Atlanta Insurance

What Atlanta Insurance does

Atlanta Insurance is an independent insurance agency headquartered at 1830 Water Place, Suite 105, Atlanta, GA 30339, with a headcount between 11 and 50. The firm brokers personal and commercial coverage — including auto, home, renters, business, and life insurance — as well as ancillary lines such as umbrella, flood, and SR-22. It operates as a multi-carrier agency with appointments at twelve or more insurance companies spanning mass-market (Nationwide, Progressive, Travelers, MetLife) and specialty/niche providers (Safeco, Foremost, American Modern, ASI, Hanover, The Hartford, Universal Property and Casualty, Hagerty), allowing it to shop clients across underwriting appetites rather than acting as a captive agent.

The business model is commission-based: the agency is compensated via standard carrier commissions on bound policies, with no disclosed fee-for-service or subscription revenue layer. Customer acquisition runs through three channels — inbound phone, online quote forms, and walk-in traffic at the Atlanta office — supplemented by a digital marketing program that includes an educational blog and city-specific landing pages targeting 20+ Atlanta-metro suburbs to capture organic local search demand.

Operationally, the firm runs a lean, local footprint typical of an independent brokerage: licensed producers handle quoting and binding across carriers, while the website and content program function as the primary digital surface. There is no evidence of proprietary technology, in-house underwriting, or risk-bearing activity; the agency is a distribution intermediary that competes on carrier breadth, local market knowledge, and accessibility rather than on technology differentiation.

Name

Atlanta Insurance

Legal name

Atlanta Insurance

Website

https://atlantainsurance.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Atlanta Insurance is an independent, multi-carrier insurance agency in Atlanta, GA that brokers auto, home, business, renters, life, umbrella, flood, and SR-22 coverage for individuals and small businesses across the Atlanta metro via phone, web, and walk-in channels.

Ownership category

akta.pro rank

Product category

Independent Insurance Agency

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Insurance Carriers and Related Activities (524)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Life Insurance (6311)

akta.pro primary industry

Full-Coverage Personal Auto Insurance (FSAJAAAF)

akta.pro secondary industries

Umbrella Insurance (FSAJAMAK), Hired & Non-Owned Auto (FSAJABAE)

Keywords

• Independent insurance agency
• Auto insurance
• Home insurance
• Commercial insurance
• Insurance brokerage

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Insurance commissions: The agency earns commissions from insurance carriers (Safeco, Nationwide, Progressive, Travelers, Foremost, MetLife, American Modern, ASI, Hanover, The Hartford, Universal Property and Casualty, Hagerty) for policies sold to customers. Commissions are paid as a percentage of premium collected.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Atlanta Insurance is an independent insurance agency that shops multiple carriers — including Safeco, Nationwide, Progressive, Travelers, Foremost, MetLife, American Modern, ASI, Hanover, The Hartford, Universal Property and Casualty, and Hagerty — to provide Atlanta metro residents and small businesses with auto, home, business, renters, and life insurance coverage, plus personal umbrella, flood, and SR-22 coverages. The agency delivers free, no-obligation quotes and promotes bundling discounts of up to $462 per year by leveraging its carrier panel.

Product overview

Atlanta Insurance is an independent insurance agency based in Atlanta, Georgia that operates as a comparison shopping platform, helping customers obtain quotes and save money across multiple insurance products. The core offerings include Auto Insurance, Home Insurance, Business Insurance, Renters Insurance, and Life Insurance. The company supplements its main portfolio with add-on insurance products including Personal Umbrella Insurance, Flood Insurance, and SR-22 Insurance services. Atlanta Insurance works with multiple carrier partners including Safeco, Nationwide, Progressive, Travelers, Foremost, MetLife, ASI, Hanover, The Hartford, Universal Property and Casualty, Hagerty, and American Modern to provide customers with multiple quote options.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance

Quantifiable outcome

• Customers can save up to $462/year when bundling home and auto policies
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core.

• Safeco InsurancecoreChannel Partner/ Reseller/ DistributorSafeco Insurance is one of the insurance carriers represented by Atlanta Insurance. The agency sells Safeco policies to customers seeking auto, home, and other personal insurance coverage.
• Nationwide InsurancecoreChannel Partner/ Reseller/ DistributorNationwide Insurance is one of the top carriers represented by Atlanta Insurance. The agency offers Nationwide home insurance and other personal lines coverage.
• Progressive InsurancecoreChannel Partner/ Reseller/ DistributorProgressive Insurance is one of the insurance carriers Atlanta Insurance represents. The agency provides Progressive auto insurance quotes to Atlanta drivers.
• Travelers InsurancecoreChannel Partner/ Reseller/ DistributorTravelers Insurance is one of the national carriers partnered with Atlanta Insurance for providing home, auto, and business insurance coverage.
• Foremost InsurancecoreChannel Partner/ Reseller/ DistributorForemost Insurance is one of the carriers represented by Atlanta Insurance for specialty insurance products.
• MetLife InsurancecoreChannel Partner/ Reseller/ DistributorMetLife Insurance is one of the insurance carriers Atlanta Insurance partners with to offer auto, home, and other personal insurance coverage.
• American Modern InsurancecoreChannel Partner/ Reseller/ DistributorAmerican Modern Insurance is one of the specialty carriers represented by Atlanta Insurance.
• ASI InsurancecoreChannel Partner/ Reseller/ DistributorASI Insurance is one of the carriers Atlanta Insurance works with to provide insurance coverage options.
• Hanover InsurancecoreChannel Partner/ Reseller/ DistributorHanover Insurance is one of the insurance carriers represented by Atlanta Insurance for commercial and personal lines.
• The Hartford InsurancecoreChannel Partner/ Reseller/ DistributorThe Hartford Insurance is one of the carriers partnered with Atlanta Insurance for auto, home, and business coverage.
• Universal Property and CasualtycoreChannel Partner/ Reseller/ DistributorUniversal Property and Casualty is one of the insurance carriers Atlanta Insurance represents for property and casualty coverage.
• Hagerty InsurancecoreChannel Partner/ Reseller/ DistributorHagerty Insurance is one of the specialty carriers Atlanta Insurance works with, providing classic car insurance coverage.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• SmartFinancial: Online insurance comparison platform quoting auto, home, and other lines across multiple carriers. Direct competitor for the rate-shopping use case Atlanta Insurance serves.
• The Zebra: Online multi-carrier insurance comparison platform primarily for auto and home. Directly comparable to Atlanta Insurance's value proposition of letting consumers shop multiple carriers, though delivered via a digital-first experience rather than agent-led.
• SelectQuote: Multi-carrier insurance distribution platform with agent-assisted comparison across multiple lines. Comparable business model of carrier-agnostic comparison shopping for consumer insurance customers.
• Goosehead Insurance: Independent insurance agency franchise operating a multi-carrier comparison model for auto, home, and life insurance. Highly comparable to Atlanta Insurance as both rely on agent-assisted shopping across multiple carriers and earn commissions on placed policies.
• Policygenius: Online insurance marketplace aggregating life, home, auto, and disability coverage from multiple carriers. Competes for the same comparison-shopping customer and competes for the same carrier appointments.

Broad incumbents

• GEICO: Major direct-to-consumer auto insurance carrier with strong digital and brand presence. Represents the carrier-direct alternative that competes with Atlanta Insurance's auto insurance placement services.
• Integrity Marketing Group: Large-scale insurance distribution platform owning and partnering with independent agencies and IMO networks. Comparable as a scaled operator of the multi-carrier agency model Atlanta Insurance uses, though at vastly greater scale.
• Trusted Choice: Network brand for independent insurance agents representing multiple carriers. Atlanta Insurance operates under the same independent-agent value proposition that Trusted Choice markets nationally.

Emerging players

• Lemonade: Digital-native direct-to-consumer insurance carrier using an AI-driven mobile app. Represents the emerging threat to traditional independent agencies by collapsing comparison shopping into a single-carrier app experience.

Regional players

• Erie Insurance: Regional property and casualty insurance carrier distributed primarily through independent agents in the eastern U.S. Comparable as a regional P&C competitor accessing Atlanta-area consumers through agent channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlanta Insurance