Sleep Better Austin

What Sleep Better Austin does

Sleep Better Austin is a Texas-based dental sleep medicine practice that provides custom-fitted oral appliance therapy as a treatment for obstructive sleep apnea (OSA) and chronic snoring. Founded in 2017 by Dr. Brandon Hedgecock and Dr. Max Kerr as an outgrowth of Hedgecock's general dental practice, the company focuses exclusively on mandibular advancement devices (MADs) manufactured by ProSomnus (EVO and Herbst), Somnomed (Avant), and Panthera, each digitally scanned and custom-fitted to the patient's dental anatomy in a process the company compares to Invisalign workflows. The practice complements device therapy with FDA-approved home sleep testing (WatchPAT, with Wesper and Sleepifii Dream in pipeline) and an online sleep assessment screening tool to support diagnosis and post-fitting efficacy monitoring.

The business operates a sales-led, consultation-based go-to-market model: no-cost initial consultations, insurance benefits verification, telemedicine visits, and home sleep test coordination, with conversion into device sales reimbursed by major medical insurers and Medicare. Devices carry a 3-year warranty and typically last 5+ years, generating episodic high-value revenue per patient supplemented by professional services across fitting and monitoring. The company serves three end-customer segments: adults with diagnosed OSA, chronic snorers (including those without confirmed apnea), and CPAP-intolerant patients, with over 100 referring physicians (sleep specialists, cardiologists, ENTs, neurologists, primary care) acting as a key demand channel.

Operationally, Sleep Better Austin runs 6 owned locations across the Austin metro (Central, Southwest, Cedar Park, Georgetown, Kyle, plus the Waco site) and partner offices in San Antonio (Frontier Sleep and Wellness inside Alamo City Smiles) and Waco (inside Keep Smiling Waco), making it a regional Central Texas practice rather than a multi-state chain. It is privately held with no disclosed institutional investment, M&A, or leadership turnover; the management team consists of the two founding dentists plus a third co-founder (Dr. K.C. Dietz) and operational leads in clinical management, administration, and business development. The company cites an 85% success rate for Stage 1-2 OSA patients, 95%+ for snoring patients, and 96%+ of patients experiencing no bite change as clinical proof points, with an aspirational goal of treating 20,000 patients.

Name

Sleep Better Austin

Legal name

Sleep Better Austin Treatment PLLC

Website

https://austinsleepapneatreatment.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Sleep Better Austin is a Texas dental sleep medicine practice that designs and fits custom oral appliances to treat obstructive sleep apnea and snoring, serving patients across six Austin-area locations plus partner offices in San Antonio and Waco.

Ownership category

akta.pro rank

Product category

Sleep Apnea Treatment / Dental Sleep Medicine

NAICS

Offices of Dentists (6212)

SIC

Services-Health Services (8000)

akta.pro primary industry

Sleep & Airway Orthodontics (OSA Appliances/Expansion) (HLABABAI)

akta.pro secondary industries

Sleep Diagnostic Centers (Polysomnography) (HLAFAKAF), Ambulatory Sleep Medicine Centers (HLAFABAJ)

Keywords

• Sleep apnea treatment
• Oral appliance therapy
• Custom oral devices
• CPAP alternative
• Snoring treatment

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Oral Device Sales: One-time sale of custom oral appliances for sleep apnea treatment, with the device cost covered by medical insurance or Medicare. Device comes with 3-year warranty and typically lasts 5+ years.
2. Professional Services: Consultation, diagnosis, device fitting, and ongoing monitoring services. Includes no-cost initial consultations, telemedicine visits, and adjustment period monitoring.
3. Insurance Reimbursement: Revenue from in-network insurance contracts with major medical insurers and Medicare for oral device therapy.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sleep Better Austin diagnoses and treats obstructive sleep apnea and snoring through custom-fit precision oral appliances (mandibular advancement devices) that stabilize the jaw to keep airways open during sleep. The practice fits devices such as ProSomnus EVO, ProSomnus Herbst, Somnomed Avant, and Panthera using digital dental scans, and complements device therapy with home sleep testing, telemedicine consultations, and ongoing monitoring. Services are delivered through 6 owned clinics in the Austin metro area plus partner offices in San Antonio and Waco, with treatment cost typically covered by medical insurance and Medicare.

Product overview

Sleep Better Austin offers a unified oral appliance therapy platform centered on custom-fit precision oral devices for treating obstructive sleep apnea and snoring. The core offering consists of multiple oral device brands (ProSomnus EVO, ProSomnus Herbst, Somnomed Avant, and Panthera) that work by advancing the jaw to keep airways open during sleep. This is complemented by diagnostic Home Sleep Tests (HST) including WatchPAT and upcoming Wesper and Sleepifii Dream options, plus a Sleep Assessment screening tool. The company operates as a single-service healthcare practice rather than a modular software platform, with all products unified under the Sleep Better Austin brand serving patients across seven Austin-area locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Fit Oral Device Therapy Custom fit precision oral appliances (mouthguards) that treat sleep apnea and snoring by stabilizing the jaw and keeping the tongue and soft tissue out of the airway. Devices resemble Invisalign in appearance and use digital scans for superior comfort. Delivered to adult patients diagnosed with obstructive sleep apnea or chronic snoring.
• ProSomnus EVO / EVO Select Oral Device Best-in-class precision oral device for treating sleep apnea and snoring, with adjustable mandibular advancement settings (0-5mm). Comes with a 3-year warranty and is fitted to patients using digital dental scans.
• ProSomnus Herbst Oral Device Mandibular advancement device with a Herbst-style mechanism for treating sleep apnea and snoring. Video-guided advancement instructions are available for patient self-care.
• Somnomed Avant Oral Device Custom dental oral appliance for sleep apnea treatment with video-guided advancement instructions available for patient self-care.
• Panthera Oral Device Custom oral sleep apnea device with video-guided advancement instructions available for patient adjustment.
• Home Sleep Test (WatchPAT) FDA-approved home sleep test device worn on the hand during sleep to diagnose sleep apnea. Shipped directly to patients, worn for two nights in their own bed, then returned. Covered by nearly all medical insurances. Used to confirm diagnosis before oral device therapy.
• Online Sleep Assessment Online questionnaire to help individuals assess their risk of sleep apnea and insomnia, providing an initial indication of whether they should seek professional diagnosis. Serves as a top-of-funnel screening tool for prospective patients.

Quantifiable outcome

• 85% success rate for Stage 1 and 2 OSA patients
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Frontier Sleep and WellnesscoreChannel Partner/ Reseller/ DistributorSan Antonio partner office located inside Alamo City Smiles at Deer Oaks Park. Dr. Craig Wright joined the Sleep Better family through this partnership. Provides local presence in San Antonio market.
• Cherry (Financing)minorGTM or Marketing PartnerCherry provides installment financing plans for patients who need payment options for their oral device therapy. Plans available to fit any budget.
• Keep Smiling WacominorChannel Partner/ Reseller/ DistributorWaco location housed inside Keep Smiling Waco dental practice. Dr. Clara Griffey leads Sleep Better Waco at this partner location.
• Alamo City SmilesminorStrategic or Co-development PartnerDental practice housing the San Antonio partner office (Frontier Sleep and Wellness) in building 4 of Deer Oaks Park.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Somnomed: Somnomed is a global manufacturer of custom-fitted mandibular advancement devices (including the Avant used by Sleep Better Austin) for sleep apnea and snoring. It is comparable as a direct device supplier in the OSA oral appliance category and competes for the same provider relationships across dental sleep medicine practices.
• ProSomnus: ProSomnus is a leading manufacturer of precision oral appliance therapy devices for OSA, including the EVO and Herbst-class devices that Sleep Better Austin deploys clinically. It is directly comparable as a device OEM serving dental sleep medicine providers, and a key upstream supplier/partner for Sleep Better Austin's core offering.
• Panthera Sleep: Panthera designs and manufactures custom dental sleep appliances (including the Panthera D-SAD) used in obstructive sleep apnea treatment. It is a direct device-maker peer whose products are part of Sleep Better Austin's clinical portfolio, with overlapping customer base of dental sleep medicine providers.

Broad incumbents

• Philips Respironics: Philips Respironics is a major incumbent CPAP and sleep therapy device manufacturer serving the OSA patient population. It is broadly comparable as an alternative therapy incumbent whose CPAP equipment competes directly with the oral device therapy that Sleep Better Austin delivers.
• Inspire Medical Systems: Inspire Medical Systems is the leading manufacturer of hypoglossal nerve stimulation implants for obstructive sleep apnea. It is comparable as a broad incumbent offering an alternative OSA therapy (implantable neurostimulation) that competes for the same CPAP-intolerant patient population that Sleep Better Austin targets.
• ResMed: ResMed is the dominant global manufacturer of CPAP machines and the incumbent therapy choice for obstructive sleep apnea. It is comparable as the broad incumbent that Sleep Better Austin positions against via its oral device alternative, and is the largest competitor for OSA treatment dollars in the same patient population.

Others

• AASM (American Academy of Sleep Medicine) accredited sleep centers: AASM-accredited sleep centers are diagnostic and treatment facilities that often refer CPAP-intolerant patients onward for oral appliance therapy. They are comparable as ecosystem participants that drive patient flow into dental sleep medicine practices like Sleep Better Austin and represent both a referral source and an indirect competitor for OSA patient capture.

Regional players

• ApneaMed: ApneaMed is a regional dental sleep medicine practice that provides oral appliance therapy for OSA across multiple U.S. markets. It is comparable as a regional dental sleep medicine peer operating with similar clinical workflows (home sleep testing, custom oral device fitting, insurance billing) in different geographies than Sleep Better Austin.

Emerging players

• Wesper: Wesper is an early-stage home sleep test provider that Sleep Better Austin has listed as an upcoming diagnostic option. It is comparable as an emerging player in home sleep diagnostics serving dental sleep medicine practices and direct-to-consumer OSA screening.
• Itamar Medical (ZOLL Itamar): Itamar Medical manufactures the WatchPAT home sleep test device that Sleep Better Austin uses to diagnose OSA. It is comparable as an emerging player in the home-based diagnostic pathway that complements oral device therapy, and serves many of the same dental sleep medicine providers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sleepbetteratx
• Facebookfacebook.com/austinsleepapneatreatment
• LinkedInlinkedin.com/company/sleep-better-austin-treatment-pllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sleep Better Austin