go-to-market is consultative enterprise field sales targeting tertiary-care medical centers, with on-site demonstrations, applications engineering, and clinical training embedded into the sales cycle. The company differentiates through exclusive regional distribution rights, 25+ years of regulatory and technology firsts in the region, and a long-tenured applications/service engineering team.

Name

Advanced Medical Systems

Legal name

Advanced Medical Systems Pte Ltd

Website

https://amssg.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Advanced Medical Systems is a Singapore-based, privately held distributor and systems integrator of advanced diagnostic imaging and minimally invasive therapy equipment (CyberKnife, Gamma Knife, Mazor, ZAP-X) serving tertiary-care hospitals across South East Asia, South Asia, and Oceania.

Ownership category

akta.pro rank

Product category

Medical Equipment Distribution and Healthcare Technology Services

NAICS

Computer Systems Design and Related Services (54151), Surgical and Medical Instrument Manufacturing (339112)

SIC

Services-Computer Integrated Systems Design (7373), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Operating Room Integration & Surgical Informatics (OR control, documentation, connectivity) (HLAHADAE)

Keywords

• Medical equipment distribution
• Radiation therapy systems
• Diagnostic imaging solutions
• Minimally invasive therapy
• Healthcare technology integration

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Medical Equipment & Systems Sales: AMS distributes and installs advanced medical diagnostic and therapy equipment as turnkey solutions to hospitals and medical centers across Asia/Pacific. Revenue is generated through the sale and installation of complex medical systems including radiation therapy platforms, surgical navigation, robotic surgery, diagnostic imaging, and radiology IT. The company serves as exclusive regional representative for multiple global manufacturers and provides full turnkey project execution from site planning through installation, qualification, and clinical applications support.
2. Service & Technical Support: AMS provides post-warranty service programs including 24/7/365 technical and clinical support via phone, email, and on-site visits. Service engineers are regionally stationed in Asia/Pacific to minimize response times. The company offers spare parts distribution with first-level parts locally available and second-level parts regionally available, with most critical parts delivered within 24-48 hours. Support encompasses installation, qualification, on-site training, system updates, and utilization optimization tools to maximize customer investments.
3. Education & Training Services: AMS offers blended training programs integrating classroom instruction, peer-led clinical education, and on-site training. Services include new hire training, on-site professional development, and referring physician programs. Training is provided by professional staff who work closely with each site throughout the process to ensure customers maximize their training experience with AMS products and deliver high-quality diagnosis and treatments.
4. Consulting & Marketing Services: AMS provides business development consulting services and marketing media tools to customer centers. Services include a comprehensive media marketing toolkit with professional content for traditional and internet media channels, marketing expertise and solutions, best practice sharing, and assistance launching clinical programs. Professional development consulting is also provided as part of the post-warranty service program to address clinical and business needs and maximize product utilization.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Advanced Medical Systems (AMS) is a healthcare technology systems and services company that distributes, integrates, and supports advanced diagnostic and minimally invasive therapy solutions for tertiary care medical centers across the Asia/Pacific region. The company provides turnkey project execution from site planning through installation, qualification, clinical training, and ongoing 24/7/365 service support for third-party medical technology platforms spanning neurosciences, oncology, urology, and orthopedics. AMS acts as the exclusive regional representative for multiple global manufacturers including ZAP Surgical, Xcision, Accuray, Elekta, BrainLAB, Mazor Robotics, SurgicEye, IMS, and others.

Product overview

Advanced Medical Systems offers a comprehensive portfolio of advanced diagnostic and minimally invasive therapy solutions across Oncology, Neurosciences, Urology, and Orthopedics. The product ecosystem includes radiation therapy systems (ZAP-X, GammaPod), nuclear medicine imaging (declipse®SPECT, SentiGuide), breast imaging solutions (IT-Bra, Giotto tomosynthesis, FFDM), diagnostic imaging software (Ziostation2, Phyziodyamics, Jivex PACS), radiation therapy QA tools (Delta 4 family, RT-SmartTools), neonatal imaging systems, and early cancer diagnostics. These products integrate across the care continuum from screening and diagnosis through treatment planning and delivery verification, supported by enterprise-wide image management solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• ZAP-X Gyroscopic Radiosurgery Non-invasive gyroscopic radiosurgery system designed for streamlined treatment of brain tumors and head and neck conditions, enabling neurosurgeons and radiation oncologists to perform precision radiation therapy. Distributed to tertiary care hospitals.
• GammaPod Stereotactic Body Radiotherapy Stereotactic body radiotherapy (SBRT) system for breast cancer treatment, comprising treatment delivery system, stereotactic localization device, prone patient loading systems, and treatment planning software. Sold to oncology centers.
• declipseSPECT Intra-operative 3D Imaging World's first FDA and CE certified intraoperative 3D visualization of radio-labelled tissues, supporting tumor diagnosis and therapy workflows with image fusion, 3D visualization, interventional guidance, dose planning, and surgical navigation. Distributed to surgical centers.
• SentiGuide Sentinel Lymph Node Biopsy System Preoperative mapping system for sentinel lymph node biopsy using high-resolution 3D SPECT image augmentation on ultrasound images for ultrasound-guided needle biopsy. Sold to surgical oncology departments.
• IT-Bra Breast Tissue Screening Device Disposable breast tissue screening patch worn 2-12 hours with thermal sensors that track circadian cellular changes via Bluetooth/USB for predictive analytics analysis. Sold to breast screening programs.
• MR Diagnostic Incubator System nomag IC ADVANCED MR diagnostic incubator system for transporting and imaging infants, with improved patient access, noise protection, widened bed, and reduced weight. Distributed to neonatal and pediatric imaging centers.
• Ziostation2 Advanced Visualization Comprehensive multi-modality advanced processing and viewing solution across various clinical specialties with powerful visualization tools and customizable workflows. Sold to radiology and imaging departments.
• Comprehensive Enterprise Solution Enterprise-wide image processing solution accessible as thin-client or through VersaWeb web browser for distributed radiology workflows. Sold to hospital IT and imaging departments.
• Phyziodyamics Analytics 4D Processing
• JiveX PACS Enterprise Picture Archiving and Communication System enabling efficient radiological workflow, networking radiology with partners inside and outside facilities. Sold to hospital radiology departments.
• Healthcare Content Management (HCM) Subject-specific medical data management system that optimizes data for medical environment use, serving different user needs in medical facilities. Sold to hospital IT departments.
• Delta 4 Phantom Dose Verification Pre-treatment dose verification system that measures dose distribution in the isocentric region for IMRT, VMAT and TomoTherapy plan approval. Sold to radiation oncology centers.
• Delta 4 DISCOVER Real-time Transmission Detector Real-time transmission detector for patient and clinic treatment delivery verification with automatic comparison of delivered versus planned dose. Sold to radiation oncology centers.
• RT-SmartTools Plan Verification Next generation radiation therapy plan verification and QA devices covering imaging QA to Linac QA for various treatment parameters, supporting 2D arrays, IMRT, VMAT, and TomoTherapy plan verification including rotational beam QA. Sold to radiation oncology centers.
• dose.point Verification and QA Tools dose.point tool set for 2D-Array therapy beam QA and plan verification supporting rotational beams and smartIMRT applications. Sold to radiation oncology centers.
• BIOPSY DIGIT Stereotactic Biopsy System High precision automatic motorized stereotactic biopsy system designed for prone and upright biopsy procedures, compatible with Giotto Digital mammography units. Sold to breast imaging centers.
• DBT Giotto Class Digital Breast Tomosynthesis Patented breast tomosynthesis device with innovative 3D solutions offering low-dose imaging and biopsy capabilities with patient in upright or prone position. Sold to breast imaging centers.
• FFDM Giotto Image Full Field Digital Mammography Full Field Digital Mammography system with motorized movements, isocentric height control, and customizable automatic sequences for high patient throughput. Sold to breast imaging centers.
• Nu.Q Clinical Assays Cancer Diagnostics Blood-based cancer diagnostics using reengineered clinical assays optimized for analytical performance and reproducibility across broad platform range. Sold to hospital laboratories and cancer screening programs.
• Education and Training Services Blended training programs integrating classroom instruction, peer-led clinical education, and on-site training. Services include new hire training, on-site professional development, and referring physician programs for hospitals and medical centers purchasing AMS products.
• Service and Technical Support Post-warranty 24/7/365 technical and clinical support via phone, email, and on-site visits, with regionally stationed service engineers, spare parts distribution with 24-48 hour delivery for critical parts, and system updates and utilization optimization tools.
• Consulting and Marketing Services Business development consulting with a comprehensive media marketing toolkit including professional content for traditional and internet media channels, marketing expertise, best practice sharing, and assistance launching clinical programs. Provided to hospitals and medical centers.

Quantifiable outcome

• Over 1,500 patients treated with Gamma Knife radiosurgery at Singapore General Hospital since 1996
• +3 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Partnerships

16 partnerships are on record, tiered core and major.

• ZAP Surgical SystemscoreTechnology or IntegrationAMS is the regional distributor for ZAP-X gyroscopic radiosurgery, a non-invasive cancer treatment system designed exclusively for brain tumors and head and neck conditions. ZAP-X redefines precision radiation by enabling neurosurgeons and radiation oncologists to deliver better outcomes.
• Xcision Medical SystemscoreTechnology or IntegrationAMS distributes GammaPod, a stereotactic body radiotherapy (SBRT) system for breast cancer. The GammaPod system comprises treatment delivery, stereotactic localization and immobilization device, prone patient loading systems, and treatment planning software.
• SurgicEye GmbHcoreTechnology or IntegrationAMS distributes SurgicEye products including declipseSPECT (world's first FDA and CE certified intraoperative 3D visualization of radio-labelled tissues) and SentiGuide (handheld gamma camera with optical navigation for sentinel lymph node mapping and needle biopsy). Both products enable tumor diagnosis and therapy workflows with innovative 3D imaging tools.
• IMS - Internazionale Medico ScientificacoreTechnology or IntegrationIMS (Italy) is a private company founded in 1965, the first European manufacturer of full-field digital mammography systems. AMS distributes the Giotto mammography line including Giotto Image (full-field digital mammography), Giotto Class (digital breast tomosynthesis), and Biopsy Digit (stereotactic biopsy system).
• Mazor Robotics Ltd.coreTechnology or IntegrationMazor Robotics (Israel) developed the Renaissance surgical guidance system for spine surgery. AMS was the first in Asia/Pacific to install the robotic surgical spine system. The Renaissance system enables surgeons to conduct spine surgeries with 99% accuracy and minimally invasive approach with lower radiation exposure.
• VISUSmajorTechnology or IntegrationVISUS (Germany) is a leading provider of process-oriented imaging and diagnostic management solutions. AMS distributes the JiveX product family including JiveX PACS (radiological picture archiving and communication system) and JiveX Healthcare Content Management (HCM) system that places medical data in clinical context.
• Qi Imaging (formerly Ziosoft)majorTechnology or IntegrationQi Imaging (formerly Ziosoft, founded 1988) is a recognized leader in functional imaging visualization software. AMS distributes Ziostation2 (comprehensive multi-modality advanced processing and viewing solution), Comprehensive Enterprise Solution (thin-client/web access), and PhyZiodynamics Analytics (real-time 4D body visualization for surgical and radiation therapy planning).
• Accuray Inc.coreTechnology or IntegrationAccuray (USA) manufactures the CyberKnife, the only stereotactic radiosurgery system with true image-guided accuracy, computer-controlled robotic arm, and capability to treat tumors throughout the body. AMS installed the first CyberKnife in Asia/Pacific (Malaysia, 2007) and has since completed multiple CyberKnife installations across India.
• ElektacoreTechnology or IntegrationElekta (Sweden) manufactures the Gamma Knife (dedicated brain radiosurgery system) and Surgiscope (ceiling-mounted robotic surgical navigation platform). AMS established ASEAN's first Gamma Knife system at Singapore General Hospital in 1996 and installed the first robotic surgical navigation system SURGISCOPE in 2002.
• BrainLABmajorTechnology or IntegrationBrainLAB (Germany) provides computer-controlled micro-multi leaf collimator-based conformal radiation therapy and stereotactic radiosurgery systems using linear accelerators, as well as neuro/spinal surgical navigation systems. AMS installed the first adapted linear accelerator SRS system in Asia/Pacific at Gleneagles Hospital Singapore in 1998.
• PTW Freiburg (Delta4 Family)majorTechnology or IntegrationPTW Germany (Delta4 Family) is the leading provider of dosimetry and quality control equipment for radiation medicine. AMS distributes the Delta4 Phantom+ (in-isocentric dose distribution measurement) and Delta4 Discover (real-time transmission detector for patient dose monitoring and treatment verification) for radiation oncology quality assurance.
• dose.pointmajorTechnology or IntegrationAMS distributes dose.point RT-smartTools for radiation therapy plan verification and QA tasks. The RT-smartTools system supports 2D arrays, IMRT, VMAT, and TomoTherapy plan verification, including rotational beam QA without additional effort.
• Mint Medical GmbHmajorTechnology or IntegrationMint Medical (Germany) was founded by researchers from the German Cancer Research Center (DKFZ) and provides leading-edge image processing methods. AMS distributes Mint Lesion CT, Mint Lesion CT I, Mint Lesion QIR, and related products for improved medical diagnosis and therapy planning.
• NordicNeuroLabmajorTechnology or IntegrationNordicNeuroLab (Norway) provides functional MRI software and hardware applications. AMS distributes their versatile research system offering fully integrated solutions for auditory and visual stimulus presentation, response collection, and experiment synchronization for fMRI research.
• MIM Software Inc.majorTechnology or IntegrationMIM Software (USA) provides advanced image-fusion and adaptive contouring solutions for radiation oncology. AMS distributed MIMVista/MIM Maestro, enabling deformable registration tools to optimize radiation therapy planning workflows, installed at Apollo Hospitals and Healthcare Global Enterprises.
• LMT Medical SystemsmajorTechnology or IntegrationLMT Medical Systems (Germany) developed the MR Diagnostic Incubator System (nomag IC ADVANCED) for transporting and performing MRIs on infants. AMS distributes neonatal imaging solutions including this next-generation MR incubator with improved functionality, widened patient bed, and reduced total weight.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GE HealthCare: Global medical technology and diagnostics manufacturer with deep Asia/Pacific distribution. Competes with AMS across MRI (AMS distributed ONI/GE Healthcare 1.5T MSK Extreme), diagnostic imaging, and surgical navigation, and operates a strong direct presence in Singapore, Malaysia, India, and Australia.
• Medtronic (Asia Pacific): Diversified medical device manufacturer and Asia/Pacific distributor with strong franchises in surgical navigation, neurosurgery, spinal, and urology. Competes with AMS across multiple product categories and customer segments across the same Asia/Pacific markets.
• Siemens Healthineers: Global manufacturer and direct Asia/Pacific distributor of advanced imaging, radiation oncology, and surgical systems. Comparable to AMS as a broad incumbent operating directly in the same regional markets (Singapore, India, Malaysia, Australia) with overlapping product categories including MRI, CT, radiation therapy, and surgical navigation.
• Philips Healthcare Asia: Major OEM and regional distributor of diagnostic imaging, image-guided therapy, and oncology solutions across Asia/Pacific. Overlaps with AMS's portfolio in imaging, image-guided therapy, and minimally invasive therapy, and competes for the same tertiary hospital buyers in the same four regional markets.
• Stryker (Asia Pacific): Global medical device manufacturer with regional Asia/Pacific distribution focused on orthopedic surgery, spine, robotics (Mako), and surgical navigation. Directly comparable to AMS's orthopedic and spine robotics focus (Mazor Renaissance distribution) and surgical navigation portfolio.

Direct peers

• KARL STORZ: Germany-based manufacturer of endoscopy and surgical visualization systems distributed across Asia/Pacific. Comparable to AMS as a specialty advanced-surgery distributor integrating third-party OR and surgical navigation equipment for tertiary care centers in overlapping geographies.
• Hologic (Asia Pacific): Women's health and breast imaging equipment manufacturer with Asia/Pacific distribution. Directly comparable to AMS's breast imaging and women's health focus (Giotto mammography, IT-Bra, dedicated breast MRI distribution) for the same hospital customers across the region.
• Olympus Medical Systems (Asia Pacific): Manufacturer and regional distributor of endoscopy, surgical energy, and minimally invasive therapy platforms for hospitals in Asia/Pacific. Directly comparable to AMS's focus on minimally invasive therapy (neurosciences, urology, orthopedics) and surgical navigation distribution.
• Canon Medical Systems (Asia): Medical imaging manufacturer and Asia/Pacific regional distributor of MRI, CT, mammography, and diagnostic imaging systems. Comparable to AMS as a regional distributor of advanced imaging and diagnostic solutions to tertiary hospitals across Singapore, Malaysia, India, and Australia.

Emerging players

• Trivitron Healthcare: India-headquartered medical technology company distributing and manufacturing imaging, diagnostics, and radiation therapy products across South and Southeast Asia. Overlaps with AMS's regional presence and portfolio breadth (multi-modality, multi-vendor distribution) across the same oncology and imaging use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/amssg
• LinkedInlinkedin.com/company/advanced-medical-systems-pte-ltd

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced Medical Systems