PRP Diagnostic Imaging
PRP Diagnostic Imaging is a private Australian medical imaging network operating 40+ clinics across New South Wales, delivering MRI, CT, PET/CT, ultrasound, X-ray, nuclear medicine, and screening services to 500,000+ patients through 80+ radiologists and 1,000+ professionals.
- Company typePrivate
- Founded2008
- HeadquartersAdamstown, Australia
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What PRP Diagnostic Imaging does
PRP Diagnostic Imaging is a private Australian medical imaging network operating 40+ clinic locations across New South Wales, serving more than 500,000 patients with a comprehensive suite of diagnostic and interventional imaging services. The company's modality portfolio spans MRI (including breast, cardiac, foetal, prostate, and musculoskeletal), CT (low-dose, cone beam, angiography, calcium score, lung screening), PET/CT (including PSMA), nuclear medicine, ultrasound (general, obstetric, musculoskeletal, vascular, 3D/4D, NIPT), digital X-ray with OPG dental imaging, mammography with 3D tomosynthesis, DEXA bone densitometry, EOS full-body skeletal imaging, and image-guided injections and biopsies. The technology stack includes Deep Resolve AI-enabled MRI (vendor-embedded), the myPRP patient portal for digital access to images and reports, an eReferral system with Best Practice and Healthlink integration, and InteleViewer for referrer image access. The company participates in the federally funded National Lung Cancer Screening Program and integrates with the Australian Government's My Health Record.
The business model centres on fee-for-service diagnostic imaging delivered through a doctor-partner ownership structure (PRP Diagnostic Imaging Pty Limited as Trustee for PRP Investment Trust). Revenue is generated from imaging procedures billed to patients and Medicare, with bulk billing available for eligible services including NLCSP scans. Go-to-market operates through two complementary channels: a direct-to-consumer motion (40+ physical clinics, online booking, walk-in X-ray, myPRP portal) and a sales-led referrer motion targeting GPs and specialists through eReferrals, Business Development Managers, and a referrer support line. The network has expanded through acquisitions, notably Alto Imaging (6 Hunter-region practices, integrated May 2026) and GXU Radiology Specialists, bringing total sites to approximately 39-40 across NSW supported by 80+ radiologists and 1,000+ professionals. Customer segments include individual patients (primary) and referring healthcare providers (primary), with secondary sports and occupational health use cases.
PRP Diagnostic Imaging firmographics
Firmographics- Name
- PRP Diagnostic Imaging
- Legal name
- PRP Diagnostic Imaging Pty Limited as the Trustee for PRP Investment Trust
- Website
- https://prpimaging.com.au
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- PRP Diagnostic Imaging is a private Australian medical imaging network operating 40+ clinics across New South Wales, delivering MRI, CT, PET/CT, ultrasound, X-ray, nuclear medicine, and screening services to 500,000+ patients through 80+ radiologists and 1,000+ professionals.
- Ownership category
- akta.pro rank
PRP Diagnostic Imaging industry classification
Industry- Product category
- Diagnostic Imaging Services
- NAICS
- Diagnostic Imaging Centers (621512)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)
- akta.pro secondary industry
- Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB)
Keywords
Where PRP Diagnostic Imaging is headquartered
LocationHeadquarters
- HQ city
- Adamstown
- HQ country
- Australia
- HQ region
- Oceania
Offices8 records
Markets served
PRP Diagnostic Imaging business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others
Revenue model
- Diagnostic Imaging Services: Revenue generated from providing medical imaging services including MRI, CT, Ultrasound, X-Ray, PET/CT, Nuclear Medicine, Mammography, and related procedures. Services are primarily funded through Medicare rebates with bulk billing available for eligible services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | National Lung Cancer Screening Program (NLCSP) |
| Other | Pay-as-you-go | Bulk Billing |
| Unit Pricing | Pay-as-you-go | Standard Imaging Services |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
PRP Diagnostic Imaging product offering
Product offeringCore offering
PRP Diagnostic Imaging operates a network of 40+ medical imaging practices across New South Wales, Australia, delivering diagnostic imaging services across MRI, CT, PET/CT, Ultrasound, X-Ray, Nuclear Medicine, Mammography, Cardiac imaging, DEXA, and EOS modalities. The company is structured as a doctor-partner network with 80+ radiologists, supports patient access via the myPRP portal, and serves referrers through eReferrals and the InteleViewer platform. Services are primarily funded through Medicare rebates with bulk billing available for eligible services including the National Lung Cancer Screening Program.
Product overview
PRP Diagnostic Imaging operates as a comprehensive medical imaging network offering diagnostic services across multiple modalities. The portfolio includes MRI (with Deep Resolve AI technology), CT Low Dose, Ultrasound (including 3D/4D and NIPT), X-Ray with dental OPG, PET/CT (including PSMA), Nuclear Medicine, Cardiac Services, Mammography with 3D Tomosynthesis, DEXA/BMD, EOS full-body imaging, and Image-Guided Injections & Biopsies. The company provides patient-facing services through the myPRP Patient Portal for digital access to images and reports, and a referrer-facing eReferrals System for GP electronic referrals. Services are delivered through 40+ practice locations across NSW, supported by 80+ radiologists. The network has expanded through acquisitions including Alto Imaging (2026) and GXU Radiology Specialists.
Differentiator
Problem solved
Functional benefit
Brands
- myPRP: Patient portal application for accessing medical images and reports online
Quantifiable outcome
- 500,000+ patients served
- +2 more outcomes
Companies that use PRP Diagnostic Imaging
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
PRP Diagnostic Imaging technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature4 records
PRP Diagnostic Imaging partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- My Health Record (Australian Government)corePRP clinics are integrating with My Health Record, an Australian Government initiative that maintains a digital record of key health information including diagnostic imaging reports, immunisations, pathology, and hospital discharge summaries. The integration makes imaging reports available to patients and healthcare providers anytime.
- Alto ImagingcoreAlto Imaging transitioned to the PRP Diagnostic Imaging network on 4th May 2026. The integration brings together practices, teams and systems to deliver a more connected diagnostic imaging experience across the Newcastle and Hunter region. Alto Imaging includes six practices located in Glendale, Mayfield, Salamander Bay, East Maitland, Singleton, and Cessnock (opening late 2025).
- GXU Radiology SpecialistscoreGXU Radiology Specialists, a stand-alone practice located in Thornton, New South Wales, joined the PRP Diagnostic Imaging network. GXU offers X-ray, OPG, ultrasound and CT on site with PRP providing access to MRI, PET, NM and other modalities nearby. The addition enhances PRP's presence across the Hunter and Greater Newcastle regions.
- National Lung Cancer Screening Program (NLCSP)corePRP Imaging is a provider for the National Lung Cancer Screening Program, offering free low-dose CT scans to eligible Australians aged 50-70 who meet criteria. The program is federally funded and operated via the National Cancer Screening Register.
- Abby HealthminorAbby Health provides telehealth appointments for patients needing referrals for lung cancer screening. Patients can schedule telehealth appointments to obtain referrals for NLCSP scans at PRP.
- InteleViewer (Telemedicine Technology)coreInteleViewer platform used for professional imaging viewing, allowing referring doctors to access patient images and reports. Part of the Comrad Aura and InteleViewer systems referenced in confidentiality terms.
- Clickman MediaminorThird party used for direct marketing communications and information about PRP services, including emails, SMS, mail or other forms of communication in accordance with Spam Act 2003.
- MaxStudiominorThird party used for direct marketing communications and information about PRP services.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
PRP Diagnostic Imaging competitors and assessment
Company assessmentDirect peers
- I-MED Radiology Network: Australia's largest private diagnostic imaging operator with a national network across all states. Directly comparable to PRP in modality mix, referrer-driven model, and bulk-billing exposure, but with materially greater geographic and scale footprint.
- Capitol Health Limited: ASX-listed diagnostic imaging operator with clinics across Victoria, NSW and other states. Closely comparable to PRP in service offering (MRI, CT, ultrasound, X-ray, nuclear medicine) and clinic-based operating model.
- Qscan Group: Private radiology operator concentrated in Queensland with expanding NSW presence. Comparable multi-modality offering, referrer-centric GTM, and recent PE-backed acquisition profile similar to PRP's roll-up trajectory.
- Lumus Imaging: Healius-owned diagnostic imaging brand operating clinics across multiple Australian states. Directly comparable in modality breadth and bulk-billing economics, with a national rather than NSW-centric footprint.
Regional players
- Hunter Imaging Group: Established imaging operator in the Hunter/NSW region directly overlapping with PRP's Hunter footprint. Comparable modality offering and referrer base, though more regionally focused.
- South Coast Radiology: NSW/ACT-based radiology network with comparable modality offering and referrer relationships. Operates in adjacent geographies to PRP within NSW.
Broad incumbents
- Sonic Healthcare: ASX-listed global diagnostics provider with imaging as part of a diversified pathology/radiology portfolio. Provides reference for imaging pricing, referrer relationships, and capital intensity at scale.
- Healius Limited: ASX-listed healthcare operator owning Lumus Imaging, with broader pathology and primary care services. Comparable in imaging operations and Medicare-funded economics, with greater diversification.
- Mater Private Hospital (Imaging): Queensland-based private hospital operator offering diagnostic imaging services. Comparable modality mix and referrer model, though part of a broader inpatient care delivery platform.
- Cabrini Health: Private hospital operator with diagnostic imaging services across Victoria. Comparable in imaging modalities offered and bulk-billing exposure, but operating primarily outside PRP's NSW geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PRP Diagnostic Imaging social profiles
Digital presencePRP Diagnostic Imaging compliance and trust
Trust signalCompliance5 records
PRP Diagnostic Imaging financial estimates
Financial estimateRevenue estimate
Valuation estimate
PRP Diagnostic Imaging leadership team
Management profileNumber of profiles
Profiles2 records
PRP Diagnostic Imaging subsidiaries and ownership
Company hierarchySubsidiaries7 records
PRP Diagnostic Imaging funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PRP Diagnostic Imaging M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PRP Diagnostic Imaging
What does PRP Diagnostic Imaging do?
PRP Diagnostic Imaging operates a network of 40+ medical imaging practices across New South Wales, Australia, delivering diagnostic imaging services across MRI, CT, PET/CT, Ultrasound, X-Ray, Nuclear Medicine, Mammography, Cardiac imaging, DEXA, and EOS modalities. The company is structured as a doctor-partner network with 80+ radiologists, supports patient access via the myPRP portal, and serves referrers through eReferrals and the InteleViewer platform. Services are primarily funded through Medicare rebates with bulk billing available for eligible services including the National Lung Cancer Screening Program.
Is PRP Diagnostic Imaging a public or private company?
PRP Diagnostic Imaging is a private company. It is classified as management employee owned and is currently operating.
When was PRP Diagnostic Imaging founded?
PRP Diagnostic Imaging was founded in 2008. It employs 501 to 1,000 people.
Where is PRP Diagnostic Imaging based?
PRP Diagnostic Imaging is headquartered in Adamstown, Australia, in the Oceania region.
How does PRP Diagnostic Imaging make money?
One revenue line is on record: diagnostic Imaging Services.
Who are PRP Diagnostic Imaging's main competitors?
Direct peers on record are I-MED Radiology Network, Capitol Health Limited, Qscan Group and Lumus Imaging. Regional players are Hunter Imaging Group and South Coast Radiology. Broad incumbents are Sonic Healthcare, Healius Limited, Mater Private Hospital (Imaging) and Cabrini Health.
Does PRP Diagnostic Imaging have an API?
No public API is recorded for PRP Diagnostic Imaging.
What industry is PRP Diagnostic Imaging in?
PRP Diagnostic Imaging's product category is Diagnostic Imaging Services. Its primary akta.pro industry code is HLAFAKAA, Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound), with a secondary code of HLAFAKAB, Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology). Its NAICS code is 621512 and its SIC code is 8011.