What We! Interactive does

We! Interactive is a Singapore-headquartered, founder-led digital marketing and creative agency founded in 2009 that delivers integrated regional marketing across Southeast Asia and China. The firm operates an eight-service portfolio — Social & Content Growth, Web Experience & Marketing Technology, Performance & Conversion Marketing, CRM & Lifecycle Marketing, Search/SEO & AI Visibility, Regional Marketing Support, China Market Entry, and Affiliate & Partnership Marketing — delivered through its proprietary five-layer WE Growth System (Insight, Architecture, Creation, Infrastructure, Optimisation). Technology backbone is a conventional agency stack built on HubSpot (as a Certified Solutions Partner), Google Analytics, and a multi-network affiliate layer (Impact, Awin, Partnerize, Involve Asia, ShareASale), augmented by self-service diagnostic tools (Elevate CRM maturity assessment, Navigator project scoping).

The business model is a hybrid of recurring monthly retainers (SGD 3k–25k+ per month across lean, standard and premium tiers) and project-based scopes (SGD 8k–25k for 6–10 week engagements), supplemented by performance-linked media management fees of 10–20% of ad spend. GTM is consultative and senior-led: lead generation runs through content marketing and SEO on the agency's Insights blog, case-study portfolio, and two interactive diagnostic tools, converting into direct senior consultations. Customer concentration sits in enterprise and mid-market regional brands — 110+ long-term clients spanning FMCG (PepsiCo, MILKLAB, Oatly, Heineken), F&B (Starbucks), travel/aviation (Singapore Airlines), enterprise software (SAP, iQIYI), payments (SUNRATE), healthcare (Ascensia Diabetes Care), professional development (FranklinCovey), and government (Singapore Chinese Cultural Centre). Distribution is exclusively direct, with no reseller, marketplace or productised SaaS model.

Name

We! Interactive

Legal name

WE Interactive

Website

https://we-interactive.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Singapore-headquartered digital marketing agency founded in 2009, serving 110+ enterprise and mid-market brands across Southeast Asia and China with integrated social, performance, CRM, SEO, affiliate and regional marketing services delivered through its proprietary WE Growth System.

Ownership category

akta.pro rank

Product category

Digital Marketing Agency Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Paid Social Advertising (BPAFACAB)

akta.pro secondary industry

Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)

Keywords

• Digital marketing agency
• Social media marketing
• Performance marketing services
• SEO and AI visibility
• Affiliate marketing management

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Marketing Retainer Engagements: Core revenue stream from ongoing monthly retainers across social, performance, SEO, CRM, and regional marketing services. Retainers range from SGD 5k to SGD 25k+ per month depending on scope, market count, and embedded team size. Retainers include strategy, execution, and reporting.
2. Project and Campaign Scopes: Project-based engagements including campaign playbooks, content packs, paid media setup, website development, and affiliate programme launches. Typical project scopes range from SGD 8,000 to SGD 25,000 over 6–10 weeks. Setup sprints and launch engagements are offered as standalone deliverables.
3. Affiliate Programme Management: Affiliate programme retainers from SGD 5k/month plus network fees. WE manages the full programme lifecycle including network setup, publisher recruitment, tracking, attribution, payout management, and monthly performance reviews.
4. China Market Entry Services: Xiaohongshu and WeChat retainers from SGD 8k/month including strategy, content, KOC programme and reporting. Launch sprints available for brands testing the market. Covers Xiaohongshu channel strategy, WeChat content, Chinese KOL/KOC programmes, Chinese-language transcreation, and cross-border e-commerce content.
5. Regional Marketing Support Retainers: Regional retainers from SGD 25k/month, scaling with market count, channel mix and embedded team size. Includes regional content and campaign rollout, localisation, market-specific social management, country-level paid media execution, and consolidated regional reporting.
6. SEO and AI Visibility Retainers: SEO retainers from SGD 6k/month including technical, content and reporting. AI visibility programmes from SGD 15k as standalone sprints. Covers technical SEO audits, content production, schema and entity SEO, backlink strategy, and AI citation monitoring.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

WE Interactive is a Singapore-based digital marketing and creative agency delivering integrated regional marketing programmes across Southeast Asia and China. Its core offering is the WE Growth System - a five-layer methodology (Insight, Architecture, Creation, Infrastructure, Optimisation) - executed through interconnected service pillars covering social media, web experience, performance marketing, CRM and lifecycle, SEO and AI visibility, regional multi-market support, China market entry, and affiliate marketing.

Product overview

WE Interactive is a digital marketing agency offering a portfolio of interconnected services rather than a unified software product. The core service offerings include: Social & Content Growth, Web Experience & Marketing Technology, Performance & Conversion Marketing, CRM & Lifecycle Marketing, Search SEO & AI Visibility, Regional Marketing Support, China Market Entry & Xiaohongshu Marketing, and Affiliate & Partnership Marketing. These services are delivered through an integrated methodology called the WE Growth System, which encompasses five layers: Insight (market & audience research), Architecture (strategic planning), Creation (creative & content production), Infrastructure (digital infrastructure setup), and Optimisation (performance measurement). The agency also offers a standalone CRM Maturity Assessment diagnostic tool for prospect evaluation.

Differentiator

Problem solved

Functional benefit

Products and services

• Social & Content Growth Social media marketing and content strategy service including always-on content, campaign rollouts, and community management across multiple markets, designed for brands seeking a connected social and content engine.
• Web Experience & Marketing Technology Website design, development, and marketing technology implementation including UX design, CMS integration, and digital infrastructure setup for brands needing connected commercial plumbing rather than isolated tools.
• Performance & Conversion Marketing Paid media campaigns covering PPC, social ads, and performance marketing optimised against real business outcomes, with media management fees typically at 10-20% of ad spend or a fixed fee for lower spends.
• CRM & Lifecycle Marketing Customer relationship management setup, marketing automation and lifecycle marketing, delivered via HubSpot Marketing, Sales and Service Hubs as a HubSpot Certified Solutions Partner, including lead scoring, automated workflows and post-purchase lifecycle programmes.
• Search, SEO & AI Visibility SEO services including technical SEO audits, content SEO strategy, schema and entity SEO, backlink strategy and AI citation monitoring for ChatGPT, Gemini and Perplexity, offered on monthly retainers from SGD 6,000 and standalone AI visibility sprints from SGD 15,000.
• Regional Marketing Support Multi-market marketing execution across Singapore, Malaysia, Thailand, Indonesia, Vietnam and the Philippines including localised content, campaign rollouts, country-level paid media and consolidated regional reporting, offered on monthly retainers from SGD 25,000 scaling with market count and embedded team size.
• China Market Entry & Xiaohongshu Marketing China market entry services including Xiaohongshu (RED) channel strategy, WeChat content, Chinese KOL/KOC partnerships, Chinese-language copywriting and transcreation, and cross-border e-commerce content adapted for Douyin and Bilibili, offered on monthly retainers from SGD 8,000 plus launch sprints.
• Affiliate & Partnership Marketing Affiliate marketing programme design, network setup (Impact, Awin, Partnerize, Involve Asia, ShareASale), publisher recruitment, tracking, attribution and payout management, offered on monthly retainers from SGD 5,000 plus network fees.
• CRM Maturity Assessment Tool (Elevate) A self-service diagnostic tool hosted at crm.we-interactive.com that allows growth teams to evaluate their CRM readiness and customer lifecycle marketing maturity prior to engaging the agency.

Quantifiable outcome

• +25% average incremental revenue lift in year one from affiliate programmes
• +3 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature1 record

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• iProspect: Dentsu-owned global performance and digital marketing agency with strong APAC bench — direct overlap with WE's Performance & Conversion Marketing, SEO and CRM Lifecycle pillars, particularly for enterprise accounts needing cross-market paid media at scale.
• Publicis Groupe APAC: Holding company of regional agencies (Publicis, Leo Burnett, Digitas, Saatchi & Saatchi) with major SEA operations — competes for regional CMOs on integrated marketing mandates including CRM, performance, content and commerce, with materially greater headcount and multinational reach.
• Ogilvy Asia Pacific: WPP-owned global creative and integrated marketing network with deep SEA footprint — competes in regional CMOs' integrated briefs covering brand, social, content, CRM and performance, but typically at a higher price tier and with greater scale than WE serves.
• Dentsu Asia Pacific: Tokyo-headquartered global agency network with deep APAC bench (iProspect, Merkle, Dentsu Creative) covering performance, CRM, SEO and content under one roof — overlapping with WE's full-stack integrated offering but at a multinational scale and budget tier WE cannot yet serve.
• GroupM: WPP-owned global media investment and marketing services network operating across Singapore, Malaysia, Thailand, Indonesia and China — competes directly with WE in regional retainer pitches but at significantly larger scale with broader media-buying and programmatic capabilities.
• Hakuhodo Asia Pacific: Japan's second-largest ad network with significant SEA presence across Thailand, Indonesia and Malaysia — competes in integrated regional marketing and digital performance briefs that overlap directly with WE's core service lines.
• MullenLowe Asia: IPG-owned global creative network with regional hubs in Singapore, Jakarta, Bangkok and Kuala Lumpur — competes for multi-market CPG and FMCG retainers (PepsiCo, Unilever, Heineken etc.) that overlap with WE's enterprise FMCG client base.
• Wunderman Thompson Asia: Global creative, data and technology agency with established SEA hubs — overlapping directly with WE's CRM Lifecycle, Web Experience, and regional content offerings, particularly for enterprise brands consolidating regional marketing under one accountable partner.

Direct peers

• Team Lewis: Boutique-to-mid-sized integrated marketing and communications agency with APAC presence (Singapore, Hong Kong) offering content, social, PR, performance and CRM under a single team — structurally analogous to WE's senior-led, multi-capability proposition targeting enterprise and growth-stage brands.
• Isobar Asia Pacific: Dentsu-owned digital-first agency network with strong presence in Singapore, Malaysia, Indonesia and China — direct competitor for digital transformation, performance and CRM engagements, with deeper China platform integrations than most boutique regional agencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We! Interactive