What Lantis does

Lantis is a Japanese music label brand founded in 1999 and operated by Bandai Namco Music Live Inc., a wholly-owned subsidiary of Bandai Namco Holdings, headquartered in Tokyo's Shibuya ward. The label specializes in producing and distributing official music releases for anime soundtracks and idol-themed game franchises, with its core catalog anchored in THE IDOLM@STER franchise across three active sub-brands (MILLION LIVE!, SideM, and Shiny Colors), Love Live!, Uma Musume Pretty Derby, and IDOLiSH7, alongside a roster of standalone artists such as Aoi Eir, ZAQ, and TRUE.

The label's product surface spans CD singles, compilation albums, digital singles, and live concert Blu-rays, priced in tiers from approximately ¥1,500 for standard anime/game singles to ¥31,500 for premium limited-edition Blu-ray box sets, supplemented by event-exclusive merchandise (acrylic stands, badges, keychains, NFC-enabled cards). Releases are distributed through a multi-channel network covering anime specialty retailers (Animate, Gamers, Sofmap), music chains (Tower Records, Tsutaya), electronics retailers (Yodobashi Camera, Bic Camera, Joshin), major e-commerce platforms (Amazon Japan, Rakuten), digital streaming services, and on-site event sales at launch concerts.

Lantis's revenue model combines one-time physical sales, digital subscription and download revenue, event merchandise hardware sales, and licensing royalties under the Bandai Namco ecosystem. The go-to-market is direct-to-consumer through dedicated IP-specific microsites, official YouTube, X (Twitter), and Instagram accounts, with retail partnerships serving as the primary fulfillment layer for anime and idol-game fans in Japan. The label operates alongside six sub-brands (Sunrise Music, Kiramune, PurpleOneStar, MooodRecords, UNIERA, PYLON PORT) that segment the catalog by franchise or artist.

Name

Lantis

Legal name

Bandai Namco Music Live Inc.

Website

https://lantis.jp

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Lantis is a Japanese music label brand under Bandai Namco Music Live Inc. that produces and distributes official anime soundtracks and idol-game music, anchored by THE IDOLM@STER, Love Live!, Uma Musume Pretty Derby, and IDOLiSH7 franchises for dedicated anime and idol-game fans.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Others

Revenue model

1. Physical Music Sales: CD and Blu-ray releases of anime soundtracks, idol game music, and live performance recordings sold through retail channels and online stores.
2. Digital Music Distribution: Digital singles and albums released through streaming services and direct digital download platforms.
3. Event Merchandise: Sale of event-exclusive merchandise, fan goods, and promotional items at release events and concerts.
4. Licensing Royalties: Music licensing for anime, games, and media productions under Bandai Namco ecosystem.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Lantis is a Japanese music record label that produces, distributes, and licenses official music releases — including CD singles, compilation albums, digital singles, and live concert Blu-rays — for major anime, idol-game, and gaming IPs such as THE IDOLM@STER (MILLION LIVE!, SideM, Shiny Colors), Love Live!, IDOLiSH7, and Uma Musume Pretty Derby. It also distributes the artist catalogs of in-house artists like Aoi Eir, ZAQ, and TRUE, and sells limited-edition merchandise at launch events.

Product overview

Lantis is a Japanese music record label under Bandai Namco Music Live Inc. The label operates as a multi-franchise music publisher specializing in anime soundtracks, idol music franchises, and original artist releases. Its core product portfolio includes THE IDOLM@STER franchise titles (MILLION LIVE!, SideM, and Shiny Colors), IDOLiSH7, and Uma Musume Pretty Derby, alongside various artist releases. Releases span CD singles, compilation albums, digital singles, and live concert Blu-rays. The label maintains artist-specific microsites for major franchises and releases music through physical media (CD/Blu-ray) and digital distribution.

Differentiator

Problem solved

Functional benefit

Brands

• Sunrise Music: Music label subsidiary under Bandai Namco Music Live
• Kiramune
• PurpleOneStar
• MooodRecords
• UNIERA
• PYLON PORT

Products and services

• THE IDOLM@STER MILLION LIVE! Idol music franchise under THE IDOLM@STER brand featuring a large cast of idol characters; releases include Battle of the@ter series singles, M@STER SPARKLE series, THE@TER series albums, live event Blu-rays, and radio programs for fans of the franchise.
• THE IDOLM@STER SideM Male idol music franchise under THE IDOLM@STER brand featuring 315 Production units; releases include TRANSCENDENT T@LES monthly singles, GROWING SIGN@L series, anniversary collections, solo collections, live Blu-rays, and the radio program 315プロNight!
• THE IDOLM@STER Shiny Colors Idol music franchise under THE IDOLM@STER brand featuring 283 Production; releases include Song for Prism series singles and related event merchandise.
• IDOLiSH7 Idol franchise featuring groups IDOLiSH7, TRIGGER, Re:vale, and ŹOOĻ; releases include group singles, unit albums, live Blu-rays, and commemorative anniversary albums.
• Uma Musume Pretty Derby Music label releases for the Uma Musume Pretty Derby franchise including WINNING LIVE CD compilations, SOLO VOCAL TRACKS event albums, and event Blu-rays documenting live concerts.
• Love Live! Series School idol project franchise with multiple anime installments including 蓮ノ空女学院 (Hasunosora Jogakuin School Idol Club); Lantis handles music releases for related projects.
• THE IDOLM@STER MILLION BATTLE OF THE@TER Series Ongoing CD single series featuring unit songs from THE IDOLM@STER MILLION LIVE! franchise, with monthly installments in standard and limited editions; limited editions include ticket lottery applications for launch events.
• WINNING LIVE Series CD compilation series featuring songs from the Uma Musume Pretty Derby game, released periodically with limited and regular editions; limited editions include lottery ticket applications for release events.
• 6th EVENT The New Frontier Blu-ray Blu-ray documenting the 6th EVENT The New Frontier concert featuring solo vocal performances and talk segments, sold as multi-disc Blu-ray sets.
• TRANSCENDENT T@LES Series Monthly single series for THE IDOLM@STER SideM franchise featuring unit songs, with ongoing releases through at least volume 12.
• SideM 2DMV NFC Merchandise Cards NFC-enabled acrylic cards featuring idol unit songs; allows smartphone tap to listen to solo versions. Sold as collectible fan merchandise with embedded audio playback technology.
• Lantis Label Artist Catalog Record label artist catalog featuring multiple artists including Aoi Eir, ARCANA PROJECT, Kumano Beatrice, Kobayashi Aika, Sasaki Riko, ZAQ, Tanaka Yuki, TRUE, Hirose Yuya, FloweRiЯy, MindaRyn, and Yousagi Kurone; releases include standalone singles, original albums, and tie-in anime/game songs.
• Sunrise Music (Sub-brand Label) Sub-brand music label under Bandai Namco Music Live, focused on anime and game soundtrack catalog releases.
• Kiramune (Sub-brand Label) Sub-brand music label under Bandai Namco Music Live, focused on male voice-actor artist releases.
• PurpleOneStar (Sub-brand Label) Sub-brand music label under Bandai Namco Music Live operating a distinct artist roster.
• MooodRecords (Sub-brand Label) Sub-brand music label under Bandai Namco Music Live operating a distinct artist roster.
• UNIERA (Sub-brand Label) Sub-brand music label under Bandai Namco Music Live operating a distinct artist roster.
• PYLON PORT (Sub-brand Label) Sub-brand music label under Bandai Namco Music Live operating a distinct artist roster.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Bandai Namco EntertainmentcoreStrategic or Co-development PartnerBandai Namco Entertainment owns the THE IDOLM@STER franchise IP. Lantis operates as the official music label, producing and distributing all music releases for THE IDOLM@STER MILLION LIVE!, SideM, and Shiny Colors idol game franchises.
• CygamescoreStrategic or Co-development PartnerCygames developed Uma Musume Pretty Derby. Lantis distributes the official soundtrack albums and WINNING LIVE CD series for this mobile game franchise.
• Sunrise/LiveSense (Bushiroad Group)coreStrategic or Co-development PartnerSunrise produces Love Live! anime series. Lantis distributes music for Love Live!莲ノ空女学院 and Love Live! series soundtracks.
• Bandai Namco Music Live Inc.coreOthersBandai Namco Music Live Inc. is the parent company operating the Lantis label. The company manages music production and distribution for various anime and game IPs within the Bandai Namco group.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Nippon Columbia: Nippon Columbia is a major Japanese record label with anime and game soundtrack releases. Comparable to Lantis in its physical CD/Blu-ray distribution model and direct relationships with anime production studios.
• King Records: King Records handles anime and idol music including the Aikatsu! and Pretty Series franchises. As a Japan-based music label with strong anime and idol game IP relationships, it directly competes with Lantis for fan spending and IP partnership contracts.
• Aniplex: Aniplex is a Japanese anime music label and production company that releases soundtracks for major anime franchises including Fate, Sword Art Online, and Demon Slayer. Directly comparable to Lantis as both serve as official music labels for high-profile anime IPs with similar CD/Blu-ray and digital distribution models.
• Pony Canyon: Pony Canyon is a Japanese music and video label handling anime soundtracks, idol music, and game music. Comparable to Lantis with similar revenue streams (CD releases, digital distribution, event merchandise) and competing for the same IP owners' music production contracts.
• Victor Entertainment (FlyingDog): Victor Entertainment and its FlyingDog sub-label release anime soundtracks for franchises such as Yuri on Ice and various other anime titles. As a Japanese music label with anime and game IP focus, it is a direct competitor in the same product category.

Emerging players

• Bushiroad Music: Bushiroad Music handles music for BanG Dream!, D4DJ, and other franchise properties. Comparable to Lantis as a focused anime/idol music label with limited edition releases and event-driven sales, though smaller in scale and a partnership counterparty via the Sunrise/LiveSense relationship.

Broad incumbents

• Universal Music Japan: Universal Music Japan is a major-label incumbent with anime soundtrack releases. Comparable to Lantis as a broader player in the Japanese music industry with anime and entertainment IP relationships.
• Warner Music Japan: Warner Music Japan handles anime and idol music releases as part of its broader catalog. Comparable to Lantis as a broader incumbent operating in the Japanese anime music market with international distribution capabilities.
• Sony Music Entertainment Japan: Sony Music Japan is a major-label incumbent with anime sub-labels (Aniplex being a separate but related entity) releasing music for major anime franchises. Comparable as a broader portfolio player in the Japanese anime music market, with much larger scale and resources than Lantis.
• Avex Group: Avex is a major Japanese entertainment conglomerate with music, anime, and idol business segments. Comparable to Lantis as a broader incumbent in the Japanese music and entertainment space, though operating at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Lantis_staff
• YouTubeyoutube.com/lantis
• Instagraminstagram.com/lantis_official
• LinkedInlinkedin.com/company/lantis-jp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lantis