Volve Creative
Volve Creative is a Tokyo-based next-generation music IP studio that creates and manages virtual music artists (VINII, MilMoon, AKAGIMI, HueMIRA), operates three labels (VLLV, Lyrica, VONDO), and provides music production, event, and advisory services to artists, creators, and entertainment brands globally.
- Company typePrivate
- Founded2023
- HeadquartersTokyo, Japan
- Headcount—
- GTM typeB2B
- OfferingServices
What Volve Creative does
Volve Creative (株式会社VOLVE CREATIVE) is a Tokyo-based next-generation music IP studio founded in December 2023 through collaboration of 5project Inc., SASAKRECT Inc., and Mice Entertainment Inc. The company creates and manages virtual music artists — currently four proprietary units: VINII, MilMoon, AKAGIMI, and HueMIRA — alongside three specialized labels and studios: VLLV (experimental music with a Japan-to-Global vision), Lyrica (J-POP lyric-focused creative studio supervised by Sho Yamamoto), and VONDO (dance-centered label co-founded with EN DANCE STUDIO with a royalty distribution model for choreographers). Its core technology stack integrates AI, metaverse, NFT, and gaming platform (Fortnite) capabilities into music and entertainment IP development, though proprietary technical depth in these areas is not detailed in source materials. Notable output includes tracks with 600M+ cumulative streams produced by maeshima soshi and an 8 billion+ TikTok-view track for FRUITS ZIPPER produced by ヤマモトショウ.
The company generates revenue through four streams: music IP creation and licensing (royalties), music production and label services (own labels VLLV, Lyrica, VONDO plus production for external artists/VTubers/influencers), event and community management (festivals, live events, fan club operations on bstage.in), and music business advisory (event design, monetization strategy, legal support). Its primary customer segment is individual artists and creators (singers, rappers, idols, VTubers, dancers, producers); secondary segments are entertainment companies and brands seeking Japanese music/subculture IP, and aspiring artists recruited through open auditions. Go-to-market combines event-driven talent acquisition (UNBOUND global audition with Handcraft Entertainment, BLACK and WHITE developmental audition), community-led engagement through dedicated fan clubs and social channels (Instagram, X, TikTok, YouTube), and channel partnerships including Asob System for Japanese culture content globally and Handcraft Entertainment for US-market expansion. Distribution reaches consumers through Spotify, Apple Music, YouTube Music, bstage.in fan clubs, and live events such as Fuji Rock. Pricing is not publicly disclosed.
Volve Creative firmographics
Firmographics- Name
- Volve Creative
- Legal name
- 株式会社VOLVE CREATIVE
- Website
- https://volve.tokyo
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Short description
- Volve Creative is a Tokyo-based next-generation music IP studio that creates and manages virtual music artists (VINII, MilMoon, AKAGIMI, HueMIRA), operates three labels (VLLV, Lyrica, VONDO), and provides music production, event, and advisory services to artists, creators, and entertainment brands globally.
- Ownership category
- akta.pro rank
Volve Creative industry classification
Industry- Product category
- Music Production Services
- NAICS
- Music Publishers (51223), Sound Recording Studios (512240), Musical Groups and Artists (71113)
- SIC
- Phonograph Records & Prerecorded Audio Tapes & Disks (3652)
- akta.pro primary industry
- Virtual Influencers, VTubers & Avatar/Face-Tracking (Gaming Creators) (MPAFAEAK)
- akta.pro secondary industries
- Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD), Creator Content Production & Co-Creation Studios (BPAFAHAD), Creator Music/SFX Asset Libraries & Licensing Platforms (MPACABAM)
Keywords
Where Volve Creative is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Volve Creative business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Music IP Creation and Licensing: Creating original music intellectual property through auditions, virtual artists, and anime/game collaborations, then licensing and expanding these IPs globally.
- Music Production & Label Services: Full-stack music and video production services — from songwriting and recording to distribution and merchandise — for artists, VTubers, and influencers. Includes the company's own label operations (VLLV, Lyrica, VONDO).
- Event & Community Management: Planning and executing music festivals, live events, and community-driven cultural movements; managing fan clubs and social media communities around virtual artist IPs.
- Music Business Advisory: Supporting individuals and companies with event design, monetization strategy, contract advisory, and legal support across the music business.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Volve Creative product offering
Product offeringCore offering
Volve Creative is a next-generation music IP studio that creates, develops, and manages virtual music artists and music-oriented VTubers. The company operates proprietary virtual artist units (VINII, MilMoon, AKAGIMI, HueMIRA), runs three music labels/studios (VLLV, Lyrica, VONDO), and provides full-stack music production services including songwriting, recording, distribution, advertising video creation, live event production, fan community management, and music business advisory for artists, VTubers, influencers, and entertainment brands.
Product overview
VOLVE CREATIVE is a next-generation music IP studio that creates and manages virtual music artists, operates music labels, and provides production services. The company operates multiple virtual artist units (VINII, MilMoon, AKAGIMI, HueMIRA) and three creative labels/studios (VLLV for experimental global music, Lyrica for J-POP lyric-focused creative studio, and VONDO for dance-centered content). Core services include music IP creation through auditions and virtual artists, full-stack music production for artists/VTubers/influencers, business support for music ventures, and event/community building. The company bridges real and virtual, local and global, with a platform connecting Japanese talent with Asian entertainment markets.
Differentiator
Problem solved
Functional benefit
Brands
- VLLV (ボルラボ): Experimental music label transcending genres and culture, embodying 'Japan to Global' vision with collaborations across music, video, virtual, and character projects.
- Lyrica (リリカ)
- VONDO (ボンド/盆踊)
- AKAGIMI (赤君)
- VINII (ヴィニー)
- MilMoon (ミルムーン)
- HueMIRA (火唯羽鏡)
Products and services
- VINII (ヴィニー)
Quantifiable outcome
- 8 billion+ TikTok views for ヤマモトショウ-produced track 'わたしの一番かわいいところ' by FRUITS ZIPPER
- +2 more outcomes
Companies that use Volve Creative
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Volve Creative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Volve Creative partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Asob System (アソビシステム)coreVOLVE CREATIVE entered a capital and business partnership with Asob System through a share acquisition by Asob System. The partnership combines VOLVE's music production and IP creation capabilities with Asob System's artist management, event production, regional revitalization initiatives, and IP store operations. The goal is to strengthen the creation of Japan culture-based content and expand globally by increasing music players who challenge both real and virtual spaces.
- Handcraft EntertainmentcoreHandcraft Entertainment (US) × VOLVE CREATIVE (JP) jointly launched the UNBOUND project — a global artist audition targeting Japan-based talent for worldwide expansion. The project is led by world-class producers and choreographers including Lady Gaga's choreographer Richard 'Richy' Jackson and Grammy-winning producer Michael Africk. Artists selected will be based in Los Angeles with worldwide expansion plans across Pop, R&B, Dance, and festival club genres.
- EN DANCE STUDIOcoreVOLVE co-founded the dance-centric label and PR brand VONDO with EN DANCE STUDIO, Japan's largest street dance studio. The partnership puts dancers at the center of music content creation from the planning stage, and establishes a royalty distribution model for choreographers and performers. The brand aims to redefine the relationship between music and dance through SNS-driven promotion.
- 5project Inc.coreOne of three founding companies that collaborated to establish VOLVE CREATIVE Inc. in May 2024, alongside SASAKRECT Inc. and Mice Entertainment Inc. Contributed to the company's initial IP development strategy and creative direction.
- SASAKRECT Inc.coreOne of three founding companies that collaborated to establish VOLVE CREATIVE Inc. in May 2024, alongside 5project Inc. and Mice Entertainment Inc.
- Mice Entertainment Inc.coreOne of three founding companies that collaborated to establish VOLVE CREATIVE Inc. in May 2024, alongside 5project Inc. and SASAKRECT Inc.
Scale indicators3 records
Recent moves8 records
Expansion highlights6 records
Volve Creative competitors and assessment
Company assessmentDirect peers
- KAMITSUBAKI STUDIO (THINKR Inc.): KAMITSUBAKI STUDIO is Japan's pioneer in virtual music artist IP, developing and managing virtual singers such as KAF and ISEKAIJOUCHO. Volve mirrors this exact business model — virtual music artist creation + music production + label ecosystem — making it the most directly comparable peer.
- ANYCOLOR Inc. (Nijisanji): ANYCOLOR operates the Nijisanji VTuber agency and is listed on the Tokyo Stock Exchange Growth Market. It is a directly comparable virtual-talent agency with overlapping creator-development, music, and live-event operations.
- COVER Corp (Hololive Production): COVER Corp operates the Hololive VTuber agency and is the dominant Japan-based virtual talent platform with extensive live-streaming, music, and merchandise revenue. Volve competes for the same fandom/economic pool with its VINII, MilMoon, and AKAGIMI virtual artists.
- BMSG (B-Music Entertainment): BMSG, founded by SKY-HI, is a Japan-based music label and IP creation company built around a multi-label structure (BE:FIRST, MAZZEL) targeting domestic and global expansion. Volve's three-label architecture (VLLV, Lyrica, VONDO) and Japan-to-Global strategy parallel BMSG's approach.
Broad incumbents
- HYBE Co., Ltd. HYBE is a global music IP house (BTS, SEVENTEEN, LE SSERAFIM) built around a multi-label, technology-integrated production model. Volve's ambitions to combine AI/metaverse/NFT tooling with multiple sub-labels mirror HYBE's playbook for IP-driven global expansion.
- Universal Music Japan: Universal Music Japan is one of the three major incumbent music labels in Japan, providing full-stack artist development, label services, and global distribution. Volve competes for songwriting, label services, and IP-licensing work in the same value chain.
- Sony Music Entertainment Japan: Sony Music Japan is a major incumbent label that signs, produces, and globally distributes Japanese music IP at scale. Volve's smaller label ecosystem (VLLV, Lyrica, VONDO) operates in the same J-POP/music IP space but without Sony's distribution leverage.
- Avex Group Holdings: Avex Group is a major Japanese entertainment conglomerate spanning music, talent, and live-event production. Volve's combined music production + event management + IP services overlap with Avex's broader portfolio of label, artist management, and live businesses.
Regional players
- Lantis (Bandai Namco Music Live): Lantis is a Japanese anime/game/tie-in music label known for producing music for virtual artists and 2D/anime IPs. Volve's VLLV and Lyrica labels, plus its gaming-platform integrations (Fortnite), position it in a comparable anime-and-game-music lane from a different starting point.
Others
- Epic Games: Epic Games operates Fortnite, a platform Volve explicitly integrates with for virtual music artist activations. Rather than a competitor, Epic is an ecosystem enabler whose platform policies and creator-economy programs materially shape Volve's gaming-channel monetization prospects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Volve Creative social profiles
Digital presenceVolve Creative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Volve Creative leadership team
Management profileNumber of profiles
Profiles1 record
Volve Creative funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Volve Creative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Volve Creative
What does Volve Creative do?
Volve Creative is a next-generation music IP studio that creates, develops, and manages virtual music artists and music-oriented VTubers. The company operates proprietary virtual artist units (VINII, MilMoon, AKAGIMI, HueMIRA), runs three music labels/studios (VLLV, Lyrica, VONDO), and provides full-stack music production services including songwriting, recording, distribution, advertising video creation, live event production, fan community management, and music business advisory for artists, VTubers, influencers, and entertainment brands.
Is Volve Creative a public or private company?
Volve Creative is a private company. It is classified as venture growth investor backed and is currently operating.
When was Volve Creative founded?
Volve Creative was founded in 2023.
Where is Volve Creative based?
Volve Creative is headquartered in Tokyo, Japan, in the Asia region.
How does Volve Creative make money?
Four revenue lines are on record. Music IP Creation and Licensing is the primary driver. The others are music Production & Label Services, event & Community Management and music Business Advisory.
Who are Volve Creative's main competitors?
Direct peers on record are KAMITSUBAKI STUDIO (THINKR Inc.), ANYCOLOR Inc. (Nijisanji), COVER Corp (Hololive Production) and BMSG (B-Music Entertainment). Broad incumbents are HYBE Co., Ltd., Universal Music Japan, Sony Music Entertainment Japan and Avex Group Holdings. Lantis (Bandai Namco Music Live) is listed as a regional player. Epic Games is listed as an others.
Does Volve Creative have an API?
No public API is recorded for Volve Creative.
What industry is Volve Creative in?
Volve Creative's product category is Music Production Services. Its primary akta.pro industry code is MPAFAEAK, Virtual Influencers, VTubers & Avatar/Face-Tracking (Gaming Creators), with a secondary code of MPAAAHAD, Content & Creative Studio for Creators (Concepting/Production). Its NAICS code is 51223 and its SIC code is 3652.