Me We
Me We is a Florence-based Italian applied research institute providing opinion polling, market research, and electoral strategy services to public institutions, private organizations, and political campaigns using a proprietary five-phase decision-ready methodology.
- Company typePrivate
- Founded2019
- HeadquartersFlorence, Italy
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Me We does
Me We Istituto di Ricerca Innovativa Srl is a Florence-based applied research institute founded in 2018-2019 that provides opinion polling, market research, and structured listening services to public institutions, private organizations, and electoral campaigns. The firm operates five integrated service lines: socio-territorial research and public opinion analysis, customer and citizen experience measurement, market and stakeholder analysis, European project management (Erasmus+ and cooperation programs), and electoral strategy with data-driven political communication including speechwriting and ghostwriting. Its core technology combines traditional polling methodologies with digital data collection tools, a multilingual European survey platform, and a proprietary AAC (Augmentative and Alternative Communication) instrument enabling autonomous survey completion for participants with severe cognitive difficulties.
The company's competitive offer centers on a five-phase decision-ready methodology — moving from decision question definition through research design, data collection with quality assurance, analysis and interpretation, to operational delivery of executive reports, KPI sets, dashboards, and workshops. Me We manages the entire research pipeline internally and delivers comparative metrics across time and geographies. Revenue is generated entirely through custom professional services engagements scoped via briefing requests and priced per project; no subscription, licensing, or self-serve product exists. Distribution is direct and consultative, primarily to Italian public institutions (notably Tuscan municipalities such as Comune di Firenze) and political stakeholders, with European project work extending reach across EU academic and institutional partners in Spain, Portugal, Greece, Turkey, Norway, and Bulgaria. The team is compact (1-10 employees), distributed across Florence, Barcelona, and London, and led by sole administrator Samuele Mori.
Me We firmographics
Firmographics- Name
- Me We
- Legal name
- Me We Istituto di Ricerca Innovativa srl
- Website
- https://me-we.it
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Me We is a Florence-based Italian applied research institute providing opinion polling, market research, and electoral strategy services to public institutions, private organizations, and political campaigns using a proprietary five-phase decision-ready methodology.
- Ownership category
- akta.pro rank
Me We industry classification
Industry- Product category
- Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (54191), Research and Development in the Social Sciences and Humanities (54172), Marketing Consulting Services (541613), Management Consulting Services (54161)
- SIC
- Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Industry & Sector Research (Syndicated/Custom) (BPAHALAE)
- akta.pro secondary industries
- Survey, Panel & Fieldwork Services (BPAHALAJ), Policy, Regulatory & Public Affairs Research (BPAHALAF), Competitive Intelligence & Benchmarking (BPAHALAB)
Keywords
Where Me We is headquartered
LocationHeadquarters
- HQ city
- Florence
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Me We business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Research and advisory professional services: Me We generates revenue through custom research projects commissioned by public institutions, private organizations, and electoral campaigns. Projects are billed per engagement with scope defined in a brief. Deliverables include executive reports, KPI dashboards, monitoring tools, and operational workshops. No recurring subscription or product licensing model is described; revenue is entirely project-based.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Me We product offering
Product offeringCore offering
Me We is an applied research institute that designs and conducts custom market and opinion research projects for public institutions, private organizations, and electoral campaigns. The firm delivers decision-ready research through a five-phase methodology covering study design, data collection, quality assurance, analysis, and operational reporting, producing executive reports, KPI dashboards, and workshops. Services span socio-territorial research, customer and citizen experience measurement, market and stakeholder analysis, European project management (Erasmus+), and data-driven electoral strategy and political communication.
Product overview
Me We is an applied research institute offering a unified portfolio of research and consulting services rather than a software product platform. The core offerings consist of five integrated service lines: (1) Socio-territorial research and public opinion analysis, (2) Customer & Citizen Experience measurement, (3) Market & Stakeholder Analysis, (4) European project management (Erasmus+), and (5) Electoral strategy and data-driven political communication. All services share a common 'decision-ready' methodology that progresses from decision question definition through research design, data collection with quality assurance, analysis, and operational delivery (executive reports, KPIs, dashboards, workshops). The company serves public institutions, private organizations, and electoral campaigns.
Differentiator
Problem solved
Functional benefit
Products and services
- Socio-territorial research and public opinion Research services covering needs, priorities, perceptions, trust and reputation; socio-territorial segmentations; trends and scenarios supporting programming and policy for public institutions and decision-makers.
- Customer & Citizen Experience Customer satisfaction and perceived quality measurement for services, counters, and digital channels; customer journey analysis identifying friction points, accessibility, and experience equity; benchmarks and periodic monitoring for public companies, utilities, and B2C operators.
- Market & Stakeholder Analysis Market analysis, positioning, segmentation and needs targeting; stakeholder engagement and community insights for reputation, acceptability, and expectations; support for development strategies and territorial initiatives for companies, trade associations, and foundations.
- European Projects (Erasmus+ and cooperation) European project management including co-design with partners and universities, multi-country fieldwork and comparable reporting, monitoring, evaluation and dissemination of deliverable-ready outputs, delivered through Erasmus+ and other EU cooperation frameworks.
- Electoral strategy and data-driven political communication Electoral research and tracking; campaign strategy including positioning, message architecture and channel planning; leadership communication including claim development, Q&A, talking points, speechwriting, and ghostwriting for candidates, campaign staff, and electoral committees.
Quantifiable outcome
- Six consecutive public COVID-19 monitoring reports for Comune di Firenze (March-May 2020) with weekly updates during lockdown
- +2 more outcomes
Companies that use Me We
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
Me We technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Me We partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- D. A. Tsenov Academy of Economics (Bulgaria)coreMe We participates in the Erasmus+ project 'Empowering Middle School Teachers for Social Inclusion' with D. A. Tsenov Academy of Economics as a key partner. The collaboration involves joint research methodology workshops, multi-country data collection, and methodological validation. A formal collaboration agreement was signed during the second transnational meeting in Oslo in April 2025. The partnership focuses on advanced methods for analyzing consumption and opinions in the digital era, emphasizing rapid data acquisition and dynamic source integration.
- Erasmus+ 'Empowering Middle School Teachers for Social Inclusion' ConsortiumcoreMe We participates since September 2024 in the Erasmus+ project 'Empowering Middle School Teachers for Social Inclusion through Observation-based Professional Development' (2023-2-TR01-KA220-SCH-000170568). The project involves developing a digital learning platform with multilingual content. Partners met at kick-off in Svishtov (September 2024) and at a second meeting in Oslo (April 2025). Me We contributes data collection for customer satisfaction and strategic support for model verification.
- Erasmus+ 'Oltre il Giardino' ConsortiumcoreMe We participated as a project partner in the Erasmus+ 'Oltre il Giardino' project (KA204 for Adult Education), a two-year initiative targeting women, youth, migrants, and people with social disadvantage. Partners included Universidad Rey Juan Carlos de Madrid, Politécnico do Porto, Agricultural University of Athens, Kean Association of Athens, Opera Divina Provvidenza della Madonnina del Grappa Firenze, and Associazione per Boboli Firenze. Me We developed questionnaires, conducted quantitative surveys across all partner countries, and created a multilingual European platform for interviews.
- Associazione per Boboli FirenzeminorLead partner in the Erasmus+ 'Oltre il Giardino' project targeting women, youth, migrants, and people with social disadvantage in European adult education.
- EGE University (Turkey)minorAcademic partner in European Erasmus+ projects, collaborating on co-design of research instruments, methodological validation, multi-country data analysis, and dissemination of results.
- Høgskolen i Østfold – HIOF (Norway)minorAcademic partner in European Erasmus+ projects, collaborating on co-design of research instruments, methodological validation, multi-country data analysis, and dissemination of results.
- Universidade do Porto – UPORTO (Portugal)minorAcademic partner in European Erasmus+ projects, collaborating on co-design of research instruments, methodological validation, multi-country data analysis, and dissemination of results.
- Instituto Politécnico do Porto – P.PORTO (Portugal)minorAcademic partner in European Erasmus+ projects, collaborating on co-design of research instruments, methodological validation, multi-country data analysis, and dissemination of results.
- Universidad Rey Juan Carlos – URJC (Spain)minorAcademic partner in European Erasmus+ projects, collaborating on co-design of research instruments, methodological validation, multi-country data analysis, and dissemination of results.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Me We competitors and assessment
Company assessmentDirect peers
- SWG Srl: Trieste-based market and opinion research institute offering market research, customer experience, and electoral studies; directly comparable across Me We's public opinion, customer experience, and market analysis lines.
- Piepoli Institute: Italian polling and research institute known for political and social surveys, with adjacent market and customer research; competes directly for electoral and public-decision-maker mandates.
- Noto Sondaggi: Italian opinion and electoral polling firm conducting political surveys and election projections; competes for the same electoral and political-strategy engagements Me We pursues.
- Sociometrica: Italian social research and polling firm focused on socio-territorial analyses, public opinion, and inclusive research methodologies; closely comparable to Me We's niche of public-decision-maker research.
- Quorum Italia: Italian polling and electoral research firm producing political surveys, electoral analyses, and vote-flows studies for media and political clients; directly comparable to Me We's electoral and public opinion offering at a national scale.
- EMG Different: Italian market and opinion research group providing political polling, market studies, and customer analytics; comparable across both Me We's electoral and customer experience practices.
- Cattaneo Zanardi & Co. Italian market research firm serving public and private clients with surveys, opinion research, and customer experience studies; overlaps Me We's institutional and B2C research offerings.
Broad incumbents
- Doxa: Italy's longest-established market and opinion research institute, offering a broad portfolio of consumer, public opinion, and customer experience studies; competes as a larger incumbent with wider coverage.
- Ipsos Italy: Global research group's Italian operations serving public institutions, enterprises, and electoral/political clients; overlaps Me We's territory research, customer experience, and election work but at multinational scale.
- Kantar Italy: Multinational insights firm with an Italian presence across market research, customer experience, and public-sector advisory; comparable as a broader-portfolio incumbent in Me We's category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Me We social profiles
Digital presenceMe We financial estimates
Financial estimateRevenue estimate
Valuation estimate
Me We leadership team
Management profileNumber of profiles
Profiles4 records
Me We funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Me We M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Me We
What does Me We do?
Me We is an applied research institute that designs and conducts custom market and opinion research projects for public institutions, private organizations, and electoral campaigns. The firm delivers decision-ready research through a five-phase methodology covering study design, data collection, quality assurance, analysis, and operational reporting, producing executive reports, KPI dashboards, and workshops. Services span socio-territorial research, customer and citizen experience measurement, market and stakeholder analysis, European project management (Erasmus+), and data-driven electoral strategy and political communication.
Is Me We a public or private company?
Me We is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Me We founded?
Me We was founded in 2019. It employs 1 to 10 people.
Where is Me We based?
Me We is headquartered in Florence, Italy, in the Europe region.
How does Me We make money?
One revenue line is on record: research and advisory professional services.
Who are Me We's main competitors?
Direct peers on record are SWG Srl, Piepoli Institute, Noto Sondaggi, Sociometrica, Quorum Italia, EMG Different and Cattaneo Zanardi & Co.. Broad incumbents are Doxa, Ipsos Italy and Kantar Italy.
Does Me We have an API?
No public API is recorded for Me We.
What industry is Me We in?
Me We's product category is Market Research Services. Its primary akta.pro industry code is BPAHALAE, Industry & Sector Research (Syndicated/Custom), with a secondary code of BPAHALAJ, Survey, Panel & Fieldwork Services. Its NAICS code is 54191 and its SIC code is 8700.