MEND Health & Wellness

What MEND Health & Wellness does

MEND Health & Wellness is a privately held, family-owned cryotherapy and integrative wellness center operating from a single retail location at 26328 Citrus Street in Valencia, California, serving the Santa Clarita Valley area in Southern California. Founded in 2016 by brothers Matt and Chris Browning following Matt's personal recovery experience with cryotherapy after spinal fusion surgery, the business delivers non-pharmaceutical pain management, athletic recovery, and anti-aging services to individual consumers.

The core technology offering is whole body cryotherapy using liquid nitrogen at temperatures reaching -240°F, exposing 90% of bare skin to sub-zero conditions for 2-3 minutes. The service portfolio extends across approximately 15 modalities including Pulsed Electromagnetic Field (PEMF) therapy, FDA-cleared Celluma LED light therapy, infrared sauna, Normatec compression, six cryo facial variants, an oxygen and aromatherapy bar, NuCalm neuroacoustic relaxation, body contouring (Muscle Sculpt), and CBD products. A proprietary point-based membership system allows redemption across service types.

The revenue model combines three streams: (1) session-based individual services priced $20-$185, (2) prepaid multi-session packages offering per-session discounts, and (3) tiered subscriptions ranging from $115/month (Silver, 450 points) to $630/month (Diamond, 3,300 points) with a 6-month minimum commitment. Go-to-market is direct-to-consumer retail with walk-in availability, phone bookings, online contact forms, and a dedicated iOS/Android mobile app. The business targets four primary customer segments — chronic pain sufferers, athletes and fitness enthusiasts, beauty/anti-aging seekers, and individuals with nerve pain or mobility issues — and has been recognized as the #1 facility in Santa Clarita Valley by élite Magazine.

Name

MEND Health & Wellness

Legal name

MEND Health & Wellness

Website

https://mendcryotherapy.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

MEND Health & Wellness is a family-owned single-location cryotherapy and integrative wellness center in Valencia, California, serving Santa Clarita Valley consumers with whole body cryotherapy, PEMF, infrared sauna, LED therapy, compression, facials, and memberships.

Ownership category

akta.pro rank

Product category

Cryotherapy and Wellness Services

NAICS

Offices of Other Health Practitioners (6213), Other Personal Care Services (81219)

SIC

Services-Health Services (8000)

akta.pro primary industry

Cryotherapy Services (HSADAKAE)

akta.pro secondary industry

Recovery Lounges & Multi-Modal Recovery Centers (HSADAKAI)

Keywords

• Cryotherapy services
• Wellness treatments
• Infrared sauna therapy
• PEMF therapy
• Recovery therapy

Headquarters

HQ city

Valencia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Session-based Services: Individual therapy sessions purchased per visit. Services include whole body cryotherapy ($49/session), PEMF therapy ($85/session), infrared sauna ($45/session), Normatec compression ($35-65/session), LED light therapy, and cryo facials ($90-185/session). First-time discounts available at $20 for cryotherapy.
2. Membership Subscriptions: Monthly point-based memberships ranging from Silver ($115/mo, 450 points) to Diamond ($630/mo, 3,300 points). Members receive set monthly points redeemable for services. Platinum membership offers 1 cryo session daily at $340/mo. Points reset monthly and cannot be carried over. Minimum 6-month commitment required.
3. Service Packages: Prepaid multi-session packages offering discounted per-session rates. Examples: Cryotherapy 10-pack for $400 ($40/session vs $49 single), PEMF 10-pack for $690 ($69/session vs $85), infrared sauna 10-pack for $290 ($29/session vs $45).
4. CBD Products: Sale of CBD-related products as part of additional services offering.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

MEND Health & Wellness operates a single-location multi-service wellness center in Valencia, California, offering whole body cryotherapy as its core service alongside PEMF therapy, infrared sauna, LED light therapy, compression therapy, cryo facials, oxygen bar, and NuCalm treatments. Customers can purchase individual sessions, multi-session packages, or monthly point-based memberships, and the center serves walk-ins as well as scheduled appointments.

Product overview

MEND Health & Wellness operates as a multi-service wellness center offering a portfolio of therapeutic treatments centered around cryotherapy technology. The core offering is Whole Body Cryotherapy, complemented by nine distinct cryo facial variations (including Glacial, MEND Signature, Restorative LED Light Therapy, Diamond Radiance, Cryo Blast, and Beneficial Back Facials). Additional services include PEMF (Pulsed Electromagnetic Field Therapy), Infrared Sauna, Celluma LED Light Therapy, NormaTec Compression Therapy, Oxygen & Aromatherapy Bar, NuCalm Treatments, Anti-Aging Aesthetics, Muscle Sculpt, and CBD Products. The center functions as a service-based business where customers purchase individual sessions, packages, or memberships to access these treatments.

Differentiator

Problem solved

Functional benefit

Products and services

• Whole Body Cryotherapy Treatment exposing the body to sub-zero temperatures (-150°C to -190°C range, reaching -240°F) inside a cryosauna for 2-3 minutes to reduce pain and inflammation, improve recovery, boost metabolism, and promote collagen production. Sold as single sessions, multi-session packages, and via membership points.
• Pulsed Electromagnetic Field Therapy (PEMF) Non-invasive therapy using pulsed electromagnetic fields to penetrate the body, recharge cells, reduce pain and inflammation, and support healing of tendons, organs, bones, and joints. Sold as 30-minute and 60-minute sessions and via packages and membership points.
• Infrared Sauna Sauna therapy using infrared light to heat the body directly, supporting detoxification, relaxation, weight loss, pain relief, improved circulation, and anti-aging benefits. Sold as individual sessions, multi-session packages, and via membership points.
• Celluma LED Light Therapy FDA-cleared low-level light therapy using specific wavelengths to improve cellular health, manage pain, treat skin conditions, increase circulation, and accelerate tissue repair. Sold as individual sessions, packages, and via membership points.
• Normatec Compression Therapy Compression therapy using pulsing patterns to improve circulation, remove lactic acid, reduce recovery time, and enhance blood flow for faster muscle recovery. Sold as 30-minute and 60-minute sessions and via membership points.
• Oxygen & Aromatherapy Bar Sessions inhaling pure oxygen, optionally combined with aromatherapy, to enhance calmness, improve mental clarity, reduce stress, ease headaches, and increase concentration. Sold as standalone sessions.
• NuCalm Treatments Three-part relaxation therapy combining a biosignal processing disk, neuroacoustic software app, and eye mask to induce deep therapeutic calm and restore natural bodily rhythms, with 45 minutes claimed to be equivalent to 2-5 hours of restorative sleep. Sold as single sessions and multi-session packages.
• Cryo Facials A menu of facial treatments combining cryotherapy with skincare techniques, including Cryo Blast (30 min), Restorative LED (50 min), MEND Signature (60 min), Glacial (75 min), Diamond Radiance (75 min), and Beneficial Back Facial (45 min). Targets anti-aging, collagen production, wrinkle reduction, acne treatment, and skin tightening.
• Anti-Aging Aesthetics Bundle of non-invasive anti-aging treatments combining cryotherapy, infrared sauna, LED light therapy, and cryo facials to reduce wrinkles, remove blemishes, improve skin tone, and promote younger-looking skin.
• Muscle Sculpt Body contouring treatment aimed at muscle building and body shaping. Sold per session as part of MEND's wellness services.
• CBD Products Cannabidiol-based retail products sold at the Valencia location for pain management, stress relief, improved sleep, and skin health.

Quantifiable outcome

• 500-800 calories burned per cryotherapy session
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• StretchLab: Franchised assisted-stretching and recovery concept. Targets the same 'recovery and mobility' use case as MEND's compression and PEMF services, but with a different primary modality.
• The NOW Massage: Modern boutique massage studio with a similar premium-spa positioning and walk-in-friendly model. Adjacent competitor for consumer wellness wallet share and discretionary spend, but does not offer cryotherapy.
• Clean Juice: Organic juice and smoothie franchise positioned in the premium wellness segment. Adjacent lifestyle brand that competes for the same health-conscious Santa Clarita Valley consumer.
• European Wax Center: Franchised personal care services chain with membership-style loyalty program. Adjacent personal-care category with a similar walk-in retail format.
• Hand & Stone Massage and Facial Spa: Membership-based spa franchise offering massage, facial, and skincare services. Overlaps on facial/skincare and subscription-based customer retention model.
• Massage Envy: National membership-based massage and skincare franchise. Competes for the same recurring-wellness-spend customer, but with a different core service mix.

Direct peers

• Chill Cryotherapy: Specialty cryotherapy and wellness studio chain offering whole body cryotherapy, infrared sauna, and localized cryo. Comparable core offering with multi-unit footprint.
• iCRYO: Cryotherapy and wellness franchise with multiple modalities including infrared sauna, compression therapy, and IV therapy. Comparable business model with a franchised growth engine that MEND lacks.
• Kryozen / KRYOLIFE: Cryotherapy-focused wellness centers offering whole body cryotherapy, cryo facials, and recovery services. Closely comparable core service and target customer.
• Restore Hyper Wellness: Multi-location U.S. franchise offering cryotherapy, IV drip, infrared sauna, compression, and similar recovery modalities. Direct head-to-head competitor on service menu and customer profile, but with national scale, franchise system, and outside capital.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mendcryo
• Facebookfacebook.com/mendcryo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MEND Health & Wellness