ApneaMed
ApneaMed is a US-based DTC and healthcare-partner seller of home sleep apnea tests using the WatchPAT ONE device and AutoPAP treatment equipment, serving undiagnosed OSA patients and DOT-regulated commercial drivers across twelve specialty verticals.
- Company typePrivate
- Founded2016
- HeadquartersSaint George, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What ApneaMed does
ApneaMed is a US-based, privately held direct-to-consumer and healthcare-partner seller of home sleep apnea testing and CPAP/AutoPAP treatment equipment, founded in 2016 and operating from Saint George, Utah with a small team of 11-50 employees. Its core product is the WatchPAT ONE, a fully disposable overnight home sleep test device that records breathing patterns, blood oxygen saturation, heart rhythms, and respiratory effort, with results interpreted by board-certified sleep physicians. Treatment is delivered through AutoPAP (Automatic Positive Airway Pressure) machines with integrated humidifiers and Bluetooth-enabled DOT compliance chips, supplemented by replacement masks, hoses, and DreamStation filters.
The business model combines transactional DTC e-commerce on Shopify with a three-tier partner program — referral, in-office white-label, and mail-out — that spans at least twelve verticals including trucking, dental, cardiology, neurology, pulmonology, ENT, medical examiners, chiropractors, employment health screening, mobile/digital health, primary care, and independent truck drivers. The home sleep test is priced at $299 ($269.10 via patient questionnaire discount) with no physician prescription required for adults 18 and older; partners can set their own billing rates and bill insurance directly. A $100 cross-sell discount ties the diagnostic purchase to AutoPAP hardware, though AutoPAP machines are currently unavailable due to global supply shortages.
The company targets an addressable market of approximately 22 million Americans with sleep apnea (80% currently undiagnosed) and 17-28% of US commercial drivers with OSA, positioning itself as a faster and cheaper alternative to traditional in-lab sleep studies. DOT approval of the home sleep test and the Bluetooth compliance chip differentiates ApneaMed within the commercial transportation vertical, where CDL renewal requirements create a recurring regulatory-driven demand stream. Marketing is executed through an educational blog (Sleep Apnea 101), organic social media (Facebook, Twitter), and a lead-generation questionnaire offering a discount on first purchase.
ApneaMed firmographics
Firmographics- Name
- ApneaMed
- Legal name
- ApneaMed
- Website
- https://apneamed.org
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ApneaMed is a US-based DTC and healthcare-partner seller of home sleep apnea tests using the WatchPAT ONE device and AutoPAP treatment equipment, serving undiagnosed OSA patients and DOT-regulated commercial drivers across twelve specialty verticals.
- Ownership category
- akta.pro rank
ApneaMed industry classification
Industry- Product category
- Sleep Apnea Diagnostics and Treatment
- NAICS
- Home Health Care Services (621610)
- SIC
- Services-Home Health Care Services (8082), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Home Respiratory & Sleep Therapy Providers (DME-Integrated) (HLAFAEAF)
- akta.pro secondary industries
- Sleep Apnea Therapy Devices (CPAP/APAP/BiPAP/ASV) (HLAHAGAA), CPAP & Sleep Apnea Equipment Retail (CRAIABAI), Sleep Medicine Clinic (HLAKANAB)
Keywords
Where ApneaMed is headquartered
LocationHeadquarters
- HQ city
- Saint George
- HQ country
- United States
- HQ region
- North America
Markets served
ApneaMed business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Home Sleep Tests: Sale of home sleep apnea test kits directly to consumers and through partner programs with medical professionals. The test is priced at $299 for direct purchase, with discount incentives available through patient questionnaire.
- CPAP/AutoPAP Equipment and Supplies: Sale of AutoPAP machines, replacement masks, filters, hoses, and other CPAP equipment. Note: AutoPAP machines are temporarily unavailable due to global supply shortages.
- Partner Program Fees: Partnership programs with dentists, physicians, trucking companies, and other medical professionals who administer or refer patients for sleep testing. Partners can set their own billing rates and bill insurance directly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Home Sleep Apnea Test - $299 |
| Unit Pricing | Pay-as-you-go | AutoPAP Machine with Humidifier - Unavailable |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
ApneaMed product offering
Product offeringCore offering
ApneaMed sells at-home sleep apnea diagnostic tests (using the WatchPAT ONE device) and CPAP/AutoPAP treatment equipment direct-to-consumers through its e-commerce site, with results interpreted by board-certified sleep physicians. The company supplements direct sales with partner programs that allow dentists, physicians, cardiologists, trucking companies, and other medical professionals to administer or refer patients to home sleep testing. Pricing is positioned as cheaper than most insurance copays for traditional in-lab sleep studies.
Product overview
ApneaMed offers a unified diagnostic and treatment platform for obstructive sleep apnea (OSA). The core offering consists of the Home Sleep Test (HST) service using the WatchPAT ONE device for at-home diagnosis, followed by AutoPAP therapy machines for treatment. The platform also provides related CPAP equipment including masks, hoses, and filters as accessories. ApneaMed's business model includes partnership programs for various healthcare providers (trucking, dental, medical, employment screening, mobile health, and specialty medical fields) who can offer sleep apnea testing and treatment to their patients. The company positions itself as an affordable alternative to traditional in-lab sleep studies, with a $299 home sleep test price point and $100 discount on AutoPAP devices for test users.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Sleep Test (HST) using WatchPAT ONE Overnight unattended home sleep study kit delivered by mail that records breathing patterns, blood oxygen saturation, heart rhythms, and respiratory effort during sleep; results are interpreted by board-certified sleep physicians who issue diagnosis and treatment recommendations. Designed for adults 18+ who suspect obstructive sleep apnea and does not require a physician's prescription.
- AutoPAP Machine with Humidifier, Mask, and Hose Automatic Positive Airway Pressure therapy bundle that senses upper-airway vibrations and increases pressure to eliminate snores, apneas, and hypopneas, with an integrated humidifier and DOT-approved compliance chip; sold as a treatment device for diagnosed sleep apnea patients.
- Auto CPAP Machines (APAP) Automatic positive airway pressure machine that auto-adjusts air pressure based on detected breathing patterns during sleep; sold as a treatment device for sleep apnea patients.
- CPAP Replacement Masks Replacement masks for CPAP and AutoPAP therapy devices, available in styles including nasal and full face masks.
- DreamStation Filters (2-pack) Replacement air filters for DreamStation CPAP machines to maintain proper device function and air quality during therapy.
- Replacement Hose Replacement tubing that connects CPAP and AutoPAP machines to the user mask.
- Healthcare Provider Partner Program Channel program enabling dentists, physicians, cardiologists, neurologists, ENT specialists, pulmonologists, chiropractors, medical examiners, trucking companies, and digital health screening services to offer ApneaMed's sleep apnea testing and treatment as a billable service to their patients or employees.
Quantifiable outcome
- Cost less than most insurance copays for traditional sleep studies
- +2 more outcomes
Companies that use ApneaMed
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
ApneaMed technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ApneaMed partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- Trucking CompaniescoreApneaMed provides trucking companies with DOT-compliant home sleep tests for their drivers. The test is approved by the Department of Transportation and provides quick, affordable sleep apnea screening. Companies can ensure driver compliance with DOT regulations through ApneaMed's Bluetooth compliance tracking. Testing can be done from home or on the road.
- Independent Truck DriverscoreIndividual truck drivers can order home sleep tests directly from ApneaMed. The test is DOT-approved and significantly more affordable than traditional sleep studies. Drivers receive a $100 discount on AutoPAP devices when using ApneaMed's home sleep test. Bluetooth compliance tracking helps drivers prove treatment compliance for CDL renewal.
- Dental PracticescoreThree partnership options available: (1) Referral Partnership - refer patients to ApneaMed, (2) In-Office Partnership - keep white-label test unit on-site, (3) Mail-Out Partnership - order tests for patients. Practices can set their own billing rates and bill insurance directly. ApneaMed provides free patient brochures and screening tools.
- Cardiology PracticescoreCardiologists can partner with ApneaMed to test patients for sleep apnea that may be causing cardiovascular strain. Three partnership options available: referral, in-office, and mail-out partnerships. Practices can set their own billing rates for the service.
- Medical DoctorscoreApneaMed provides three partnership options for medical doctors: referral partnership, in-office partnership with white-label testing units, and mail-out partnership. Doctors can expand service offerings and bill insurance directly. Works with primary care physicians, cardiologists, ENT specialists, neurologists, and pulmonologists.
- Medical ExaminerscoreMedical examiners play a crucial role in recognizing sleep apnea symptoms during health examinations. ApneaMed offers referral, in-office, and mail-out partnership options. Testing is more affordable and accessible than traditional sleep studies. Practices can bill insurance directly.
- Pulmonology PracticescorePulmonologists are more likely to encounter sleep apnea patients. ApneaMed provides affordable at-home sleep test units through three partnership options. Practices can expand service offerings and reach more patients. Quick diagnosis helps patients get treatment faster than traditional sleep studies.
- Chiropractic PracticescoreChiropractors can help diagnose sleep apnea and partner with ApneaMed for at-home testing. Three partnership options available. Chiropractic adjustments of the neck can help with sleep apnea symptoms. Practices can grow their offerings and earn additional revenue.
- Employment Health Screening ServicescoreEmployment health screening companies can partner with ApneaMed to add sleep apnea testing to their service offerings. DOT-compliant testing available. Partnership helps companies stand out from competition, increase revenue, and provide more comprehensive health screening services.
- Mobile Apps/Digital Health Screening ServicescoreDigital health screening companies can provide home sleep apnea testing through their apps. Three partnership options available. Testing adds value to digital health services as sleep apnea risk factors like obesity continue to rise. Companies can set their own rates and bill insurance.
- ENT SpecialistscoreENT specialists often see patients with sleep apnea as the disorder occurs in their area of specialization. ApneaMed provides home sleep testing access through referral, in-office, or mail-out partnerships. Fast, accurate testing meets industry standards and is DOT-compatible.
- Neurology PracticescoreNeurologists can play a crucial role in identifying central sleep apnea issues in the brain. ApneaMed partnerships allow practices to test for both central and obstructive sleep apnea. Three partnership options available with quick diagnosis to prevent extended wait times.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
ApneaMed competitors and assessment
Company assessmentDirect peers
- CPAP.com: Large direct-to-consumer online retailer of CPAP machines, masks, and accessories. Directly comparable to ApneaMed's DTC CPAP/AutoPAP equipment and supplies business, with a much broader catalog and longer operating history.
- Aeroflow Healthcare: DME-integrated home respiratory and sleep therapy provider that works with physicians, patients, and insurance. Closely comparable to ApneaMed in combining home sleep testing with CPAP supply and insurance billing.
- SleepQuest: Home sleep testing and CPAP treatment provider that works with physicians and patients. Comparable to ApneaMed on diagnosis, treatment, and partner-led distribution.
- Lofta: Direct-to-consumer home sleep apnea testing and CPAP equipment provider. Highly comparable to ApneaMed on price, no-prescription model, and online funnel.
- VirtuOx: Provider of home sleep testing services for patients and physicians, including for DOT/commercial driver screening. Overlaps with ApneaMed in diagnosis, partner/physician channel, and trucking vertical.
- Itamar Medical (ZOLL Itamar): Manufacturer of the WatchPAT ONE home sleep test device that ApneaMed uses. Operates its own home sleep testing services and is both a technology supplier and a downstream competitor in OSA diagnosis.
- React Health: Manufacturer of the G3 X AutoPAP sold by ApneaMed. A direct product peer in the sleep apnea therapy device category, with broader DME offerings.
Emerging players
- Luna Sleep: Direct-to-consumer home sleep testing and CPAP provider. Smaller and more digitally native than ApneaMed, with overlapping product and target customer.
Broad incumbents
- ResMed: Global incumbent in sleep apnea and respiratory therapy devices (CPAP/APAP, masks, software). Sells through DME channels and competes with ApneaMed's treatment offering as part of a much broader portfolio.
- Philips Respironics: Major incumbent manufacturer of CPAP/AutoPAP devices (including DreamStation, which ApneaMed sells filters for). Part of a broad healthcare portfolio and a category-defining competitor despite recent recall headwinds.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ApneaMed social profiles
Digital presenceApneaMed financial estimates
Financial estimateRevenue estimate
Valuation estimate
ApneaMed leadership team
Management profileNumber of profiles
Profiles1 record
ApneaMed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ApneaMed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ApneaMed
What does ApneaMed do?
ApneaMed sells at-home sleep apnea diagnostic tests (using the WatchPAT ONE device) and CPAP/AutoPAP treatment equipment direct-to-consumers through its e-commerce site, with results interpreted by board-certified sleep physicians. The company supplements direct sales with partner programs that allow dentists, physicians, cardiologists, trucking companies, and other medical professionals to administer or refer patients to home sleep testing. Pricing is positioned as cheaper than most insurance copays for traditional in-lab sleep studies.
Is ApneaMed a public or private company?
ApneaMed is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ApneaMed founded?
ApneaMed was founded in 2016. It employs 11 to 50 people.
Where is ApneaMed based?
ApneaMed is headquartered in Saint George, United States, in the North America region.
How does ApneaMed make money?
Three revenue lines are on record. Home Sleep Tests are the primary driver. The others are CPAP/AutoPAP Equipment and Supplies and partner Program Fees.
Who are ApneaMed's main competitors?
Direct peers on record are CPAP.com, Aeroflow Healthcare, SleepQuest, Lofta, VirtuOx, Itamar Medical (ZOLL Itamar) and React Health. Luna Sleep is listed as an emerging player. Broad incumbents are ResMed and Philips Respironics.
Does ApneaMed have an API?
No public API is recorded for ApneaMed.
What industry is ApneaMed in?
ApneaMed's product category is Sleep Apnea Diagnostics and Treatment. Its primary akta.pro industry code is HLAFAEAF, Home Respiratory & Sleep Therapy Providers (DME-Integrated), with a secondary code of HLAHAGAA, Sleep Apnea Therapy Devices (CPAP/APAP/BiPAP/ASV). Its NAICS code is 621610 and its SIC code is 8082.