What iCRYO does

iCRYO is a private healthcare franchise founded in October 2015 by co-founders Bill Jones and Kyle Jones, headquartered in League City/Houston, Texas. The company operates a network of 50+ open wellness centers across the US and Canada with 280+ territories awarded, delivering a medically driven retail model built around three service categories: Lifestyle Services (Whole Body Cryotherapy, Red Light Therapy, Compression Therapy, Infrared Sauna, Zerobody Dry Float, SECA Scale bioimpedance), Medical Services (IV Infusions, IM Shots, Peptides, Hyperbaric Oxygen Therapy, Ozone UV IV, NAD+ IV/IM Therapy, Niagen, CBD IV via Pico IV), and Body Sculpting (EMSCULPT NEO, EMTONE, Neveskin, T-Shape 2, Toning Facial, Cryo Facial). Service delivery is standardized through physician oversight — including Chief Medical Officer Corey Anderson MD, Associate Chief Medical Officer Joshua Roszak DMS PA-C, and Chief Formulator W. Paul Sullivan RPH — and is supported by the Zenoti third-party booking platform and a proprietary iOS/Android mobile app for booking, membership management, and referrals. The company accepts HSA/FSA payments and third-party financing and offers telemedicine consultations for medical-grade services.

The business monetizes through five revenue streams: per-session service sales, prepaid service packs (5/10/20+ sessions), monthly Lifestyle Pass subscriptions (Basic/Premium/Elite/Shareable tiers providing 6 to 90 services per month), franchise fees and royalties from new and operating franchisees (including a 35% veteran discount and American Hero program), and branded merchandise. Go-to-market is primarily franchise-led geographic expansion combined with direct-to-consumer acquisition via the mobile app, online booking, walk-in availability, free tours/consultations, athlete-brand endorsements (Jaylon Smith, Paige Hathaway), seasonal promotions, and a content/blog funnel. Customers span health-conscious individuals, athletes and fitness enthusiasts, beauty/anti-aging seekers, and preventive-health consumers, with no material enterprise concentration. The company has earned three Inc. 5000 rankings (2020 #978, and again in 2025 for its third consecutive appearance), signals 10,000+ customer reviews averaging 4.8/5 stars, and operates with 101–250 corporate employees. No institutional funding rounds, M&A, or public-company signals have been disclosed.

Name

iCRYO

Legal name

iCRYO Brands

Website

https://icryo.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

iCRYO is a private healthcare franchise operating 50+ wellness centers across the US and Canada, offering science-backed therapies including cryotherapy, IV infusions, body sculpting, and infrared sauna to health-conscious consumers, athletes, and longevity-focused individuals via a franchise-plus-membership model.

Ownership category

akta.pro rank

Product category

Wellness and Cryotherapy Services

NAICS

Other Personal Care Services (81219)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Medical Wellness & Longevity (Health Screening, Biohacking, Anti-aging Programs) (THAJAHAI)

akta.pro secondary industry

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

Keywords

• Cryotherapy services
• Wellness franchise
• IV infusion therapy
• Body sculpting
• Infrared sauna

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices48 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Service Sales - Individual Sessions: Single service purchases for cryotherapy, red light therapy, IV infusions, body sculpting, and other wellness treatments. Customers pay per session at franchise locations.
2. Lifestyle Pass Subscriptions: Monthly membership passes (Basic, Premium, Elite, Shareable) providing monthly allocations of lifestyle services. Recurring monthly revenue with discounts on additional services and medical offerings.
3. Service Packages: Bundled service packages (5-10-20+ packs) offering discounted pricing for multiple sessions of specific services. Prepaid packages provide revenue certainty.
4. Franchise Fees and Royalties: iCRYO generates franchise fee revenue from new franchisees and ongoing royalty fees from franchise locations. The company offers veteran discounts (35% off franchise fee) and American Hero program.
5. Merchandise Sales: iCRYO branded merchandise sold at franchise locations, promoted during sales events like the 12 Days of Christmas sale (20% off merchandise).

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

iCRYO operates medically-driven retail wellness centers offering science-backed therapies including Whole Body Cryotherapy, Red Light Therapy, Compression Therapy, Infrared Sauna, IV Infusions, Body Sculpting, Hyperbaric Oxygen, and NAD+ Therapy. The company sells individual sessions, prepaid service packs, and tiered monthly Lifestyle Pass subscriptions (Basic, Premium, Elite, Shareable) to individual consumers, and also franchises its brand and operating system to third-party franchisees.

Product overview

iCRYO is a wellness franchise company offering a medically-driven retail center model providing science-backed therapies across three main categories: Lifestyle Services (Whole Body Cryotherapy, Red Light Therapy, Compression Therapy, Infrared Sauna, Zerobody Dry Float, SECA Scale), Medical Services (iV Infusions, iM Shots, Peptides, Hyperbaric Oxygen, Ozone UV iV, NAD+ Therapy, Niagen, CBD IV, reGEN), and Body Sculpting (Neveskin, EMSCULPT NEO, EMTONE, T-Shape 2, Toning Facial, Cryo Facial). Services are offered through a membership/pass system (Lifestyle Passes) and individual sessions, with booking managed through the Zenoti platform and a dedicated mobile app. The company operates on a franchise model with 50+ open locations across the US and Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Whole Body Cryotherapy Whole-body cryotherapy treatment exposing the body to extreme cold for approximately 3 minutes to support joint pain relief, muscle recovery, metabolism boost, inflammation reduction, and improved sleep. Available to individual consumers at iCRYO franchise locations.
• Red Light Therapy Photobiomodulation (PBM) treatment using red or near-infrared light for approximately 15 minutes to stimulate cellular activity, improve skin health, reduce inflammation, and enhance natural healing. Available to individual consumers at iCRYO locations.
• Compression Therapy Therapeutic compression treatment using controlled pressure to relieve soreness, improve blood flow, and enhance mobility. Available to individual consumers at iCRYO locations.
• Infrared Sauna Infrared sauna therapy for 30-60 minutes that penetrates body tissues to support detox, improved circulation, and pain relief. Available to individual consumers at iCRYO locations.
• SECA Scale Bioimpedance Analysis Medical-grade body composition analysis providing metrics including fat, muscle, water, phase angle, and visceral fat. Available to individual consumers at iCRYO locations.
• Zerobody Dry Float Dry float bed therapy providing stress and anxiety reduction through weightlessness and sensory deprivation. Available to individual consumers at iCRYO locations.
• IV Infusions Intravenous drip therapy delivering vitamins, minerals, and hydration directly to the bloodstream for immunity, hydration, and overall health benefits. Requires medical consultation. Available to individual consumers at iCRYO locations.
• iM Shots Intramuscular vitamin injections delivering high-dose nutrients such as B12, Biotin, Lipo-B, CoQ10, and Vitamin D directly into the bloodstream. Available to individual consumers at iCRYO locations.
• Peptides Peptide therapy programs for various health and wellness goals, with frequency varying by individual program. Available to individual consumers at iCRYO locations.
• Hyperbaric Oxygen Therapy Therapy involving breathing pure oxygen in a pressurized chamber for approximately 60 minutes to enhance oxygen delivery throughout the body, supporting brain function and recovery. Available to individual consumers at iCRYO locations.
• Ozone UV IV Therapy IV therapy combining ozone gas with ultraviolet blood irradiation, available in standard and high-dose options. Available to individual consumers at iCRYO locations.
• NAD+ IV/IM Therapy Nicotinamide adenine dinucleotide infusion therapy sessions of 120+ minutes supporting cellular function, metabolism, DNA repair, and anti-aging. Available to individual consumers at iCRYO locations.
• Niagen

Quantifiable outcome

• Cryotherapy sessions can burn 500-800 more calories per day
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• Pico IVcoreStrategic or Co-development Partner · 5 February 2025Pico IV, a provider of advanced CBD-infused IV hydration therapies, partnered with iCRYO to expand availability of CBD IV infusions through iCRYO's 50 franchise locations. The collaboration makes Pico IV's first-of-its-kind CBD IV therapy (launched August 2023) available through iCRYO's wellness centers, aiming to accelerate CBD's acceptance into mainstream wellness services. iCRYO CEO Kyle Jones stated excitement about adding CBD infusions to the service suite.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Restore Hyper Wellness: Restore Hyper Wellness is the closest direct peer — a franchise/scaling wellness concept offering cryotherapy, IV therapy, infrared sauna, compression, and hyperbaric oxygen across dozens of US locations. The business model, service menu, franchise distribution, and target customer (health-conscious adults, athletes, recovery seekers) closely mirror iCRYO.
• The DRIPBaR: The DRIPBaR is a franchise specializing in IV vitamin drip therapy and integrative wellness services, with a comparable retail-center model, location footprint, and target customer base to iCRYO's medical services line. Overlap is highest on IV infusions, IM shots, and medical wellness.
• Next Health: Next Health is a wellness and longevity brand offering IV therapy, hormone optimization, cryotherapy, hyperbaric oxygen, and aesthetic services under medical supervision. It directly overlaps with iCRYO's medically-supervised longevity/wellness positioning and consumer personas, though Next Health is primarily corporate-owned rather than franchised.
• Beverly Hills Rejuvenation Center: Beverly Hills Rejuvenation Center is a wellness and aesthetics franchise offering hormone therapy, IV therapy, body sculpting, and anti-aging services with medical oversight. It overlaps significantly with iCRYO's medical services and body sculpting categories, and shares the same medically-driven retail center positioning.

Broad incumbents

• Hand & Stone Massage and Facial Spa: Hand & Stone is a large, established massage and facial services franchise with hundreds of US locations. It does not offer cryotherapy, IV therapy, or body sculpting, but it competes for the same discretionary wellness spend and shares the franchise-based retail wellness model, making it a relevant adjacent incumbent.
• Massage Heights: Massage Heights is a membership-based therapeutic massage and wellness franchise with a comparable retail subscription model and franchise distribution. While its core service is massage rather than cryotherapy or IV therapy, it competes for the same recurring wellness customer wallet.
• European Wax Center: European Wax Center is a public wellness/beauty franchise with a membership model and similar unit-economics profile. It does not overlap on services but represents a comparable consumer-facing wellness franchise at scale with the same kind of national retail footprint iCRYO is targeting.

Emerging players

• Ideal Image: Ideal Image is a national aesthetics and medspa brand offering non-invasive body sculpting, laser services, and skin treatments. It overlaps with iCRYO's body sculpting category (EMSCULPT NEO, EMTONE) and shares a similar target customer focused on appearance, anti-aging, and non-invasive alternatives.
• Fountain Life: Fountain Life is a preventive health and longevity company offering diagnostics, IV therapy, hyperbaric oxygen, and regenerative medicine under medical oversight. It overlaps with iCRYO's longevity and NAD+/IV therapy services, and competes for the same high-acuity wellness customer, though it operates a premium membership model rather than a franchise.

Others

• Amazing Lash Studio: Amazing Lash Studio is a beauty/wellness franchise with a comparable subscription model and franchise distribution. The service category (lash extensions) does not overlap, but it represents a similarly scaled, member-driven personal services franchise benchmark for unit economics and franchise system design.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/iCRYORecoveryWellness
• Facebookfacebook.com/icryo
• Instagraminstagram.com/icryo_oneloudoun
• Xx.com/i_CRYO

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iCRYO