Horticulture Week
Horticulture Week (HortWeek) is a UK B2B subscription media and intelligence platform serving professional horticulture, garden retail, ornamentals, fresh produce, turf, landscape and arboriculture sectors. Founded in 1841 and owned by Haymarket Media Group, it distributes news, data products and sector-specific bulletins to UK horticulture professionals.
- Company typePrivate
- Founded1841
- HeadquartersTwickenham, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Horticulture Week does
Horticulture Week (HortWeek) is a UK B2B subscription media and intelligence platform serving professional horticulture, garden retail, ornamentals production, fresh produce, turf, landscape, parks & gardens, and arboriculture audiences. Founded in 1841 as The Gardeners' Chronicle and now operating as a brand of Haymarket Media Group Ltd. (a privately-held UK media conglomerate), HortWeek distributes editorial content, proprietary data products and sector-specific intelligence tools to UK horticulture professionals.
The product portfolio is anchored on three subscription tiers — a standard digital subscription at £439/year, a premium "HortWeek Plus" tier at £989/year bundling over 800 Burleigh Dodds research reports and exclusive market/health & safety content, and bespoke multi-user corporate packages. These are supplemented by a set of recurring utility modules: Tenders Tracker (public-sector contract opportunities), Pest & Disease Tracker (outbreak alerts and factsheets), a 20+ year Plant Library, EPOS Data (retail sales benchmarking), In-Depth Reports, annual Industry Rankings, a Marketplace directory, HortWeek TV video, multiple sector-segmented email bulletins, and a podcast series (including a co-branded Plant Based Podcast). Underlying technology consists of a digital CMS and distribution platform serving a UK-only audience; no proprietary AI/ML capabilities are disclosed.
Revenue is generated from three streams: recurring B2B subscriptions (primary), digital advertising and sponsored content sold to advertisers seeking reach into horticulture professionals, and event media partnership revenue (e.g., Groundsfest). Customer acquisition is sales-led, with a 30-day free trial to reduce subscription friction, email marketing for nurture, and industry event presence supporting brand visibility. The company is UK-domestic, has a headcount in the 11–50 range, and operates with no public listing, no external funding, and no disclosed M&A activity.
Horticulture Week firmographics
Firmographics- Name
- Horticulture Week
- Legal name
- Haymarket Media Group Ltd.
- Website
- https://hortweek.com
- Company type
- Private
- Founded year
- 1841
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Horticulture Week (HortWeek) is a UK B2B subscription media and intelligence platform serving professional horticulture, garden retail, ornamentals, fresh produce, turf, landscape and arboriculture sectors. Founded in 1841 and owned by Haymarket Media Group, it distributes news, data products and sector-specific bulletins to UK horticulture professionals.
- Ownership category
- akta.pro rank
Horticulture Week industry classification
Industry- Product category
- Horticulture Trade Media
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Home, Garden & DIY Magazines (MPAJAEAG)
Keywords
Where Horticulture Week is headquartered
LocationHeadquarters
- HQ city
- Twickenham
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Horticulture Week business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Subscription Revenue: Primary revenue stream from annual and multi-user subscriptions providing unlimited access to hortweek.com content, bulletins, podcasts, plant library, pest & disease tracker, and in-depth reports.
- Advertising Revenue: Digital advertising solutions offered to advertisers wanting to reach horticulture professionals including display ads, sponsored content, and event sponsorship.
- Event Partnerships: Media partnership arrangements at industry events such as Groundsfest where HortWeek serves as premium media partner.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard individual subscription with full digital access |
| Subscription | Annual | Premium subscription with extended content library |
| Subscription | Annual | Multi-user corporate subscription for teams |
| Freemium | Pay-as-you-go | Free trial access for new subscribers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Horticulture Week product offering
Product offeringCore offering
HortWeek is a UK subscription-based B2B news and intelligence platform for horticulture professionals, originally founded in 1841 as The Gardeners' Chronicle. It delivers daily news, weekly specialist bulletins, podcasts, video, an extensive Plant Library, pest and disease alerts, tender tracking, EPOS data, industry rankings, and in-depth reports to garden retailers, ornamentals producers, fresh produce growers, turf professionals, landscapers, arborists, and parks and gardens managers.
Product overview
HortWeek is a subscription-based B2B news and intelligence platform serving the UK horticulture industry. The core offering consists of three subscription tiers: HortWeek Subscription (£439/year) providing unlimited online access to news, analysis, and the Plant Library; HortWeek Plus Subscription (£989/year) adding exclusive Burleigh Dodds research reports, What Kit Health & Safety Guides, and market reports; and Team/Corporate Subscriptions for multi-user organisational access. These are supplemented by featured modules including Tenders Tracker for public sector contract opportunities, Pest and Disease Tracker for plant health alerts, In-Depth Reports for business-critical research, EPOS Data for retail analytics, and Industry Rankings for benchmarking. Content delivery spans the hortweek.com website, HortWeek Podcasts, HortWeek TV video content, and multiple sector-specific Email Bulletins (Garden Retail, Ornamentals, Fresh Produce, Turf, Landscape, Arboriculture). Additional services include a Marketplace directory and events coverage.
Differentiator
Problem solved
Functional benefit
Products and services
- HortWeek Subscription
Companies that use Horticulture Week
Customer profileSegments6 records
Ideal customer profiles6 records
Horticulture Week technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Horticulture Week partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, major and minor.
- Horticulture Jobs (Haymarket)coreHorticulture Jobs (horticulturejobs.co.uk) is a sister brand within Haymarket Media Group that works in conjunction with HortWeek to serve the horticulture industry job market and career development needs.
- Haymarket Media GroupcoreParent company that owns and operates HortWeek along with a portfolio of other professional media brands. Provides corporate infrastructure, sales organization, and publishing platform.
- GroundsfestmajorHortWeek serves as official premium media partner for Groundsfest industry event, providing editorial coverage and promotional support for the landscaping and grounds maintenance trade show.
- Burleigh DoddsmajorExclusive content partnership providing HortWeek Plus subscribers access to over 800 Burleigh Dodds cutting-edge research reports covering agricultural and horticultural science.
- Neville SteinminorBusiness columnist providing exclusive articles on the five essentials for business planning including staff development, cognitive diversity, diversification, consumer trends, staff well-being, and key opportunities.
- The Plant Based PodcastminorCross-promotional podcast collaboration featuring HortWeek editor Matthew Appleby alongside hosts Michael Perry and Ellen Mary.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Horticulture Week competitors and assessment
Company assessmentOthers
- Haymarket Media Group (sister B2B titles): Parent-group comparator B2B titles such as ENDS Report and Architects' Journal share HortWeek's underlying audience-development, subscription-monetisation and event-media playbook as sibling products within the same corporate infrastructure.
- CABI Digital Library: Inter-governmental not-for-profit providing horticultural and agricultural scientific research databases; adjacent data/content ecosystem that competes with HortWeek Plus's Burleigh Dodds research aggregation for premium research-decision buyers.
Direct peers
- Farmers Weekly: UK B2B trade weekly covering agriculture with a near-identical subscription + advertising + events model to HortWeek; closest direct comparator for monetisation mechanics, if not exact vertical.
- Greenhouse Grower / Grower Talks (Ball Publishing): US B2B trade media brand covering greenhouse production, ornamentals and nursery crops; mirrors HortWeek's Ornamentals and Fresh Produce segments in a US B2B subscription model.
- Pro Landscaper Magazine: UK B2B trade magazine serving landscape design, contracting and arboriculture professionals - the same HortWeek sub-segments served under its Landscape and Arboriculture verticals, with a similar paid-newsletter model.
- Garden Retail Magazine (Bunny Guinness / AGM): UK B2B title focused on garden centre and garden retail supply, overlapping directly with HortWeek's Garden Retail vertical.
- The Landscaper Magazine: UK trade publication for landscaping contractors and grounds-care professionals, overlapping significantly with HortWeek's Landscape & Amenity bulletins and tender-tracking content.
- Garden Trade News (GTN): UK B2B trade publication covering garden centre and garden retail suppliers, operating the closest comparable subscription/newsletter model to HortWeek within the same UK horticulture industry.
Broad incumbents
- RHS The Garden Magazine: Membership-distributed horticulture magazine from the Royal Horticultural Society; broader remit and consumer/gardener skew, but covers overlapping horticulture subject matter and competes for advertiser attention.
Regional players
- Horticulture Magazine (Active Interest Media): Long-running US horticulture title focused on consumer gardening rather than trade, but highly comparable in subject vertical and magazine-publishing format to HortWeek.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Horticulture Week social profiles
Digital presenceHorticulture Week financial estimates
Financial estimateRevenue estimate
Valuation estimate
Horticulture Week leadership team
Management profileNumber of profiles
Horticulture Week funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Horticulture Week M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Horticulture Week
What does Horticulture Week do?
HortWeek is a UK subscription-based B2B news and intelligence platform for horticulture professionals, originally founded in 1841 as The Gardeners' Chronicle. It delivers daily news, weekly specialist bulletins, podcasts, video, an extensive Plant Library, pest and disease alerts, tender tracking, EPOS data, industry rankings, and in-depth reports to garden retailers, ornamentals producers, fresh produce growers, turf professionals, landscapers, arborists, and parks and gardens managers.
Is Horticulture Week a public or private company?
Horticulture Week is a private company. It is classified as corporate owned and is currently operating.
When was Horticulture Week founded?
Horticulture Week was founded in 1841. It employs 11 to 50 people.
Where is Horticulture Week based?
Horticulture Week is headquartered in Twickenham, United Kingdom, in the Europe region.
How does Horticulture Week make money?
Three revenue lines are on record. Subscription Revenue is the primary driver. The others are advertising Revenue and event Partnerships.
Who are Horticulture Week's main competitors?
Others on record are Haymarket Media Group (sister B2B titles) and CABI Digital Library. Direct peers are Farmers Weekly, Greenhouse Grower / Grower Talks (Ball Publishing), Pro Landscaper Magazine, Garden Retail Magazine (Bunny Guinness / AGM), The Landscaper Magazine and Garden Trade News (GTN). RHS The Garden Magazine is listed as a broad incumbent. Horticulture Magazine (Active Interest Media) is listed as a regional player.
Does Horticulture Week have an API?
No public API is recorded for Horticulture Week.
What industry is Horticulture Week in?
Horticulture Week's product category is Horticulture Trade Media. Its primary akta.pro industry code is MPAJAEAG, Home, Garden & DIY Magazines. Its NAICS code is 513120 and its SIC code is 2721.