Outforz

What Outforz does

Outforz is a B2B human-in-the-loop sports video annotation services company founded in 2018. The company delivers large-scale training and validation data for sports AI companies, ML platforms, and analytics providers, focusing on football/soccer, hockey, and tennis. According to disclosed information, Outforz operates a workforce of 200+ trained sports analysts with domain expertise in tactical and contextual interpretation of game footage, an accuracy rate of 95%+ across deliverables, and cumulative volume of 250M+ annotated data points.

The company's service portfolio spans three core product lines: Video Annotation (using bounding box and skeleton technologies for player tracking, event tagging, and tactical labeling), Real-time Sports Data (live event workflows with stated turnaround of 5-10 minutes and claimed 3-second live API delivery), and AI Validation & Quality Assurance (model output validation, edge-case review, confidence-based verification, and benchmark dataset creation). These are supported by the proprietary OUTFORZ DATA custom annotation platform, which provides configurable semi-automated tooling tailored to client requirements. Final delivery occurs via API integration, JSON, or CSV exports.

Outforz operates an enterprise B2B services model with custom-scoped engagements and direct sales motion targeting sports AI companies and ML platforms. The company is structured as Outforz LLC, a California-incorporated entity headquartered in Redwood City, with operational roots in Eastern Europe where the majority of analyst capacity resides. Pricing is not publicly disclosed and engagements follow professional/managed services billing. Leadership comprises Founder & CEO Alexander Gorlov and CTO Denys Zakharchenko. The company is bootstrapped with no disclosed external funding rounds.

Name

Outforz

Legal name

Outforz LLC

Website

https://outforz.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Outforz provides human-in-the-loop sports video annotation and AI validation services for sports AI companies and ML platforms, delivering training data across football, hockey, and tennis using 200+ trained sports analysts.

Ownership category

akta.pro rank

Product category

Sports Data Annotation Services

NAICS

Media Representatives (541840)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI)

akta.pro secondary industries

Sports Data Feeds & Integrity Monitoring (MPAEACAE), Sports Data/Stats & Betting Rights Distribution (Official Data Feeds) (MPABAJAL)

Keywords

• Sports video annotation
• Data labeling services
• AI training data
• Sports analytics
• Computer vision annotation

Headquarters

HQ city

Palo Alto

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Sports Data Annotation Services: Human-in-the-loop data annotation and labeling services for sports video analysis. Billed as professional/managed services with custom scoping, annotation at scale, and quality control deliverables. Pricing likely project-based or recurring contractual engagement.
2. AI Validation & Quality Assurance Services: Model output validation, edge-case review, and confidence-based verification services for AI systems. QA pipeline and benchmark dataset creation for ML training.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Outforz provides human-in-the-loop sports video annotation and labeling services for sports analytics, computer vision, tracking, and AI model validation. Services cover football/soccer, hockey, and tennis, combining a proprietary custom annotation platform with 200+ trained sports analysts who perform player tracking, event tagging, tactical labeling, and real-time game event annotation. Deliverables are produced at enterprise scale with multi-stage QA, achieving 95%+ accuracy and exported via JSON, CSV, or API integrations to client ML pipelines.

Product overview

Outforz is a human-in-the-loop sports video analysis company offering a comprehensive suite of services for AI-driven sports analytics. The core offering consists of Video Annotation, Real-time Sports Data, and AI Validation & Quality Assurance services, supported by the proprietary OUTFORZ DATA custom annotation platform. The platform combines computer vision technologies (bounding box and skeleton annotation) with human expertise from 200+ trained sports analysts to process video data at enterprise scale. Export capabilities include JSON and CSV formats via API integration. Services cover multiple sports including football/soccer, hockey, and tennis, with capabilities ranging from player tracking and event tagging to real-time game event processing with 3-second turnaround times.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Annotation High-precision video annotation service for sports analytics including player tracking, event tagging, tactical labeling, and sport-specific taxonomy, using bounding box and skeleton technologies with AI-assisted workflows for sports AI companies and ML platforms.
• Real-time Sports Data Live event workflow service providing real-time sports data with fast validation pipelines and API delivery for sports AI clients, supporting turnaround times as short as 3 seconds for live game events including puck and player events and rally tagging for tennis.
• AI Validation & Quality Assurance Comprehensive QA service for AI model validation including model output validation, edge-case review, confidence-based verification, QA pipelines, and benchmark dataset generation to ensure high accuracy standards for sports AI systems.
• OUTFORZ DATA Custom Annotation Platform Proprietary annotation platform configured and customized per client requirements, supporting bounding box and skeleton annotation technologies, semi-automated annotation tools, live mode markup, and AI-assisted workflows for sports video analysis.

Quantifiable outcome

• 250M+ annotated data points processed for clients worldwide
• +5 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Kognic: Kognic provides data annotation and curation tooling for safety-critical AI, including sports and mobility. It is an emerging specialist with partial overlap to Outforz in video annotation workflows and dataset QA tooling.
• Sportlogiq: Sportlogiq builds AI-powered sports analytics for hockey and soccer, generating player tracking and event data. It is a potential customer-adjacent emerging player that consumes the same kind of human-annotated training data Outforz produces.

Direct peers

• Sama (formerly Samasource): Sama provides AI data annotation and model validation services for computer vision and ML platforms with a focus on high-quality human-labeled datasets. It overlaps directly with Outforz's enterprise ML platform customer base and service model.
• Labelbox: Labelbox provides a data labeling platform and managed labeling services for computer vision and NLP teams. Like Outforz, it sells annotation tooling plus human workforce capacity to enterprise ML builders, including for video understanding use cases.
• Appen: Appen is a global data annotation and AI services company providing human-in-the-loop labeling across image, video, text, and speech. It competes directly with Outforz for ML training-data engagements, including video annotation work similar to Outforz's sports catalog.
• CloudFactory: CloudFactory delivers managed data labeling and AI data services using a distributed human workforce. It targets the same enterprise ML platform customers as Outforz with a similar human-in-the-loop service plus platform model.
• TELUS International (Lionbridge AI): TELUS International operates a large-scale AI data annotation division (formerly Lionbridge AI) serving ML teams with image, video, and text labeling. It is a comparable managed-services competitor for high-volume video annotation engagements.
• Scale AI: Scale AI operates one of the largest data labeling and annotation platforms serving ML teams across computer vision, NLP, and other modalities. It directly competes with Outforz for sports AI training-data contracts and has the scale and capital to enter the sports vertical.

Broad incumbents

• Hudl: Hudl is a leading sports video analysis and performance platform serving teams and federations across football, hockey, basketball, and more. While broader and product-led rather than pure annotation services, it operates adjacent video-and-data infrastructure for the same sports.
• Stats Perform: Stats Perform is an established sports data and AI company distributing official feeds and advanced analytics to sportsbooks, media, and teams. It is a much broader incumbent but overlaps with Outforz in providing sports data feeds and analytics infrastructure to AI/ML consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/outforzdata
• LinkedInlinkedin.com/company/outforzdata

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outforz