TehnoPlus

What TehnoPlus does

TehnoPlus (legal entity Tehnoplus doo) is a Montenegrin private limited company operating as a multi-channel retailer of consumer electronics and home appliances. Founded in 2025 and headquartered at Josipa Broza Tita br. 67 in Podgorica, the company serves individual consumers across Montenegro through a hybrid model combining physical retail stores with an e-commerce platform at tehnoplus.me. Its assortment spans 16 product categories and 10,000+ SKUs sourced from 200+ international brands including Apple, Samsung, Xiaomi, Dyson, Whirlpool, and LG, with product prices ranging from approximately €5 (USB cables) to €120,000 (built-in cooktops) and most items offered at 10–25% discounts off maximum retail price.

The company's technology stack centers on the TiramisuERP e-commerce and inventory management platform, with payment processing handled through the AllSecure Payment Gateway (3D Secure, SSL, PCI-DSS Level 1) and Monri payment security. Order fulfillment is supported by a multi-carrier delivery network combining Montenomaks, NTC Logistics, and an in-house fleet, with free delivery available on orders above €49.99. The platform includes standard e-commerce features such as product search, filtering, wish lists, and comparison tools, but no proprietary AI/ML capabilities are disclosed.

TehnoPlus generates revenue through one-time product sales supplemented by consumer financing. Flexible payment options include cash on delivery, bank transfer, credit cards, and installment plans of up to 36 months arranged through three Montenegrin banks (CKB, Premium HB, NLB), with special 12-month terms for pensioners and union members. Additional services include Tax Free shopping for non-EU tourists and an extended warranty registration program. The business is exclusively focused on the Montenegro market, with terms of service restricting the web shop to users accessing from Montenegro, and the company carries no disclosed institutional investors or external equity backing.

Name

TehnoPlus

Legal name

Tehnoplus doo

Website

https://tehnoplus.me

Company type

Private

Founded year

2025

Operating status

Operating

Short description

TehnoPlus is a Montenegrin multi-channel retailer selling 10,000+ consumer electronics and home appliances from 200+ international brands through physical stores and an e-commerce platform serving individual consumers across Montenegro, with installment financing up to 36 months.

Ownership category

akta.pro rank

Headquarters

HQ city

Podgorica

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware/Product Sales: TehnoPlus generates revenue primarily through retail sales of consumer electronics, home appliances, and related products. The company sells products at both maximum retail prices and discounted promotional prices, offering various payment options including one-time payments and installment plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

TehnoPlus operates a multi-channel consumer electronics and home appliances retail business in Montenegro, offering over 10,000 products across 16 main categories (TVs, mobile phones, white goods, built-in appliances, audio/video, climate control, small kitchen and home appliances, personal care, computing, IT equipment, gaming, sports/smartwatches, tools, and equipment/cookware) from 200+ international brands. The company sells through company-operated physical retail stores and an online web shop at tehnoplus.me, with home delivery provided via logistics partners and flexible installment payment options through partner banks.

Product overview

TehnoPlus is a multi-channel retail company operating electronics and appliance stores in Montenegro with an e-commerce platform. The product portfolio consists of 16 major product categories: Televizori (TVs), Mobilni telefoni (Mobile Phones), Bijela tehnika (White Goods), Ugradna bijela tehnika (Built-in Appliances), Audio/Video/Auto, Klimatizacija i grijanje (Climate Control), Mali kuhinjski aparati (Small Kitchen Appliances), Mali kućni aparati (Small Home Appliances), Lična njega (Personal Care), Računar/Laptop/Tablet (Computers), IT oprema (IT Equipment), Gejming uređaji (Gaming Devices), Sport/Hobi/SmartWatch, Alati (Tools), and Oprema/posuđe (Equipment/Cookware). The company operates both physical retail stores and an online web shop, offering services including in-store credit financing, Tax Free shopping for tourists, and home delivery through logistics partners.

Differentiator

Problem solved

Functional benefit

Products and services

• TehnoPlus Retail Stores Company-operated physical retail stores across Montenegro selling branded consumer electronics and home appliances from brands such as Apple, Samsung, Xiaomi, Dyson, Whirlpool, and LG, with in-store pickup and Tax Free shopping for tourists.
• TehnoPlus Online Shop E-commerce platform offering 24/7 browsing of the full product catalog, online purchasing, wish list, product comparison, and home delivery across Montenegro via logistics partners.
• In-store Credit / Installment Financing Financing service offered at the point of sale through partner banks, allowing customers to pay for products in monthly installments of up to 36 months.
• Tax Free Shopping VAT refund service available at TehnoPlus retail locations for non-EU resident tourists.
• Home Delivery Service Domestic delivery service shipping orders to customers' addresses across Montenegro via logistics partners and the company's own delivery fleet.

Quantifiable outcome

• Over 10,000 products available across 16 product categories
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and major.

• AllSecure doocoreTechnology or IntegrationPayment processing technology partner providing the AllSecure Payment Gateway for secure online credit card transactions. The gateway supports 3D Secure protection, SSL encryption, and is PCI-DSS Level 1 certified. Handles all payment processing for the e-commerce platform.
• CKB Banka (Crnogorska Komercijalna Banka)coreTechnology or IntegrationBanking partner for payment processing and installment financing. CKB Shopping allows customers to pay in 24 installments. Bank provides secure payment processing infrastructure and transaction authorization services.
• MontenomaksmajorChannel Partner/ Reseller/ DistributorLogistics and delivery partner for shipping products to customers. One of three delivery options available for domestic orders in Montenegro.
• NTC LogisticsmajorChannel Partner/ Reseller/ DistributorLogistics and delivery partner providing product delivery services to customer addresses within Montenegro.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• eMAG: Leading regional e-commerce platform in Romania with strong positions across consumer electronics, appliances, and IT. While primarily an online marketplace, its assortment overlap and logistics infrastructure make it a relevant regional competitor for any Balkan electronics retailer.
• Comtrade: Regional IT distribution and electronics retail group with operations across the Western Balkans. Comparable to TehnoPlus in its multi-brand electronics/appliance distribution footprint in the same regional cluster (Montenegro, Serbia, Bosnia).

Direct peers

• Euronics: Pan-European retail group of independent consumer electronics and appliance retailers operating under a shared brand and buying network. Directly comparable to TehnoPlus's model of multi-brand electronics/appliance retail, and an obvious expansion benchmark for a regional chain.
• Harvey Norman: International multi-brand retailer of consumer electronics, home appliances, and furniture with a franchise/store-based operating model. Comparable to TehnoPlus through its broad SKU breadth across electronics and appliances sold via owned physical retail and online channels.
• MediaMarkt: Europe's largest consumer electronics and home appliance specialty retailer, operating both physical stores and e-commerce. Most directly comparable to TehnoPlus in product mix (TVs, white goods, mobile, IT) and omnichannel model, though at vastly greater scale and geographic breadth.
• Expert: European retail alliance of independent consumer electronics, IT, and home appliance specialists. Comparable in product mix (white goods, small appliances, consumer electronics) and in operating as a multi-brand retailer serving local markets through both stores and online.

Emerging players

• Coolshop: European online retailer specializing in consumer electronics, gaming, and home appliances with multi-country delivery. Comparable in product mix (TVs, gaming devices, IT equipment, small appliances) and e-commerce-first operating model serving multiple national markets.
• Notebooksbilliger.de: Germany-based multi-brand electronics retailer with strong positions in IT, consumer electronics, and gaming. Comparable to TehnoPlus's IT equipment, gaming devices, and consumer electronics categories, and represents the kind of cross-border online competitor pressuring domestic pricing.

Broad incumbents

• Allegro: Largest online marketplace in Central and Eastern Europe, with consumer electronics and home appliances as core categories. Comparable as a competing channel for Montenegrin consumers shopping cross-border for the same branded SKUs TehnoPlus sells.
• Amazon: Global e-commerce incumbent that ships consumer electronics, appliances, and IT products into Montenegro via cross-border programs. Sets the benchmark for online assortment depth, pricing, and delivery that any domestic electronics retailer must compete against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/tehnoplus_me

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TehnoPlus