Wilbert TowerCranes

What Wilbert TowerCranes does

Wilbert TowerCranes, operating legally as ZOOMLION Germany GmbH since November 2018, is a German manufacturer of premium topless (flat-top) tower cranes headquartered in Waldlaubersheim, Rhineland-Palatinate. The company designs, engineers, and produces two main product families: trolley cranes (Laufkatzkrane) ranging from the WT 150 to the WT 720 e.tronic, and Heavy Lifter luffing jib cranes (Wippkrane) from the WT 405L to the WT 2405L e.tronic. Its technology stack rests on a proprietary e.tronic control system, a modular Baukastensystem that allows tower elements of different cross-sections to be combined for site-specific configurations, the T100 round tube tower system that enables significantly higher freestanding hook heights than competing designs, and a pendulum ballast system on the Heavy Lifter series that minimizes tower forces while supporting maximum loads up to 128 tonnes. The company is certified to DIN EN 1090-2 EXC 3, ISO 9001/14001/45001, and DIN EN ISO 3834-2, reflecting German manufacturing quality standards.

The business operates across four revenue streams: one-time crane sales, recurring rental from a fleet exceeding 85,100 metric tons, financing and hire-purchase, and a service package delivered through WILBERT Kranservice GmbH covering transport, assembly, disassembly, and maintenance. Sales are conducted directly to construction companies, crane rental firms, and industrial project developers, with project references including Hochtief, Karl Gemünden, Infraserv Höchst, and energy-sector deployments such as Eemshaven Power Plant and the Solar Tower Ouarzazate in Morocco. Go-to-market is sales-led, supported by trade show presence (notably Bauma), project reference content, construction site webcams, and an active social media footprint.

Wilbert became a wholly owned subsidiary of Chinese heavy machinery manufacturer Zoomlion Heavy Industry Science & Technology Co., Ltd. following the November 2018 acquisition, providing access to a global network spanning more than 170 countries and 430+ sales and service locations. In March 2025, Phase II of an upgraded German factory began construction, with an investment exceeding EUR 50 million to expand production into truck cranes and concrete machinery under Zoomlion's European manufacturing platform. The company employs between 101 and 250 people and remains positioned as a premium niche player in the European high-rise, infrastructure, and industrial construction segments.

Name

Wilbert TowerCranes

Legal name

ZOOMLION Germany GmbH

Website

https://wilbert.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Wilbert TowerCranes (legally ZOOMLION Germany GmbH) is a German manufacturer and rental operator of premium topless tower cranes and Heavy Lifter luffing jib cranes, serving construction, infrastructure, and energy projects across Europe under Zoomlion ownership.

Ownership category

akta.pro rank

Product category

Construction Tower Cranes

NAICS

Material Handling Equipment Manufacturing (33392), Construction Machinery Manufacturing (333120)

SIC

Construction Machinery & Equip (3531)

akta.pro primary industry

Tower Cranes (IMAHAJAB)

akta.pro secondary industries

Jib Cranes (IMAHAJAE), Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE), Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD)

Keywords

• Tower crane manufacturing
• Topless flat-top cranes
• Luffing jib cranes
• Construction equipment rental
• Heavy lifter cranes

Headquarters

HQ city

Waldlaubersheim

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Crane Sales: Sale of new tower cranes including trolley cranes and luffing jib cranes under the e.tronic series. Customers include construction companies, rental companies, and project developers.
2. Crane Rental: Rental of tower cranes from a fleet of over 85,100 mt. Provides flexibility for construction projects without capital expenditure. Rental fleet includes various crane models for different project requirements.
3. Service and Support: Complete service package including transport, assembly, disassembly, and maintenance services. Provided through partner company WILBERT Kranservice GmbH.
4. Financing and Hire-Purchase: Financial services including financing and hire-purchase options for crane acquisition.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Wilbert TowerCranes (legally ZOOMLION Germany GmbH) manufactures, sells, and rents topless (flat-top) tower cranes and luffing jib cranes under the e.tronic brand, built on a modular Baukastensystem with round-tube tower elements. The company also provides crane planning, transport, assembly, disassembly, and maintenance services, alongside financing and hire-purchase options, primarily to construction companies, crane rental firms, and industrial project developers in Europe.

Product overview

WILBERT TowerCranes is a German manufacturer of topless (flat-top) tower cranes comprising two main product families: Trolley Cranes (Laufkatzkrane) and Luffing Jib Cranes (Wippkrane). The trolley crane lineup ranges from WT 150 to WT 720 e.tronic, while the Heavy Lifter luffing jib series includes models from WT 405L to WT 2405L e.tronic. All cranes utilize a flexible modular building-block system (Baukastensystem) with customizable tower elements and individual special solutions. The new generation introduced from 2017 onwards features completely revised electronic controls, 2.5m jib element increments, and the innovative T100 round tube tower system. WILBERT also offers crane rental services with an 85,100+ mt fleet, comprehensive planning services, and full-service support including logistics, assembly, disassembly, and maintenance. The company operates as a subsidiary of Zoomlion Heavy Industry Science & Technology Co., Ltd.

Differentiator

Problem solved

Functional benefit

Products and services

• WT 150 e.tronic Topless flat-top trolley crane with 65.0m maximum radius and 8.0t maximum load capacity, part of the new-generation e.tronic family.
• WT 180 e.tronic Topless flat-top trolley crane introduced as part of the new generation family at Bauma 2019.
• WT 200 e.tronic Topless flat-top trolley crane with 65.0m maximum radius and 8.0t maximum load capacity.
• WT 260 e.tronic First crane of the new generation of topless tower cranes with up to 100m freestanding hook height, up to 70m jib length, and 12t capacity; features new e.tronic control, WILBERTloadplus, and Construction Site 4.0 / BIM readiness.
• WT 300 e.tronic Topless flat-top trolley crane with 70.0m maximum radius and 16.0t maximum load capacity.
• WT 320 e.tronic Topless flat-top trolley crane in the new generation e.tronic family.
• WT 360 e.tronic Topless flat-top trolley crane in the new generation e.tronic family.
• WT 420 e.tronic Topless flat-top trolley crane capable of freestanding hook heights up to 171m with the T100 tower system; deployed at the Grand Tower Frankfurt project.
• WT 440 e.tronic Topless flat-top trolley crane in the WILBERT product lineup.
• WT 650 e.tronic Heavy-duty topless trolley crane with 32t maximum load capacity, achieving 107.6m freestanding hook height using E33V and T100 tower elements; features 50m maximum radius.
• WT 720 e.tronic Strongest topless trolley crane in the WILBERT lineup, part of the new generation family with completely revised controls.
• WT 405L e.tronic New luffing jib crane in the Heavy Lifter series featuring the innovative pendulum ballast system.
• WT 555L e.tronic New luffing jib crane in the Heavy Lifter series featuring the innovative pendulum ballast system.
• WT 905L e.tronic Heavy Lifter luffing jib crane with the pendulum ballast system for reduced tower forces.
• WT 1305L e.tronic Heavy Lifter luffing jib crane with the pendulum ballast system.
• WT 1905L e.tronic Heavy Lifter luffing jib crane with the pendulum ballast system achieving remarkable freestanding hook heights.
• WT 2705L e.tronic New luffing jib crane in the Heavy Lifter series.
• WT 2405L e.tronic Europe's strongest luffing jib crane with 128.0t maximum capacity, 83.0m maximum radius, and 147-205.5m freestanding hook height; features 140/280kW hoist gear and pendulum ballast system.
• Crane Rental Services Rental fleet exceeding 85,100 metric tons of modern tower cranes providing flexibility and numerous configuration options for construction projects.
• Crane Planning Services Precise and forward-looking project planning services including special solutions for challenging construction requirements.
• Crane Service (Transport, Assembly, Disassembly, Maintenance) Comprehensive crane service including logistics, assembly, disassembly, and maintenance delivered by the WILBERT service team.
• Used Crane Marketplace (Gebrauchtbörse) Listing of pre-owned WILBERT tower cranes available for purchase on the company's website.

Quantifiable outcome

• Freestanding hook heights up to 224m achieved
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered minor.

• Kaufmann Turmkrane AGminorChannel Partner/ Reseller/ DistributorSwiss dealer and partner for WILBERT cranes. Provides rental and sales services for WILBERT tower cranes in Switzerland, including specialized rental deployments like the WT 1905L special configuration at Kebag, Switzerland.
• Standardkessel Baumgarte GmbHminorStrategic or Co-development PartnerGeneral contractor that developed the detailed deployment concept for the WT 650 e.tronic at Infraserv Höchst gas turbine facility. Joint planning and execution of crane deployment for complex industrial construction.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Comansa (Linden Comansa): Spanish tower crane manufacturer offering flat-top and luffing jib cranes with modular design similar in philosophy to Wilbert's Baukastensystem. Competes in European and Latin American markets.
• Liebherr: Global manufacturer of tower cranes (Liebherr Tower Cranes division) with extensive product range including top-slewing, flat-top, and luffing jib cranes. Comparable as a direct competitor serving similar European construction and infrastructure customers, though Liebherr operates at significantly greater scale and geographic breadth.
• Jaso Tower Cranes: Spanish tower crane manufacturer producing flat-top and luffing jib cranes. Direct peer in the European tower crane market with similar customer segments and project profiles.
• Manitowoc (Potain): US-based parent of Potain, one of the world's largest tower crane manufacturers with a comprehensive range of flat-top, hammerhead, and luffing jib cranes. Competes with Wilbert in global high-rise and infrastructure projects at greater scale.
• Terex (Peiner/Comedil): Terex's tower crane brands (Peiner SK, Comedil) compete directly with Wilbert in flat-top and luffing jib segments globally, serving similar construction and infrastructure end markets.
• FM Gru: Italian manufacturer of tower cranes including flat-top and luffing jib models. Comparable European competitor serving similar construction company and rental company customers.
• Raimondi Cranes: Italian tower crane manufacturer producing flat-top and luffing jib cranes. Direct competitor in European and Middle Eastern markets, particularly in high-rise residential and commercial construction.
• Wolffkran: Swiss-German tower crane manufacturer and rental company specializing in top-slewing tower cranes. Direct competitor to Wilbert in the European premium tower crane segment, with overlapping product lines and rental fleet operations.
• BKL Baukran Logistik: German tower crane rental company with a substantial fleet competing directly with Wilbert's rental business. Direct peer in the German tower crane rental market with comparable customer base of construction firms and project developers.

Broad incumbents

• Konecranes: Finnish global leader in material handling equipment including industrial cranes, port cranes, and lifting solutions. Broad incumbent in the wider material handling space with overlapping technology in crane controls and lifting systems, though not a tower crane specialist.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wilbert_cranes
• YouTubeyoutube.com/channel/UCHNFvaszFrLK6sdLOswo-Sw
• Facebookfacebook.com/wilbert.cranes
• Instagraminstagram.com/wilbert.cranes
• Pinterestpinterest.de/wilbert_cranes
• LinkedInlinkedin.com/company/wilbert-kranservice-gmbh

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilbert TowerCranes