Smith Family and Cosmetic Dentistry
Smith Family and Cosmetic Dentistry is a founder-owned, multi-location dental practice operating 10 offices across southeastern North Carolina, offering general, cosmetic, orthodontic, implant, and specialty dental services to families and individuals.
- Company typePrivate
- Founded-
- HeadquartersSneads Ferry, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Smith Family and Cosmetic Dentistry does
Smith Family and Cosmetic Dentistry is a multi-location dental practice operated as Steven W. Smith, DDS, PLLC, founded by Dr. Steven W. Smith, a University of Michigan-trained dentist and former U.S. Navy dentist. The practice is headquartered in Sneads Ferry, North Carolina, and operates 10 offices across southeastern North Carolina, including locations in Jacksonville, Hampstead, Surf City, Porters Neck, Goldsboro, New Bern, Wilmington, Leland, and Myrtle Grove. It serves families and individuals across the region with a comprehensive service portfolio spanning preventive care (cleanings, exams), restorative dentistry (crowns, dentures, fillings), cosmetic procedures (veneers, whitening, smile makeovers), orthodontics, dental implants (including All-on-4), TMD and sleep apnea treatment, and emergency dentistry.
The practice runs on standard dental-practice technology including diagnostic imaging and digital X-rays, supported by a content-rich website, per-location Google Business Profiles, online appointment scheduling, and a patient portal for records and billing. There is no proprietary technology stack, no AI/ML capabilities, patents, or software products disclosed. The GTM motion is direct-to-consumer: patients self-schedule online, by phone, or in person, and the practice actively accepts new patients across all 10 locations.
The business model is professional services revenue, billed per procedure and reimbursed through a combination of dental insurance claims (in-network with Aetna, BCBS, Delta Dental, MetLife, United Concordia, United Healthcare, TriCare, and Medicaid) and patient out-of-pocket payments, with CareCredit financing and an in-house dental plan serving uninsured or underinsured patients. The practice is entirely founder-owned with no institutional investors, parent company, or PE backing identified. It has received Topsails Top Choice awards in 2024 and 2026 and is HIPAA/HITECH compliant.
Smith Family and Cosmetic Dentistry firmographics
Firmographics- Name
- Smith Family and Cosmetic Dentistry
- Legal name
- Steven W. Smith, DDS, PLLC
- Website
- https://yourcarolinadentist.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Smith Family and Cosmetic Dentistry is a founder-owned, multi-location dental practice operating 10 offices across southeastern North Carolina, offering general, cosmetic, orthodontic, implant, and specialty dental services to families and individuals.
- Ownership category
- akta.pro rank
Smith Family and Cosmetic Dentistry industry classification
Industry- Product category
- General Dentistry
- NAICS
- Offices of Dentists (621210), Offices of Dentists (62121)
- akta.pro primary industry
- Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)
- akta.pro secondary industry
- Traditional Braces (Metal/Ceramic/Lingual) Providers (HLABABAE)
Keywords
Where Smith Family and Cosmetic Dentistry is headquartered
LocationHeadquarters
- HQ city
- Sneads Ferry
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Smith Family and Cosmetic Dentistry business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Dental Services Revenue: Revenue generated from providing dental services including preventive care, restorative procedures, cosmetic dentistry, and emergency dental treatments. Services are billed per procedure or through insurance coverage.
- Insurance and Financing: Revenue collected through dental insurance claims and financing options including CareCredit payment plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Insurance-based dental care |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Smith Family and Cosmetic Dentistry product offering
Product offeringCore offering
Smith Family and Cosmetic Dentistry is a multi-location dental practice that provides comprehensive dental services including general family dentistry, preventive cleanings, restorative procedures, cosmetic dentistry, orthodontics, dental implants, TMD/sleep apnea treatment, and emergency dental care. The practice operates across 10 locations in southeastern North Carolina, serving families and individuals of all ages with fee-for-service dental care billed through insurance or financing arrangements such as CareCredit.
Product overview
Smith Family and Cosmetic Dentistry operates as a multi-location dental practice offering a comprehensive portfolio of dental services. The core offering includes general family dentistry, emergency care, and specialized services across orthodontics, dental implants, cosmetic dentistry, TMD/sleep apnea treatment, crowns, dentures, teeth cleaning, teeth whitening, and veneers. The practice does not offer a unified software product; rather, it provides in-person dental healthcare services across ten locations in North Carolina.
Differentiator
Problem solved
Functional benefit
Products and services
- Orthodontics
Companies that use Smith Family and Cosmetic Dentistry
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles1 record
Smith Family and Cosmetic Dentistry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Smith Family and Cosmetic Dentistry partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- AetnacoreIn-network insurance provider. Patients with Aetna dental coverage can receive services at reduced out-of-pocket costs at select locations.
- Blue Cross Blue ShieldcoreIn-network insurance provider. Accepted at select locations for patients with BCBS dental coverage.
- Delta DentalcoreIn-network insurance provider. Accepted at select locations.
- MetLifecoreIn-network insurance provider. Accepted at select locations.
- United ConcordiacoreIn-network insurance provider. Accepted at select locations for dental coverage.
- United HealthcarecoreIn-network insurance provider. Accepted at select locations.
- TriCarecoreMilitary dental insurance provider. In-network at select locations for TRICARE covered patients.
- MedicaidcoreGovernment dental insurance program. Accepted at select locations for Medicaid beneficiaries.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Smith Family and Cosmetic Dentistry competitors and assessment
Company assessmentBroad incumbents
- Aspen Dental: National DSO with hundreds of branded offices offering general, cosmetic, implants, and dentures. Comparable in service breadth and multi-location DSO model, but with significantly larger geographic footprint and corporate backing.
- Dental Care Alliance: DSO supporting affiliated dental practices across multiple states with general, specialty, and cosmetic services. Comparable multi-location DSO model, though larger and more geographically diversified.
- Pacific Dental Services: Large DSO supporting general and specialty dental practices across the US. Comparable as a multi-specialty group practice operator, with similar service categories (implants, ortho, periodontics).
- Great Expressions Dental Centers: Multi-location DSO providing general, specialty, and cosmetic dentistry across the eastern US. Comparable as a multi-site group dental operator with similar insurance and financing programs.
- Western Dental: Multi-location DSO with general dentistry, orthodontics, implants, and Medicaid acceptance. Comparable in service breadth and insurance/Medicaid acceptance model, though primarily California/operates on a much larger scale.
- Heartland Dental: Largest US DSO supporting thousands of dentists across general, cosmetic, and specialty services. Directly comparable as a multi-location dental services operator, though materially larger and PE-backed.
- North American Dental Group: DSO supporting general and specialty dental practices across multiple US states. Comparable in operating model, though backed by private equity and substantially larger.
Regional players
- Jefferson Dental & Orthodontics: Multi-location dental group focused on general, orthodontic, and implant services, with strong Medicaid/commercial mix. Comparable service offering and multi-site model, but primarily Texas-based.
- Quality Dental Care (regional NC practices): Independent and small-group dental practices operating in similar North Carolina markets. Comparable in geographic concentration and service mix, and likely the most direct day-to-day competitive set for patient share.
Direct peers
- Affordable Dentures & Implants: Multi-location dental practice network focused on dentures, extractions, and implants. Comparable in service mix (especially dental implants) and multi-site retail model targeting mainstream consumers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Smith Family and Cosmetic Dentistry social profiles
Digital presenceSmith Family and Cosmetic Dentistry compliance and trust
Trust signalCompliance2 records
Smith Family and Cosmetic Dentistry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smith Family and Cosmetic Dentistry leadership team
Management profileNumber of profiles
Profiles1 record
Smith Family and Cosmetic Dentistry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smith Family and Cosmetic Dentistry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smith Family and Cosmetic Dentistry
What does Smith Family and Cosmetic Dentistry do?
Smith Family and Cosmetic Dentistry is a multi-location dental practice that provides comprehensive dental services including general family dentistry, preventive cleanings, restorative procedures, cosmetic dentistry, orthodontics, dental implants, TMD/sleep apnea treatment, and emergency dental care. The practice operates across 10 locations in southeastern North Carolina, serving families and individuals of all ages with fee-for-service dental care billed through insurance or financing arrangements such as CareCredit.
Is Smith Family and Cosmetic Dentistry a public or private company?
Smith Family and Cosmetic Dentistry is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Smith Family and Cosmetic Dentistry founded?
Smith Family and Cosmetic Dentistry was founded in -1. It employs 1 to 10 people.
Where is Smith Family and Cosmetic Dentistry based?
Smith Family and Cosmetic Dentistry is headquartered in Sneads Ferry, United States, in the North America region.
How does Smith Family and Cosmetic Dentistry make money?
Two revenue lines are on record. Dental Services Revenue is the primary driver. The others are insurance and Financing.
Who are Smith Family and Cosmetic Dentistry's main competitors?
Broad incumbents on record are Aspen Dental, Dental Care Alliance, Pacific Dental Services, Great Expressions Dental Centers, Western Dental, Heartland Dental and North American Dental Group. Regional players are Jefferson Dental & Orthodontics and Quality Dental Care (regional NC practices). Affordable Dentures & Implants is listed as a direct peer.
Does Smith Family and Cosmetic Dentistry have an API?
No public API is recorded for Smith Family and Cosmetic Dentistry.
What industry is Smith Family and Cosmetic Dentistry in?
Smith Family and Cosmetic Dentistry's product category is General Dentistry. Its primary akta.pro industry code is HLABAAAE, Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care), with a secondary code of HLABABAE, Traditional Braces (Metal/Ceramic/Lingual) Providers. Its NAICS code is 621210.