Werba Plast

What Werba Plast does

Werba Plast GmbH is a privately held, family-owned German manufacturer of industrial merchandising goods for the retail trade, founded in 2003 and headquartered in Rosstal near Nuremberg, Bavaria. The company designs and produces three core product lines: Point of Sale (POS) systems, Electronic Shelf Label (ESL) fixings, and Displays. The POS line is the broadest and most sector-specialized, covering Press World (bookstore merchandising), Fruit and Vegetables, Drugstore World, Pro Pusher (gravity-fed shelf trays), Self-Service Meat/Cold Cut, Assortment Guidance Systems, Shelf Space Optimization, Food Safe Stands, and Presentation Aids. The ESL fixing line consists of mounting rails, clamping profiles, and holders engineered to be compatible with five major ESL platforms: SES-imagotag Vusion, SES-imagotag G1, Samsung Solum Newton, Hanshow Stellar Pro, and Hanshow Nebular. The Display line covers goods displays, presentation displays, eye-catchers, and dividers/pushers.

Underlying the product set is a plastics and metal hardware manufacturing capability focused on food-safe materials for fresh and counter-service areas, gravity-fed shelf mechanics for automatic product advancement, and application-specific mounting solutions for ESL ecosystems. The company does not produce software or digital intelligence layers; its differentiation lies in physical product engineering, certified materials for food-contact applications, and breadth of compatibility across competing ESL platforms.

Werba Plast operates a direct B2B sales model, with customers (retailers across grocery, drugstore, books, and specialty verticals) contacting the company via its website, phone, or email. Pricing is ex-works without discounts, plus VAT, with a €15 net processing fee applied to orders below €50 net; payment is due on delivery or invoice. Revenue is generated through one-time sales of physical products rather than recurring subscriptions. The company maintains an active presence on LinkedIn, Facebook, Instagram, and YouTube and participates in industry trade events for customer acquisition, while operating from a single Rosstal facility without disclosed resellers or distribution partners. No external institutional investors, parent company, or funding events are disclosed; ownership remains with the founding family.

Name

Werba Plast

Legal name

Werba Plast GmbH

Website

https://werbaplast.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Werba Plast GmbH is a German family-owned manufacturer, founded in 2003, producing POS merchandising hardware, ESL mounting fixings, and retail displays for supermarkets, drugstores, bookstores, and specialty retailers across the German-speaking market.

Ownership category

akta.pro rank

Product category

Retail Merchandising Hardware

NAICS

Electronics and Appliance Retailers (44921)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

POS Accessories & Spares (Cables, Stands, Cases, Replacement Parts) (HDACAKAL)

akta.pro secondary industry

Point-of-Sale (POS) & In-Store Promotion Services (BPAFAMAF)

Keywords

• Retail merchandising hardware
• Point-of-sale displays
• Electronic shelf label fixings
• Shelf space optimization
• Food-safe retail fixtures

Headquarters

HQ city

Roßtal

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Industrial Retail Goods Sales: Manufacture and sale of industrial goods for retail trade including Point of Sale products, Electronic Shelf Label fixings, and Displays. Revenue is generated through direct B2B sales of physical products to retailers, with pricing based on order value (minimum €50 net per terms and conditions).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Werba Plast GmbH manufactures and sells industrial goods for the retail trade, organized into three core product lines: Point of Sale (POS) systems, Electronic Shelf Label (ESL) fixings, and Display products. The POS line includes sector-specific merchandising solutions for press, fresh produce, drugstores, packed cold cuts, and presentation aids; ESL fixings provide mounting rails and holders compatible with leading ESL brands. Products are sold B2B to retailers including supermarkets, drugstores, butcheries, fruit and vegetable shops, bookstores, and general merchandise stores.

Product overview

Werba Plast GmbH offers a unified portfolio of three core product lines for retail: POS (Point of Sale) systems, ESL (Electronic Shelf Label) fixings, and Displays. The POS line encompasses sector-specific solutions including Press World, Fruit and Vegetables, Drugstore World, Pro Pusher, Self-Service Meat/Cold Cut, Assortment Guidance Systems, Shelf Space Optimization, Food Safe Stands, and Presentation Aids. ESL products provide mounting systems compatible with major electronic shelf label brands (SES-imagotag Vusion, SES-imagotag G1, Samsung Solum Newton, Hanshow Stellar Pro, Hanshow Nebular). Display offerings include Goods Displays, Presentation Displays, Eye Catchers, and Dividers & Pushers. Founded in 2003, the company positions itself as a manufacturer of industrial goods for the retail trade.

Differentiator

Problem solved

Functional benefit

Products and services

• POS (Point of Sale) Systems Comprehensive Point of Sale display and merchandising solutions for retailers including Press world, Fruit and Vegetables, Drugstore world, Pro Pusher, Packed cold cut/meat, Assortment guidance systems, Shelf space optimization, Food safe stands, and Presentation aid modules.
• Display Products Display solutions for retailers including Goods Displays, Presentation Displays for highlighting bestsellers and products of the month, Eye Catcher displays for customer attraction, and Dividers & Pushers for shelf customization.
• ESL (Electronic Shelf Label) Fixings Electronic shelf label mounting systems, price rails, and holders compatible with major ESL brands including SES-imagotag Vusion, SES-imagotag G1, Samsung Solum Newton, Hanshow Stellar Pro, and Hanshow Nebular.
• Pro Pusher Tray system providing permanently ordered product appearance and simplified shelf maintenance for packed cold cut/cheese and salad/herbs presentations, enabling up to one additional product row.
• Food Safe Stands Counter display solutions for food-safe price labeling using certified materials for labels and credit card systems in counter areas of fresh food retailers.
• Shelf Space Optimization Dividers/Pushers, wool gravity shelves with LED lighting, roller tracks for drinks, and pizza lifters for freezer presentation optimization in retail stores.
• Assortment Guidance Systems Signage solutions including magnetic feet for assortment plates, acrylic assortment signs, gondola head gallows, and wooden assortment signs for retail navigation.
• Self-Service Meat/Cold Cut Displays Gravity shelves for packed cold cut/cheese and meat presentation, pushers for self-service areas, and Prepack presenters for orderly product display in fresh food sections.
• Presentation Aids Front screens for preventing product falling and highlighting assortments, Showblocks for beveled goods in flat freezers, mozzarella boxes with magnets, and anti-theft cabinets for high-priced products.
• Fruit and Vegetables Display Solutions Banana risers with padded support surfaces, certified fruit and vegetable modules, herb stands for product visibility, and presentation aids for fresh produce departments.
• Press World Display Systems Award-winning magazine racks with LED lighting, bookshelves with customizable design, book gondolas with illuminated acrylic shelves, and customized bookshop solutions for bookstore retailers.
• Drugstore World Solutions LED scanner rails for highlighting assortments, push feed shelf trays for drugstore products, bowls for travel products and bulk goods, and automatic pushers for medicine and hair coloration.

Quantifiable outcome

• Gain up to one more product row with Pro Pusher system

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Hanshow Technology: Global ESL and in-store digital solutions provider; Werba Plast's fixings support the Stellar Pro and Nebular product lines. Functions as both an ecosystem driver for Werba Plast's hardware demand and a potential vertical-integration threat.
• SES-imagotag SA: European leader in electronic shelf labels and IoT retail solutions, with Vusion product line that Werba Plast's fixings are designed to fit. Indirect peer as the upstream ESL platform whose installed base drives demand for Werba Plast's mounting hardware.

Direct peers

• Glaro Inc. US manufacturer of retail merchandise displays, signage, and store fixtures including price-label holders. Comparable in product category (retail display hardware) to Werba Plast's Display line.
• Wanzl GmbH & Co. KGaA: Major German manufacturer of retail display, merchandising, and shop-fitting solutions serving supermarkets and other retail chains. Directly comparable to Werba Plast in B2B retail hardware, German Mittelstand heritage, and focus on in-store merchandising systems.
• Bohnacker Systeme GmbH: German provider of retail shelving, price-label systems, and shop-fitting solutions. Overlaps directly with Werba Plast's POS/ESL/display portfolio for European grocery and drugstore customers.
• Artitalia Group: Manufacturer of retail display fixtures and merchandising accessories for specialty retail and grocery. Comparable product category and customer segment to Werba Plast's Display portfolio.
• Ergonomic Solutions GmbH: Manufacturer of mounting solutions, payment terminals, and ESL/POS hardware accessories for retail and logistics. Direct overlap with Werba Plast's ESL fixings and POS accessories portfolio.
• Rose Displays Ltd: Manufacturer of retail sign and display hardware including price-tag and label holders used by grocers and retailers. Comparable offering scope to Werba Plast's Display and POS hardware.
• VKF Renzel GmbH: German-based POS and retail-display product supplier covering price labeling, shelf accessories, and presentation aids. Closely comparable to Werba Plast in product mix, customer base, and European B2B distribution model.

Regional players

• Treston Plc: Finnish-headquartered manufacturer of industrial workstations and modular accessories, including some retail-oriented display and storage solutions. Comparable as a European niche industrial-goods manufacturer serving commercial customers with similar small-batch plastic and metal hardware.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights1 record

Customer concentration

• YouTubeyoutube.com/channel/UCCgPEAeZtdwCHXeDpOgLERg
• Facebookfacebook.com/werbaplast
• LinkedInlinkedin.com/company/werba-plast-gmbh
• Instagraminstagram.com/werbaplast

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Werba Plast