Pronto Film

What Pronto Film does

Pronto Film is a Kyiv-based, privately held film and commercial production company operating across three integrated service lines: TV commercials, feature film/TV series production, and music video production. Its underlying capability is conventional craft production — assembled crews of producers, a casting director, photographer, and makeup artist — combined with location scouting across Ukraine, which the company markets as a substitute for European or Middle Eastern settings within a single country. The company explicitly positions itself as 'making movies even when producing commercials', applying feature-film craft to advertising briefs. Revenue mechanics are professional services on a per-project basis: each commercial, feature, or music-video engagement is contracted individually via a dedicated bidding pipeline ([email protected]), with pricing not publicly disclosed. Customer segments are horizontal — brands and advertisers (its primary vertical), film/TV projects, and music artists/labels — with a visible concentration of named clients in Ukrainian pharmaceutical advertising (KVZ/Askorbinka, ProPharma/Pravenor, BIOFARMA/Proste). Distribution is direct enterprise sales supported by a Vimeo portfolio channel and Facebook page; the company's only known film, 'Brothers. The final confession', won five international festival awards in 2014 (Moscow IFF, Romania IFF, Kinoshok IFF, Baghdad IFF, Truskavets IFF), which functions as the primary reputational credential. Operationally, Pronto Film works in close affiliation with two adjacent entities — advertising agency Proximity Ukraine Pictures and OUTFORZ entertainment — whose staff are listed alongside Pronto Film personnel on the company website, indicating a bundled production group rather than a standalone studio.

Name

Pronto Film

Legal name

Pronto Film

Website

https://pronto.kiev.ua

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Pronto Film is a privately held Kyiv-based film production company producing TV commercials, feature films and TV series, and music videos for Ukrainian brands (notably pharmaceutical advertisers) and international film projects, supported by in-house casting and Ukraine-wide location scouting.

Ownership category

akta.pro rank

Product category

Film Production Services

NAICS

Motion Picture and Video Production (51211), Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Scripted Feature Film Production (Live-Action) (MPADABAA)

akta.pro secondary industries

Production & Talent Services (Casting, Crew, Production Management) (MPAAAMAF), Music & Performance Branded Content (Sessions, Artist/Brand Collabs) (MPADAEAH), Scripted TV Series Production (Live-Action) (MPADABAB)

Keywords

• Film production services
• Commercial production
• Music video production
• Casting services
• Location scouting

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Feature Film and TV Series Production: Production of feature films and television series on a project-by-project basis, generating one-time revenue per production contract.
2. TV Commercials Production: Creation of television commercials for brands, typically contracted per project with deliverables.
3. Music Videos Production: Music video production services for artists and labels on a per-project basis.

Distribution channels3 records

Marketing channels3 records

Core offering

Pronto Film produces television commercials, feature films and TV series, and music videos for brands, advertising agencies, distributors, and music artists. Each engagement is delivered as a per-project production service, supported by in-house casting talent and location scouting across diverse Ukrainian settings.

Product overview

Pronto Film is a Ukrainian film production company offering a unified portfolio of creative production services. The core offerings include TV Commercials Production, Feature Films / TV Series Production, and Music Videos Production, supported by Behind The Scenes content, Casting Services, and Location Scouting. The company positions itself as creating 'movies' even when producing commercials or music videos, with demonstrated expertise across pharmaceutical commercials (ProPharma, Prostex, BIOFARMA), branded content (KVZ/Askorbinka), and award-winning feature films.

Differentiator

Problem solved

Functional benefit

Products and services

• TV Commercials Production End-to-end production of television commercials for brands and advertising agencies, delivered as a per-project service. Demonstrated work includes pharmaceutical and consumer-goods campaigns such as KVZ/Askorbinka, ProPharma/Pravenor, and BIOFARMA/Proste.
• Feature Films / TV Series Production Full-scale production of feature films and television series for distributors, broadcasters, and streaming platforms, delivered as a per-project service. Flagship work includes the award-winning feature 'Brothers. The final confession' (2014).
• Music Videos Production Production of music videos for music artists and record labels, delivered as a per-project service using cinematic production techniques drawn from the company's feature-film expertise.

Quantifiable outcome

• Award-winning productions with international recognition at Moscow IFF, Romania IFF, Kinoshok IFF, Baghdad IFF, and Truskavets IFF

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Proximity Ukraine PicturesminorOthersAffiliated production entity with dedicated team including Executive Director Victor Ishkov, Creative Directors Anze Jereb and Denis Keleberdenko, Design Studio Director Martynas Birskys, Art Director Kseniya Babankova, Proximity Director Kateryna Magon, Deadlines Director Olga Kiseleva, Design Director Yevhenii Melnychuk, Director Assistant Director Zhanna Maslova, Proofreading Director Oksana Pavlovska, and IT Director Anton Chupak.
• OUTFORZ entertainmentminorOthersProduction partner with team including Producer Roman Makukhin and Head of Production Nikita Makukhin, Front-end Developer Alexey Dubinsky, and Back-end Developer Vitalij Kozitskij.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Prettybird: US- and UK-based production company producing commercials, music videos, and feature content. Closely comparable service mix to Pronto Film, especially in music video production for artists and labels.
• MJZ: Global commercial production company representing directors and producing brand commercials. Comparable as a director-led production services firm competing for agency and brand commercial briefs.
• Smuggler: Global commercial and film production company producing brand campaigns and feature content. Closely comparable service mix and bid-based commercial production model.
• Radioaktive Film: Eastern European commercial and film production company with offices across the region. Comparable as a regional production services competitor serving brands and agencies with cinematic-style commercials and feature work.
• Star Media: Ukrainian film and TV production company producing scripted series, feature films, and branded content. Comparable to Pronto Film in vertical (production services), geography (Ukraine), and customer base (Eastern European broadcasters and advertisers).
• Film.UA Group: Largest Ukrainian film and TV production group, producing commercials, feature films, and series. Directly comparable as a Kyiv-headquartered production services competitor with overlapping commercial and film capabilities and similar Ukrainian-location selling points.

Broad incumbents

• RSA Films: Ridley Scott's global commercial and film production company. Comparable in producing cinematic-quality commercials and feature films for brands, but operates globally with a much larger footprint and premium-tier client roster.
• Anonymous Content: Global production company spanning commercials, feature films, and television. Comparable in service mix (commercials + prestige film/TV) but operates at significantly larger scale and serves global premium-brand clients rather than regional enterprise customers.
• Radical Media: Global production company producing commercials, branded content, documentaries, and feature films. Comparable breadth of services and creative-reputation positioning, but at meaningfully larger scale and global reach.

Regional players

• East Village Filmworks: Production company operating across Central and Eastern Europe producing commercials and branded content. Comparable as a regional production services competitor serving international brands filming in Eastern European locations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ProntoFilmUkraine

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pronto Film