What Anythink does

Anythink is a London-based, privately held Backend-as-a-Service (BaaS) platform founded in 2024 that provides visual, no-code building blocks for the non-differentiated layers of application backends. Its offering comprises eight core products — Authentication, Workflow Automation, Instant APIs, Visual Database Designer, Smart File Manager, Payment Engine, Powerful Search Engine, and Access Control — supplemented by Content Management, Flexible Data Views, White Label Platform, TypeScript SDK, CLI, and an AI/Claude Integration via MCP. Users design a data model visually; Anythink auto-generates a fully documented REST API (with OpenAPI), provides managed authentication, Stripe-powered payments, file storage on a global CDN, access control, and an AI-powered search engine, eliminating the need for customers to write backend code.

The platform targets three explicit segments: startup founders (speed-to-market, testing ideas with real users), enterprises (modernizing monolithic or legacy systems, displacing Salesforce in innovative projects), and digital agencies (multi-tenant white-label backends). GTM is product-led growth via a self-serve free tier (no credit card) on my.anythink.cloud, supplemented by content marketing (comparison articles against WordPress, Firebase, Supabase, Airtable, n8n, Directus, Zapier, Back4App) and a Discord community. Distribution is direct with no channel partners disclosed; Enterprise is sold via a contact form.

Monetization is a tiered subscription (Free £0, Pro £25/month, Team £599/month, Enterprise custom multi-year) supplemented by transaction fees on Stripe payments routed through the platform (1.5–3.5% platform fee plus Stripe's 1.5% + £0.20 per transaction). The company is bootstrapped or founder-funded (Chris Addams, co-founder) with no disclosed funding rounds, two publicly named micro-customers (Route 1 and Getahead), 11–50 employees, and active product development through 2025–2026 including public beta launch, Stripe Verified Partner status, Google Login, open-source SDK, and a fully free tier.

Name

Anythink

Website

https://anythink.uk

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Anythink is a London-based Backend-as-a-Service platform that lets founders, agencies, and enterprises build application backends visually — auto-generating REST APIs, databases, authentication, Stripe payments, file storage, workflows, and search — without writing backend code.

Ownership category

akta.pro rank

Product category

Backend-as-a-Service (BaaS)

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

API-First Backend Platforms (BaaS/mBaaS & Serverless Backends) (HDAEAKAH)

akta.pro secondary industry

Low-Code/No-Code Application Platforms (HDAEAKAA)

Keywords

• Backend as a service
• Visual database design
• Workflow automation platform
• Auto-generated REST APIs
• No-code backend platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Subscription Plans: Tiered subscription model with Free, Pro (£25/month), Team (£599/month), and Enterprise (custom pricing) tiers. Includes storage, workflows, emails, and user limits per tier.
2. Payment Processing: Transaction fees on Stripe payments processed through the platform. Platform fees range from 1.5-3.5% plus per-transaction fees depending on tier.
3. Usage-based Elements: Scalable resources tied to tier levels including database storage (0.5GB to unlimited), file storage (1GB to unlimited), monthly active users (50K to unlimited), workflows, and email limits.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Anythink is a subscription-based Backend-as-a-Service (BaaS) platform that lets users build and run the backend of any application — including authentication, database, APIs, file storage, payment processing, workflow automation, search, and access control — without writing backend code. Users design data models visually, and the platform auto-generates REST APIs with documentation and integrations. It is offered as a multi-tenant SaaS product with a free tier, paid Pro/Team subscriptions, and custom Enterprise deployments across nine global regions.

Product overview

Anythink is a Backend-as-a-Service (BaaS) platform providing building blocks for backend development. The platform operates as a unified system consisting of eight core products: Authentication, Workflow Automation, Instant APIs, Visual Database Designer, Smart File Manager, Payment Engine, Powerful Search Engine, and Access Control. These products are complemented by platform solutions including Content Management, Flexible Data Views, White Label Platform, and AI & Claude Integration. Developer tools include the TypeScript SDK (open source) and Anythink CLI. Users design their data model visually, and the platform auto-generates REST APIs with documentation, authentication, and integrations. Building is done via the dashboard, AI assistants, or the open-source CLI and MCP.

Differentiator

Problem solved

Functional benefit

Products and services

• Authentication User authentication and identity management product that allows applications to safely log in users with seamless integration, including Google Login support and compatibility with third-party auth providers.
• Workflow Automation Visual workflow builder with triggers, conditions, and actions that automates operations from simple notifications to complex business processes without writing code.
• Instant APIs Automatically generates fully-featured REST APIs for every data entity, supporting query, filter, sort, and pagination with zero configuration and built-in OpenAPI documentation.
• Visual Database Designer Visual tool for designing custom databases and data structures without SQL or technical knowledge, with instant deployment.
• Smart File Manager Secure file upload and management service with automatic CDN delivery, supporting documents, images, videos, and any file type with built-in security and global distribution.
• Payment Engine Stripe-powered payment integration providing guided setup for creating subscription plans, processing orders, and handling billing through visual tools rather than complex API documentation.
• Powerful Search Engine AI-powered search product providing intelligent filters, full-text search, auto-complete, and faceted search across all platform data, powered by enterprise search technology.
• Access Control Granular permission control down to individual fields and records, enabling custom roles, team access management, and data security without complexity.
• White Label Platform Customisable platform solution that lets agencies rebrand Anythink — colors, logos, and branding across the entire platform — for delivery to their own clients.
• TypeScript SDK Open-source TypeScript SDK providing fully typed access to Anythink APIs, keeping frontend types in sync with backend data models.
• Anythink CLI Open-source command-line interface that lets users create entities, manage projects, and build without using the dashboard GUI.
• AI & Claude Integration Platform solution enabling AI-native development via open Model Context Protocol (MCP) integration with the Claude AI assistant.

Quantifiable outcome

• Build B2B SaaS products in days not months

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationStripe is the payment processing partner integrated into Anythink's Payment Engine. Anythink has achieved Stripe Verified Partner status. Platform offers competitive Stripe rates (1.50% + £0.20) with tiered platform fees from 1.5% to 3.5% depending on subscription tier. Provides subscription plans, order processing, and billing through visual tools powered by Stripe.
• DiscordminorGTM or Marketing PartnerCommunity platform for Anythink users to get help, share what they're building, and engage with the product community. Discord server at discord.gg/B2VxUja95S.
• Product HuntcoreGTM or Marketing PartnerProduct launch platform where Anythink achieved #16 Product of the Day. Key launch and discovery channel for SaaS products.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Firebase: Google's BaaS offering with realtime database, Firestore, authentication, cloud functions, file storage, and hosting. Overlaps heavily with Anythink's product suite and is the default incumbent in the space.
• AWS Amplify: Amazon's full-stack app development platform with backend services, authentication, storage, GraphQL APIs, and hosting. Represents the enterprise-grade incumbent alternative Anythink competes against for larger customers.

Emerging players

• Builder.io: Visual headless CMS and no-code platform with APIs, content management, and AI-powered features. Overlaps with Anythink on the visual-builder, no-code philosophy for founders and content-driven apps.
• Airtable: Spreadsheet-database hybrid with API access, automations, and interfaces. Mentioned as a comparison target by Anythink and competes for the same non-technical founder and operations-focused users.

Direct peers

• Appwrite: Open-source BaaS platform offering authentication, databases, storage, serverless functions, and messaging. Targets the same indie-developer and startup segment as Anythink with a self-hostable, developer-first approach.
• Supabase: Open-source BaaS platform providing Postgres database, authentication, instant APIs, storage, and edge functions. Directly competes with Anythink on auto-generated REST APIs, authentication, file storage, and visual database tooling.
• Directus: Open-source data platform that wraps existing SQL databases with instant REST and GraphQL APIs, plus a no-code admin app. Competes with Anythink on auto-generated APIs and visual data tooling.
• Xano: No-code backend platform providing visual database design, API generation, and workflow automation for agencies and startups. Directly competes with Anythink's visual database designer and agency-focused GTM.
• Backendless: Visual application development platform with a no-code backend including database, user management, APIs, file storage, and workflow automation. Closely aligned with Anythink's visual builder philosophy.
• Back4App: Parse-based BaaS platform offering database, APIs, authentication, and cloud functions for rapid app development. Mentioned as a comparison point by Anythink and serves similar founder/indie customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/build-anythink

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anythink