Campus Honda
Campus Honda is a privately-held authorized Honda dealership in Victoria, BC, selling new and certified pre-owned vehicles, service, parts, and financing to Vancouver Island consumers under the Jim Pattison Auto Group umbrella.
- Company typePrivate
- Founded2020
- HeadquartersVictoria, Canada
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Campus Honda does
Campus Honda is a privately-held, single-rooftop franchised Honda automobile dealership headquartered at 506 Finlayson Street in Victoria, British Columbia, serving consumers across Victoria and Vancouver Island. The company is wholly owned by The Jim Pattison Auto Group, a diversified Canadian automotive conglomerate operating 28 dealership locations across Western Canada representing 16 brands (Honda, Toyota, Lexus, Hyundai, Subaru, Acura, Nissan, Infiniti, Volvo, Volkswagen, Audi, Chrysler, Jeep, Dodge, Ram, Promaster) and serving over 180,000 customers annually. Campus Honda was brought into the Jim Pattison fold in 2020 as part of the acquisition of Campus Auto Group, which historically dates its presence in the market to approximately 30 years of operation. The dealership's name is reflected in its DBA "Campus Honda Victoria".
Campus Honda firmographics
Firmographics- Name
- Campus Honda
- Legal name
- Campus Honda
- Website
- https://campushonda.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Campus Honda is a privately-held authorized Honda dealership in Victoria, BC, selling new and certified pre-owned vehicles, service, parts, and financing to Vancouver Island consumers under the Jim Pattison Auto Group umbrella.
- Ownership category
- akta.pro rank
Where Campus Honda is headquartered
LocationHeadquarters
- HQ city
- Victoria
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Campus Honda business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Vehicle Sales: Sales of new Honda vehicles including Civic, CR-V, HR-V, Accord, Pilot, and Passport models. Revenue generated from vehicle sales at marked-up prices above manufacturer invoice.
- Pre-Owned Vehicle Sales: Sales of used vehicles including Honda Certified Pre-Owned (HCUV) vehicles with extended warranties. Also includes general pre-owned inventory across all makes and models.
- Service and Repair: Automotive service department providing maintenance and repairs using Genuine Honda parts. Services include oil changes, transmission replacements, and general vehicle maintenance.
- Parts and Accessories Sales: Sales of genuine OEM Honda parts and accessories. Customers can order parts online or in-person for self-service installation or dealer installation.
- Financing Services: Provides automotive financing and leasing options through Honda Financial Services. Also offers second-chance financing for customers with credit challenges, serving Vancouver Island for three decades.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tire Storage Service |
| Other | Pay-as-you-go | Vehicle Sales |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Campus Honda product offering
Product offeringCore offering
Campus Honda is an authorized Honda dealership in Victoria, BC, selling new Honda vehicles (Civic, CR-V, HR-V, Accord, Pilot, Passport) and pre-owned vehicles including Honda Certified Pre-Owned units. It operates a full-service automotive repair centre, a parts department for genuine OEM Honda parts and accessories, tire sales and seasonal storage, and vehicle financing services including second-chance credit options.
Product overview
Campus Honda is a Honda automobile dealership offering a comprehensive automotive retail platform. The core offering consists of new Honda vehicles (including popular models like Civic, CR-V, HR-V, Accord, Pilot, and the all-new 2026 Passport) and pre-owned vehicles (including Honda Certified Pre-Owned units). Supporting services include a full-service Honda Service Centre for maintenance and repairs, a Parts Department for genuine OEM parts and accessories, tire services (sales with best-price guarantee and seasonal storage), vehicle financing options (including 2nd chance financing for credit challenges), and trade-in appraisal services. The dealership also provides online shopping tools including a CarFinder service, payment calculator, and vehicle trade-in valuation. The company operates as part of Campus Auto Group under The Jim Pattison Auto Group umbrella.
Differentiator
Problem solved
Functional benefit
Products and services
- New Honda Vehicles New Honda automobiles for retail sale including Civic, CR-V, HR-V, Accord, Pilot, and Passport models, equipped with Honda Sensing Safety Suite and advanced driver assistance technologies.
- Pre-Owned Vehicles Used cars, trucks, and SUVs from various makes and models offered for retail sale, including inventory search tools and a CarFinder service to locate specific vehicles.
- Honda Certified Pre-Owned (HCUV) Certified used Honda vehicles backed by a 7-year/160,000 KM limited powertrain warranty, 100-point mechanical and appearance inspection, 7-day/1,000 KM exchange privilege, CarFax history report, and preferred financing through Honda Financial Services.
- Honda Service Centre Full-service automotive maintenance and repair facility offering oil changes, transmission replacements, and general vehicle servicing using genuine Honda parts and advanced diagnostic equipment.
- Honda Parts Department Parts and accessories centre with a comprehensive inventory of genuine OEM Honda parts and aftermarket options, available online and in-store.
- Genuine Honda Accessories Genuine Honda accessories for vehicle customization, including performance upgrades, utility additions, and aesthetic enhancements that maintain factory safety ratings, reliability, and warranty coverage.
- Tire Shop Tire sales service offering a best-price guarantee on tires for all makes and models, leveraging Honda Canada's purchasing power with a price match promise valid up to 30 days after purchase.
- Seasonal Tire Storage Seasonal tire storage service priced at $119.95 per 6-month season, including tagging, temperature-controlled storage, 2-day retrieval, priority booking, and full insurance coverage.
- Vehicle Financing Car financing and leasing services through Honda Financial Services, including traditional loans, lease options, and second-chance financing for customers with credit challenges, serving Vancouver Island for three decades.
- Instant Cash Offer / Vehicle Trade-In Appraisal Vehicle purchase and appraisal program offering better-than-market value for used vehicles; customers receive immediate cash offers or can use the vehicle as trade-in for any year, make, or model.
- RCMP & Military Rebate Program Special $500 rebate program for current, active, or retired Canadian military personnel and RCMP members purchasing new Honda vehicles.
Quantifiable outcome
- 7 Year / 160,000 KM Limited Powertrain Warranty on Honda Certified Pre-Owned vehicles
- +2 more outcomes
Companies that use Campus Honda
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles5 records
Campus Honda technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Campus Honda partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Jim Pattison Auto GroupcoreCampus Honda Victoria is owned and operated by Campus Auto Group, which was acquired by The Jim Pattison Auto Group in 2020. The acquisition brought Honda, Acura, Nissan, and Infiniti brands under the Jim Pattison umbrella. The Jim Pattison Auto Group encompasses 28 locations in Western Canada representing 16 automotive brands and serves over 180,000 customers annually.
- Honda CanadacoreCampus Honda is an authorized Honda dealership representing Honda Canada. The partnership provides access to new Honda vehicles, genuine Honda parts, Honda Financial Services for financing, and Honda certified pre-owned vehicle programs.
- Microsoft AdsminorDigital advertising platform used for tracking website activity from Microsoft Ads campaigns and delivering personalized advertisements.
- FacebookminorFacebook Pixel tracking used for understanding user behavior and delivering targeted advertisements through Facebook's advertising platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Campus Honda competitors and assessment
Company assessmentDirect peers
- Campus Infiniti Victoria: Sibling Campus Auto Group store in Victoria carrying the Infiniti franchise. Same local market, same parent platform, same F&I and service playbook — provides a near-perfect read on how Honda franchise-level economics compare within the Victoria micro-market.
- Jim Pattison Auto Group (other Honda locations): Other Honda dealerships within the same Jim Pattison Auto Group umbrella (e.g., Jim Pattison Honda in Surrey or other Lower Mainland stores). They run the same OEM franchise, similar store-level operating playbook, and shared group-level inventory and marketing infrastructure, making them the closest operational comp for Campus Honda.
- Subaru of Victoria: Direct competitor franchised new vehicle dealer in the same Victoria geography, also part of the Jim Pattison Auto Group. Comparable in scale, store format, and digital retailing approach; competes for the same local SUV/crossover buyer pool as Campus Honda.
Broad incumbents
- Hendrick Automotive Group: Largest privately-held dealership group in the United States, operating franchised stores across multiple OEMs. Comparable as a reference point for franchised dealer unit economics, fixed ops strategy, and group-level operational scale outside Canada.
- AutoCanada: Public Canadian multi-franchise dealership group operating ~70+ franchised dealerships across Canada. AutoCanada is directly comparable as a publicly-listed peer for benchmarking franchise dealership economics, F&I capture, and used vehicle strategy in the Canadian market.
- Dilawri Group: One of Canada's largest privately-held automotive dealer groups, operating dozens of franchised dealerships across multiple provinces. Dilawri is a relevant broad peer for group-level scale, OEM relationships, and Canadian franchised dealer unit economics.
Emerging players
- CarMax: Largest US used-vehicle retailer with standardized reconditioning, fixed no-haggle pricing, and integrated financing. Comparable as a benchmark for HCUV-style certified used programs and as a competitive disruptor targeting the same pre-owned buyer pool as Campus Honda's used inventory.
- Clutch: Canada-based online used car retailer with vehicle home delivery and a 10-day money-back guarantee. Comparable as an emerging direct-to-consumer competitor that pressures traditional dealer pre-owned margins and customer expectations around online purchasing convenience.
Regional players
- Cloverdale Auto Group: BC-based multi-franchise dealer group operating in Western Canada. Comparable as a regional peer for understanding franchised dealer competitive dynamics, OEM mix, and service/parts strategy within the same Pacific Northwest geography.
Others
- Pattison Outdoor / Jim Pattison Group (parent): The Jim Pattison Group conglomerate that owns the parent auto group. Relevant as the strategic and capital sponsor behind Campus Honda, providing the broader corporate context, capital allocation decisions, and cross-brand customer-flow advantages that shape Campus Honda's trajectory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Campus Honda social profiles
Digital presenceCampus Honda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Campus Honda leadership team
Management profileNumber of profiles
Profiles1 record
Campus Honda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Campus Honda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Campus Honda
What does Campus Honda do?
Campus Honda is an authorized Honda dealership in Victoria, BC, selling new Honda vehicles (Civic, CR-V, HR-V, Accord, Pilot, Passport) and pre-owned vehicles including Honda Certified Pre-Owned units. It operates a full-service automotive repair centre, a parts department for genuine OEM Honda parts and accessories, tire sales and seasonal storage, and vehicle financing services including second-chance credit options.
Is Campus Honda a public or private company?
Campus Honda is a private company. It is classified as corporate owned and is currently operating.
When was Campus Honda founded?
Campus Honda was founded in 2020. It employs 51 to 100 people.
Where is Campus Honda based?
Campus Honda is headquartered in Victoria, Canada, in the North America region.
How does Campus Honda make money?
Five revenue lines are on record. New Vehicle Sales are the primary driver. The others are pre-Owned Vehicle Sales, service and Repair, parts and Accessories Sales and financing Services.
Who are Campus Honda's main competitors?
Direct peers on record are Campus Infiniti Victoria, Jim Pattison Auto Group (other Honda locations) and Subaru of Victoria. Broad incumbents are Hendrick Automotive Group, AutoCanada and Dilawri Group. Emerging players are CarMax and Clutch. Cloverdale Auto Group is listed as a regional player. Pattison Outdoor / Jim Pattison Group (parent) is listed as an others.
Does Campus Honda have an API?
No public API is recorded for Campus Honda.