Advanced Women's Imaging

What Advanced Women's Imaging does

Advanced Women's Imaging is a private specialist obstetric and gynaecologic ultrasound practice founded in 2010, operating from a single clinic at 1 Main Drive, Warana, on Queensland's Sunshine Coast. The practice is led by Dr Denise Ladwig, an obstetrician/gynaecologist with a Diploma of Diagnostic Ultrasound and a fellowship from Royal Hospital for Women Sydney, who works exclusively in women's imaging. It operates as part of the Imaging Queensland Network under Integral Diagnostics, co-located within Sunshine Coast Radiology and accredited under ISO 9001:2015 and the Diagnostic Imaging Accreditation Scheme (QIP).

The service portfolio is built on a single GE Voluson E8 platform with 3D/4D capabilities and spans the full pregnancy imaging pathway (first-trimester dating, nuchal translucency, second-trimester morphology, third-trimester growth and Doppler) plus prenatal diagnostics (CVS, amniocentesis) and NIPT distribution (Harmony, Generation, Panorama). Gynaecologic lines include pelvic ultrasound, targeted Deeply Infiltrating Endometriosis (DIE) transvaginal ultrasound, HyCoSy/HyFoSy tubal patency testing, and saline sonohysterogram. The practice is one of few in Queensland accredited to formally incorporate fetal nasal bone into aneuploidy risk assessment.

Revenue is generated on a fee-for-service basis with no bulk billing; Medicare rebates cover approximately 85% of schedule fees for referred patients. The go-to-market is sales-led and referral-driven, accepting electronic referrals from GPs, specialists, and allied health professionals via a Telehealth-enabled workflow and an online booking system. Customer segments are split between pregnant women (primary) and women with gynaecologic conditions (secondary), all served within a single Sunshine Coast catchment.

Name

Advanced Women's Imaging

Legal name

Advanced Women's Imaging

Website

https://advancedwomensimaging.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Advanced Women's Imaging is a private specialist obstetric and gynaecologic ultrasound practice on Queensland's Sunshine Coast, led by Dr Denise Ladwig and part of the Imaging Queensland Network under Integral Diagnostics, serving referred pregnant and gynaecologic patients with 3D/4D ultrasound, NIPT, CVS, and amniocentesis.

Ownership category

akta.pro rank

Product category

Diagnostic Medical Imaging Services

NAICS

Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Prenatal & Maternal-Fetal Diagnostic Imaging Centers (HLAFAKAL)

akta.pro secondary industries

Ultrasound & Echography Systems (HLAHABAD), Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ), Maternal-Fetal Medicine (High-Risk Pregnancy/Perinatology) (HLAKAJAB), Women’s Imaging & Breast Health Centers (HLAFAJAJ)

Keywords

• Obstetric ultrasound
• Gynaecologic imaging
• Prenatal screening
• Diagnostic ultrasound
• Women's health imaging

Headquarters

HQ city

Nambour

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Diagnostic Ultrasound Services: Professional specialist obstetric and gynaecologic ultrasound services billed on a fee-for-service basis. Medicare rebates approximately 85% of the Medicare schedule fee for patients with valid Medicare cards and medical referrals. The practice does not offer bulk billing due to the personal, professional, and thorough level of service provided.
2. NIPT (Non-Invasive Prenatal Testing): NIPT blood testing services (Harmony, Generation, Panorama) offered as range of options. NIPT itself is not rebatable by Medicare; however, patients receive rebates for the accompanying ultrasound ($90-100 approximately) and consultation. Results typically available within 7-14 days.
3. Prenatal Diagnostic Procedures: Invasive prenatal diagnostic procedures including Chorionic Villus Sampling (CVS) and Amniocentesis, billed as professional medical services with Medicare rebates applicable.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Advanced Women's Imaging is a specialist obstetric and gynaecologic ultrasound practice on the Sunshine Coast, Queensland, providing diagnostic imaging and procedures for women across all stages of pregnancy and gynaecologic care. Services include first trimester/dating, nuchal translucency, NIPT, second trimester morphology, third trimester growth, prenatal diagnostic testing (CVS and amniocentesis), pelvic and targeted endometriosis ultrasound, HyCoSy tubal patency testing, and saline sonohysterogram, delivered using GE Voluson E8 equipment with 3D/4D imaging.

Product overview

Advanced Women's Imaging is a specialized obstetric and gynaecological imaging service offering a comprehensive range of diagnostic ultrasound services. The company operates as a single-location practice (Warana, Queensland) providing tertiary-level ultrasound services using state-of-the-art Voluson E8 (GE) equipment with 3D/4D imaging capabilities. The portfolio includes pregnancy imaging services across all trimesters (First Trimester/Dating Ultrasound, Nuchal Translucency Ultrasound, Second Trimester Morphology, Third Trimester Growth), prenatal testing options (NIPT with Harmony/Generation/Panorama, CVS, Amniocentesis), gynaecological imaging (Pelvic Ultrasound, Targeted Endometriosis Ultrasound), and specialized procedures (HyCoSy, Saline Sonohysterogram). Services are provided by Dr Denise Ladwig with individual post-ultrasound consultations included. The company is part of the Imaging Queensland Network.

Differentiator

Problem solved

Functional benefit

Products and services

• 3D & 4D Ultrasound 3D and 4D obstetric ultrasound imaging using GE Voluson E8 equipment to provide moving images of the baby in utero for clinical assessment and parental bonding.
• First Trimester / Dating Ultrasound Early pregnancy ultrasound in the first 3-4 months to confirm heartbeat, establish accurate due dates, confirm location of pregnancy, determine number of babies, and assess early development.
• Nuchal Translucency Ultrasound First trimester screening ultrasound performed between 11.5 and 13 weeks 6 days as part of combined first trimester screening, measuring fluid at the back of the baby's neck to assess risk for trisomy 13, 18, and 21.
• Non-Invasive Prenatal Testing (NIPT) Blood test screening for chromosomal abnormalities (trisomy 21, 18, 13) using Harmony, Generation, and Panorama NIPT options, with results typically available within 7-14 days.
• Second Trimester Morphology Ultrasound Detailed anatomical scan at 18-20 weeks assessing fetal head, brain, face, heart, chest, abdomen, kidneys, bladder, spine, limbs, placenta position, amniotic fluid, and cervix length.
• Third Trimester Growth and Welfare Ultrasound Ultrasound after 22-24 weeks assessing fetal size, growth patterns, placenta, amniotic fluid, Doppler blood flow, cervical length, and multiple pregnancy monitoring.
• Prenatal Diagnostic Testing (CVS and Amniocentesis) Invasive diagnostic procedures (Chorionic Villus Sampling at 10-13 weeks and Amniocentesis from 15 weeks) providing definitive 100% chromosome analysis for chromosomal abnormalities.
• Pelvic / Gynaecologic Ultrasound Ultrasound of uterus, endometrium, cervix, ovaries, fallopian tubes, and adnexae using transabdominal and transvaginal approaches for investigation of gynaecological conditions.
• HyCoSy (Hysterosalpingo-Contrast-Sonography) Tubal patency assessment using agitated saline/air mixture or ExEm Foam contrast to evaluate fallopian tube function and detect uterine/endometrial abnormalities in infertility workup.
• Saline Sonohysterogram Outpatient procedure using sterile saline to distend the endometrial cavity for detailed assessment of endometrial polyps, submucous fibroids, and congenital uterine anomalies.
• Targeted Endometriosis Ultrasound (DIE) Specialised transvaginal ultrasound for pre-operative diagnosis of deeply infiltrating endometriosis, assessing peritoneum, bowel, uterosacral ligaments, bladder, posterior vaginal fornix, and rectovaginal septum.

Quantifiable outcome

• 99% detection rate for trisomy 21 (Down syndrome) using NIPT
• +4 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Imaging Queensland (Integral Diagnostics)coreStrategic or Co-development PartnerAdvanced Women's Imaging is part of the Imaging Queensland Network, an entity of Integral Diagnostics. Imaging Queensland is a major provider of advanced diagnostic imaging services and radiology education across Queensland. The network comprises Sunshine Coast Radiology (Sunshine Coast), Central Queensland Radiology (Central Queensland), IQ Radiology (Northern Brisbane), Breast Diagnostic Specialists, Integrated Pain Management, Queensland Nuclear Medicine, and Advanced Women's Imaging. All sites work together as one organisation providing exceptional service to referring doctors and patients with shared accreditation standards including ISO 9001:2015 and Diagnostic Imaging Accreditation Scheme.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Brisbane Women's Imaging: Specialist women's ultrasound practice in Brisbane offering obstetric and gynaecologic imaging. Comparable specialist model but serves a different (Brisbane) geography from AWI's Sunshine Coast catchment.
• PRP Diagnostic Imaging: NSW-based diagnostic imaging network with obstetric ultrasound and women's imaging services. Comparable OB/GYN ultrasound offerings but primarily serves different state geography.

Broad incumbents

• Queensland X-Ray: Large Queensland diagnostic imaging group offering obstetric and gynaecologic ultrasound alongside general radiology. Comparable modality (ultrasound) and overlapping OB/GYN service line, but as a broad incumbent rather than women's-specialist.
• I-MED Radiology Network: Australia's largest private diagnostic imaging network with a national footprint. Offers obstetric and gynaecologic ultrasound as part of a broader radiology portfolio; competes for referrals and sonographer talent.
• Sunshine Coast Radiology: General diagnostic imaging network on the Sunshine Coast and part of the same Imaging Queensland / Integral Diagnostics parent. Overlapping patient base and shared referral network with AWI, but broader (non-specialist) service mix.
• Sonic Healthcare Imaging (Clinipath/Resonance): Diversified pathology and imaging provider operating diagnostic imaging services in Australia. Comparable OB/GYN ultrasound offering within a much broader healthcare portfolio.
• Healius (Lumus Imaging): Major Australian diagnostic imaging operator (Lumus Imaging) with extensive obstetric and gynaecologic ultrasound services. Broad incumbent competitor with overlapping services.

Direct peers

• Melbourne Ultrasound for Women: Specialist women's imaging practice in Melbourne providing obstetric and gynaecologic ultrasound with NIPT and invasive prenatal diagnostics. Highly comparable specialist service line to AWI.
• Sydney Ultrasound for Women: Specialist obstetric and gynaecological ultrasound practice offering NIPT, CVS, amniocentesis, and 3D/4D imaging in Sydney. Closest direct comparable to AWI in service mix, specialist-only model, and target patient base.

Others

• Mater Mothers' Hospital Ultrasound: Hospital-based maternal-fetal medicine and obstetric ultrasound service at a major Brisbane tertiary centre. Competes for high-risk pregnancy referrals and offers comparable prenatal diagnostic procedures (CVS, amniocentesis).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AdvancedWomensImaging

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced Women's Imaging