Smith Family and Cosmetic Dentistry

What Smith Family and Cosmetic Dentistry does

Smith Family and Cosmetic Dentistry is a multi-location dental practice operated as Steven W. Smith, DDS, PLLC, founded by Dr. Steven W. Smith, a University of Michigan-trained dentist and former U.S. Navy dentist. The practice is headquartered in Sneads Ferry, North Carolina, and operates 10 offices across southeastern North Carolina, including locations in Jacksonville, Hampstead, Surf City, Porters Neck, Goldsboro, New Bern, Wilmington, Leland, and Myrtle Grove. It serves families and individuals across the region with a comprehensive service portfolio spanning preventive care (cleanings, exams), restorative dentistry (crowns, dentures, fillings), cosmetic procedures (veneers, whitening, smile makeovers), orthodontics, dental implants (including All-on-4), TMD and sleep apnea treatment, and emergency dentistry.

The practice runs on standard dental-practice technology including diagnostic imaging and digital X-rays, supported by a content-rich website, per-location Google Business Profiles, online appointment scheduling, and a patient portal for records and billing. There is no proprietary technology stack, no AI/ML capabilities, patents, or software products disclosed. The GTM motion is direct-to-consumer: patients self-schedule online, by phone, or in person, and the practice actively accepts new patients across all 10 locations.

The business model is professional services revenue, billed per procedure and reimbursed through a combination of dental insurance claims (in-network with Aetna, BCBS, Delta Dental, MetLife, United Concordia, United Healthcare, TriCare, and Medicaid) and patient out-of-pocket payments, with CareCredit financing and an in-house dental plan serving uninsured or underinsured patients. The practice is entirely founder-owned with no institutional investors, parent company, or PE backing identified. It has received Topsails Top Choice awards in 2024 and 2026 and is HIPAA/HITECH compliant.

Name

Smith Family and Cosmetic Dentistry

Legal name

Steven W. Smith, DDS, PLLC

Website

https://yourcarolinadentist.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Smith Family and Cosmetic Dentistry is a founder-owned, multi-location dental practice operating 10 offices across southeastern North Carolina, offering general, cosmetic, orthodontic, implant, and specialty dental services to families and individuals.

Ownership category

akta.pro rank

Product category

General Dentistry

NAICS

Offices of Dentists (621210), Offices of Dentists (62121)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industry

Traditional Braces (Metal/Ceramic/Lingual) Providers (HLABABAE)

Keywords

• General dentistry services
• Cosmetic dental procedures
• Dental implant restoration
• Orthodontic treatments
• Emergency dental care

Headquarters

HQ city

Sneads Ferry

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Dental Services Revenue: Revenue generated from providing dental services including preventive care, restorative procedures, cosmetic dentistry, and emergency dental treatments. Services are billed per procedure or through insurance coverage.
2. Insurance and Financing: Revenue collected through dental insurance claims and financing options including CareCredit payment plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Smith Family and Cosmetic Dentistry is a multi-location dental practice that provides comprehensive dental services including general family dentistry, preventive cleanings, restorative procedures, cosmetic dentistry, orthodontics, dental implants, TMD/sleep apnea treatment, and emergency dental care. The practice operates across 10 locations in southeastern North Carolina, serving families and individuals of all ages with fee-for-service dental care billed through insurance or financing arrangements such as CareCredit.

Product overview

Smith Family and Cosmetic Dentistry operates as a multi-location dental practice offering a comprehensive portfolio of dental services. The core offering includes general family dentistry, emergency care, and specialized services across orthodontics, dental implants, cosmetic dentistry, TMD/sleep apnea treatment, crowns, dentures, teeth cleaning, teeth whitening, and veneers. The practice does not offer a unified software product; rather, it provides in-person dental healthcare services across ten locations in North Carolina.

Differentiator

Problem solved

Functional benefit

Products and services

• Orthodontics

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core.

• AetnacoreOthersIn-network insurance provider. Patients with Aetna dental coverage can receive services at reduced out-of-pocket costs at select locations.
• Blue Cross Blue ShieldcoreOthersIn-network insurance provider. Accepted at select locations for patients with BCBS dental coverage.
• Delta DentalcoreOthersIn-network insurance provider. Accepted at select locations.
• MetLifecoreOthersIn-network insurance provider. Accepted at select locations.
• United ConcordiacoreOthersIn-network insurance provider. Accepted at select locations for dental coverage.
• United HealthcarecoreOthersIn-network insurance provider. Accepted at select locations.
• TriCarecoreOthersMilitary dental insurance provider. In-network at select locations for TRICARE covered patients.
• MedicaidcoreOthersGovernment dental insurance program. Accepted at select locations for Medicaid beneficiaries.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Aspen Dental: National DSO with hundreds of branded offices offering general, cosmetic, implants, and dentures. Comparable in service breadth and multi-location DSO model, but with significantly larger geographic footprint and corporate backing.
• Dental Care Alliance: DSO supporting affiliated dental practices across multiple states with general, specialty, and cosmetic services. Comparable multi-location DSO model, though larger and more geographically diversified.
• Pacific Dental Services: Large DSO supporting general and specialty dental practices across the US. Comparable as a multi-specialty group practice operator, with similar service categories (implants, ortho, periodontics).
• Great Expressions Dental Centers: Multi-location DSO providing general, specialty, and cosmetic dentistry across the eastern US. Comparable as a multi-site group dental operator with similar insurance and financing programs.
• Western Dental: Multi-location DSO with general dentistry, orthodontics, implants, and Medicaid acceptance. Comparable in service breadth and insurance/Medicaid acceptance model, though primarily California/operates on a much larger scale.
• Heartland Dental: Largest US DSO supporting thousands of dentists across general, cosmetic, and specialty services. Directly comparable as a multi-location dental services operator, though materially larger and PE-backed.
• North American Dental Group: DSO supporting general and specialty dental practices across multiple US states. Comparable in operating model, though backed by private equity and substantially larger.

Regional players

• Jefferson Dental & Orthodontics: Multi-location dental group focused on general, orthodontic, and implant services, with strong Medicaid/commercial mix. Comparable service offering and multi-site model, but primarily Texas-based.
• Quality Dental Care (regional NC practices): Independent and small-group dental practices operating in similar North Carolina markets. Comparable in geographic concentration and service mix, and likely the most direct day-to-day competitive set for patient share.

Direct peers

• Affordable Dentures & Implants: Multi-location dental practice network focused on dentures, extractions, and implants. Comparable in service mix (especially dental implants) and multi-site retail model targeting mainstream consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/smithdentalsf
• LinkedInlinkedin.com/company/smith-family-and-cosmetic-dentistry

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smith Family and Cosmetic Dentistry